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Trendbook Honolulu


Honolulu Honolulu is the capital and the most populous city of Hawaii, being also the main port. In the Hawaiian language, Honolulu means “sheltered bay” or “place of shelter”. It’s located in the island of Oahu being the commercial center with restaurants, shopping centers, coffee shops, hotels and many turistic choices. Honolulu is the most populous state capital relative to state population. Honolulu is also the historical center where there’s still the presence of memories of the old Hawaiian monarchy, chinatown and an active fish market. With amazing beaches, a lot of sun and surf, Honolulu it’s one of the most wanted destinations to go on holidays, on honeymoon or to surf in the best waves on the planet. The Waikiki beach it’s the most known and visited by tourists. Hawaii is not only known by its fine weather and by the great landscape, it’s also a symbol of culture, history, outdoor activities and an active nightlife. Besides the beaches, the outdoor activities, the hiking on the mountains, the plantations of pineapples and the volcanos, etc, in Honolulu it’s also located the famous lagoon harbour, the United States Navy deep-water naval base, Pearl Harbour. After all of what we know from Hawaii and the whole world knows what Hawaii have to offer, let’s find out what more can we see over there that’s not so known, obvious or easy to find. Let’s see what kind of resources are being used and which interesting and creative projects are waiting to be discovered and to be enjoyed.


Relation between Trends and Zeitgeist’s topic Trends, can be diverse and identified by the multiple networks, in an international way. Along this Trendbook, some of those trends are going to be associated to the diverse Cool examples presented. Trends introduce complementary views, diverse points of view and help us to understand the changes of mentality. Some of those trends are: |Trend – Network| Bottom Of The Social Pyramid – Trendwatching; Pleasure Revenge – BrainReserve; Love Thy City – Trends Research Center; Luxury – Trend Hunter; Visual Culture– Trends Active.

Honolulu


Cool Examples

Honolulu


Malie Kai Chocolates Hawaii is the only U.S. state with the tropical conditions to cultivate cacao. In recent years the demand has raised chocolate production, bringing with it a new breed of chocolatiers focused on small-batch, sustainable processes. Malie Kai Chocolates makes an assortment of limited-quantity bars, handling each step of production from harvest to processing. The region's richly fertile soil yields only a small quantity of cacao, making its single-estate chocolates some of the rarest in the world. With a stock that's constantly shifting to account for the seasonal availability of ingredients, the company currently offers seven different bars, ranging from traditional dark chocolate to rich coffee-oriented bars with a bit of a kick. One of the favorites has been the Kona espresso bar, with a rich coffee taste that blends nicely with the chocolate's native, fruity flavor. Another standout is the limited-edition Cocoa with Nibs bar, made with fermented cacao pods dried in the Hawaiian sun for a nice texture and added hint of flavor. Why it is Cool? Taking advantage of a local product that is only available in small quantities Malie Kai Chocolates works the all sustainable production processe. According with the seasonal availability of ingredients the company can offer different chocolate bars, with an innovative product. They have bars with regular chocolate but also bars with mixed products, like coffee, creating a high quality chocolate with varieties different from the usual.

Associated Trends: Eco-Sustainability, Experience Economy.

Honolulu


Swizzle Sticks

Stir up your next cocktail with a cane sugar stick farmed on Oahu. The naturally sweetened swizzle sticks of Hula Girl Foods are farmed and packaged on the island of Oahu. The thin slices of pure sugar cane are a nice addition to our favorite cocktail, but they can also be used as skewers on the grill. The family-owned company has been producing their versatile sugar cane products for more than 25 years.

Why it is Cool? Using pure sugar cane, natural and local, they produce a variety of products, that can be used on drinks (cocktails, tea and coffee, amongst others) or can also be used on meals (chopsticks, skewers on the grill, etc.). It’s a natural and simple product that turns into something very original and can add a sweet touch to our drinks and food. Associated Trends: Sustainability, Experience Economy. Related Trend: Design = Wow + How + How Good.

Honolulu


Transparents Street Signs Cayetano Ferrer is an artist from Honolulu that provides a bizarre take on the regulation of traffic and urban activity. As they are transparent designs, passerby’s get a chance to apprehend the cautionary messages displayed while still remaining aware of the buildings and natural settings that lie behind the placards. This artist has remained committed to the problems presented by spatial dislocation, especially those brought about by architectural structures. His ‘Tow Zone,’ ‘Permit 204’ and ‘City of Chicago’ banners have mitigated the issue, breaking down the physical barriers that are often erected by way of construction. Why it is Cool? In a creative and original way Cayetano Ferrer’s project is a noble one, drawing attention to the frequently unforeseen impacts of urban sprawl upon the mental states of city dwellers. His placards give the chance to passerby’s to apprehend the cautionary messages displayed while still remaining aware of the buildings and natural settings that lie behind the placards.

Associated Trends: Love Thy City, Design = Wow + How + How Good, Invisible Design. Related Trends: Experience Economy, Meaningful Compassion.

Honolulu


Hawaiian print hats

There's Hawaiian print shirts and shorts and the newest way to replicate the easy-going nature of the Honolulu style is to don the HUF Parrot Volley cap. The hat is the company's latest venture in their lineup of red-hot skate and street style products and features five-panel construction that makes for a comfy and loose fit. The nylon strap in the back, however, keeps the cap securely in place even in the most blustery of conditions. The red, printed number is constructed from lightweight fabric and has incorporated the use of metal grommets to allow the head to breathe and keep cool. Why it is Cool? We always get used to see and we’re very intimate with the Hawaiian prints on shorts and shirts. This hat of HUF is a complement to the kit that symbolizes the relaxed Hawaiian lifestyle. It’s a hat with strong and relaxed colors with a design that take us to a summer weather, with beaches, palm trees, a relaxed environment with a good mood and some parties. The company also cared about producing a hat that allows the head to breathe and to keep it cool. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Bottom Of The Social Pyramid.

Honolulu


Virtual Surfing

What about doing some surf vacations? But even making the trip to Hawaii can't ensure perfect weather to hit the waves. Hotel Sheraton in Waikiki has the first surf simulator of the World, the Tsunami Surf Simulator. Ideal conditions for surfing are always present though with the surf simulator at the Sheraton hotel. The game lets hotel guests ride virtual waves on a live board any day, at any time, regardless of outside weather. We've got to worry about sharks, and we've got to worry about the reef and there’s some people that can’t make it out the real waves of Oahu but with this simulator people can enjoy the adrenaline rush of surfing. It takes the fear out of actually going out into the water and really creates a safe environment for people to participate. Why it is Cool? Going to Hawaii and surfing its famous waves it’s not for everyone. It’s only for those who know, of course!, and for adventurers. People that don’t know how to surf also have the right to have that experience and this simulator it’s an excelent choice. We can experience, even virtually, the adrenaline rush of surfing without worrying with sharks or the reefs. It’s an ideal solution for those who don’t want to deal with salty hair, streaking makeup, cold wind, or don't want to risk injury or making a public fool of yourself. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Excess Therapy.

Honolulu


Tropical Flower Bears Be@rbrick is no stranger to makeovers, and here comes three more. The Be@rbrick designs range from a metal jacket design to a flowered Hawaii theme, continuing the ever expanding collector toy line. In collaboration with Leilo Hawaii, Stussy, Undefeated, Realmad HECTIC and REAS this toy was created. These cute toys aren’t made to be played but they’re sweet and funny. Why it is Cool? After all, toys really can be for all ages and sexes. These tropical flower bears would easily appeal to a young demographic as well as an older demographic with an appreciation for style. It’s a decorative object that turns into something really funny and transmit us a relaxed environment that remind us of Hawaii, of summer, the beach, good mood and a lively and festive environment. Associated Trend: Design = Wow + How + How Good. Related Trend: Experience Economy.

Honolulu


Hello Kitty-themed restaurant

For anyone who is a fan of Hello Kitty Makittii Hawaii Japanese Seafood Buffet is the ultimate haven. Is a fun, Hello Kittythemed restaurant. Don't let the cutesy theme fool you. This restaurant is serious when it comes to offering an enormous and scrumptious spread for an all-you-can-eat good time. The decor is, of course, adorned with pink-cushioned chairs and green-and-pink tablecloths. The star feline does appear in the dining room periodically so you can take pictures with her in the Makitii Hawaii buffet restaurant. Why it is Cool? The idea of themed parties or themed spaces always work very well for those who relate with the respective theme and it’s something that is getting more and more followers. This Hello Kitty-themed restaurant with all its decoration thinked to the smallest detail it’s a fantastic place and the ultimate haven for those who like the famous star feline and it offers a magical and unique experience. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Kids (& Parents), Clanning, Down-Aging, Meaningful Nostalgia.

Honolulu


Hawaiian Deep Sea Drinking Water

Ever swallow Ocean water? Well now you can and it tastes great. Mahalo water made from 100% Hawaiian Deep Sea Water claims to offer the purest water on earth. Deep Sea Water contains a very high amount of minerals. You can taste this water in the Mahalo waters Water bar in Honolulu. At their water bar you buy the water bottle and they will prepare Kona Coffee or Tea for you. Why it is Cool? Who never had swallowed ocean water? It’s something very disturbing but it always has been said that the ocean water it’s good for a lot of things, health related. Mahalo Water appears using a natural resource and it’s a 100% pure water that contains a very high amount of minerals. The taste of the water is, for sure, different from what we are used to but with all the benefits of this water is worth the try. And at the end it’s a different and interesting experience. Associated Trend: Experience Economy. Related Trends: Wellthy, Eco-Sustainability.

Honolulu


Flip The Bird Shoes Born on the remote Japanese island of Iriomote, and raised in Honolulu, Tassho Pearce (aka EMIRC) is not only a clothing designer, he is also Hawaii's biggest hip-hop artist. In 2004, the multi talented artist started printing up T-shirts to promote his record label Flip The Bird. The clothing line spread like wildfire gaining such large appeal that his chic upscale T-shirts have reached the backs of Kanye West, Redman, Method Man, and has fostered collaborations with hip hop mogul Russell Simmons and Rasheed Young. Why it is Cool? With the variety of products getting bigger and bigger it’s needed to bring something new, something different from the usual and that makes the difference. Being a hip-hop artistand a clothing designer, Tassho is able to create some irreverent, colorful shoes with a fantastic design. Through this shoes he showcases the hip-hop style, a very street style and irreverent one. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Visual Culture.

Honolulu


Glow-in-the-dark bedding! The Honolulu–based Etsy artist known as “wildglow” designs and creates screen-printed pillowcases using a soft-to-thetouch, non-toxic water-based ink that glows in the dark after being "charged" by exposure to any light source. These unique glow-in-the-dark pillowcases feature fun images, inspiring sayings and even the alphabet for young learners. The images never wash out and there's something of interest for every age group.

Why it is Cool? There are people that decorate their ceilings or walls with material that glow in the dark representing something that they like or even to give a different brightness to their bedroom during the night. After all of these bow we have these original, funny pillowcases with inspiring sayings and even with the alphabet for young learners. It’s an original and creative way to give a different little touch to our bedroom with something so simple as a pillowcase. Associated Trend: Design = Wow + How + How Good. Related Trend: Experience Economy.

Honolulu


Paper Art Full of intricate and unique designs, the Origamido Studio located in Honolulu at the International Market Place, has some of the most intensely cool examples of the origami art form. This studio is renowned for not only their world-famous origami, but also their instructional workshops and welcoming educational atmosphere. What sets it apart from most retail outlets however, is that Origamido Studio is as much a social mecca for origami enthusiasts as it is a business – a fact that has made it a popular hotspot on the island. Why it is Cool? A very original and creative origami studio that apart from being a shop has also a huge educative component with workshops, amongst others. It’s a fantastic and very inspiring place to origami art enthusiasts where they can learn, exchange ideas, see works exhibited by the studio and buy all type of material they need to execute this art. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Clanning, Meaningful Nostalgia.

Honolulu


Science Fiction

If you ever needed a little extra motivation to become incredibly rich, then this awesome Star Wars home theater might very well just do the trick. Designed by San Diego company Modern Home Studios, this Star Wars home theater is a dramatically awesome sci-fi themed room that would easily turn any movie into a cinematic experience. In addition to a 107-inch Stewart Filmscreen, the theater also features life-sized talking C-3PO and R2D2 robots, a ceiling chalked full of fiber optics, and a motorized door that operates just like the one from the movies. This convenient and out-of-this-world Star Wars home theater located in Honolulu ensures that its owners don't have to go to a galaxy far, far away for their personal entertainment needs. Why it is Cool? This home theater is fantastic for those who like to take their cinematic experience to a higher level and for the huge admirers of science fiction. With all this decoration and equipment any movie seen in this space turns into an unique and fantastic experience from a galaxy far, far away. Associated Trend: Design = Wow + How + How Good. Related Trends: Experience Economy, Clanning, Meaningful Nostalgia.

Honolulu


Salty air conditioning!

The Honolulu Seawater Air Conditioning LLC has embarked on a $240 million project to cool half of the buildings in downtown Honolulu using super cold seawater pumped from the ocean. By sucking up water through a pipeline running hundreds of feet below the sea, the company will be able to discharge the cold seawater through air conditioning units around Honolulu. The project stands to reduce the electricity used in the city's air conditioned buildings by up to 75 percent, as well as cut carbon emissions and the use of refrigerants that contribute to ozone depletion. After chilling the whole buildings, warmed sea water is returned to the ocean through another pipe and diffuser located at a shallower depth. Why it is Cool? Using a natural resource and without causing any damage to its natural habitat and to the environment, this company from Honolulu take advantage of seawater to chill the buildings from dowtown. In a natural and sustainable way launched an innovator and ambicious project that will also allow to reduce the electricity used, the carbon emissions and other components that contribute to ozone depletion. Associated Trend: Eco-Sustainability. Related Trends: Experience Economy, Design = Wow + How + How Good.

Honolulu


Money Origami There’s nothing more creative than using currency to craft creations with this money origami collection by Won Park. Won Park is an artist hailing from Honolulu and his simple concept of using money instead of regular paper to fold origami pieces really shows his outside-the-box approach to art. Park’s attention to detail is second to none as he carefully picks out the appropriate-colored currency to correspond with the pieces he’s making. The results pretty much speak for themselves! Why it is Cool? Despite this collection of Won Park being something that can be criticized because of the use of real money in this huge crisis’ moment that we’re living in, anyway it’s still a curious work. It can also be a way of giving a new meaning to money, like in this work for example, crafting with it a fantastic origamic work. This project is very creative and it’s impressive the attention to detail explored by the artist. Park has also small projects in which he crafts his origamis creations accordingly with the origin of the bill. For example, to craft the Eiffel Tower he used french franc (the old French currency) or more up-to-date he now uses the euro. The results are great!

Associated Trends: Design = Wow + How + How Good; Anger, Distrust and Revolution. Related Trend: Experience Economy.

Honolulu


Island Flavor Urban Tees

The Stussy store in Honolulu brought out the vibes of Hawaii with the new Stussy Aloha Oxford Collection. Normally, the idea of a Hawaiian-inspired fashion line conjures up the image of flashy, vibrant shirts with silhouettes of palm trees everywhere, but the Stussy Aloha Oxford Collection doesn't play up to the stereotypes. Instead, the brand showcases two different one-tone button-up shirts with patterns embedded on the inside of the sleeve. The series also includes tees with graphic images of palm trees and a hula dancer, as well as tote bags by Bik Pine Workshop. Why it is Cool? When we see something Hawaiian-inspired are always very colorful, with palm trees, flashy pieces that we connect with the sun, the beach and the heat. Stussy with a simples and pleasant design, bring out a collection Hawaiian-inspired with a discrete image and unique and simple colors. It’s an interesting and pleasant way of having something that take us to Hawaii but that is very discrete and with a simple design Associated Trend: Design = Wow + How + How Good. Related Trend: Experience Economy.

Honolulu


Trendbook done by: Ana Isabel Figueira Honolulu


Honolulu (English)