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Sustainable Design


Research

Persona

Portability


Research Persona

User

Fashion Industrial Product Package Interior Art Tattoo Furniture Logo Toy Perspective Landscape Building Room


Research Persona Portability

Hold

Shoulder bag

Pocket

Flie

Backpack


Research Persona Writing

Must be smooth and ink immediately dry while

writing make sure it won't dirty user's hand.

Be able to support Ballpoint, Magic pen, Chemical pen,

Fountain pen, Pencil, Eraser and ruler.


Research Persona Storage

Storage Bookshelf, Most of Thai people unusually store it.

They use it until out of pages then discard and

buy a new one. Most will use for shortnote.

But there are somes that use for summarize.

This kind of people writing a lots and usually store it

by scanning to computer or phone then keep it in storage.


Research Environmental issues Abandonment Statistics

A ton of piece of paper

mean 15 trees cut down.

That's mean if we use two sides of paper

more 1.3 million trees will be save.

If we use handkerchief instead of tissue

paper 3.3 million trees will be save.

1 TON


Research Environmental issues Abandonment Statistics

Production In average Thai people using 60kilograms

of papar and trend to incresing every year.

Thailand require 3.25 millon tons

of paper per year.

1 TON

With only 4 millon tons

of production capacity


Research Environmental issues Production

Garbage Production A ton per 17 trees.

+4,100 kilowatts of electricity.

+31,500 liters of water

7 kilograms of chlorine.

total 55 million tons per year.


Research Environmental issues Production

Garbage 1people per 1kg.

40,000 tons per dy all over the country.

14.6 million tons per year.

Seperated to :

19% of papers.

13% of plastics.

8% of glass

5% of metals.

That's mean 2.7 million tons

of paper wasted per year.


Research Industry size

Global: $ 660 million in 2016
 Thai: 21,100 mBaht in 2016 and 23,400 in 2018


Research Industry size Segment Share by Usage

56%

Segment Share by Usage

School Stationaery

44%

Office Stationaery


Research Industry size Market Share by Segments

6%

Market Share by Segments

31%

63%

Notebook and Paper

Writing Instruments

Computer and Dailly Use


Research Industry size Market Size and Growth

Market Size and Growth 200

+30% 150

100

50

0

2015

2016

2017

2018


Research

Notebook Paper

Green note

Mini mal Art Box

Folder Post it Sketchbook

B2S Loft iLife

Business Eco System


Research

Key Insights

User behaviour Easy to use | Binder | Weight | Size | Carry | Transport | Plastic paper Ring or Spiral notebook

Hard to use

Pen type | Grip | Weight | Size

Pen

Energy plant vs Paper Toxicity plastic vs Paper Recyclability plastic vs Paper


Research Stakeholder

Company involve manufacture company

Shop Wholesale store Stationery store Department store Application store

User


Research Material

Clear sticker

Cons

Thick | Bad surface | Stick | Not Waterproof

Plastic Sheet

Thick | Hard sheet | hard open

High quality Protect sticker

Thick | Hard open | Stick | Not Waterproof

Hot coating film glossy

Expensive | Thick | Hard open | Stick

Hot coating film mat

Expensive


Research Material

Hot coating film mat

Cons

Expensive

Pros

Smooth Thin ink immediately dry Easy erase Longtime


Research Size Handle Ped

Index Finger 18 mm.

Index Finger

20 mm.

16 mm.

Thumb 17 mm.

Pen Diameter

Pen Diameter

11 mm.

11 mm.

Middle Finger 18 mm.

Men

Thumb

Middle Finger 15 mm.

Woman


Design


Moodboard


The Book Process _Production


Model one Cons Edge | Sharp Material | over weight and High price


Model two Cons Material | over weight and High price Pen storage | Longevity


Model three Final Model

Pros Form | Modern Simple Material | High Material and Long time Features | Chang cover


Model three Final Model

Pros Form | Modern Simple Material | High Material and Long time Features | Chang cover

Refill Paper Reuse paper Can choose a type of paper Can remove double coated tape


Model three Final Model


Model three Final Model

Sew Fold Interlace Carbon fiber Aluminum cover

Sheet Design

Plastic 5 Sheet


Design

The Pen Concept _iDea Design


Design

Model one


Design


Design


Design

Cons Eraser | Hard delete Pen tip | Hard used and Customer feel like its speciality for Designer Part | A lot of part


Design Develop

Model two Cons Pen tip | Can not write on designed-notebook Part | A lot of part


Design Develop

Model three Final Model

Pros Form | Modern Simple Weight | Low weight


Design Develop

Model three Final Model

Pros Form | Modern Simple Weight | Low weight

Use | Easy to use Handle | Fit to hand


Design Develop

Model three Final Model

Pros Form | Modern Simple Weight | Low weight

Use | Easy to use Handle | Fit to hand Part | Less part


Design Develop

Model three Final Model

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