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Amy Jean amyjean.designer@gmail.com Portfolio 2019


Five to Thrive Design Proposal

Five to Thrive is a collaborative response to a brief given by Torrens University’s Here For Good program. The brief was to address mental health issues in youth by engaging with them where they are. As a group of four, we chose to take it back a step and engage teens before mental health issues arise by helping to reduce their stress levels through introducing mindfulness in high schools focussing n five key values for just 5 minutes per day. In conjunction with this, we designed an app, posters, herbal tea, pillow, & adult colouring books as giveaways to participants.


Key Values

Confidence

Happiness

Focus

Clarity

Growth

Typefaces

Relation Bold Helvetica Neue Thin Helvetica Neue Medium

Fundamental Colours

C M Y K

0 71 78 0

C M Y K

0 25 28 0

C M Y K

100 92 23 11

C M Y K

0 0 0 0

C M Y K

0 24 77 0

C M Y K

89 40 63 0

C M Y K

40 0 12 0

C M Y K

13 0 8 0


Phill ONeill Digital Design

Phill Oneill is a Sydney based trumpet teacher who sells his tutorials to children and adults worldwide via his website. The brief for a set of thumbnails for his website to advertise his tutorials. They had to be in keeping with the sleek, prestige look of the current website and a colour family to be developed for the different lesson types. The overlapping gradient circle design is an abstract representation of the individual notes of the trumpet.


.


Design Family

Tonguing

Flexibilities

Endurance

10 Minutes

Splitting

Scales

Tips

Warm Ups

Typefaces

Century Gothic Bold Helvetica Neue UltraLight (customised)

Fundamental Colours (@ 25% opacity) C 100 M 0 Y 0 K 0

C 0 M 50 Y 100 K 0

C 86 M 0 Y 100 K 0

C 50 M 100 Y 0 K 0

C 50 0 M Y 100 0 K

C 100 M 12 Y 45 K 0

C 0 M 26 Y 100 K 0

C 0 M 100 Y 71 K 0


Flexibilities Beginner .

10 Minute Routine #1 .

Flexibilities #1 .

10 Minute Routine #2 .

Flexibilities #2 .

10 Minute Routine #3 .


NASA Corporate Identity

The National Aeronautics and Space Administration is an independent agency of the executive branch of the United States federal government responsible for the civilian space program, as well as aeronautics and aerospace research. This refresh of the NASA logo retains many of the symbols which make this logo so iconic while keeping it fresh with a streamlining of the features and updated Pantone colours to match those of the United States flag.


Old Logos

New Logo


Logo Elements

Reintroduction of letter form from old logo used 1975-1992

‘A’ is in the shape of a wing from iconic NASA Space shuttle

Each of the 4 stars represent a NASA site as seen on a map. The largest is NASA headquaters in Washington DC.

Logo Colours C M Y K

100 88 41 47

C M Y K

0 0 0 0

C M Y K

19 100 73 8


Onezies Packaging Design

Onezies is a new brand of dog food dedicated to busy families with hungry pooches who are keen to eat more than is good for them. The individual packaging of perfectly portioned dry dog food means that even the pushiest of dogs get the same sized meal each and every day according to their needs. Onezie - the dog on the pack is the brand mascot and reiterates to pun in the name by wearing a onesie himself. the main brand colours are magenta, yellow and blue, while the flavours are easily distinguishable by secondary pack colour.


Logo Design

PE

RF

E C T POR T

S N IO

Typefaces

Garamond Regular Vanilla Extract KG TRIBECA STAMP

Fundamental Colours

Logo Colours C M Y K

5 5 95 0

C M Y K

0 100 0 0

C M Y K

100 92 23 11

C M Y K

0 10 60 0

C M Y K

0 0 0 0

C M Y K

75 78 32 17

C M Y K

48 20 0 0

C M Y K

36 90 90 8


Logo Ideation


AIA

Flyer Design The Australian Institute of Architects is the peak body for the architectural profession in Australia. The Institute works to improve our built environment by promoting quality, responsible, sustainable design and plays a major role in shaping Australia’s future. This brief was for an A4 tri-fold flyer for the institute’s upcoming exhibition. As this was for large volume printing, the client requested a 2 tone colour pallet only.


Typefaces

Lao MN Regular Lao MN Bold

Fundamental Colours

C M Y K

1 9 100 0

C M Y K

100 87 5 1

C M Y K

0 0 0 0


MYST Annual Report

Mountain Youth Services Team are a not for profit organisation who support disadvantaged youth in developing the tools for emotional, physical and intellectual growth. Their 2017 annual report is a 37-page document outlining the organisation’s achievements for the year as well as their financials. A pallet of cool blue and grey to complement their logo as well as strong grid structure and repeating circles throughout the document tied together the numerous pages.


Typefaces

Cambria Bold Cambria Italic Thonburi Regular Thonburi Bold

Fundamental Colours

C M Y K

81 36 2 0

C M Y K

75 23 0 0

C M Y K

39 31 29 0

C M Y K

0 0 0 100


Digital Assest

Corporate Team T-shirts Digital Asset is a financial technology company that builds products based on distributed ledger (blockchain) technology for regulated financial institutions. Their core programmers are split into self-named teams based on animals (both real and imaginary). The brief was to encourage comradery by creating family crests for each of the teams to be used throughout the internal company dialogue as well as supporting paraphernalia such as t-shirts, hoodies, coffee mugs, laptop stickers etc


Drop Bears

Redbacks

C u stod

i r en t U b i S e d e

Cobras

ri s

E t C a ve U rsa N os

S pu et q

u e I n F a ci e m P eri

c ul o


Key Values

Typefaces

Cloister Black Light Snell Roundhand

Fundamental Colours

C M Y K

89 80 0 0

C M Y K

78 50 87 62

C 2 M 13 Y 100 K 0

C M Y K

C 19 M 40 Y 100 1 K

C M Y K

18 96 99 8

C M Y K

C 5 M 100 Y 99 K 0

75 68 67 90

9 6 7 0


Cobras

h i c C k ens n i B

O pe

re e b rculo N i h o os Non Potest Pr

N os

S p u et q

cu i r e P u e I n F a cie m

lo


Drop Bears

Redbacks

E t C a ve U rsa

is Custod irent Ubi Seder


Birds

Adobe Illustrator Art This series of Australian birds has been created in Adobe Illustrator and relying heavily upon the use of geometric shapes, straight lines, and gradients. For each, a neutral background colour has been chosen and the common followed by Latin name for the birds is at the bottom to represent a vintage scientific plate.


Regent Bowerbird Regent Bowerbird Sericulus Chrysocephalus

Sericulus Chrysocephalus


Superb Fairy-Wren Malurus Cyaneus


Forest Kingfisher Todiramphus Macleayii


Rainbow Lorikeet Trichoglossus Moluccanus


Red-Tailed Black Cockatoo Calyptorhynchus Banksii


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