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Story idea #1 – JMC 204 The scheduled event you will cover: Working Bikes Bicycle Collection at Whole Foods, 4/23 What are the issues you’ll focus on? -Working Bikes’ mission -Need for bikes in developing countries -Milwaukee as a bike community -Partnership between Whole Foods and Working Bikes -Sustainability What news values does the story idea meet? -proximity -currency: sustainability -currency: spring cleaning means people are getting rid of old bikes -explanatory: local efforts towards sustainability and development abroad What’s the “so what?” Why will readers/listeners care? -Milwaukee as a community has a genuine interest in sustainability and development. The east side, where the Whole Foods is located, is very bike-friendly.

Secondary sources

Primary sources Numbers

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Human sources Directly involved, affected, audience, reaction, explanation Sandy RotterWorking Bikes Lee RavenscroftWorking Bikes


Customers Donations Working Bikes Facebook Whole Foods Market Milwaukee Facebook

Kera Glass-Whole Foods Whole Foods Employees

Whole Foods Employees Bike-powered water fountain

Working Bikes  

News story for Media Milwaukee

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