Style Counsel Stylist Digital Marketing Guide 2018
Welcome to the Style Counsel team. This Digital Marketing Guide has been written with the aim of helping you to increase your download number. However, we hope that as bloggers and entrepreneurs interested in digital media, you will find this to be a useful guide for our personal blog and other marketing endeavours. We love to see our Stylists flourish, so let’s grow together!
Firstly, we would like to welcome you and your great style to Style Counsel. We are so excited to have you on board!
Below you will find tips that we have used successfully to drive downloads and traffic. As well as promoting the Style Counsel link on your channels, we recommend you use the following tools: EXAMPLE: FACEBOOK GROUPS You can share your link within any closed Facebook group. Make sure they are relevant to us and the audience will enjoy our app. Search key words such as: Mirror Selfies, Style Help, Blogger Network, Fashion Apps, Fashion help
“Ladies! I found this app a few weeks ago and if you’re like me I have a feeling you’re gonna love it! You can get immediate feedback on your outfits from a friendly community and fashion bloggers. Not sure if an outfit is right for the office? Or if a dress is too sexy for a first date? The app community will tell you. Your opinions can also help our users with their style problems - answer real users’ questions and help girls out!” Check it out: https://itunes.apple.com/us/app/ style-counsel/id1128633043
UNIVERSITIES Do you know anyone at university that could share the link amongst their network? Or are you part of any groups connecting to universities or sororities? Are there any fashion societies? Or societies full of girls who care about clothes?
LINKEDIN GROUPS Like Facebook there are groups of people sharing messages and ideas, so it is another great way to spread your link. Top 50 groups on Linkedin.
Examples of posts to promote the app “HI girls, I want to tell you about something I found that you might find useful. I was shopping and wasn’t sure if a dress was worth it. Since I was on my own, I couldn’t ask a friend and I don’t trust shop assistants. I used Style Counsel to get feedback from other women and fashion bloggers, which helped me make the decision. If you get stuck and need some feedback, try it out: [INSERT LINK]”
“Ladies! I found this app a few weeks ago and if you’re like me I have a feeling you’re gonna love it! You can get immediate feedback on your outfits from a friendly community and fashion bloggers. Not sure if an outfit is right for the office? Or if a dress is too sexy for a first date? The app community will tell you. Your opinions can also help our users with their style problems - answer real users’ questions and help girls out! Check it out: https://itunes.apple.com/us/app/ style-counsel/id1128633043”
“I have just started working as a freelance Style Counsel Stylist. Style Counsel is a fashion app for women to get feedback on their outfits from other women, fashion bloggers and stylists. Try it out here: [Insert your link]”
“I have a feeling you’d love the Style Counsel app! It’s for women to get feedback on their outfits from other women and fashion bloggers - link is in my bio”
More ways to promote Style Counsel CONTACTING PEOPLE DIRECTLY
Take to Instagram or Twitter and drop a message or comment to anyone who uses relevant hashtags. #MirrorSelfie #StyleHelp these are people that already adopt our behaviour therefore they will be easier to convert. While you are doing that it may be worth popping the link on your channels and then simply referring them to (link in the bio) REACHING OUT TO OLD WORK PLACES/ UNIVERSITIES Who have you worked for in the past, can they help? Can they help spread your link?
is a centralised blogging platform where you can create hubs on just about anything. Write valuable content hubs and link to your affiliate offers through them.
Like Facebook groups, groups on Google+ give you access to a smaller, more exclusive group of people interested in a particular topic. Once youâ€™ve got their attention, market away. Youâ€™ll be able to find these groups by going on the Google + page and searching relevant feeds such as Fashion and Lifestyle, Fashion Chat, Fashion style etc. Click for a Google+ Group Click for a Google+ Goup
Pinterest is a resource board for a primarily female audience interested in crafts, art and design. You can create some very interested followers just by promoting your offers in the right way on the site.
A lot of people read and post YouTube comments, and while they often go off on weird tangents, you can often market something related to the main video in the comments. One interesting technique is to find old videos in your affiliate niche and comment on them with your offer as an alternative to the existing offer.
Why not try... Writing blog posts and sharing them with a wide audience Write blog posts or reviews, which include the Style Counsel link, and share them widely. By sharing in blogger platforms, you could get more downloads AND drive readers to your blog site. This way, we grow together! Examples of blog posts (suggestions only, you are the content queens!): - Apps on my phone - March/April Favourite - mention the app - How to take the perfect mirror selfie - Outfit planning - What to wear for brunch at the week - How to revamp your style - An App review
Keep promoting Style Counsel So far, this guide has offered many ways in which you can promote Style Counsel and get people to download the app through your unique link. But, we keep on giving and have even more ways in which you can incorporate Style Counsel into your online activity.
Is a centralised blogging platform where you can create hubs on just about anything. Write valuable content hubs and link to your affiliate offers through them.
Is another option same like hubpages. Create your own lens and write articles on the topic related to the affiliate product. In squidoo, it is allowed to add affiliate links. Squidoo too drives more search engine traffic.
(http://triberr.com) is community of sharing and support with other bloggers. You can grow your blogâ€™s readership by joining Triberr, where you agree to share articles relevant to your readers and other bloggers share your articles. This can help grow your audience, and monetize through Style Counsel by promoting a blog with the Style Counsel link.
GOOD READS / SHARE MY BLOG GROUP
(http://www.goodreads.com/group/show/44706-share-your-blogs) Join this group to share your blog.
(http://www.blogengage.com) Blog Engage is a blogging community where all bloggers submit their latest blog articles for exposure, backlinks and traffic. All articles submitted are sent to the upcoming page where users read and vote on the submissions.
(https://flipboard.com/). Flipboard is a community ran magazine with a large variety of topics, including style and fashion. Here is a good guide on how to promote your blog post there: https://about.flipboard.com/magmaker/guideto-get-more-traffic-to-your-blog-from-flipboard/
(http://www.stumbleupon.com/) StumbleUpon is one of the leading bookmarking and sharing sites on the web. It is a database of web pages, videos and other online content submitted by users. By using StumbleUponâ€™s browser toolbar, you can connect with other bloggers and readers that share your interests. The primary way of getting around is the Stumble button in the StumbleUpon browser toolbar.
A digital marketing guide for Stylists who have been hired by Style Counsel