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X8"'E%'9 As this exhibition is a new concept to the design industry, a key element to the success of Top Notch will be through the use of effective branding tools, to create a website, logo, typography and graphics synonymous to the company.

A$:(D"*: “Top notch - of the highest quality” adj. The term “top notch” is northern slang for high quality and something being the best. The use of this as the company and exhibition title is a play on words to emphasise the northern theme linked to the concept, its is something jovial and gimmicky that will make it easily rememberable which is positive aspect that will help to creating a well established and recognised brand.

"Top Notch" logistics  

Top Notch- An exhibition to promote and support the emerging talent of Northern design graduates and create a platform for them to showcase...

"Top Notch" logistics  

Top Notch- An exhibition to promote and support the emerging talent of Northern design graduates and create a platform for them to showcase...

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