Alcoholic beverage market global industry analysis, size, share, growth, trends and forecast 2015 20
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Alcoholic beverage companies have so far steered clear of the health and fitness trend that has been the growth mantra of practically every consumer category from food to clothing. However, that’s changing as big alcohol players are trying to cater to the changing consumer demand for lending a health quotient to a product that is usually associated with addictive consumption. Startups are also joining the bandwagon to manufacture healthy alcoholic drinks.
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