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Quality Content Creation: Interviewing an Expert


Quality Content Creation 

A great way to create quality content for your audience is to interview an expert. ◦ Choose an expert in your niche ◦ ask him or her questions on behalf of your audience

You and your audience will learn from the experience and it also gives you high quality content http://dna56.com/share


Quality Content Creation ď‚—

However, carrying out a good interview requires a great deal of preparation.

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Preparing Your Questions Make a list of questions in advance  Focus on things you think your listeners or readers want to know.  If you don't have ideas, come right out and ask your audience 

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Do Your Homework 

Before your interview, research the expert ◦ Know as much as possible about them ◦ what they do ◦ and their past achievements

It's embarrassing for an interviewer to slip up and not know something everyone in their audience knows http://dna56.com/share


Nailing Down Specifics Choose a format and decide on a length for the interview  You may want to ask the interviewee if there's a certain format they prefer 

◦ for example, interview over Skype http://dna56.com/share


Nailing Down Specifics Prep your expert on the topics you want to cover and the overall objective of the interview  Explain your audience's point of view 

◦ Most interviewers give their subjects the actual questions beforehand, while some prefer the feeling of spontaneity 

Ask them if they have any questions about the interview. http://dna56.com/share


Transitioning Between Questions ď‚—

Go through your list of questions in a way that's natural

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You can keep the interview moving by summarizing their answers or commenting on them http://dna56.com/share


When Things Don't Go As Planned ď‚—

If your interview subject rambles or goes off topic. You need to steer them back on course

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When Things Don't Go As Planned ď‚—

This can be intimidating if they're a famous person or a person of authority, but you have to maintain control of the interview

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You can steer it back to the topic by referring to an older answer

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When Things Don't Go As Planned If the person is too quiet, there could be several reasons. If they're nervous, try to set them at ease. ď‚— A good way to prevent this is to prepare more questions than you need. ď‚—

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Wrapping up At the end of the interview, always ask the subject if there's anything else they'd like to add  Give them a chance to promote something if they'd like to  End your interview by thanking them for their time. 

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Quality content creation interviewing an expert  

A great way to create quality content for your audience is to interview an expert. Choose an expert in your niche or a related niche and ask...