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Style Counsel Style Guide January 2018 HOW TO STYLE IN THE MODERN DAY WORLD


Welcome... Welcome to the Style Counsel Style Guide, providing you with all of the advice, guidance and tips that you can use as a tool for you to read and put into practice as a future world dominating Stylist.


What I Would Tell My Younger Self Dame Helen Mirren is the perfect example of how you can be glamorous and outspoken yet truly respected if you just be yourself. This is the advice that she would give to her younger self.

Do what makes you happy “Anyone should be able to do what they want. If they look in the mirror and go, ‘I look good’ and go out in a positive way — I don’t want anyone to feel miserable.” Beauty is a misleading word “Maybe we’re attractive, interesting, or mesmerizing, but 90 percent of women are not what you’d call beautiful. Of course, beauty is inside, but still, it’s a word. When it’s tied to pictures of people and amazing outfits on girls who can wear that stuff, it’s intimidating for the rest of us.” Sexiness is not easily defined “It’s rooted in confidence. It’s an interior power that comes from her intelligence. When intelligence is combined with beauty, it’s extraordinary”

Sexiness is not easily defined “It’s rooted in confidence. It’s an interior power that comes from her intelligence. When intelligence is combined with beauty, it’s extraordinary”


Stylist Tips From The Professionals

Kate Young Kate Young styles the likes of Michelle Williams, Natalie Portman, Rachel Weisz and Emilia Clarke for the red carpet. This bleached Brooklynite used to be Anna Wintour’s assistant and she studied English and History of Art at Oxford. But like everyone else, Kate wishes she was a little wiser when she started out.

Don’t be afraid to ask the client questions! “I never used to ask questions! But now, I ask what they hate and what they love. I also ask to see pictures of what they wore when they felt really pretty.” If you’re dressing someone for an event, try on the dress first! “One time a dress didn’t fit as the tailoring was badly done, so now we try the dress on before hair and make-up just to make sure that there is time to fix any problems.” Read more! “In order to stay on top of all brands, designers and emerging designers, you need to read! Social media isn’t enough. My favorite place for the latest information is Vogue Online.”


Tara Swennen A styling career can be rewarding, creative and fun, but like all paths worth pursuing, they are tough to start. Stylist Tara Swennen, who styles Kristen Stewart (and wishes Kristen would stop wearing her Converse with her designer dresses just as much as the rest of us), has some great advice on how to be persistent and successful as a Stylist.

Be respectful of everyone, especially your peers. “There are some rough politics in this business, but if you do handle it with integrity it will get you much further... I’ve shown my resumé maybe twice in 15 years. Networking and the relationships I’ve built are what have actually gotten me work.” If you’re trying to get a job with a stylist, get in touch with their agency. “Calling the agencies is good. You get on their radar and then they’re the gatekeepers to us. We call them and say, ‘I need six assistants for this, I’m gonna die.’ If you’re on that roster, you get put in front of us. We don’t have the time.” You’re working on everyone else’s schedule. “It’s 24/7. You might have clients in Asia on a press tour or in London, and you’re in LA or New York, and you have to be working on everybody else’s schedule. Forget about your own. It goes out the door.”


Providing Quality Style Advice Online As style pros, people look to you for expert advice. After all, anyone can say “you look great,” but only experts like you can explain why an outfit works or which shape skirt to change into. When giving style advice you want to provide quality information that the client can take away with them and keep in mind for when they are styling themself. For example, suggest an accessory or a jacket to complete an outfit, or if something doesn’t suit them explain what they should do instead. Here are some examples of how our Stylists on the app give great advice to our users, which you can take and use as a tool when Styling a client.

All of these comments provide the user/client with valuable information that they can apply to any outfit. They learn not to over accessorise, not to wear too many statement items at one time and which colours work well together. When working as a Stylist you are an educator of fashion, you don’t just tell someone what it good and bad about their outfit, if a client trusts you to help them learn about styling themselves then you will get more work from them.


Career advice from A$AP Rocky’s Stylist, Matthew Henson

We have even more wisdom from another stylist to the stars Matthew Henson. Matthew styles rapper A$AP Rocky and singer The Weeknd and is also Fashion Editor at Complex. Here are his brilliantly practical tips:

Attend Fashion Related Events

Attending fashion-related events are a good way to show your face, network, and be surrounded by the professionals. Events give you a taste of what it would be like working with a large brand or as a catwalk stylist, plus they give you exclusive insight into the up and coming trends.

Use Social Media As A Tool Use Facebook, Instagram, Twitter and Style Counsel to follow your favorite stylists and their clients to see what they’re working on, or to see their favourite styles. Social Media can not only inspire you but they create a platform for you to inspire others which is exactly what a Stylist should be doing. Figure Out Your Lane There are many different categories of fashion styling. There are celebrity stylists, who work closely with all types of talent on everything from their personal style, red carpet looks, and public appearances. There are editorial stylists that for the most part work with magazines and photographers on artsy, evocative fashion stories. There are also stylists and publications whose work blurs the line between the two. But Styling isn’t just for celebrities, department stores often hire Stylists for their customers and there are many potential clients out of the spotlight who need styling. Find out what kind of work really speaks to you, and pursue that.


Having cut her teeth at British Vogue under legendary editor Beatrix Miller, before becoming Grace Coddington’s assistant — then fashion director at Elle — and returning to British Vogue as creative director, Lucinda Chambers is one of fashion’s most respected stylists. Over her 37 years in fashion, she has worked with some of the industry’s most esteemed photographers including Patrick Demarchelier, Nick Knight and Paolo Roversi, aswell as leading fashion houses like Marni, Prada, Jil Sander and Chanel, defining and honing the skills it takes to become a great stylist.

“It’s a whole new world out there. So, there are lots and lots of different types of jobs that stylists can do. And they’re all very different and they all feed into a very different skill set. But you can decide to do which ever really suits your personality and your talent.”

“A stylist’s job, I would say, is to really ignite and inspire.”


Lucinda Chamber’s Top Tips For Being Successful Take your time

“When you’re thinking about the sort of stylist you want to be — creating your own identity, what your vision is, what your worldview is — I don’t think you have to decide that too quickly. A stylist’s job, I would say, is to really ignite and inspire. But originally what you’re doing is you are selling. It can be the craziest, slimmest, tiniest magical little germ of an idea, or it can be a great big huge whopping idea that youwant to convey. But it’s an idea that comes out of something, whether it’s out of your head or out of the catwalk.”

Collaboration is key

“Our job is to collate that information, to interpret that information, and then to inspire the people that will make that information comealive in terms of a picture. Collaboration is absolutely key because what you’re doing right from the beginning. When you forge those collaborations that always inevitably turn, thank goodness, into friendships, then they’re the people that you keep by yourside. And no, of course you don’t know how talented they’re going to turn out to be, but you kind of get a sense, a nose for people, when you’re exchanging ideas, when you’re telling each other stories, about their vision. And even if it’s very, very different from yours, that’s a good thing. It’s always good to have different opinions. But you have to have the ability to listen.”

Understand the DNA of your clients to inspire them

”Often a job of a stylist, particularly if you go into a fashion house, or you’re doing a fashion show, is to really feel that you can get into the DNA of the soul of the company you’re working for andreally empower the people there to make them feel more ambitious, more creative, more inspired and more confident than when you first walked in. And I think that’s a wonderful thing that you can give to people and I think that’s a great responsibility of a stylist and it’s a highly, highly enjoyable one.”

Communication, communication, communication

“You have to be a good communicator. The first thing you do when you go on a shoot is lay out your stall, but way before that you pick up the phone or you do an email. Usually I would pick up the phone, and you talk to the photographer that you want to execute your idea, that you may have had two months ago that you’ve been working on, in order to get to that point where you’re saying, “Come with me. Buy into this idea, come on this journey.”

Be decisive, but don’t dismiss anything

”With so much choice out there, how on earth do you decide on the trend, or the set of pictures, or the girl or the photographer — how do you make those decisions? That all, I have to say, does come in time. However, you must never dismiss anything. And don’t think that if you are really good at one thing you can’t do another. When opportunities come your way, you can take them on. You can enjoy it, or not enjoy the experience, and either develop that experience into a different skillset or not.”


Want To Become A Style Counsel Stylist? Email community manager, Hannah Rafter expressing your interest in becoming a Stylist for our users. hannah.rafter@stylecounsel.io We look forward to hearing from you!


Nail That Street Shot When Snapping Your Look Even though you are behind the camera it doesn’t mean you can’t share your OOTD with your online followers. Stylists have become social media stars in their own right, so why not shine online too?

MAKE A PLAN When you arrive at your location you want to have an idea of exactly what kind of shot you are going for. Screenshot some inspiration so that you have it on hand if you get stuck for ideas in the moment

RESEARCH LOCATIONS If you happen to walk past a beautiful doorway then make a note of its address so that you can return. Get your friends on board too, ask them to message you if they see a location worth shooting.

TAKE AS MANY SHOTS AS POSS and then come back to them the next day. It is very difficult to see the positive in a photo when you first see it, so it’s likely that you will look at every image and feel like they are all useless. Take the images home, edit them and look at them the next day with a fresh pair of eyes. You may end up preferring an image you didn’t even like when it was taken.

Follow these accounts for inspo: @peexo @sometimesglam @chloeplumstead @livblankson


Grow Your Social Media Social Media growth helps create business and a larger reach of followers. As a Stylist you may wish to share your work, your own looks and your experiences, and in all situations the more people viewing your content the better. Here is how you can work on growing your platforms.

Identify Goals and Objectives

The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after - before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

Produce Valuable Content

You also want to ensure you are producing the most valuable content on your social media. Having the best content helps showcase your work, which brings in more followers and essentially creates you an oportunity to make money.

Provide a Benefit to Your Audience

People who visit your social media page need a reason to follow you. Demonstrate that you can offer something, whether it be advice, entertainment, discounts etc. As a Stylsit they want to see you providing them with insipiration for outfits and what cool stuff you get up too. This will help you earn valuable followers who will stay engaged.

Use Each Platform Seperately

Turn off the feature that automatically posts your social media content onto every platform. You will want to engage with your followers on each platform in a unique way, plus it just looks lazy when you can tell that someone has clicked ‘upload to all’.


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Style Counsel Style Guide 2018  

A guide for Stylists who do not use the Style Counsel App, a document that was sent to investors as a suggested document we could sell withi...

Style Counsel Style Guide 2018  

A guide for Stylists who do not use the Style Counsel App, a document that was sent to investors as a suggested document we could sell withi...

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