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SOLID COLOR. VINTAGE PRINT. SUSTAINABLY MADE.


THE STORY ...

how a minor personal “collection” spoke to me ...


I’M A BIG THINKER. BUT WHEN I TRIED TO TALK WITH BIG PEOPLE ABOUT BIG IDEAS I WAS TOLD TO START SMALL, THAT I NEEDED TO TALK ABOUT SOMETHING VISIBLE + CONCRETE. SO I LOOKED WITHIN MYSELF. AND I LOOKED AROUND. I NOTICED BRIGHT COLORS IN THE CORNER OF MY CLOSET. THEY LOOKED LIKE THIS ...

... from the back of my closet


BEAUTIFUL. VINTAGE. NOT WORN ENOUGH.


BEING A SOCIAL INNOVATOR ... SOMEONE CONCERNED ABOUT INNOVATIONS THAT SOLVE PROBLEMS, IMPROVE QUALITY OF LIFE AND CONTRIBUTE TO A BETTER FUTURE ... I CREATED A SMALL THING.

?

A SOCIAL ENTERPRISE THAT GOT ME THINKING + USING + WORKING WITH VINTAGE MATERIALS, AND WONDERING ... HOW CAN I CREATE A SUSTAINABLE BUSINESS THAT:

• PRACTICES THE 3 R’S OF REDUCE, REUSE + RECYCLE • INVOLVES DESIGNERS, MAKERS AND CREATORS IN THE PROCESS • BALANCES A TRIPLE BOTTOM LINE OF PEOPLE, PLANET + PROFIT


IT WAS TIME TO KICK IT UP A NOTCH.


THE PROBLEM.


THE WORLD IS UPSIDE DOWN ... INTERESTING AND UNIQUE THINGS ARE HIDDEN AND TOO MUCH OF THE SAME IS SEEN. FAST FASHION CREATES JOBS THAT KILL PEOPLE. TRENDS ARE OVER BEFORE THEY BECOME STYLE. HISTORY IS FORGOTTEN. MYTHS AND MEDIA REINFORCE MISUNDERSTANDINGS. (AND WE’RE SUPPOSED TO BE THE SMART ONES.) TIME TO TIP THINGS OVER, LIVE OUR LIVES IN REVERSE + REALIZE THINGS LIKE ... SUSTAINABLE FASHION DOESN’T HAVE TO BE BORING

+ VINTAGE CLOTHING DOESN’T NEED TO BE A COSTUME


LET’S DO SOME MYTHBUSTING.


SUSTAINABLE FASHION ...

• DOESN’T HAVE TO BE DRAB, UNCOMFORTABLE, EXPENSIVE • DOESN’T HAVE TO BE MADE FROM SCRATCH • IS INCREASINGLY FUNDABLE + ATTRACTING INVESTORS • INCLUDES RE-USING VINTAGE AND THRIFT!

VINTAGE CLOTHING ...

• DOESN’T HAVE TO BE MUSEUM QUALITY • CAN MIX WITH MODERN CLOTHES + ACCESSORIES • DOESN’T REQUIRE YOU TO DRESS ‘IN COSTUME’ • CAN BE MODIFIED AND ADAPTED TO TASTE, STYLE, FIT • IS FOR EVERYONE!


THE SOLUTION.


MAKE VINTAGE MORE ACCESSIBLE • PUT MORE VINTAGE INTO CIRCULATION • ELEVATE THE STATUS OF VINTAGE CLOTHING • BUST MYTHS AND ATTITUDES ABOUT VINTAGE • INCREASE (PERCEPTION OF AND) ADAPTABILITY OF VINTAGE • PROMOTE MIXING MODERN + VINTAGE #MODERNVINTAGE • EDUCATE THE PUBLIC ABOUT VINTAGE CLOTHING • SELL, TRADE + DISCOVER VINTAGE PROMOTE INDIVIDUAL STYLE OVER FAST FASHION CREATE MANUFACTURING OPPORTUNITIES WITH VINTAGE LAUNCH A LINE OF CLOTHING DEMONSTRATING THIS


THE VISION.


IS JUST THIS.

SOLID COLOR

+

VINTAGE PRINT

... SUSTAINABLY MADE.


THIS IS WHAT I SEE.


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