A GLOBAL LEADER Although the brand was conceived and became legendary in the United States, GM recognized Chevrolet’s potential and the brand went global early in its development. Not only was the focus on vehicle distribution to new markets, but where conditions were favorable GM actually established manufacturing and assembly plants in some countries. The following are some important dates and places where Chevrolet has launched its operations and vehicles outside of the US: GM opens its first plant in Europe (1923): General Motors, like any other great company felt the need to roll out and that was the
reason why it opened its first plant abroad, in Denmark, under the leadership of President Alfred P. Sloan.
GM starts assembling in India (1928): After the success in Europe, GM decides to move on to Asia, where it set up a Chevrolet
assembly plant on the outskirts of Bombay (now Mumbai) in India. GM México becomes a member of the family (1935): General Motors goes to Mexico on September 23rd. Previous to the construction of the first assembly plant in Mexico, the cars would arrive already assembled and once on Mexican soil, some accessories, details, wipers and ornaments would be added. Aveo in China (2005): Chevrolet is present in Asia. The new Chevrolet Aveo sedan had its world launch at Auto Shanghai, a car expo hosted by China’s prime minister. Chevrolet Launches in St. Lucia (2007): JQ Motors Ltd. introduces Chevrolet to the St. Lucia vehicle market. Introductory models include the Captiva SUV and Aveo Sedan. The affordable new Spark makes its debut in 2009 and quickly becomes a favorite with St. Lucian drivers. Chevrolet Cruze in Europe (2009): Chevrolet launches the number one compact in the most romantic city in Europe. The Cruze was first presented at the Paris Auto Show in 2008. Chevrolet turns 100 (2011)
In 2011 Chevrolet fulfills a dream that 100 years ago would have seemed impossible. 100 years of history in which Chevrolet has attained numerous unprecedented goals and has shared the most important moments of millions of people’s lives. Chevrolet continues to be a symbol of innovation, perseverance and quality to its many customers.
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