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DIGITAL MARKETING

G o o g l e A d W o r d s Google Adwords is an advertising service developed by Google for businesses who want to display advertising copies, product listings and video content to web users within the Google ad network. Advertising within the listings of search engines is called Paid search.


DIGITAL MARKETING

3 THINGS YOU NEED TO KNOW ABOUT GOOGLE ADWORDS

ADVANTAGES OF PLACING ADS THROUGH GOOGLE ADWORDS

Google AdWords allows

Reach out to customers locally (within

advertisers to place results for

proximity of your business) or show your

their websites on a search

ads to the entire region, country or

engine results page (SERP) by

beyond. You decide.

paying for them.

Know to whom your ads are shown, who

Business owners do not have to

visit our website or call your business. This

wait for their site to rank in

allows you to make the necessary

SERPs through organic search

tweaks and test your changes until you

results.

are happy with the results.

AdWords program enables

Adjust your budget anytime or end your

businesses to set a maximum

contract without lock-in fees.

budget and pay for ads when

Only pay when people interact with your

people click them.

ad clicking on text ads or watch your promotional videos.


DIGITAL MARKETING

TYPES OF ADS There are several ways to reach target customers through AdWords such as text-based, graphic display, in-app mobile ads, universal app ads and YouTube video ads.Â

Ads that appear above the search results on Google. You only pay for this ad when people click your ad to visit your website or contact you.

Allows you to reach your customers wherever they

Search Ads

are in over two million websites or 650,000 apps. Display ads can be placed in several formats.

Targeted to people who

Display Ads

have interest on your business. You only pay for these ads when people watch your ad.

Video Ads

Google can help you find the best users to whom you can promote your iOS or Android app across Google’s network and make the most of your budget.

App ads


DIGITAL MARKETING

How it works Advertisers identify keywords that they want to bid on and the maximum budget they want to spend. Then, pair these with ads they have created. There are many advertisers who bid for particular keywords. Google determines which keyword is most relevant and enters it into the auction. When a user enters a search query, Google looks at the pool of AdWords advertisers. If there are several advertisers bidding on keywords that are relevant to the search query, it triggers an auction. To determine how your ad ranks, Google considers these factors: maximum bid and quality score. Ad rank is determined by multiplying CPC Bid (Cost Per Click) and Quality Score. (Quality score is measured by the relevance and usefulness of your ad to users) The best combination of CPC Bid and Quality score gets the top position.

Source:Â http://digitalmarketingauthority.blogspot.com/ p/google-adwords.html

Google AdWords  

Google Adwords is an advertising service developed by Google for businesses who want to display advertising copies, product listings and vid...

Google AdWords  

Google Adwords is an advertising service developed by Google for businesses who want to display advertising copies, product listings and vid...

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