The report states that the global flavored and functional water market is expected to reach US$36.7 bn by 2019 from a market value of US$17.2 bn in 2012. The market is likely to register a CAGR of 11.50% between 2013 and 2019. Some of the driving forces of this market are the increasing obesity rate, the growing geriatric population, high rate of urbanization, and rising number of health-conscious consumers. The constantly growing concern of consumers towards maintaining a healthier life and the emergence of various opportunities in the emerging markets are boosting the overall market.
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