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Story idea #1 – JMC 204 The scheduled event you will cover: Working Bikes Bicycle Collection at Whole Foods, 4/23 What are the issues you’ll focus on? -Working Bikes’ mission -Need for bikes in developing countries -Milwaukee as a bike community -Partnership between Whole Foods and Working Bikes -Sustainability What news values does the story idea meet? -proximity -currency: sustainability -currency: spring cleaning means people are getting rid of old bikes -explanatory: local efforts towards sustainability and development abroad What’s the “so what?” Why will readers/listeners care? -Milwaukee as a community has a genuine interest in sustainability and development. The east side, where the Whole Foods is located, is very bike-friendly.

Secondary sources

Primary sources Numbers

OnMilwaukee.com

None available

Workingbikes.org

Human sources Directly involved, affected, audience, reaction, explanation Sandy RotterWorking Bikes Lee RavenscroftWorking Bikes

Observational

Customers Donations


Wholefoodsmarket.com Working Bikes Facebook Whole Foods Market Milwaukee Facebook

Kera Glass-Whole Foods Whole Foods Employees

Whole Foods Employees Bike-powered water fountain

Working Bikes  

News story for Media Milwaukee

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