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HI

TO

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Project A Vivid of Por Community, The Hidden Indigenous Tourism Place

Master in Design Design for Social Innovation

INDIGE

NO

US

D

N DE

C ISM PLA

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Professors Teresa Franqueira · Gonçalo Gomes · Cátia Pereira

Design Team Ana Margarida Pinto · Ivo jorge · Liliana Eusébio Raquel Agostinho · Sara Martins · Steeven Leite


Cambodia


Battambang


Samlout


Service proposal

App

Kit

Workshops


Service design tools Blueprint Personas System map Motivational matrix User journey map


Blueprint Management team proposal


Blueprint Design team proposal


Influencers

Agencies

touchpoints Divulgation

Data information

sharing the moment Sponsor for traditional clothes

touchpoints

touchpoints

touchpoints

sharing the moment sharing the moment

Medicinal Plants or Coffe workshop Farewell Airport Ceremony Transfer

Performance Ceremony

Translate Speaker Translate Show

sharing the moment Cleaning the canteen, kitchen and tents

sharing the moment

Review of project structure to improve service

Workshop Speaker Feedback

afternoon

Cleaning and replenishment of workshop stock

morning Disclosure

Feedback

Lunch

DAY 3

promotional videos of the experience

Management of resources for following activities

night

Transportation

Breakfeast

DAY 2

Lunch picture

To buy, to prepare, to cook and to serve the food

Breakfeast

Delivery of the traditional clothes

Clean the space after the dinner

Transportation

touchpoints

To buy, to prepare, to cook and to serve the food

Dinner made with the resources

Party and traditional dance

Clean the space after the dinner

Safari Visit to the waterfall (bath time)

afternoon

Breakfeast picture

Picnic

morning

To buy, to prepare, to cook and to serve the food

Breakfast

DAY 1

Clean the space after the party

To buy extra ingredients, to prepare, to cook and to serve the food

Clean the space after the dinner

Preparation of the dinner with the resources collected at the afternoon activities

Explore the area. See where the dangerous areas are.

Workshop Speaker Speaker Translater

Traditional fishing Workshop

Resources picking ride (fruits and plants) for the lunch, dinner and next days’ workshop

Draw the journey

Workshop Speaker Speaker Translater

Traditional Crafts Workshop

Lunch

Survival KIT

Integration Dinner

To buy, to prepare, to cook and to serve the food

Transportation to the local

Ride guide, and translate the fruits and plants name

Dialogue Translater

Workshop Speaker

touchpoints Traditional dancing show

Speaker Translater

Welcome reception and presentation of the area and community

Traditional cooking Workshop

To buy, to prepare, to cook and to serve the food

Transport to the local where the turist are going to fish

KIT delivery

Translation of the presentation

Arrival to the community

Payment

Confirmation

Reservation

Registration

night

Picnic picture

Clean the space after the breakfast

Help to prepare the workshop. Collect the necessary food, ingredients, tools, etc

Breakfeast picture

Clean the space after the workshop

To buy, to prepare, to cook and to serve the food

touchpoints

Clean the space after the lunch

Welcome reception and presentation of the area and community

Show the most important places during the travel Transportation of the Tourists to the community

Autorization by the autorities

afternoon

Clean the space after the dinner

Explore the area. See where the dangerous areas are.

Provide the kit products

Sponsors

Draw the journey

Preparation and drawing the components of the kit

Autorization by the autorities

To meet the indigenous

morning

Dinner picture

touchpoints To compete for vacancies

Tourist WELCOME

Lunch picture

touchpoints

Content creation (post’s, photos)

Design and Management Team

Web site creation

touchpoints

Local communication

Tracker

Activity planning

Autorities

Recognition of the dangerous area

Cleaning Team To compete for vacancies

touchpoints

To compete for vacancies

Indigenous

Local research

Cooking Team To compete for vacancies

Driver

To compete for vacancies

Guide

Autorization by the autorities

Translator

Constitution of the experience agents

Before Experience After Experience

touchpoints

Delivery of the traditional clothes

Drive to the Airport

touchpoints

Line Of Visibility


Personas


Karambir Nationality: Age: Gener: Status: Profission: Language:

Cambodia 35 years Male Married Employed Native; English

Karambir is a family man with two children, and a beautiful wife. He’s motivated to grow is knowledge by his own country, he loves to travel at weekend’s or in a small vacation. He always bring his family with him to these type of trips.

Müller Nationality: Age: Gener: Status: Profission: Language:

German 25 years Male Single Employed German; English

Peter is a recently worker who finished is master degree recently. In love with the world, he want to improve his knowledge and his culture about native and indigenous communities.

João Nationality: Age: Gener: Status: Profission: Language:

Portuguese 45 years Male Married Employed Portuguese; English

João has a very happy wedding. This trip was their dream and finally they got it.


Tuptim Nationality: Age: Gener: Status: Profission: Language:

Indigenous 50 years Male Married Unemployed Native

Tuptim is a wised indigenous man from Por Community in Cambodia. He’s a lovely person with a lot of knowledge, prepared to share with foreigners. This program it’s a way to improve his way of life, providing him better conditions in his daily needs.

Emma Nationality: Age: Gener: Status: Profission: Language:

American 42 years Female Single Employed English; German; French

Emma is a high social influencer, very interested on these types of social causes and for these kind of nature projects. She has a lot of frustrations that she couldn’t respond to all humanitarian causes. She is the coordinator of a non-governmental organization.


Maung Nationality: Age: Gener: Status: Profission: Language:

Cambodia 22 years Male Single Student Native; English; German; French

Maung is a master degree student who needs some extra money. His knowledge brings to the team a high-level communication through all process with the foreigners. This is his part-time job and he is very cooperative and push forward this project with new ideas.

Medekhgui Nationality: Age: Gener: Status: Profission: Language:

Cambodia 40 years Male Married Unemployed Native

Medekhgui is a recently unemployed man, who wants to join this project to help and provide the foreigners with the best possible quality of service in their stage at this type of program.


System map


TOURIST


AGENCY

TOURIST

Influencers

Monetary Flow Information


DESIGN AND MANAGEMENT TEAM

Autorities

Sponsors

Tracker

AGENCY

TOURIST

Influencers

Monetary Flow Information Service Travel


DESIGN AND MANAGEMENT TEAM

Autorities

Sponsors

Tracker

AGENCY

TOURIST DRIVER/ TRANSLATOR/ GUIDE

Influencers Hi! Bonjour! Hola! Ciao! Olรก!

Monetary Flow Information Service Travel


DESIGN AND MANAGEMENT TEAM

Autorities

Sponsors

Tracker

AGENCY

TOURIST DRIVER/ TRANSLATOR/ GUIDE

Influencers Hi! Bonjour! Hola! Ciao! Olรก!

INDIGENOUS

Monetary Flow Information Service Travel


DESIGN AND MANAGEMENT TEAM

Autorities

Sponsors

Tracker

AGENCY

TOURIST DRIVER/ TRANSLATOR/ GUIDE

Influencers Hi! Bonjour! Hola! Ciao! Olรก!

INDIGENOUS Workshops

Monetary Flow Information Service Travel


DESIGN AND MANAGEMENT TEAM

Autorities

Sponsors

Tracker

AGENCY

TOURIST DRIVER/ TRANSLATOR/ GUIDE

Influencers Hi! Bonjour! Hola! Ciao! Olรก!

CLEANING AND COOKING TEAM

INDIGENOUS Workshops Meals

Monetary Flow Information Service Travel


Motivation matrix


give

o st

Tourist Indigenous

Tourist . encourage other people to join and participate in the program . offers knowledge about the costumes and culture of the indigenous culture . gives the workshop

Translator Guide Driver Cooking + Cleaning

Sponsours

. a way to communicate with the indigenous community . a way to guide and transport them through the community

. share new experiences and cultures

. inspire and encourage other indigenous people and communities to do the same project . a way to share their knowledge and culture with the tourists . a way to break the language barrier and distance

. a way to share their . a contact with the local food and typical meals with the tourists and tipical food of the contry and community

. a bridge between them and the indigenous . exchange of knowledge and information

Cooking + Cleaning . appreciation and recognition

Tracker Design and Management Team

. confidence that the program was designed by quality professionals, who know what the turist want and like

. information and incentivate the turist to participate in the program

. offers the service . publicity and advertising

. feedback to keep the program project on going . feedback to know that everything is working correctly and within the local laws

. encourage other people to join and participate in the program

. explain the dishes and cooking workshops

. a way to expand their knowledge and work experience

. feedback to keep the program project on going

. feedback to know that everything is working correctly and within the local laws

. Schedule workshops communication

. encourage other people to join and participate in the program

. feedback to keep the project on going . feedback to know that everything is working correctly and within the local laws

. Payment Service

. guidelines on the work that has to be done

. guidelines on the work that has to be done

. payment of the work

. payment of the work

. payment of the work

. motivation and support to keep the program

. motivation and support to keep the program

. motivation and support to keep the program

. publicity and advertising

. publicity and advertising

. publicity and advertising . publicity and advertising

. information about the . feedback to keep the program

project on going

. feedback to know that everything is working correctly and within the local laws . information about the program

. feedback to keep the project on going . feedback to know that everything is working correctly and within the local laws . information about the program

. feedback to keep the project on going . feedback to know that everything is working correctly and within the local laws

. Social interaction

. a way of maintaining service . feedback about the experience and opinion on service improvements

. Social interaction

. a way of maintaining service

. a way of maintaining service

. feedback to know that everything is working correctly and within the local laws

everything is working correctly and within the local laws

. feedback about the experience and opinion on service improvements

. experience payment

. a way of maintaining service

. information about the program

. sharing of information between the authorities of the different countries involved

. opinion on service improvements

. tourist may become an influencer of the project in the future

Agencies

. feedback about the experience and opinion on service improvements

everything is working correctly and within the local laws

. feedback to keep the project on going . feedback to know that

. guidelines on the work that has to be done

. Knowledge

. feedback to keep the project on going . feedback to know that

. information about the program

. security that the program was verified for an expert in the field

. publicity and advertising

. Knowledge

. information about the program

. security in the program . security in the program . security iand program recognition . program recognition . program recognition . authorization to . worth trusting program . worth trusting program confine the food

Design and Management Influencers Team . feedback about the experience

. information about the program

. encourage other organizations to sponsor this project

. publicity and advertising

Tracker

. information about the

. a way to expand their knowledge and work experience

. survival kit

. security that the program was verified for an expert in the field

Sponsours Authorities . information about the

. the products from the kit

Authorities . program recognition

Agencies

. offers knowledge about other communities in the world

. provide food and meals to the turist

. security in the program

Influencers

Translator Guide Indigenous Driver

. financial support

. support for land recognition

. Sponsors and partnerships

. Sponsors and partnerships

. autorization and security of the program . support

. encourage other people to join and participate in the program

. guidance on the covered area

. information to design the maps and the walking routes . information about safe and insecure tracks

. encourage other people to join, participate and expand the program

. an invitation to join or to participate in the project

. a way to publicize the program and to attract more participants

. encourage other influencers to join and to participate in the program

. a way to publicize the program and to attract more participants

. an invitation to join or to participate in the project

. financial support

. information about the program . an incentive to share the experience on social media

. information about the experience and the program .participation in new advertising campaigns

. encourage other agencies to join and to sell this program


User journey map


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