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ODD | CORPORATE DESIGN MANUAL


03

INDEX Presentation

4

Corporative colors

5

Corporative font

6

Brand reproduction

7

Incorrect uses

8

Greyscale

9

Background

10

ODD | CORPORATE DESIGN MANUAL


BRAND | PRESENTATION

04

This is the logo of the our company ODD DESIGN.

With a curious shape, we wanted to archive an odd look, something that is not the ordinary shape.

The logo can appear only in this shape and typography.

ODD | CORPORATE DESIGN MANUAL


BRAND | CORPORATE COLORS

05 The colors applied in the identification of Y-AXIS are: blue PANTONE DS 244 6C (Solid Coated), pink PANTONE DS 107 1C (Solid Coated), orange PANTONE DS 74 4C (Solid Coated), yellow PANTONE DS 9 3C (Solid Coated) and yel-

DS 244 6C

R 113 G 179 B186

C 56 M 13 Y 25 K 0

DS 107 1C

R 237 G 22 B 81

C 0 M 99 Y 59 K 0

DS 73 4C

R 244 G 122 B 92

C 0 M 65 Y 65 K 0

DS 9 3C

R 231 G 198 B115

C 10 M 20 Y 65 K 0

DS 9 6C

R 231 G 217 B147

C 9 M 9 Y 50 K 0

low PANTONE DS 9 6C (Solid Coated).

The fidelity in the color reproduction is a fundamental item to guarantee the corporate identity consistence. Verify the fidelity of the tones, comparing them always with the PANTONE Solid Coated scale.

Depending on the nature of the work, other colour references will be needed. If there are no specification of color, the conversion should be done using the Pantone scale as reference. In the table

ODD | CORPORATE DESIGN MANUAL


BRAND | CORPORATE FONTS

06

The font family choose to the corporate design of ODD corporate identity was DIN. It’s modern

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Condensed Light | Principal alphabet

design provides a good legibility and also have shapes that go along with the logo.

The DIN font family should be used in all texts (such as letters, buisness cards, and other nec-

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Condensed Black | Secundary alphabet

essary uses).

In the logo, it should be applied DIN condensed light. DIN condensed black, should be used on titles. And DIN regular in the other texts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Regular | alphabet

ODD | CORPORATE DESIGN MANUAL


BRAND | BRAND REPRODUCTION

07

The consolidation of a brand always requires the right use of their elements. To apply the ODD brand in any place, solicite the archive. Never try to redesign it, because the quality and the image of the brand will be in risk.

Only if there are any archive available, this diagram can be used. The grid would provide the orientation.

ODD | CORPORATE DESIGN MANUAL


BRAND | INCORRECT USES

08

The logo should not be changed. The colors, the shapes or the proportions should remain the same as the original. On the side, you can find some errors that should not occur.

ODD | CORPORATE DESIGN MANUAL


BRAND | GREYSCALE

09

B = 100% B= 100% B= 80% In case there is some limitation about the color use, can be used the greyscale of the brand. In the right graphic, we can find the new colors that should be applied.

B= 70% B= 10%

ODD | CORPORATE DESIGN MANUAL


BRAND | BACKGOUNDS

10

The background should be, if possible, always white. But due to the strong shapes, the ODDlogo can be aplied in any kind of background.

The only change that needs to be done, is when the monochromatic logo is applied in a surface with the same color. In that case, the external shape that is normally with 100%, should be changed to white.

ODD | CORPORATE DESIGN MANUAL


11

Please don’t forget to consult this manual everytime you need to apply the ODD logo to any kind of work. THANK YOU.

ODD | CORPORATE DESIGN MANUAL


Odd Manual