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amybernal.com amybernal@me.com 312.399.9690 2615 N. Harding Ave., Unit 3 Chicago, IL 60647

professional profile

work history

A sixteen year design and creative career with a wide range of B2C and B2B experience spanning across a broad spectrum of mediums including digital, social, multimedia, catalog, experiential and promotional marketing for leading global brands.

FREELANCE CREATIVE DIRECTOR

Utilize creative problem-solving, strategic thinking, creative connecting, prioritization and leadership skills with a deep understanding of both on-and-offline marketing. Ability to deliver projects with a unique perspective and a fresh creative vision carried from idea to execution. Past clients include: 5/3 Bank, Aon, Autism Speaks, Cabela’s, ConAgra (Chef Boyardee, Orville Redenbachers, Peter Pan, Reddi Wip and Swiss Miss), Crown Imports (Corona, Modelo Especial, Negra Modelo, Pacifico, Somersby and Victoria), Green and Black’s Chocolate, Kellogg Company (Cheez-it, Corn Flakes, Corn Pops, Eggo, Froot Loops, Frosted Flakes, Keebler, Mini Wheats, NutriGrain, PopTarts, Rice Krispies and Special K), Kmart, L’Oréal, Navistar, Pernod Ricard (Absolut, Beefeater, Chivas, Jameson, Kahlúa, Malibu and The Glenlivet), Sears, Tic Tac and Ulta

education Bowling Green University, 1995 • 1996 University of Toledo, 1994 • 1995

proficiency CS6: Illustrator, Photoshop, InDesign and Acrobat MS Office: Word, Excel and Powerpoint

affiliations AIGA Chicago Chapter

2013 • Present

LEGACY MARKETING PARTNERS Group Creative Director : 2010 • 2013 Charted the creative rebranding, repositioning and remodel of Legacy to develop a new creative philosophy and internal process to improve creative workflow by bridging the creative and account team Actively managed the agency’s 6 creative and design staff while coordinating freelance designers, interns, photographers, vendors and back-end solutions to meet project requirements across the entire agency’s 20+ client portfolio Defined the design strategy and conceptual creative implementation from pitch to production for every new business proposal leading to a 70% win rate Spearheaded all social and digital initiatives including websites, apps, RFID, video, eCRM, Facebook page management and sweepstakes Contributed to the company business and financial objectives as a member of senior management

BRIGANDI + ASSOCIATES Creative Director : 2000 • 2010 Created websites with multiple levels of functionality including video production, email blasts, online advertising, games, and sweepstakes along with event websites that integrated changing event schedules and in-person event participation Developed and executed high-end design in package, in-store POS, digital and multimedia projects which lead to agency efficiencies Successfully art directed photo and video shoots for diverse clientele featuring celebrities, food and other products

AMBROSI AND ASSOCIATES Art Director : 1998 • 2000 Designed and executed retail catalogs from concept to final release, including client presentation, catalog layout, product photoshoots Worked with in-house photo studio to manage schedules, prop selection and art direct merchandise shots through final shot selection

Amy Bernal Resume  
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