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October 2017


the FORUM monthly newsletter



Happy Hour



Kids Halloween Party



New Member Coffee



Angel Party

Nov 23 & 26 Thanksgiving Events Dec


Holiday Party

Costumes & Candy for a Cause

More Than One Kind of Angel

by Lynda Perdigon, Board Member

by Amy Brammer, CAC Chairperson


spider’s web. They even had an open space to try their dance moves with Halloween favorites, like the Monster Mash.

Last year’s Halloween party was nothing short of thrilling! The children and parents showed up in all sorts of imaginative costumes. There were superheros, princesses, zombies, and some that you could take a guess and get it right.

After a fun time with games, crafts tables were set up with stations for coloring and Halloween-themed crafts. For those a little more daring, a temporary tattoo station provided yet another way to be part of the Halloween fun. In addition to the yummycreepy-spooky snacks, there was a neverending popcorn station - always a big hit!

andy, costumes, games, and more! Halloween is one of the holidays the kids look forward to. It brings families together in a creative, festive way.

The party began with entertaining games for all ages, where the children got to win terrific prizes. The kids tried their luck on the putting green, had their fortune told, and worked their ninja skills navigating the giant

The bounce houses were fun for everyone! It was a magnificent way to help the tall and short use up their stores of energy. continued on page 5


reparations for the Angel Party on November 18th are in full swing! We still need several sponsors for children. You can do the shopping for these items, or donate R$500 and we'll shop for you. Contact for more information.

CAC’s SMILE program is planning events monthly, which include taking a group of children to the zoo or park, or having themed parties! If you are interested in volunteering for a SMILE event at one of our charities, please contact Monica at Ghosts, goblins, princesses, pirates, and superheroes galore will be taking over the Consulate for the annual AmSoc Kids Halloween Party on October 28th. Voluntary donations of toothbrushes and toothpaste from all attending are appreciated! These will go directly to our charities, and are muchneeded daily essential items. § Cover image: Blooms in Perdizes, São Paulo Courtesy of: Lu (

October 2017


Falling into Spring


Board of Governors

by Richard Wegman

he scariest part of Halloween for me is that it signals the end of the year is close at hand…oh my, all the things I have yet to accomplish, and such a short period of time before it's 2018! It is amazing to know we have already sponsored 200 children for our annual Angel Party, which will be on November 18th at Graded School. I know some of you still want to sponsor a child, and I understand that, at the time of producing this edition of the FORUM, there are about 40 children who still need a sponsor. Please contact Sue Sileci at angelparty. if you can help. We are also in need of larger sponsors for things like lunch, ice cream, financial help with transportation, etc. Sue knows all the details, so if you want to help in any way, she will have all the answers for you. Let's do our best to include every child; become a sponsor today! It's the hope of a better life for every child. You can make the difference in their lives…will you!? Our kids Halloween party is starting to look delicious, with lots of American candy coming in from the USA for the kids. (Dentist visits are not included!) Kids romp about in fun and cute costumes, enjoying themselves at an afternoon party. It's a remarkable event for everyone attending; smiles from ear to ear everywhere you look. What an awesome day is planned! Go to and register your children ASAP as space (candy!) is limited. We are planning a very special Let's Connect to touch upon some great topics that effect many of us. Stay tuned for more details on this business networking opportunity; keep

an eye on your email, visit our website, or check our Facebook page. An amazing Thanksgiving Day dining experience ready for you as well. Thanksgiving Day is November 23rd. It feels a little early this year, but, the turkey will still taste great. Save the date, as additional details will be available in mid-October. I recommend that you bookmark www. in your favorite web browser. Our website is always the first place to find updated information and ticketing options for our events. We provide many activities every month; all of them are well represented on our website. Visit it frequently, stay informed, come participate, and expand your circle of friends in São Paulo. Our community is ready and waiting for you! Our AmSoc Board and event organizers work diligently to develop events and opportunities for families in our community, for a chance to connect and become closer to each other. Our children have a place to practice sports every Saturday morning, which has been a great meeting ground for new friends. Our Happy Hours have been well attended, which means lots of happy members, and some pretty happy soon-to-be members, as well. My mom often said, “There's always room for one more”, and she had ten kids. We have hundreds of members, so let's “botar agua no fejão” (add some water to the beans) and enjoy good times together.

Richard Wegman

Vice President Judy Zanchi


Alan Blau


Campinas Chapter

Malcolm Macdonald


John Kennedy John Mota

Business Networking Elias Gedeon Fernanda Gedeon


Ariane Cartwright

Community Action Committee Amy Brammer

Corporate Sponsorship Isabel Franco Arthur Lobato Ricky Rubeiz

Membership Team

Anju Kapur Patrick Trierweiler



Into the Future, Together!

OUR MISSION: The American Society of São Paulo (AmSoc) promotes friendship by organizing social, cultural, and athletic events for its diverse membership; encourages integration with the Brazilian society; and supports the American traditions of education, philanthropy, and volunteerism. Rua da Paz, 1431, Chácara Santo Antonio, 04713-001, São Paulo, SP Tel: (11) 5182-2074 / Fax: (11) 5182-9155 /



Kelly Maurice Lucy Nunes Lynda Perdigon


Melinda Brenninkmeyer

The American Society of São Paulo FORUM Newsletter

October 2017

Welcome! To Our New Members We thank all of our new members for their support. Not a member? Join today! Visit







Cathy d'Almeida

Daniel d'Almeida




Christiana Sciaudone

Rafael Loureiro


Vila Nova Conceição


Daniel Arippol

Giselle Arippol


Jardim Paulista

Fernando Novelli

Luciane Tabbert Benthien


Jd. Maia

Juan Molina

Paola Larrea

Kevan Higgins LogicMed

American/ Santo Amaro Ecuadorian

General Motors do Brasil

Kate Higgins


Vila Suzana

US Consulate

Mari Diaz

Adrian Diaz


Vila Andrade

US Consulate

Mariana Awad Salazar

Tomás Salazar

American Vila Nova Colombian Conceição American

Vila Nova Conceição

Empiricus Research

Jairo Kerr Azevedo Australian


Carl Zeiss do Brasil

Aaron Olsa


US Consulate

Rocky Vega Sophie Kerr Azevedo Victoria Olsa



Helping Hands Member


Campinas Member

Meet New Member Rocky Vega! Family members: My parents are retired in Tampa and my brother lives in Washington DC. Where were you born? Warrenton, VA Prior overseas assignments? I've worked from Santiago (Chile), Ponce (Puerto Rico), Johannesburg (SA), Melbourne (AUS), Madrid, Salvador (BA). What has surprised you about São Paulo? How much joy it brings into my life. I remain surprised when colleagues and friends visit, they don't seem to get Sampa the way that I do, but it's evident to them how fulfilled I am here.

What do you like to do in your free time? My favorite pastime is eating... and then exercising to make more eating possible. Recommendations? I've really enjoyed the museums, of course MASP and Pinacoteca, but also Museu Afro Brasil, Instituto Tomie Ohtake, and many others. I'm looking forward to Museu da Casa Brasileira soon, maybe this weekend! Surprising fun fact about yourself? I've been to about 77 countries and looking forward to knowing many more. I earned my masters at the Stockholm School of Economics and lived in Sweden for a few years.

The American Society of São Paulo FORUM Newsletter


October 2017


Hispanic Heritage Month: A Historical Overview by Soribel Feliz


mmigration is at the core of the American experience and a vital part of the democratic experiment that is the United States. Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. Started in 1968 by President Lyndon Johnson as Hispanic Heritage Week, it was expanded in 1988 by President Ronald Reagan, to cover a 30-day period that includes Independence Day celebrations for some of the biggest Latin American democracies, including Mexico, Chile, Costa Rica, Honduras, and Nicaragua.

Is it Hispanic or Latino? The terms Hispanic and Latino are used interchangeably but have different meanings. Hispanic is a narrower term that focuses on Spanish-speaking heritage while Latino refers to people of Latin American origin, focusing more on geographic location. This explains why “Hispanic" includes Spain and excludes Brazil while “Latino" includes Brazil and excludes Spain. Notably, Americans of Brazilian descent do not identify as Latino.

“Our separate struggles are really one. A struggle for freedom, dignity, and humanity.”

Today, US Latinos number around 57 million, making up 18 percent of the population, the nation’s largest minority group. People of Mexican origin account for two-thirds of the nation’s Latinos, around 36 million, followed by Puerto Ricans, at 5.3 million. Meanwhile, the estimated number of Brazilians in the US ranges from 246,000 to 1.1 million.

Latinos and the Labor Movement It is worth highlighting the important contributions Latinos have made to the struggle for labor rights in the US. César Chávez is one of the most notable fighters for workers’ rights in the US. Born to a Mexican-American


Chávez’s efforts were framed by a national history of discrimination against farm workers, who by 1962, were mostly Mexican-Americans in the West Coast, and African Americans in the South. His nonviolent tactics gained the support of unions, churches, students, and other civil rights activists. In his 1968 hunger strike, Martin Luther King Jr. sent Chávez a telegram saying, “Our separate struggles are really one. A struggle for freedom, dignity, and humanity.” For his lifelong dedication to farm workers’ rights, Chávez’s birthday is now a state holiday in California, and he was posthumously awarded the 1994 Presidential Medal of Freedom by President Bill Clinton. §

Who came first: Hispanics or Latinos? The history of Hispanic immigration to the US begins on August 28, 1565, when Spanish admiral Pedro Menendez de Aviles founded Saint Augustine in what was then Spanish Florida, making it the oldest continuously occupied European settlement in the US, and introducing Catholicism and the Spanish language to the territory. However, since the term Latino means people of Latin American origin, it could be argued that the first Latinos in the US have always lived in the Southwest.

family in Arizona in 1927, Chávez co-founded the National Farm Workers Association (NFWA), whose goal was “to overthrow a farm labor system which treats farm workers as if they were not important human beings."


César Cháves speaking at the Delano UFW (United Farm Workers) rally in Delano, California, June 1972

The official U.S. Embassy Twitter account for American citizens in Brazil. The English feed features daily tips and news for the expat community.

The American Society of São Paulo FORUM Newsletter

October 2017

Costumes & Candy continued from page 1 There was also a newly added fun feature, the photo booth! Parents and children used accessories - from wigs, to hats, to glasses, to funny mustaches - to add to their costume, and made fun memories with Halloweenthemed pictures.

American Society of São Paulo presents


I think the kids would agree with me when I say that the best part of the party was the trick-or-treating! All the kids enjoyed 10 decorated trick-or-treating stations to stop and get their fill of candy. Some stations were spooky, some were pretty, and some were funny. But all were filled with candy! Lots and lots of candy!!


Saturday, October 28, 2017 Early Bird Prices!

AmSoc Members Non-Members R$55 per child R$15 per adult

R$80 per child R$25 per adult

Trick-or-Treating, Desserts, Games, Prizes & More! Voluntary donations of toothbrushes & toothpaste are encouraged and appreciated!

RSVP by October 18th at

Together, we can continue to make this fun Halloween tradition exciting and safe for our little ghost and goblins. This year, we have implemented a small, voluntary donation of a toothbrush and toothpaste for the charities AmSoc helps support. It’s a great and simple way to help our kids participate in helping others. Don’t forget, bring your favorite Halloweenthemed dessert to share! I know my kids had an amazing time with all the activities there were at the party. I saw families together having fun and creating memories. I encourage you to come to this year’s Halloween party for another spooktastic time!! §

Dra. Karen Bygdal Andreasen Dental Care | CROSP 47616 Partner of American Society for 14 Years English, Danish & Portuguese spoken! General Practice - Adults and Children: Functional Jaw Orthopedics Specialist

Individual income tax preparation and consulting • Tax planning • Estimated taxes • US Federal tax returns • Brazilian tax returns • Tax equalization

Tel: (11) 5531-4698 (11) 3799-1460 WhatsApp: (11) 99811-6172

The American Society of São Paulo FORUM Newsletter R. Barão do Triunfo, 612 - cj 1709 Campo Belo, São Paulo 04602-002

Marcelo Calvoso Tel 55 11 5572 5411 Cel 55 11 99121 8811


October 2017


Claudia Kiatake: Installing Art in the City compiled by Jackie Wyant, Managing Editor


he Jardim Avenida Brasil project is an initiative of the São Paulo City Hall, together with Artefacto Beach & Country Furniture Stores, with the purpose to transform the median of Avenida Brasil in the Jardins neighborhood into one of the most beautiful gardens of the capital. Jardim Avenida Brasil is an open-air exhibition of the talented work of the most-renowned Brazilians landscapers – among them Ana Paula Magaldi – invited to develop exclusive projects for that area. It was a great pleasure for Claudia Kiatake to participate in this initiative with so many talented artists. Claudia with the Flor Urbana sculpture, installed on site

When Paula Magaldi was invited to redesign the median of Avenida Brasil between Rua México and Praça América, they came up with the idea of including two public sculptures in the project. Paula's studio invited Claudia to develop two original works for that area. She accepted immediately! Paula and Claudia did work together before, always with perfect harmony and great results. The landscape project was first developed by Paula's studio, which Claudia then created the two sculptures based on that initial concept. A public sculpture project requires more research and attention than others, such

as choosing the right material to resist the exposure to sun and rain, defining the appropriate fixation system without impacting the lightness of the design, and considering an adequate perimeter that allows everyone to safely experience the art close up. The two new sculptures are Andarilhos (walkers), 1.80 meters high and made of stainless steel, and Flor Urbana (urban flower), 1.20 meters high and made of weathering (COR-TEN, or corten) steel. (Corten steel is an alloy developed to eliminate the need for painting, forming a stable rust-like appearance if exposed to weather for several years.) Ana Paula Magaldi, landscape artist, has received several awards by CASA-COR and Olga Kreel, and has been working for 20 years in the corporate and residential landscaping market with more than 300 clients. Paula Magaldi's team is composed of architects and 150 other professionals, including plant nurseries. Claudia Kiatake is a Brazilian sculptor. She holds a degree in Marketing from ESPM and studied Fine Arts at FAAP, focusing on the research and development of sculptures. She has participated in collective exhibitions with renowned artists in São Paulo and New York, and has artworks published in the book "Brazilian Sculptors" by Decorbook.

In the diversity of materials that Claudia uses, metal, wood, and paper, a common denominator stands out, clearly showing the artist's intention: the harmonious balance that allows a very intense plastic reading. "Art exists where there is a spectator and comes to reveal what already exists in each of us, what we forgot or what we unlearned to see and feel, and it accurately reaches our soul and reinvents ourselves." § Take a stroll next weekend down Avenida Brasil, between Rua México and Praça América, to appreciate Claudia Kiatake's sculptural work.

Nominate a member Do you know an AmSoc member who has an excellent story to tell about how they've made a difference in our greater community? Nominate someone else, or nominate yourself! Our Managing Editor would love to hear from you and publish your story. Send an email to with the positive impact you've made in São Paulo (and Brazil!) and look to be featured in an upcoming FORUM issue!

The installed Andarilhos sculpture


The American Society of São Paulo FORUM Newsletter

October 2017

More Than One Way to be Thankful by Cricket Stickney, AmSoc Member


t’s Thanksgiving time! Thanksgiving is an occasion for family, friends, and fellowship. This very special holiday in the United States dates back to 1621, when Pilgrims, alongside Native Americans, celebrated their first harvest in the New World. This year, the American Society of São Paulo is happy to announce two events to help us commemorate and share Thanksgiving with friends and family. All AmSoc members and non-members are welcome to participate in these celebrations. Our traditional Thanksgiving dinner is scheduled on Thursday, November 23rd, at the Grand Hyatt located at Av. das Nações Unidas, 13301. The dinner will take place in the main restaurant of the hotel. Individual dinner prices will be announced soon.

American Society of São Paulo presents


Save the Date November 23, 2017


Volunteers Needed!

Contact Cricket Stickney at to find out how you can help!

American Society of São Paulo & Fellowship Community Church present


On Sunday, November 26th, we are fortunate to have David Warren direct our nondenominational fellowship service at Fellowship Community Church, located at R. Carlos Sampaio, 107.

November 26, 2017 at 6pm Fellowship Community Church

R. Carlos Sampaio, 107- Bela Vista

An interdenominational service followed by a reception with festive holiday foods and delicious fresh roasted turkey sandwiches.

Please join us at either or both events, as we express our gratitude with our fellow community in our new home of São Paulo. §

No RSVP Required

To contribute a homemade dessert, contact David Warren at

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Save the Date The annual Marine Corps Ball is a spectacular event not to be missed! Mark November 18th, 2017, on your calendars, and polish up your dancing shoes. See you there!

Fluent English | USP and U.S. Trained

Appointments at the Halpern Clinic in Pinheiros or House Calls

(11) 9-9699-8323 Tel. (11) 3063-0063

The American Society of São Paulo FORUM Newsletter

(Portuguese-only receptionist)


October 2017


Feijoada on the Farm by Malcolm Macdonald, Board Member, Campinas Chapter


fter 10 days of cold, rainy days, most unusual in the Campinas region, Wednesday the 23rd of August dawned fine and warm. Glancing at my iPhone’s weather forecast, I noted that this was set to continue for the next several days. As my main responsibility for the Feijoada on the Farm was ticket sales, I snapped a screenshot and posted on my WhatsApp threads: “Great weather ahead! How about enjoying some nature this weekend?” Oh boy, did we sell tickets! Four days after the official end of ticket sales, we doubled and then tripled our sales, until we had about 150 people confirmed to come and enjoy a little of what the Campinas surroundings have to offer. The pristine venue, a historic farm, kindly placed at AmSoc’s disposal for the day by the Consolini family, was looking its absolute best - a perfect match for the day. Azure sky from dawn till dusk, a comfortable 80ºF with no humidity, and green woods, lakes, and fields as far as the eye could see. One of the many highlights was the thrilling fly-by of wild red Macaws, and yellow billed toucans completing the exotic scene. The organizing committee pulled out all the stops, and what a pleasure it was to work with such dedicated volunteers! Supervising the cooking, Super Volunteer Ariene Fonseca produced a banquet of truly medieval

The amazing volunteers who helped make it all happen


The beautiful historic farm of the Consolini family hosted the first Feijoada on the Farm event.

proportions. Manu Gonçalves set the scene with fantastic decorations. And where would we have been without the marketing expertise of Jennifer Licko, and the music played by a contingent of Campinas favorites Band of Dads. On the days leading up to the event, we were helped by a wonderful group of people too numerous to mention. They know who they are! After the meal began to wind down, we took advantage of a lull in the Band of Dads outstanding unplugged renditions to allow our President, Richard Wegman, to make a speech. Introducing people to AmSoc and its values, Richard presented to AmSoc’s

official supported charity in Campinas, Grupo Primavera, a generous check for over R$15.000. This donation completely pays for emergency electrical works to help guarantee the safety of the over 500 kids that Group Primavera cares for. What a pleasure to see the director’s emotion as she received this carefully kept surprise. Our special thanks to the several AmSoc Board Members who turned up from São Paulo to join us on the farm. It was not a short drive, but I hope you returned refreshed and ready for a new week. Hope to see even more people next year! §

An aerial view of the event area and guests

The American Society of São Paulo FORUM Newsletter

October 2017


Campinas Chapter Leadership Team Chapter Leader

Malcolm Macdonald


Tania Alfonso

Community Action Some of the many smiling faces enjoying the afternoon event

Ariene Fonseca


Manu Moreno

Marketing & Communications

Jennifer Licko

Bem Vindo!

Paula Mitre Guests dig in to the delicious food

Editor, Illustrator & Print Designer Jackie Wyant  Multi-page layouts & publications  Promotional materials  Text editing & proofing

Brazil springs forward 1 hour

USA falls back 1 hour The American Society of SĂŁo Paulo FORUM Newsletter

{ Free consulations & job estimates }

(11) 99568.9605


October 2017


It Takes One Moment to Make Lifetime Memories by Sue Banman Sileci, AmSoc Member

You Can Still Sponsor a Child...

...Even From Abroad!

We desperately need 35 sponsors to finish our list and make sure everyone who is coming to the party receives an amazing gift bag from Santa. You can go shopping – we’ll give you the child’s exact sizes – and buy a backpack, sweatshirt, pair of jeans, T-shirt, tennis shoes, flip-flops, socks, underwear, box of chocolate, and toy. Or you can donate R$500 and we’ll do the shopping for you. Please contact Sue at angelparty.sponsors@ for more information.

If you live outside Brazil, you can sponsor a child, too. Call the American Society office at +55 (11) 5182-2074, weekdays between 10am and 3pm, or send an email to Andrea, our office manager, can accept your payment of US$200 via PayPal or credit card. Spread the word about this party to your warmhearted friends and family in other parts of the world.

American Society of São Paulo's

Change of Venue

18th Annual

Due to Chapel School’s sports field currently being remodeled, we will hold the 2017 American Society Angel Party at Graded School in Morumbi (Av. José Galante, 425).

Angel Party Saturday, November 18 @ Graded School

Providing São Paulo's neediest children with the Christmas of their dreams. A day of fun-filled activities, celebrations, and personalized gift bags for each child. To sponsor a child, Sue Banman Sileci at For other information, Kristy Miranda at

Volunteer of the Month The amazing volunteer of the month for October is Kristy Miranda!

Kristy Miranda

Kristy has been the liaison for Casa Limiar, one of the charitable organizations AmSoc helps support, since 2016. Her generous and giving spirit has not only helped Casa Limiar meet the needs of the children they provide a home for; as the organizer of the Angel Party, her dedication and enthusiasm are amazing. You are so appreciated, Kristy!

daughter dance

To nominate the next Volunteer of the Month, email


The American Society of São Paulo FORUM Newsletter


October 2017

Gift Bag Delivery Dates If you’ve sponsored a child, you’ve already received an email about bag delivery drop off points and dates. As a reminder, on or before October 13th, deliver your bag to one of these drop-off points:

Volunteer Opportunities

• Santo Amaro • Cidade Jardim • Morumbi • Lower school office, for Graded families • CLO office, for Consulate families

We need 25-30 people to help organize the gift bags out at Gerson & Grey’s storage facility on Friday, October 27. It’s a fast-paced morning of getting all the bags ready. We have a few snacks, and it’s a great opportunity to meet new friends! On the day of the party – November 18 – we need people to serve food, run games, help with sports, set up and clean up. We have the fortunate problem of too many volunteers, so sign up early. We encourage you to come at 3:30pm to see your child open his/her gifts. Everyone is welcome! (For Graded’s security reasons, however, we must know in advance that you’re coming so you can get in.) Please contact Victoria Olsa to sign up for any events: victoriaolsa@

Help Wanted! If you’re interested in helping in any other way, please let Kristy Miranda know at

There will be a a final drop-off on October 18th, between 9 and 11am, at the “corner drop-off” in Santo Amaro. Again, if you sponsored a child, you’ll have received an email with more specific information. Questions? Contact Sue at

We need help to make this party a success, including a team of photographers, contacts for an option for lunch for the children, and of course, financial support for big items at the party such as prizes, T-shirts, or transportation.

This is a monthly volunteering opportunity connecting AmSoc members with kids at our sponsored charities through fun and engaging activities. Each month, a group of volunteers participates in a preplanned event. Here’s what you can do: Help plan events Volunteer at the events

email and come SMILE with us!

The American Society of São Paulo FORUM Newsletter

Can't volunteer your time, schedule too busy to attend events, but still want to help? Give your receipts to charity. Charities can claim the tax benefits of any Nota Fiscal unattached to a CPF. Email for more information.


October 2017


YSP Kids Have More Than One Way to Enjoy October! by John Mota, Athletics Coordinator


he Youth Sports Program (YSP) sessions for the August through December season started August 19th at Graded School.

We offer soccer, basketball, volleyball, flag football, and baseball, for children ages 8 to 13 years old; except for soccer, where we allow kids ages 5 to 13.


You can enroll your child at any time throughout the season. You can choose one or two sports, depending on the time slot that each sport takes place. Enroll now:

Lost & Found

The YSP Coordinator, John Mota, would like to inform that several items have been left at schools. He has gathered them all, as he is the last to leave practices. If you think your child is missing a clothing item, please feel free to send John a WhatsApp text at +55 (11) 99622-2177, and he’ll share with you the pictures of the items he has. Items not claimed by the end of the season will be donated to ABBA, a registered NGO (Non-Governmental Organization) and one of the charities AmSoc helps support.

Schedule Update

Please check the calendar on the opposite page for the most current locations and dates of practice. Note that on October 7th we will play at St. Paul’s School. On October 28th, we plan to switch our standard YSP morning session for the AmSoc Halloween party in the afternoon. Soccer is split into 2 age groups. Please note that you should plan to get to the field by 9AM for soccer practice.

Thank You

The sessions at PACA (Pan American Christian Academy) and Graded School have

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Dr. Wendy M. Smith Licensed Learning Specialist 55 (11) 3885.7256 [office] / 55 (11) 9.9236.5267 [mobile] The International Dyslexia Association {Provider Directory/Description of Professional Services}


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been extremely nice. We would like to thank Mr. Flurry at PACA and Mr. Switzer at Graded for providing AmSoc the school facilities for sports practice.

Calling for Coaches

Our program is seeking a parent or volunteer who could coach volleyball when our main coach is not available. Please email ysp@ if you’re interested. §

All Youth Sports photos courtesy of John Mota, Athletics Coordinator. Thank you!

Connect with Your Community Join AmSoc on Facebook to keep up with the most recent AmSoc news, events & updates! Public Facebook Page Members-Only Facebook Group

The American Society of São Paulo FORUM Newsletter

October 2017







St. Paul's School






Kids Halloween Party



Graded School









Graded School



Graded School

If you'd like to volunteer to help coach or assist, contact our Athletics Coordinator, John Mota, at or WhatsApp +55 (11) 99622-2177.


Boa Viagem!



9AM to 10:30AM

Soccer, Girls (ages 5-8 & 9-13) Soccer, Boys (ages 5-8 & 9-13)

9:30AM to 10:30AM

Basketball (coed ages 8-13)

10:30AM to 12PM

Baseball (coed ages 8-13) Flag Football (coed ages 8-13) Volleyball (coed ages 8-13)

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Elias & Fernanda Gedeon Ilhéus, Bahia, Brazil Traveling soon? Take a photo with your FORUM, email it to

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Emergency Care Orofacial Pain & Dental Trauma: Albert Einstein Hospital Tel: (11) 99611-4964


October 2017


Who Are the Next Champions? by John Kennedy, Athletics Chairman


or those of us living here south of the equator, winter is now a thing of the past, and spring-time is full upon us. So shake off those winter chills, and limber up for our three upcoming adult sports tournaments!

A bus may be chartered for the group to travel to Rio, if there are enough participants and interest. The dates and details are being worked on and should be announced shortly.


Ready to get out of the batting cage? AmSoc will host their annual Adult Softball Tournament at PACA (Pan American Christian Academy) on a Saturday in either October or November. The date will be announced shortly.

Miss the sweet sound of ‘nothing but net’? AmSoc will host their annual Adult Basketball Tournament at Graded School, on a Saturday in either October or November. Keep your calendar open, as the date will be announced shortly. The championship will use the following format: 1-day tournament; full court 5-on-5; 2 groups play a round robin of 2 to 3 games; top 4 teams go to the semi-finals; 2 halves of 12 minute games. Start talking with your friends and coworkers to assemble the best team to win the trophy and be in the running for the tournament MVP!


Would you like to putt on the greens of the Olympic course in Rio? The American Society of São Paulo is challenging The American Society of Rio to a friendly 2-day golf match, to be held over a weekend before the year end. On that Saturday night, there will be a celebratory dinner, with awards tentatively planned at the Marriott Hotel in Barra de Tijuca. We are working to secure a group discounted rate at the hotel. Non-golfing spouses will be encouraged to attend.

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Reserve YOUR 2018 Ad Space Now! Let our 800+ English-speaking members know about your business! Ensure your competition doesn’t have the advertising advantage. Buy ad space in our Guide, with rates starting at R$500! Delivery date: February 2018 American Society of São Paulo’s Annual

*2018 cover art courtesy of Taro Kaneko & Galeria Face Arte


Membership Directory & Resource Guide For additional sales information:


The championship will use the following format: 1-day tournament; 2 groups play simultaneously, in round robin of 2 to 3 games; top 4 teams go to the semifinals; 7 innings or 1 hour time limit per game. Gather up your friends and coworkers to play in some pick-up games (on certain Saturdays to be announced) that will prepare you for the championships and taking home the trophy!

For More Details

For the most up-to-date information on all of our Adult Athletics events, or for any other AmSoc event, bookmark our webpage (www. in your favorite web browser. Also, make sure is recognized by your mail client, so our email notices don’t end up in your spam folder. To volunteer to help plan any of these athletic events, email Now, go assemble your teams! §

a rotating library of English books for kids

Registration is still open! Limit of 15 families in each group. 10 English-language books in each bag. Exchange by the 15th of each month. Two age groups: 1-3 years & 4-7 years Cost for the year (September 2017 - September 2018): R$100 per bag for AmSoc members R$200 per bag for non-members For more information:

The American Society of São Paulo FORUM Newsletter

October 2017

What We Learned at the College Forum by Anju Kapur, AmSoc Board Member


he 2017 College Forum held by the American Society was a great success, with 110 people in attendance. Admissions representatives from Boston College, Dartmouth, Emory, University of Richmond, and Tufts took time out of their busy schedules to help parents and teens understand: what admissions looks for when reading through applications; financial aid questions, especially in cases of monetary devaluation, or changes in family dynamics; scholarship opportunities; essay writing; interviewing tips; strategies for coursework and extracurricular activities; and, a good perspective on how to view the application process. Both parents and teens took copious notes, as the college admissions representatives answered over 60 questions during the 100 minute session. Attendees came from British College, Chapel School, PACA (Pan American Christian Academy), St. Paul’s School, and some local Brazilian schools, to name a few.

As the kids left the event, AmSoc Vice President, Judy Zanchi, asked them what they heard that they would remember. Their responses reflect how much of an impression the session made on them: Relax. You can be happy at many universities, not just one. Colleges try to read between the lines to really get to know the applicant. Loved the list of Dos and Don'ts!

Keep it simple. Be yourself. Don’t stress out. Be authentic. Extracurriculars do count! Special thanks go out to St. Paul’s School for hosting this event and helping to advertise. Look for more events on college preparation in the upcoming months. §

Be honest and transparent in your essays.


Variety of Sizes Available

1m2 to 100m2


The American Society of São Paulo FORUM Newsletter

(11) 2222.1220


October 2017


Investing in the Future by Madeleine Blankenstein, Let's Connect Committee Member


aulo Leme, current CEO of Goldman Sachs in Brazil, spoke to a record audience at the latest Let's Connect event on August 28th. It is always a pleasure to meet old friends and make new ones, and get insights into subjects that affect our daily lives.

Topics of Discussion

Paulo Leme is positive about the Brazilian economy, provided some conditions are met. The political scenario must be stable, and inquiries related to the Lava Jato anticorruption process must get behind us. The economic team should be able to have all tools related to monetary and fiscal policy, so that the economy can act accordingly.

We are affected by the US economy, as the Brazilian Real is not a freely tradeable currency. If the US can stabilize their monetary policy, and we identify stable commodity prices, then the US dollar should not be higher than 3,55 reais/ dollar by the end of 2019. Chinese investments should be higher in Brazil, provided there is a more clear direction for our economy. In relation to sectors where there will be growth, Leme believes infrastructure should grow, together with other products related to infrastructure, such as construction and steel. As so many of us have not replaced white goods (large electrical goods used domestically, such as refrigerators and washing machines) or cars,

as the economy gets better, there will probably be growth in consumer goods as people start replenishing their assets. Leme also pointed out that corruption has been costing about 1% of growth each year, and global firms willing to invest in Brazil should focus on acquiring local knowledge, and have the operation managed by locals. Thanks again to all who attended!

Upcoming Events

We are preparing an informative evening for our next Let's Connect event. Even though these might not be the easiest times to be

American Society of São Paulo’s Welcoming Committee present

November 3rd

@ 10:30am

Location provided upon RSVP Come meet other new members & learn how you can get involved with AmSoc! RSVP by noon, Oct. 31st


The American Society of São Paulo FORUM Newsletter

October 2017


leading a business in Brazil, companies who are here for the long run need to get ready for the digital age. Or, if you are not thinking that big, turn into an entrepreneur and formally act on that brilliant idea you once had. Leaders of companies of any size need to be up-to-date with the new technologies, seize opportunities in growing markets, and, most importantly, implement best governance practices regardless of company size, activity, or location. We shouldn't wait for the political results in 2018. Instead, we should work in the present to find opportunities and possibilities in this vast country. We will soon be celebrating our successes! Until then, get ready for the next Let's Connect. We are constantly thinking of ways to make your evening more pleasant. See you soon! § Want to see a specific topic explored at our next event? Drop us a line at and tell us about your ideas!

For more photos of the event, visit our website at

Leopoldo Santos MD

American Society of São Paulo’s


Wednesday, October 11th 7 - 10pm

Hair & Scalp Disorders




The American Society of São Paulo FORUM Newsletter


R. Dr. Alceu de Campos Rodrigues, 218 Vila Nova Conceição (11) 2191-7578 / CI

Tel +55 11 3259 5055 +55 11 96255 5055


Rua Mato Grosso 306 . Conj 501 Higienópolis . São Paulo . SP 01239-040


E s t . 19 5 0


Friends of AmSoc welcome!


October 2017

Getting on the Board


compiled by Jackie Wyant, Managing Editor


Amy Brammer


My expertise includes mood, anxiety, cultural issues, relationship and family concerns, selfesteem, trauma and personal growth. I have strong skills in assessment/evaluation which allow to identify the best and most effective treatment. I work with individuals, families and children. Contact me at 98963-2871 or


I will come to your home, office or workout facility and create an exercise and fitness program tailored to your health concerns, fitness goals, and schedule. For adults and children, individuals or groups. Sessions conducted in English, Spanish or Portuguese. For more information please contact Daniela Franco at 99739-6191 or


Professor: Arthur Greig Levels: Basic – Intermediate – Advanced International Experience Various Styles and Techniques Residential number: 11-3758 1001 / Cellphone and Whatsapp number: 11-99453 1993 São Paulo - Brazil


Curtains & Blinds Residential & Commercial Free estimates, pick ups & deliveries. Ph. (011) 3507.3605 / Cell. (011) 99187-2969 Odair Junior - Morumbi area

Community Action Committee Chair

Campinas Chapter

I was born in Atlanta, GA, but I grew up in Southern Louisiana. I'm a Texas Aggie that ended up in the US Midwest working in the Agriculture Grain Industry for almost 20 years, before moving to São Paulo in January due to my husband's work. My favorite thing about São Paulo is: having 3 sons, there is always something to do: restaurants, zoo, aquarium, parks, and best of all, a close proximity to the beaches and the mountains! My favorite AmSoc memory is: that I have already made several good friends, just by jumping into the Gala committee and getting involved. One embarrassing thing that has happened to me in São Paulo is: when I first started driving here, I ended up in a bus lane that was partitioned off from the regular traffic. I could not escape it! I didn't know to "be aggressive" about getting merged into where I needed to be. The bus behind me was honking, other cars were honking at me as I tried to escape the bus lane. There may have been some very unladylike curse words! I ended up meeting Megan Trierweiler in complete tears. I was a total mess! Lots of driving lessons learned that day! §

Our Annual

Holiday Party December 9, 2017 Celebrate in Chácara Flora

Malcolm Macdonald

I was born in Buenos Aires to British parents. I grew up in São Paulo, also spending time as an ex-pat kid in South Carolina before moving to Europe to complete my studies. After several years as an international consultant, I returned to Brazil to help manage a family business. I have been based in Campinas since January 2008. My favorite thing about São Paulo is: the gastronomic delights and the multitude of cultural opportunities. My favorite AmSoc memory is: always the most recent. As I write, I am remembering fondly the magical day we enjoyed for the AmSoc “Feijoada on the Farm”: a veritable mixing-pot of people, all united for a good cause. One embarrassing thing that has happened to me in São Paulo is: before the days of Uber, when all taxis were white, one day I particularly embarrassed myself exiting a shopping mall and climbing into a white car outside and requesting an address. It was unfortunately not a white taxi, but a private car driven by a very startled young lady. Cue embarrassed explanations and a hasty retreat. §

Advertise with us! Interested in purchasing a print ad or classified space? AmSoc has many advertising packages available, including exposure on our website & private Facebook Group. Special rates offered for our Annual Directory advertisers. Call the office at (11) 5182-2074 between the hours of 10AM and 3PM, Monday through Friday, or send an email to for full details and rates.


The American Society of São Paulo FORUM Newsletter

October 2017

AmSoc Scene: August & September Happy Hours Were you there? Moments you might have missed, courtesy of Goose Island Brewhouse & Camden House Gastropub (sponsored by Robert Walters).

The American Society of SĂŁo Paulo FORUM Newsletter



Learn more about upcoming American Society events at

04 Wednesday 8AM to 10:30AM

International Newcomers Club monthly breakfast

Location: Emporio Santa Maria (Av. Cidade Jardim 790) Information:

07 Saturday 9AM to 12PM

AmSoc Youth Sports Program soccer, baseball, basketball, volleyball, and football

Location: St. Paul's School (R. Juquiá, 166) Information:

11 Wednesday 7PM to 10PM

AmSoc Happy Hour catch up with old friends and make new ones, sponsored by FTI Consulting

Location: Bardega (R. Dr. Alceu de Campos Rodrigues, 218) Information: For details, see ad on page 17

21 Saturday 9AM to 12pm

AmSoc Youth Sports Program soccer, baseball, basketball, volleyball, and football

Location: PACA - Pan American Christian Academy (R. Cássio de Campos Nogueira, 393) Information:

28 Saturday 3PM to 6PM

AmSoc Kids Halloween Party trick-or-treating, desserts, games, prizes & more!

Location: US Consulate (R. Henri Dunant, 500) Information: For details, see article on page 1


AmSoc Adult Basketball Tournament Location: TBD 1-day tournament to happen in October or November Information: For details, see article on page 14


AmSoc Adult Softball Tournament Location: TBD 1-day tournament to happen in October or November Information: For details, see article on page 14


AmSoc Rio Golf Challenge putt on the greens of the Rio Olympic course, to be scheduled before the end of the year


Managing Editor  Jackie Wyant ( Advertising Sales  Cari Smelan ( Layout by Salt&Unicorns ( Printed by EGB (

Location: TBD Information: For details, see article on page 14

FORUM is published monthly (excluding January and July) in print and online ( Views expressed in FORUM do not reflect those of AmSoc members or staff. Ads appearing in FORUM do not constitute an endorsement of products or services.

October 2017 FORUM