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WALD HAUS


WALD HAUS BRAND STYLE GUIDE

WALD HAUS


WALD HAUS STYLE GUIDE CONTENTS : PRODUCTS MISSION STATEMENT LOGO COLOUR TYPOGRAPHY


WALD HAUS STATIONARY Buisness Cards, Letterhead, Envelope, Company Pens


WALD HAUS PROMOTIONAL LEAFLET


WALD HAUS BROCHURE


WALD HAUS WEBSITE The website is responsive and works on computer screens, tablets and smartphones.


WALD HAUS MISSION STATEMENT The Wald Haus Comapny specialises in the design and supply of bespoke German timber frames homes, designed and built by our prescion trained carpenters. We pride ourselves on high quality design and luxury finish, with the use premium materials, as well as maintaining an eco-friendly approach with homes that have no limits on design and size.


WALD HAUS LOGO The minimum size of the logo should be 50mm x 34mm. There is no maximum size.

34mm

WALD HAUS 50mm


WALD HAUS LOGO ISOLATION

W

The Wald Haus logo should always be surronded by a 9mm border. This area is the minimum and can be increased. 9mm

9mm

WALD HAUS

W


WALD HAUS ALLOWED LOGO USES The logo must only be used in the following ways: The type must always remain green and the trees can either be brown or off-white only. The logo used depends upon its application.


WALD HAUS COLOUR These colours are the only colours allowed by Wald Haus, no black but white may also be used. No tints or shades, solid colours must be used at all times.

C 5 M3 Y10 K0

R 240 G239 B227

C 0 M0 Y10 K0

R255 G253 B233

C 20 M0 Y25 K20

R169 G192 B170

C 30 M30 Y50 K0

R184 G169 B136


WALD HAUS TYPOGRAPHY BIG CASLON {TITLE COPY} ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@£$%^&*{}:;“/?\”<>_BASKERVILLE {Body Copy} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*{}:;“/?\”<>_-


WALD HAUS TYPOGRAPHY Headlines/Titles should always be in Big Caslon, medium, uppercase. Bodycopy should always be Baskerville, regular, case. Type should never appear below 8pt. Type in the logo has a tracking of 200, however this is the only instance of tracking allowed. All other copy, including titles must not be tracked. The name of the company must always have a space inbetween “Wald” and “Haus”.

WALDHAUS WALD HAUS

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The Wald Haus Company  

An imaginary company, produced as a group of three, for the brief 'A Brand in a Day' - Presentation and logo designed by me.

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