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FASHION/TRENDS

04/13


INDEX

NEWS

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COCO CHANEL

LETHER GOODS

BRAD PITT FOR CHANEL

THE LITTLE BLACK JACKET

BY OLIVIA BIRGIN

BY ANNA LOUIS

The top 10 spring-summer Chanel bag´s are here to show you the hottest trends for this season 2013.

The full note on the first hansome man to be the face of the famous perfume Chanel No.5.

Karl brings us a new and improve way to use the LBJ.

BY OLIVIA BIRGIN

BY ROGER JAMES

We show you a short timeline about the incredible life of the most influential designer in the world.

COCO CHANEL BY OLIVIA BERGIN

1918

PARIS In 1918, Chanel was able to acquire the entire building at 31 rue Cambon situated in one of the most fashionable districts of Paris.

1883

COCO Gabrielle "Coco" Bonheur Chanel was a French fashion designer and founder of the Chanel brand.

BURGUNDY The original version was constructed of jersey or leather, the outside featuring a hand-stitched quilted design influenced by the jackets worn by jockeys. The chain strap was a nod to her orphanage years, reminiscent to Chanel of the abbey caretakers who wore such waist chains to hold keys.

1921

1913

JEWERLY BOUTIQUE In 1913, Chanel opened a boutique in Deauville financed by Arthur Capel where she introduced deluxe casual clothes suitable for leisure and sport.

1915

HARPER`S BAZAAR 1915, Harper's Bazaar raved over Chanel's designs: "The woman who hasn't at least one Chanel is hopelessly out of fashion … This season the name Chanel is on the lips of every buyer."

1920

FASHION ICON She was the only fashion designer to appear on Time magazine's list of the 100 most influential people of the 20th century.

In 1921, she opened what may be considered an early incarnation of the fashion boutique, featuring clothing, hats, and accessories later expanded to offer jewelry and fragrance.

1921

AMBITION Chanel was known for her lifelong determination, ambition and energy which she applied to her professional and social life.

1921

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LBD

TYPEFACES

The concept of the "little black dress" is often cited as a Chanel contribution to the fashion lexicon and as an article of clothing survives to this day.

Amplitude - Christian Schwartz - 2003 - NYC Stag Sans - Christian Schwartz - 2007 - NYC

Avenir Next - Adrian Frutiger - 1988 - Switzerland Trade Gothic - Jackson Burke - 1948 - USA Baskerville - Jhon Baskerville - 1757 - Birmingham, England

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TOP10

TOP10

LEATHER GOODS BY ROGER JAMES

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The top 10 Chanel Bag`s for spring-summer 2013.

CHANEL

CHANEL

CHANEL

Boy Chanel Flap Bag Lambskin www.chanel.com

Boy Chanel Flap Bag Lambskin www.chanel.com

Boy Chanel Flap Bag Lambskin www.chanel.com

C

hanel, the greatly anticipated brand of iconic tweed designs and quilted bags, brought a great show to Paris Fashion Week. Karl Lagerfeld continued the legacy of the refined collections of classic Chanel through his 1960’s-inspired Spring/ Summer collection of a wide array of styles. Chanel is definitely a brand to always pay attention to and this season they have not disappointed. Karl Lagerfeld branched off in many different directions, but overall brought a fun and cohesive collection that makes a fashion statement while appealing to the masses.

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CHANEL Boy Chanel Flap Bag

CHANEL

Lambskin www.chanel.com

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Boy Chanel Flap Bag Lambskin www.chanel.com

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CHANEL Boy Chanel Flap Bag Lambskin www.chanel.com

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CHANEL Boy Chanel Flap Bag Lambskin www.chanel.com

CHANEL Boy Chanel Flap Bag Lambskin www.chanel.com

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CHANEL

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Boy Chanel Flap Bag Lambskin www.chanel.com

CHANEL Boy Chanel Flap Bag Lambskin www.chanel.com

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BRAD PITT Brad Pitt's stylish new role as the first ever male ambassador for Chanel's iconic No.5 perfume is to be revealed later this month. BY OLIVIA BERGIN

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BRADPITT

BRADPITT

“We think very much that the perfume is a seduction between a man, a woman and the perfume”

BRAD PITT FOR CHANEL BY OLIVIA BERGIN   Marilyn Monroe claimed it was all she wore to bed; actresses Catherine Deneuve, Nicole Kidman and Audrey Tautou have since posed as the face of the iconic perfume, and now Brad Pitt is rumoured as the new ‘face’ of Chanel No. 5. It was revealed back in May that Hollywood actor Brad Pitt had been signed up as the first male spokesperson of Chanel's iconic No.5 scent, and now there's only 10 days or so left to wait until the fruits of his labour are finally revealed. A commercial overseen by Atonement and Anna Karenina director Joe Wright will break on October 15, and see the Killing Them Softly star fill the shoes of former Chanel No.5 ambassadors Nicole Kidman, Vanessa Paradis and Catherine Deneuve. It is the first time in the fragrance's 91-year history that a man will front the scent's campaign, and while little is known about the theme of the commercial, Pitt talks in a way that makes the viewer assume he is talking to a woman, but it is then revealed he is addressing the scent.

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“To keep a legend fresh, you always have to change its point of view,” Chanel Fragrance & Beauty president Andrea d’Avack told WWD . “We think very much that the perfume is a seduction between a man, a woman and the perfume” explained d’Avack. “No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.” Said ‘investment’ is thought to include a pay check of $7 million (£4.32m) for the 48-year-old’s services.

The print ads are due to break in the forthcoming November issues of the glossies but we’ll be staying glued to our screens for Pitt’s Chanel TV debut: Wright is the man responsible for the ‘mini blockbuster’ Coco Mademoiselle ads in which Keira Knightley zips around the streets of Paris on a motorbike.

-in the capital due to forthcoming filming commitments. Pitt is thought to have signed a seven-figure sum for the contract, which either means an on-tap supply of Chanel No. 5 for Ms Jolie, or a plentiful kitty for her other scents of choice...

According to E! Online , the actor is shooting the campaign in London this week. The 48-year-old and his fiancé Angelina Jolie, along with their six children, have set up home

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T H E L I T T L E B L A C K J A C KE T

T H E L I T T L E B L A C K J A C KE T

BY ANNA LOUIS

C

hanel's photographic exhibition dedicated to Karl Lagerfeld's latest book, 'The Little Black Jacket: CHANEL's classic revisited by Karl Lagerfeld and Carine Roitfeld', will open at the Saatchi Gallery in London in October. Following on from Tokyo, New York, Taipei and Hong Kong, this special event underlines the brand's values of creativity, modernity and excellence. The public will discover the versatility and timelessness of the iconic CHANEL jacket through Karl Lagerfeld’s 113 photographs, modelled on a range of friends of theHouse, with each personality adapting the garment to reflect their own inimitable style - worn as a cape on singer Lily Allen, draped around model Stella Tennant, or even transformed into a vest on model Edie Campbell.

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CHANEL