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University of WisconsinWhitewater

INSIGHT December 2010

Upcoming Events:

General Member Meeting Dec. 1, 2010 Heide 310 5:15 p.m. End of Semester Banquet Dec. 8, 2010 UC 266 5:00 p.m. Polar Plunge Feb. 11, 2011 Cravath Lakefront 10 a.m.

Now is the Time to Think of Summer (Yes, Summer!) Some prestigious agencies are already advertising internships for summer, as are organizations like the Milwaukee Brewers. Believe it or not, now is the time to start your summer internship search. If you were hoping to have an internship for spring and haven't starting looking, don't despair. One of the most popular sites to find local internships (Madison, Milwaukee and Chicago) is Big Shoes Network ( . Jeff Carrigan, the owner, typically posts jobs and internships twice a week. The last posting I searched (limiting to only Southeastern Wisconsin) had several PR internships in special events, nonprofits, agencies and

companies. The internships included requests for interns with PR writing, social media and related skills. Get ahead of the game and subscribe to Jeff's biweekly email, and the internships and jobs will be sent directly to your email. Even if you aren't actively looking for an internship or job, it's good to get in the habit of reviewing what is available in your area of interest. Still scratching your head and wondering where to look for more internships? Contact Ann Knabe ( for a list of recent opportunities. Several times a year companies and employers will email Ann directly, looking for good PR students.

Wondering if an internship is really worth your time? Most public relations employers are now looking for grads with two or three internships under their belt, and work samples to prove it. Internships don't have to be paid, and don't have to be taken for credit. What's going to make the difference is the experience you've gained, so now is the best time to start looking! Ann Knabe PRSSA Faculty Advisor

Buzz Monkeys PR Follow Us on Twitter! @UWWPRSSA

Become a Fan on Facebook!

On Friday, November 12, the Public Relations Student Society of America went on an agency tour. The group visited Buzz Monkeys, a small PR agency in Wauwatosa, Wis. It was a very relaxed visit, but definitely a beneficial experience! The professionals at the agency gave a brief tour, and then they sat down with the group to chat. Each professional told the

group about the journey in which they took to get where they are today. They also discussed some of their current projects and clients, some of which included the Milwaukee Ballet, the Milwaukee Art Museum, and Cricket Wireless. The importance of internships and AP style writing were also stressed. Students got the chance to discuss what they

have each done and how to prosper further in the field as well. The group is very grateful and highly appreciative for the advice they received. For more information on Buzz Monkeys, visit their website at Britta Svoboda Professional Development Chair Assistant Insight Editor

Letter From the President Public Relations Student Society of America UW-Whitewater is a strong believer in internships. Over the last year or two the great debate has been whether or not companies should offer paid internships. As you read this issue I hope that you will become aware that any experience paid or not is experience and is beneficial to your future. The fall semester is coming to a close and PRSSA- Whitewater is encouraging our members to secure an internship sooner than later! Enjoy! Amy Cielinski PRSSA President

Gingerbread Contest PRSSA is participating in UWW Dining’s Gingerbread Contest. All entries will be displayed in Esker Dining Hall during the week of December 7. Make sure to stop by and check out PRSSA’s gingerbread house!

Alysha Schertz Visits Multimedia Class Alysha Schertz is a reporter with Biz Times Milwaukee. She came and spoke to my writing for multimedia class Wednesday, Nov. 3. She had a great message about writing and how it has changed. My favorite parts of Schertz’s message were, you need to be adaptive to the current Photo courtesy of times and be proactive in your work environment. Being relevant to your consumers was a main point that she stressed. Prior to working at Biz Times they had a tabloid newspaper they published bi-weekly. She showed us an old issue and it looked so dull. Later on when Schertz’s was working for them they switched to a much more appealing magazine. Along with the new magazine came online Biz Times media. Biz Time’s presence online is now vast, with blogs, daily news, and much more.

Besides staying relevant to consumers, Schertz also focused on being proactive in your work environment. She taught herself how to use Final Cut Pro and then proceeded to start making interview videos. She realized that some consumers liked having their information in that form. She pitched the idea to management and has been making interview videos since. Schertz clearly has great business savvy and a drive to keep pushing for improvement. Follow her on Twitter at @AlyshaSchertz. Rachel Bennett Community Relations Chair

PRSSA Learns “How to Bucky” On November 12, 2010 members from PRSSA joined friends and family at the men’s Badger Hockey game against North Dakota. This year marks the second year that PRSSA has sold Badger hockey tickets as a fundraiser. The Badger hockey ticket fundraiser has been one of the most successful fundraisers PRSSA has done over the past couple years. The fundraiser is an easy way for PRSSA to earn money for activities throughout the

semester. PRSSA receives a portion of every ticket sold. Although the Badgers lost 1-0 to North Dakota, the game was still a blast. It gives members a chance to hang out in a social setting, away from the typical meeting. We don’t really spend much time with each other outside of meetings, so it was fun to spend time together in a more relaxed setting.

Photo courtesy of

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Keep your eye out for information on another Badger hockey fundraiser next semester. Planning is in the works, and more details will be available soon. Besides selling hockey tickets, PRSSA also does several Brewers ticket fundraisers in the spring. For information on any fundraiser contact Hannah Kubiak at Amy Paul PRSSA Secretary Insight Editor

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If at First You Don’t Succeed Try, Try Again It was August 25, 2010. My last work environment is very fast-paced year of college was about to start, and requires a lot of independence. I and I thought I had everything set. I am given a task and expected to carhad two part-time jobs and an internry out that task, and I’m usually the ship lined up for the school year and only person doing it. If I mess up, I was ready to get started on the final am solely responsible. chapter of my college career, when I Some of the highlights of my insaw a posting on the Milwaukee Adternship thus far include going on a mirals Facebook page about interncommercial shoot, going on a school ships for the upcoming hockey seavisit, and coordinating TV timeouts son. Without any hesitation, I sent in with the Chicago TV station. my resume and the rest is history. I The commercial shoot was a lot went in for an interview and a week of fun, and really made me realize later, I was offered a public relations how much work goes into the marinternship with the Admirals. Once I accepted the position, I realized just how busy my schedule would become. I had already committed to one internship, and I knew it wasn’t going to be easy to juggle all of my jobs and school work, but that didn’t matter to me. I was determined to make it work. Now I am three months into my internship, and I wouldn’t trade my experiences for anything. There are days that I still can’t believe that I was given this opportunity, and sometimes I think I am still dreaming. Hockey has always been a huge part of my life, so to work for a sport I love is unreal. I didn’t really know what to expect on my first day, but within the first half hour, I knew I was going to love Photo courtesy of working with the Admirals. One of the first things my boss said keting aspect of the team. I wasn’t to me was that he would never make required to do anything at the shoot, me do something that he wouldn’t do but my boss wanted me to go behimself. I realized then that this wascause he thought it would be a great n’t going to be an internship where I experience for me. was stuck getting coffee and running Once a month, several players go errands, but instead a hands-on inout to Milwaukee Public Schools and ternship where I would gain experiread a book to children. I was asence for the future. signed to go with one of the players I truly enjoy every aspect of the to a school so he could read to the internship. Some of the everyday kindergarten class. The kids were tasks I do include updating stats, fillvery excited when we got there. ing donation requests, and updating They had so many questions to ask our social media sites. On game the player about his career and hocknights, there are many things that I ey in general, and it was very rewardam responsible for- from updating ing to see that something as simple as Facebook and Twitter to videotaping reading a book could really make the coach’s post-game interview. The their day.

When the Admirals play Chicago, the games are televised on Chicago television. Because of this, they need someone to help coordinate TV timeouts. The first time I was given this job, I was extremely nervous. I had to sit down in the box between the two penalty boxes and wear a headset. Depending on how the game goes, things can get interesting in the box. Although I was nervous, I loved having this job. I had to put my nerves aside and step up to the plate because they were relying on me to make their broadcast successful. I could not have asked for a better group of people to work with. Everyone was very welcoming from the first day I got there. They are not afraid to have fun, but also know when it is time to buckle down and work. My boss is a great mentor to me. You always know where you stand with him and he is always available to help me if I am unsure about something. Although some people get intimidated in that kind of situation, I thrive. The amount of real world experience I get every day is priceless, and I’m thankful that he is willing to give me so many great opportunities. Wayne Gretzky once said, “You’ll always miss 100% of the shots you never take”. I am so glad that I took the chance and applied. Although my schedule was already hectic before taking this internship, I wouldn’t have it any other way. I sacrificed the little free time I had and only work about half the hours I used to, but that is the choice I made to get the experience of a lifetime. Sometimes the best opportunities come when you least expect it, so it’s important to always keep an eye out for what is out there. Often people think that they can’t do something because they are too busy, but I believe you have to make the time, especially if it is for something that will benefit you in the future. If you have a passion for something, don’t give up on it. With time and dedication, anything is possible! Amy Paul PRSSA Secretary Insight Editor

The University of Wisconsin-Whitewater is proud to be a part of PRSSA, a national society which is recognized by thousands of public relations practitioners and professionals. The UW-Whitewater Contact Us: Insight Editor Amy Paul Assistant Insight Editor Britta Svoboda


Chapter hosts many activities including socials, charity, fundraising and other events.

Our Mission: Serve its members by enhancing their knowledge of public relations and providing access to professional development opportunities Serve the public relations profession by helping to develop highly qualified, well-prepared professionals

We are on Facebook!

Save the Date! PRSSA Set to Participate in 2011 Polar Plunge Are you daring enough to take the Special Olympics. Jumpers take pledges plunge? On Saturday, Feb. 11, 2011, the and raise money in support for this good Public Relations Student Society of America cause and plunge into a pool of water of will be participating in the Polar Plunge. below freezing temperatures. If participants The event will be held choose to do so, they may at Cravath Lakefront opt out of jumping and Park, located at 341 S. register themselves a Freemont St. in “chicken.� As a registered Whitewater, Wis. chicken, you also raise The event, which money for the cause, but includes food and instead of jumping you can student organization support your fellow plungtables, starts at 10 ers. a.m. Jumping will A few members from begin at 2 p.m. Prizes PRSSA participated in the are awarded for a Polar Plunge last year. A variety of categories. couple of the plungers Some of the prizes dressed up as well. Among are awarded to indithe plungers, the group had viduals and organizaa Batman, a turkey, and a tions that raise the hula girl. Last year was the most money, have the first time PRSSA took part wackiest costumes, or Photo courtesy of in the event, and they had a have the best entry great experience. PRSSA into the water. will be also fundraising to raise money for The Polar Plunge serves as an opporthe event throughout January and February tunity to raise money for the Wisconsin of 2011.

To register and receive more information about the Polar Plunge, visit If you are interested in donating money instead of jumping or raising money as a chicken, you may also visit this website. If you have any questions please contact Kelly Katona at or Britta Svoboda at

Britta Svoboda Professional Development Chair Assistant Insight Editor

PRSSA Insight - December  

This is the December issue of the PRSSA Insight published by UW-Whitewater PRSSA.

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