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Summative Presentation 16/05/19


Final Concept & Rationale


THE CONCEPT BEHIND OUR FINAL OUTCOMES IS BASED UPON IS THE 1979 FILM ‘QUADROPHENIA’, LOOSELY BASED UPON THE WHO’S ROCK OPERA. THE FILM FOLLOWS MAIN CHARACTER JIMMY’S JOURNEY IN LIVING AS A MOD AND HIS RELATIONSHIPS WITH FELLOW MODS, ROCKERS, AND WITH THE MUSIC THAT INSPIRES THEM. WE TOOK THE RELATIONSHIPS AND NARRATIVES THAT SURROUND THEM FROM THE FILM AND TRANSLATED IT INTO A NORTHERN SETTING, CELEBRATING SHEFFIELD AND CONSIDERING HOW NORTHERN SOUL EXISTS IN THE CITY TO US.

CONCEPT


RELATIONSHIPS AMUNGST EACH OTHER WAS THE RATIONALE BEHIND OUR CONCEPT AS WE FELT THAT IS WAS AN INTERSTING AND INSPIRING WAY TO LOOK AT NORTHERN SOUL AND HOW THE MOD SUBCULTURE AFFECTED PEOPLE AS INDIVIUALS AND WITH EACH OTHER.

QUADROPHENIA CAN BE DEFINED BY ANONTHER TERM FOR THE MEDICALL ILLNESS: SCHITZOPHRENIA AND IS REFLECTED THROUGH THE PROTAGONSIT’S MULTIPLE PERSONALITIES THROUGH HIS JOURNEY INTO DISCOVERING WHO HE IS AND HOW HE FITS IN AS A MOD. THIS THEME OF SELF DISCOVERY AND

RATIONALE


Photography & Styling Outcome


STYLING & PHOTOGRAPHY

WHEN STYLING OUR MODELS AND SHOTS WE AIMED TO CAPTURE CLASSIC PIECES IN REFERENCE TO MOD CULTURE AND STYLE BY INCLUDING FEATURES SUCH AS THE ICONIC FRED PERRY BRAND AND NAMELY A LONG, GREEN, FISHTAIL PARKA STYLE COAT. THESE PARKAS ARE SEEN FREQUENTLY THROUGHOUT THE FILM AND ACT ALMOST AS A COAT OF ARMOUR SHOWING OFF WHO THEY ARE AS A GROUP OF PEOPLE AND DISTINGUISH THEM FROM THER OPPONENT ROCKERS. IN TERMS OF FEMALE STYLING WE KEPT TO A SLIGHTLY MORE MASUCINE APPROACH WITH OVERSIZED JACKETS AND FLAT SHOES AND BOXY SHAPES ALIKE THE FASHION WE FOUND TO BE POPULAR FROM RESAERCH. SIMILARLY TO CLOTHING WE WANTED TO STYLE OUR IMAGES USUING KEY MOD REFERNCES WHCI HWE ACHIEVED BY INCORPERATING A VESPA INTO OUR FINAL IMAGES FIT WITH MULTIPLE MIRRORS ALIKE ACE FACE’S ADMIRED SCOOTER IN QUADROPHENIA.


Conceptual Film


Reflection


WHAT WENT WELL? Shoot day Organisation/ Planning Final Image Positive feedback from models Exhibition


WHAT WOULD WE DO NEXT TIME? Photograph head-shots and styling of the models Experiment with film effects


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