REPORT DESCRIPTION
E-commerce Packaging Market Overview The e-commerce packaging market is bolstered by increasing e-commerce sales around the world. E-commerce has transformed retail sector and it is gaining significant market share in place of conventional retail channels such as hypermarkets, supermarkets, and convenience stores. The primary function of e-commerce packaging is to protect products from environmental damage and contamination such as dust, moisture, and microbes. Moreover, protection from damage is important for products such as electronics and furniture. E-commerce packaging is also important in terms of branding and customer retention. The use of sustainable and/or aesthetically appealing packaging material led to increased resale of products, according to a Stora Enso Oyj survey. Sustainable e-commerce packaging is gaining major traction since recent past. Chinese e-commerce players such as JD.com and Suning.com are adopting reusable plastic boxes, which is cost-effective and generates low waste. JD.com also announced that it aims to raise the proportion of sustainable materials to 80% of its total packaging material used by 2020, due to high waste generation from packaging. According to Chinese government sources, on Singles Day 2017, a popular Chinese holiday, over 160,000 tons of waste was generated as e-commerce players recorded sales of US$ 52 billion. Š Coherent market Insights. All Rights Reserved