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AN
ADCOUNCIL
AWARENESS
SERIES
 “DELETE
CYBERBULLYING”

 
 
 
 
 AGAINST
CYBERBULLYING;
THIS
AD’S
FOCUS
 RADIO
—
TEXT
AS
RECORDED:
45
SECS
 IS
SHOCK
VALUE
WITH
TEENS
BULLYING
 SFX—TYPING,
APPLAUSE,
GIGGLING
 OTHERS.
 
 ________________________________________________________________________________________________________________________
 
 WOMAN:
AND
PROM
QUEEN
GOES
TO…
SARAH
SMITH!
 SFX:
APPLAUSE
 SFX:
TEENAGE
GIRL
GIGGLING
 
 TEENAGE
GIRL:
THANK
YOU
SO
MUCH,
I
DEFINITELY
DESERVE
THIS.
IT’S
NOT
A
SURPRISE
I
GOT
ALL

 
THE
VOTES
SINCE
KAREN
(KAIR‐IN)
MADE
OUT
WITH
KEVIN
AND
THE
REST
OF
THE



 
TEAM.

AND
EMILY?
…PLEASE...
SHE
WOULD
ONLY
GET
PITY
VOTES
WITH
THAT
ZIT

 
FACE.
BETTER
LUCK
NEXT
TIME
LISA…JUST
LIKE
YOUR
MOM,
ALWAYS
SECOND
BEST.

 
HOW
MANY
TIMES
HAS
SHE
BEEN
MARRIED?
 
 SFX:
TENSE
SILENCE
 ANNOUNCER:
OVER
HALF
OF
THE
CHILDREN
IN
THE
U‐S
HAVE
BEEN
AFFECTED
BY
CYBER‐BULLYING.

 
IN
TWO‐THOUSAND‐TEN,
THIS
LED
TO
FIVE
SUICIDES...
IN
OCTOBER.
 SFX:
TYPING

 ANNOUNCER:
IF
YOU
WOULD
NOT
SAY
IT
IN
PERSON,
DO
NOT
SAY
IT
ONLINE....DELETE
CYBER‐
 
BULLYING.
 STOCK
TAGLINE:
BROUGHT
TO
YOU
BY
THE
ADCOUNCIL. 
 
 
 
 
 
 
 
 
 
 
 
 
 



AN
ADCOUNCIL
AWARENESS
SERIES
 “DELETE
CYBERBULLYING”

 
 
 
 
 AGAINST
CYBERBULLYING;
THIS
AD’S
FOCUS
 RADIO
—
TEXT
AS
RECORDED:
30
SECS
 IS
SHOCK
VALUE
WITH
ELEMENTARY
 SFX—TYPING,
WHITE
NOISE/SILENCE
 STUDENTS
BULLYING
OTHER
STUDENTS.
 
 ________________________________________________________________________________________________________________________
 
 WOMAN
TEACHER:
TIME
FOR
SHOW
AND
TELL!...
SUSIE,
WHY
DON’T
YOU
COME
ON
UP?
 GIRL(AGE
10):
TODAY,
I
WANTED
TO
TALK
ABOUT
MY
FRIEND
KELLY…KELLY,
GOOD
JOB
TRIPPING

 OFF
THE
BUS
TODAY.
MICHAEL
SAW
YOU,
AND
I
BET
HE
WON’T
LIKE
YOU
NOW.
OF
 COURSE
HE’S
OUT
OF
YOUR
LEAGUE
ANYWAY.

HAVE
YOU
LOOKED
IN
THE
MIRROR?
 ...YOUR
BUCK
TEETH
AND
RATTY
CLOTHES
ARE
SO
DISGUSTING.
 SFX:
TENSE
SILENCE
 ANNOUNCER:
OVER
HALF
OF
THE
CHILDREN
IN
THE
U‐S
HAVE
BEEN
AFFECTED
BY
CYBER‐BULLYING.
 SFX:
TYPING

 ANNOUNCER:
IF
YOU
WOULD
NOT
SAY
IT
IN
PERSON,
DO
NOT
SAY
IT
ONLINE...DELETE
CYBER‐
 
BULLYING.
 STOCK
TAGLINE:
BROUGHT
TO
YOU
BY
THE
ADCOUNCIL.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 



AN
ADCOUNCIL
AWARENESS
SERIES
 “DELETE
CYBERBULLYING”

 
 
 
 
 AGAINST
CYBERBULLYING;
THIS
AD’S
FOCUS
 RADIO
—
TEXT
AS
RECORDED:
15
SECS
 IS
SHOCK
VALUE
WITH
PRE‐TEEN
STUDENTS
 SFX—TYPING,
GIGGLING
 BULLYING
OTHER
STUDENTS.
 
 ________________________________________________________________________________________________________________________
 
 
 ANNOUNCER:
CYBERBULLYING
EFFECTS
OVER
HALF
OF
THE
KIDS
IN
THE
U‐S.
 
 SFX:
TWO
GIRLS
GIGGLING
AND
FAST
TYPING GIRL
1(AGE
13­15):
YOU
ARE
ONLY
SLOPPY
SECONDS,
HAVE
YOU
EVER
HEARD
OF
A
DIET?
 GIRL
2(AGE
13­15):
IS
THAT
YOUR
FACEBOOK
STATUS?
…I
TOTALLY
SAW
LAURA
IN
THE
HALLWAY

 TODAY....
SHE’S
SO
PATHETIC!
 
 ANNOUNCER:
IF
YOU
WOULD
NOT
SAY
IT
IN
PERSON,
DO
NOT
SAY
IT
ONLINE...DELETE
CYBER‐
 
BULLYING.
 STOCK
TAGLINE:
BROUGHT
TO
YOU
BY
THE
ADCOUNCIL. 



Broadcast_PSA_Script