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Monthly Newsletter - June/July 2017


New Members Coffee

Jun 07

Let's Connect São Paulo

Jun 13

Independence Day Party


Youth Sports Registration

Aug 12

Books to Go

Sep 15

Continuing American Traditions

Learning to Thrive

by Alan Blau and David Warren, Independence Day Party Co-chairmen

by Megan Trierweiler, CAC Chairperson


n Saturday, July 1st, we will co-host with the U.S. Consulate of São Paulo our Independence Day Celebration at the Consulate’s beautiful recreational area. The weather will be great; in fact it’s never rained on this important family day! So make your reservation and take out your short-sleeved red, white, and blue shirts for this patriotic celebration. We want to especially thank Consul General Ricardo Zuniga for co-hosting this event once again, which is a perfect setting for the kid’s games and a good old-fashioned barbecue. The gates will open at 1:30PM, and we’ll start serving food at 2PM; a typical American barbecue, complete with hot dogs and hamburgers, fixin’s, and your homemade salads and desserts. Our U.S. Marines will be selling caipirinhas, beer, as well as Marines polo shirts and accessories, to help cover the cost of their annual Marine Ball held every November in São Paulo.

Once again, the kids will be entertained by a group of monitors, who will provide the children’s activities, blow-up slides, trampolines, and face painters. During the entire afternoon, we will enjoy the sounds of Alex Valenzi’s Hideaway Cats Rock’n’Roll Band. Finally, at dusk, kids both young and old can light up the sky with sparklers galore. In the middle of the afternoon, we’ll hold our official opening ceremonies, which will include the U.S. Marines Color Guard, and Consul General Zuniga will read the President’s Independence Day Proclamation. Last month, AmSoc held our annual Gala Celebration. The organizations that we support through our Community Action Committee submitted proposals on projects that they wish to implement with our support. As a result of the warm-hearted participation of so many at the Gala event, we will be presenting checks to continued on page 5

Buckle down for some traditional American barbecue and homemade desserts!



hile the Gala this year contained many very generous item donors, all of which are mentioned more properly on page 11, the Community Action Committee would like to give a special thank you to our youngest donors: the artists and bakers at Projeto Sol and Vivenda Da Criança! The youths at these organizations donated their time, talent, and skills to create hand painted t-shirts, framed screen prints, baskets of baked goods, and even a large mosaic table-top server. And through the generous bidding of our auction guests, these prizes raised over R$3.300! More important than raising the money itself, being able to say "I contributed, I gave back, I did something to help," builds self worth, generosity, and pride in our CAC kids. These are very important lessons that challenge them to move past just trying to survive, and to envision a life where they thrive. §

Cover image: Rua da Grafitti Courtesy of: Thomas Hobbs



Gathering and Giving by Richard Wegman


want to start by saying good-bye to some of our members who will be returning to the States or other assignments during this break. We wish you safe travels and a great new life wherever you are going. If you will be returning to us, we look forward to seeing you in August or September for a second half of the year that promises to be as fantastic as the first.

real James Bond, but I think he was spotted near the Virga Gin Martini bar. The dinner tables were elegant, with bow-tie napkins and creative centerpieces. The food was excellently prepared, even for the people who dined late because they were bidding or guarding their bid items. Look for the Gala pictures inside this issue of the FORUM.

If you are staying in Brazil during the winter break, we encourage you to take the time to seek out new friends at AmSoc, and, most importantly, come to our Independence Day celebration, at the American Consulate on Saturday, July 1st. We promise you will have a great time!

To our sponsors, donors, volunteers, and auction prizewinners, I want to express our heartfelt appreciation for making it all possible. Your generosity will allow us to fully fund our commitments to charitable efforts and projects throughout 2017. You created miracles on Earth. Thank you.

This is a members-only event, so invite your neighbors to join AmSoc! This American picnicstyle event is complete with hot dogs and hamburgers, homemade salads and desserts, live music, plus field games, bouncy play areas, and face-painting for the kids. Sign up through our website, and tell us what great homemade salad or dessert you’ll be contributing; it is your only entrance fee! During the event, we will present the donation checks to Projeto Sol and Vivenda da Criança, funds generated with the help of James Bond.

I would be remiss if I did not take a special moment to thank the people who were pivotal to making the 2017 Gala the success that it was. Ariane Cartwright, Judy Zanchi, and Ruth Hollard, thank you for your tireless work over the months to make this event a reality!

Speaking of Mr. 007: what an amazing Gala we had this year. The Jockey Club venue was perfect for everything we wanted: to eat, drink, dance, and hold the auctions, with ample space to enjoy time with friends.






The night was a total success. You could feel the positive energy from the moment you stepped onto the red carpet; a world-class piano player provided a gentle welcome as you entered the silent auction area, or tried the Lapostolle Chilean wine. It was difficult to pick out the



E s t . 19 5 0




Richard Wegman

Vice President

Judy Zanchi


Alan Blau


Megan Trierweiler

Campinas Chapter

Malcolm Macdonald Cynthia Peeples


John Kennedy John Mota

Business Networking

Just as a reminder, in mid-August, we’ll be holding sign-ups for the second semester youth sports activities. Details will be in the August FORUM and on our website. Our sports programs are open to everyone, so please invite your friend’s kids to join the fun on Saturday mornings.

Elias Gedeon Fernanda Gedeon

Come join us for our Independence Day Celebration, on Saturday, July 1st, at the American Consulate. Be part of the presentation of funds to two of our charities. You made it happen!

Ariane Cartwright Isabel Franco Ricky Rubeiz

Sincerely, Into the Future, Together!

OUR MISSION: The American Society of São Paulo (AmSoc) promotes friendship by organizing social, cultural, and athletic events for its diverse membership; encourages integration with the Brazilian society; and supports the American traditions of education, philanthropy, and volunteerism. Rua da Paz, 1431, Chácara Santo Antonio, 04713-001, São Paulo, SP Tel: (11) 5182-2074 / Fax: (11) 5182-9155 /

Community Action Committee Megan Trierweiler

Corporate Sponsorship

Membership Team

Lynda Perdigon Patrick Trierweiler


Anju Kapur Kelly Maurice Lucy Nunes


Melinda Brenninkmeyer

The American Society of São Paulo

Welcome! To Our New Members We thank all of our new members for their support. Not a member? Join today! Visit








Bordado Inglês

Carmen Sofia Bolsonaro


Nelson Bolsonaro Brazilian

Carolina Cappa



Residencial Barão do Café

Christina Coelho



Lot. Arboreto

ORCF Cardiologia

Claudia Brandão





Charlotte Howard British


Japan Tobacco International

Maria Helena Tristão Moraes


Chácara Primavera

Hub Talent

Jorel Guilloty

Arcelia Gallardo


Itaim Bibi

Morgan Stanley

Leopoldo Santos

Magdalena Domagala


Vila Mariana

Clínica DermaHair

Eduardo Walker





São Matheus

Finocchio e Ustra Sociedade de Advogados





Cond. Alphaville Veco Group Dom Pedro

Dominic Howard Frederico Moraes


Otavio Coelho

Lucia Walker


Luciana Moralles


Martin Rüschhoff


Raul Sadir


Richard Carner


Tatyelle Cássia de American/ Campos Carner Brazilian

Jardim Itapoan

Silvia Arruda


André Arruda



Tania Alfonso


Alberto Alfonso



Laura Lafayette


Brooklin Novo

Wm Troy Lafayette

Jini Lenssens


Canoar Rafting

Helping Hands Member


Campinas Member




Asian/Pacific American Heritage Month by Soribel Feliz


ay marks Asian Pacific American Heritage Month in the United States. The United States has celebrated this month since 1992, when the U.S. Congress passed a law commemorating the contributions and achievements of Asian Pacific Americans. The month of May was chosen due to the first Japanese immigrants coming to the U.S. in May 1843, as well as the completion of the transcontinental railroad in May 1869, in recognition of the contributions of the many Chinese immigrant construction workers. In celebrating Asian Pacific American Heritage month, the history of the cherry blossoms in Washington DC represent an iconic contribution from Japan to the United Status. Around 1.5 million tourists visit Washington, DC every year to admire the more than three thousand trees. In 2017, the National Cherry Blossom Festival ran from March 18 to April 2 and featured many different activities and celebrations. The annual Cherry Blossom Festival celebrates the long-standing bilateral relationship between the United States and Japan and is an emblematic bond that ties the two nations. The blooming of the cherry trees around the Tidal Basin in Washington, D.C. has come to symbolize the natural beauty of America’s capital. The famous trees signal Washington's beginning of spring with an explosion of life and color that surrounds the city in a sea of pale pink and white blossoms. The National Cherry Blossom Festival commemorates the March 27, 1912, gift of three thousand Japanese cherry trees from Mayor Yukio Ozaki of Tokyo, to the city of Washington, DC. Mayor Ozaki donated the trees to enhance the growing friendship between the United States and Japan and also to celebrate the countries’ continued close relationship.


Transporting 3,000 cherry trees was no small feat. A first batch of 2,000 trees arrived contaminated in 1910; however, this did not discourage either party. Through extensive


coordination between Dr. Jokichi Takamine, a world-famous chemist, Dr. David Fairchild of the U.S. Department of Agriculture, Eliza Scidmore, first female board member of the National Geographic Society, and First Lady Helen Herron Taft, more than 3,000 healthy trees arrived in Washington in 1912. On March 27, 1912, First Lady Helen Herron Taft and Viscountess Chinda, wife of the Japanese ambassador, planted the first two trees from Japan on the north bank of the Tidal Basin in West Potomac Park. The first "Cherry Blossom Festival" was held in late 1934. The cherry trees had at this point been woven into the fabric of the nation's capital; their blossoming had become a timehonored spectacle. The exact dates of peak blossoms vary from year to year. The earliest recorded peak blooms (defined as the day when 70 percent of the blossoms are open) occurred on March 15, 1990, while the latest recorded peak bloom occurred on April 18, 1958. The blooming of the cherry trees around the Tidal Basin in Washington, D.C. has come to symbolize the natural beauty of the nation's capital city.

HOW DID VISITORS EXPERIENCE THE CHERRY BLOSSOM FESTIVAL IN 2017? Tidal Basin Paddle Boats One of the best ways to experience the blossoming Cherry Trees is on a paddle boat! This year, visitors were able to make online paddle boat reservations, and enjoy the view from the water from 10am to 4pm. Ranger-led Walks and Talks Park Rangers from the National Park Service offered guided walks and talks daily to help

visitors learn about and appreciate the beauty of the Cherry Trees. Running and bike tours, Pups 'n Petals Dog Walks and daily Cherry Chats also enriched visitors’ experience. Sakura Matsuri Japanese Street Festival The Sakura Matsuri –Japanese Street Festival is the largest one-day celebration of Japanese culture in the U.S. with over 50 cultural groups, vendors and food booths, and over 30 hours of performances this year. Other festivities included the National Cherry Blossom Festival Parade, the Anacostia River Festival, and the Southwest Waterfront Fireworks Festival. Can’t make it to DC for the next National Cherry Blossom Festival? Head to one or two of these 5 other places: Hanami at Brooklyn Botanic Garden, New York; Subaru Cherry Blossom Festival of greater Philadelphia; Northern California Cherry Blossom Festival, San Francisco; International Cherry Blossom Festival, Macon, Georgia; Essex County Cherry Blossom Festival, Newark, New Jersey. §

@USCitsBrazil The official U.S. Embassy Twitter account for American citizens in Brazil. The English feed features daily tips and news for the expat community.

The American Society of São Paulo

Continuing American Traditions continued from page 1 two of these organizations. Projeto Sol, who will use the Gala proceeds to fund the salary for one after-school art teacher for 12 months, while they divert funds to cover the cost of a large renovation of their center. The other donation will be given to Vivenda da Criança, who will utilize the Gala proceeds to kickoff their new construction project to expand the current premises for the 180 children in Parelheiros. Thanks to supporters of the Gala Celebration! To participate in the Independence Day activities, you may register through our Eventbrite page at Or call the American Society office at (11) 51822074, or send an email to contact@amsoc. Reservations close on June 19th, due to security clearance protocols at the Consulate. While there is no cost for members to attend, you must have a reservation to be admitted to the compound. You will need to furnish names and IDs of all attendees. Also, please be sure sign-up for a salad or dessert. Making the event as homey as possible, we ask each family to bring along a homemade dish of your favorite recipe. Our office will tell you what type of dish we need at the time of your reservation.






This is a members-only function. Members may bring guests, at a cost of R$60 for adults and



E s t . 19 5 0


Presenting the 2016 Gala proceeds to ABBA

R$40 for children under 12. Not yet an AmSoc member? Sign up online at br/joinnow or contact our office directly. The savings on this event alone almost pays for a family membership for the entire year! On the day of the event, to enter the Consulate’s Compound, use the Rua Henri Dunant entrance. You will need to present the same valid photo ID you registered for each person attending. Cameras and cellphones are permitted. No cars are allowed inside the compound, but arrangements will be made with a nearby parking lot for those interested. The address will be posted on our website, and communicated by email after your registration is confirmed. §

WE NEED VOLUNTEERS! Want to help make this another wonderful Independence Day celebration to remember? We need volunteers to help set up decorations and tables in the morning, put out salads and desserts during the picnic, and help with breakdown of tables and chairs after the event. To volunteer, call Alan Blau at (11) 999708727 or David Warren at (11) 99911-5348. Email either directly at alanblau@amcham. or

The American Society of São Paulo & U.S. Consulate present

Independence Day Family Celebration

Hot Dogs Burgers Games Band US Marines

Saturday, July 1st @ 1:30pm

U.S. Consulate (R. Henri Dunant, 500)

Register by June 19th

(11) 5182-2074 | |

Bring your family and enjoy the fun!




Experience an Ancient Civilization... Close to Home


by Thomas L. Peeples, Jr., AmSoc Member, Campinas

achu Picchu is magical. My family and I spent spring break this year learning about the Inca and Quechua people and culture. Because we were a little off the grid, had bad cellphone signal and sketchy wi-fi at best, we were able to spend some true quality family time together. Our trip started with an early flight from Guarulhos to Lima. After a short layover, we were on a flight to Cusco. We opted for a six-day guided tour (through Expedia). Originally, I thought the price was a little high, but in retrospect, our experience was much richer as a result of spending 5 full days with our guide, Amadeo, who just so happened to be an English-speaking, published, Incan archeologist.

Machu Picchu, from ground level

Weaving alpaca wool by hand

When we got back to Cusco, we visited several other significant sites, an agricultural center, and an active ancient salt mine.

We had the 6-day package, that you could probably compress into 4 very full days. We had the luxury of taking our time and not having to rush from place to place. In addition, our guide was incredibly knowledgeable. So, at every stop, not only did we see something amazing, we also had a history lesson to enhance what we were seeing.

One of the first things we learned was that “Inca” essentially means “king”. There were 14 Incas (or 19 depending on which dynasties are included). The people, culture, and language are Quechua (several different accepted spellings). So, it is incorrect to refer to the people as Incans. It would be like calling all ancient Egyptians ‘Pharaohs’. The first couple of days we visited sites in and around Cusco city. Cusco, the second largest city in Peru, was the cultural center of the Quechuan people and home to the Incas. On the third day, we spent time visiting places in the Sacred Valley.

In conclusion, we spent a week learning about the fascinating culture and seeing the amazing architectural achievements of the Quechuan people in Cusco. This was quite possibly the most educational trip we have ever taken as a family. The only other trip that we have taken as a family that remotely came close to the educational experience we had in Peru, was our last trip to Washington, DC. § Cusco agricultural center (top) Cusco salt mine (bottom)

Finally, we visited a home where the woman was handweaving traditional Alpaca blankets. We spent over two hours learning about the process, from start to finish. It was incredible to see the traditional hand-dyeing of the individual alpaca wool strands, the intricate weaving of the fabrics, and then the finishing processes.

The Peeples family in Peru

The Sacred Valley

Later that day, we took the scenic train from Ollantaytambo to Machu Picchu. Once in Machu Picchu, we visited the famed ruins and climbed Machu Picchu mountain. There is an energy at the sight that is difficult to explain. You can just feel it. The climb to the top was very difficult, and there were a couple of passes that were dangerous. But, the view from the top was worth every painstaking minute of the climb.


SUBMIT YOUR CONTENT To be featured in our next Members Recommend, send an email to forum@ with your personal recommendations on how to enjoy all that São Paulo (and Brazil!) has to offer. Dyeing alpaca wool by hand

The American Society of São Paulo

Eric Poliak Winner: Richard Wegman, The Unsung Hero by Marlene Rubeiz, AmSoc Member


he Eric Poliak award is given to an individual whose volunteerism and dedication is far and beyond their duty to the community of São Paulo. This year we are honoring Richard Wegman, not only our hands-on President, eight-year Board member, but also as Treasurer, an unsung hero rescuing the American Society from financial insolvency about four years ago. For many years, the AmSoc was able to count on corporate donations for its administrative costs. But as these donations diminished, we realized that we needed a major fundraiser to help finance our charitable activities, as well as cover part of our administrative cost. Thus, six years ago the Gala was born. About four years ago, we understood that we had to cut our administrative costs. At this time, we had an excellent full-time office manager. We understood that we had to let her go and reorganize, so as to bring our budget in line with our income. After fourteen years of employment, the cost (as dictated by labor laws) of letting our employee go was huge. We had a savings, but this went very quickly. Our Treasurer, Richard Wegman, took the reins and the challenge. He spent weeks with lawyers and accountants, planning how we were going to pay for these labor costs. In January, he set up a committee, led by him,

to man the office and study exactly what was needed. He realised that a full-time manager was not necessary, which would free the Society from huge labor taxes. Richard then actively looked for a part-time manager, and then continued in the office to train and reorganize. By the end of February, we had an office which cost us less than half of our previous cost. By strict monitoring of our activities, little by little, the Society was saved. Now, we have a savings almost at the same level as before this crisis. By the way, this took place during the Christmas holidays and summer vacation, when most of us were enjoying holidays. Richard has had tireless dedication to the organization. His eight years on the Board included membership boosting, the Independence Day Party for several years, Treasurer, and as President, where he has implemented many new programs, always in his hands-on style. A recent example of this nonstop dedication was mentioned by Alan Blau during our committee meeting. Alan mentioned that the Saturday before, Richard drove out to Campinas to work with the Campinas chapter painting the walls of their charity. Then, Richard drove back into town and participated in our Children’s Field Day, a volunteer day event graciously hosted

Richard with his wife, Beatriz

by the Consulate for the charities we support. Then, he accompanied Alan to the office to go over AmSoc financials for several hours. This is the example of a dedicated person who has gone many extra miles for our organization, and the communities we support in São Paulo. Richard Wegman, the 32nd recipient of the 2017 Eric Poliak Award, we honor and thank you for your outstanding service to the community. § To find out more about the Eric Poliak Award for Community Service, and for a list of previous winners, visit br/eric-poliak-award/.

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Changing of the Guard by Cynthia Peeples, Board Member, Campinas Chapter


s we transition into the much anticipated Winter Break and look forward to Fall, it is important to note some structural changes happening within the Campinas Chapter. Namely, I have formally stepped down from the AmSoc Board of Governors, and Malcolm Macdonald has graciously accepted the new role. Malcolm was voted onto the Board in April and attended his first meeting in May. Not only will Malcolm make an excellent addition to the Board for strategic and procedural affairs, his diplomacy and integrity will make him an excellent ambassador for the Campinas Chapter. Muito obrigada, Malcolm! Regrettably, my family and I are leaving Brazil this month, which has me transitioning out of several other AmSoc roles. A warm thank you to Tania Alfonso for accepting the role as Campinas Membership Manager, and Paula Mitre for managing Bem Vindo!. Alisha Ballew, the Campinas Community Action Manager, and her family are also leaving Brazil in July. Ariene Fonseca has assumed the new position. While these are both tearful goodbyes, they are also exciting changes and new energy for the Campinas Chapter. I am so proud of what we have all accomplished and what lies ahead. Speaking and working with each of you - Grupo Primavera, Board members, EAC, Sra 13, Manu,

Big Lanza, Painters, Egg Heads, Shamrocks, Bem Vindo!, sponsors, and Campinas members - I am reminded every single day of how fortunate we are to be surrounded with compassionate, motivated, and inspirational people. It is incredible that we can all commune under the AmSoc umbrella.


Malcolm Macdonald


Tania Alfonso

On a special note, I am especially humbled and grateful for the three extraordinary women who started this journey with me. Your dedication, familial sacrifices, academic sacrifices, professional sacrifices, late nights, even later nights, ridiculously early mornings, deep breaths, patience, Honey Whiskey, Portuguese, Asana lists, problem solving, artistry, encouragement, wisdom, and friendships are etched in my heart.

Community Action

Jennifer Licko, Ariene Fonseca, and Alisha Ballew... we did it!

Bem Vindo!

Ariene Fonseca


Marketing & Communications Jennifer Licko Paula Mitre

A close friend once told me, “Campinas is not a place to live, it is a state of mind.” As I prepare to take flight, I will carry Campinas with me wherever I go. Beijos. §

UPCOMING EVENTS August 2017: Feijoada Party & Let’s Connect Campinas October 2017: Halloween Party In-the-Works: Paint It FORWARD & Global Dreamers

Greetings and Salutations! By Malcolm Macdonald, Board Member, Campinas Chapter


I now am working for a small, family-owned, business based out of Campinas. My wife works as a 4th grade teacher at the American School of Campinas (EAC).

An Industrial Engineer who, before starting a family, traveled the world as a consultant in process improvement and Lean Manufacturing,

For almost 10 years, my wife and I have been active members of the expatriate scene in our area. We have made lifelong and worldwide friendships, and along the way, have always strived to foster positive networking, both personal as well as professional, at the social events and get-togethers that we host, help organize, or attend.

reetings to all members of AmSoc, and the Campinas Chapter in particular. Married to Raquel and Dad to 13-yearold Martin, I am an Argentine born, Brazilian raised, British citizen. I consider it an honor to be a member of AmSoc, and the representative of the Campinas Chapter on the Board of Governors. This is now the newest fun fact about myself!


As a Board representative, I hope to step this up a notch, keeping AmSoc São Paulo up to date with our Campinas events and attempting to fill the shoes of Cynthia Peeples, one of the Founders of the Campinas Chapter of AmSoc. Any AmSoc member who wishes to get in touch, please email me at campinas@ Regards, Malcolm

The American Society of São Paulo


Things to Do Over the Winter Break... In Your Own Backyard! by Cynthia Peeples, Board Member, Campinas Chapter



hile many of us will be packing bags and stamping passports over the Winter Break, others will be rightly enjoying a staycation. There are a multitude of cultural, adventurous, and educational things to do that are only a gas tank away. Fill ‘er up! § Paraty




• AmerIndia ~ Amazonian Indian Museum • Observatorio de Capricornio ~ Observatory • Passeio de Maria Fumaca ~ Train Ride from Campinas to Jaguariuna • Embu das Artes, Embu ~ Artisan Town • Holambra ~ Holland/Dutch Town • Pedreira ~ Arts & Crafts Shopping

• Nossa Senhora da Conceição Metropolitan Cathedral, Campinas • Fazenda Tozan, Campinas ~ Coffee Plantation • Fazenda Dona Carolina Hotel Historico, Itatiba ~ Coffee Plantation and Cachaçaria • Guided Walking Tours, São Paulo • Paraty ~ Historical Colonial Gold Mining Town

• Floresta Park, Sousas ~ Ziplining, Rock Wall Climbing, Extreme Games • Bosque dos Jequitibás, Campinas ~ Zoo • Kartodromo, Nova Odessa ~ Go Kart Racing • Brotas ~ Adventure Weekends: ziplining, rafting, waterfalls, hiking, horseback riding • Beaches ~ Ubatuba, Ilhabela, Santos, Guarujá, Barra do Sahy



• Estádio Brinco de Ouro & Estádio Moises Lucarelli, Campinas • Arena Corinthians, Estádio Morumbi & Estádio do Pacaembu, São Paulo

Fazenda Dona Carolina Hotel Historico



• Pico Das Cabras • Parque Ecológico Monsignor Emilio Jose Salim • Jardim Botânico Plantarum, Nova Odessa



• Beco do Batman ~ Batman Alley • Mercado Municipal ~ Local & Exotic Food Market • Paulista Avenue ~ On Sundays, streets are closed to traffic and open to pedestrians, cyclists, and street merchants. • Julio Prestes Cultural Center Jardim Botânico Plantarum


• Botanical Gardens, Jardim Botanico de São Paulo • Ibirapuera Park • Vila Lobos Park

Is your business located in the Campinas area? Your ad could be featured in this space! AmSoc has many advertising packages available, including exposure on our website & private Facebook Group. Special rates offered for our Annual Directory advertisers. Call the AmSoc office at (11) 5182-2074 between the hours of 10AM and 3PM, Monday through Friday, or send an email to, for full details and rates.

Batman Alley



The 2017 Casino Royale Gala


to benefit Projeto Sol and Vivenda da Crianรงa


Thanks to everyone who donated cash to benefit Projeto Sol and Vivenda da Crianรงa. The 50/50 Raffle raised R$4.600 in just 2 hours, in addition to the funds that were raised through the auctions. Congratulations to Hernan Railef, who won the draw and went home with R$2.300. The other R$2.300 will be divided equally between this year's 2 benefiting charities. Thank you to all who participated!

A special thanks to photographer Anke Brinkmann. Her talent perfectly captured the best moments of this charitable event. For more photos of the evening's festivities, visit the Photo Gallery on our website at



The American Society of São Paulo

Thank Y ou to Our Generous Sponsors, Patrons & Donors!

Amy & Elliot Brammer • Mr. & Mrs. Stephen Cartwright • Scott & Kim Fredericksen Oliver Geuther & Heather Loving • Malcolm Macdonald • Mia Michailovska Peter & Gerda Nageli • Rocky Vega & Marina Schuindt • Patrick & Carolyn Wong Robert & Irene Wong • Judy & Gil Zanchi

Amita Laser • Ana Di Romão • Arlene Bassett • Brian and Vanessa Stieneker • Camden House Gastropub • Carlos Yamassaki • Espaço Nova Derma • Fabiano Salles, DJ • Fernando Britto • Filinto Moraes • Gabriela Rossi • Guarapiranga Golf & Country Club • Helena Mottin Boutique • InTheKnow • Karen Bygdal Andreason • L'Hotel Porto

Bay • La Mar Cebicheria Peruana • Leopoldo Santos • Lili Zuccardi • Mandara • Marcos Romera, pianist • Mission Chocolate • My Pet's Nanny • Nara Rosetto • Ofra Grinfeder • Paris 6 Bistrô • Paris Confeitaria e Café • Pop Art Pipocas • Portuguese for Foreigners • Pousada Vila Serrano • Prasad and Jay Ramakrishnan • Quinta da Baroneza Golfe

Clube • Rafaela Nanni • Red Carpet Gowns • Renato Bicudo Silva • Restaurante Cantaloup • Rosmarino • Sephora • Shangri-La Hotel • Tandoor Restaurant • Terras de São José Golf Club • TGI Friday’s Restaurant • The Bagel Factory • Twin Flames • UNILAND & SUNSET Beer & Records • Urban Remedy • Villa Jockey • Wally Fonseca • Yoga Flow




Thoughts of Christmas in June by Sue Banman Sileci, AmSoc Member


hristmas feels very far away, but the American Society’s Angel Party committee has already started preparing for this year’s Christmas Angel Party. We need your help!

American Society of São Paulo presents

Angel Party


November 18th @ Chapel School

The Angel Party is a huge Christmas party for 250 children from AmSoc-supported orphanages and daycare centers. The children have a delicious lunch, play games, see a show, win prizes, and then visit with Santa, who gives each child a large bag filled with presents. For many of these kids, these are the only Christmas presents they receive.

There are so many ways you can help a child in need this year! Child Sponsorship, Sue Banman Sileci at Join the Committee, Kristy Miranda at


The party will be held at Chapel School on Saturday, November 18th, from noon to around 5pm.


In addition to the honored guests, who are the 250 children we invite every year, putting on this party requires the individual and varied help of over 600 volunteers.


Most urgently, we need people to shop for each child’s presents. We start this part now because lots of folks travel abroad over the school break and prefer one-stop Target or other stores. We can assign you a child (we’ll give you a name, an age, sizes, and usually a picture) before you go. For people who won’t go near a mall or shopping district but want to help, could you pay R$500 and we’ll do the shopping for you? We need help on the organizing committee, people to come to a few fun meetings (we often eat cake!) and help us sort out the activities, the food, the deliveries, the donations, the gift bags, the volunteers, the show, and a million other details. We need volunteers on the day of the party – November 18 – to help make sure our guests are loved, safe, and having fun. We’ll sort those details out in August, but if you’re interested, save the date!


18th Annual

We need people to spread the word… with the economy’s ups and downs, this might be another hard year for us, particularly for the gift bag part. Talk to your friends, your coworkers, your family, and your neighbors. Maybe they’d like to shop too, or donate towards our doing the shopping. (The AmSoc office can accept payments from the U.S.) Your friends, family, or company can also sponsor a particular part of the party: the buses, the entertainment, the ice cream, the show, some prizes, or something else. And if you don’t have the resources to sponsor a child, gather a group of friends or co-workers and split up the shopping – and the expenses.

IF I SHOP, WHAT DO I BUY? • a backpack • a pair of pants • a T-shirt • a sweatshirt • a pair of tennis shoes • a pair of flip-flops • a pair of socks • 3 pairs of underwear • a toy of $85 or more • a box of chocolate


In October. We’ll be in touch many times before then to tell you how, where, and when.


To join our committee, contact Kristy Miranda at To sponsor a child (please!), contact Sue Banman Sileci at angelparty.sponsors@


It really is. You meet a lot of wonderful people with big hearts, you’re part of an American Society tradition of 18 years in São Paulo, and most of all, you’re helping children who have very little, both in material items and in feeling loved and supported. You can make a huge difference! §


The American Society of São Paulo

Award-Winning Restaurant to Host Benefit Dinner by Anders Pettersson, AmSoc Member


mSoc-supported Associação Vida Jovem is organizing a fundraising dinner next June 23rd at the award winning meat restaurant Varanda Grill. The dinner will include the presence of meat connoisseur Darcio Lazzarini, and the live auction will be conducted by known auctioneer James Lisboa. Air tickets and hotel accommodation packages in Costa Rica and Lake Tahoe are among the items to be auctioned. Your presence at this fundraising event will be most appreciated. Associação Vida Jovem, founded 30 years ago, is located in the Ipiranga neighborhood, and provides complementary educational programs and assistance in obtaining entrylevel positions for the youth-in-need, mainly within the community it serves. One of our most recent projects is the development of a mobile van (kombi) shop. This initiative is an example of entrepreneurship, where all personalized production of t-shirts, cushions, tiles, imitation jewelry, and all marketing and sales is conducted by our youngsters. Funds obtained through this initiative will be diverted to Associação Vida Jovem.

Mobile van shop, where production, marketing, and sales is managed by the kids at Vida Jovem.

For any questions, please contact Erica or Luciana at Vida Jovem (11) 2063-1230, or AmSoc member and CAC liaison to Vida Jovem, Anders Pettersson, at (11)99185-1449 or §

Can't volunteer your time, schedule too busy to attend events, but still want to help? Give your receipts to charity. Charities can claim the tax benefits of any Nota Fiscal unattached to a CPF. Email for more information.




Graded School is Back! by John Mota, Athletics Coordinator


e think all parents are very happy to have the Graded school in our rotation again. We carry several Graded families in our program, and the facilities are excellent. The AmSoc program would like to thank Mr. Robert Switzer for all his efforts to make this happen.


The sports complex at Graded is big and there are different courts at the campus. Our first session took place at the indoor gym. However, Graded has another Saturday event scheduled for that location, therefore we will make use of the outdoor court located between the Giovanni Gronchi parking lot and the soccer field, right beside the coffee shop. At PACA, we use the indoor back court, located at the end of the ramp, next to the end of the soccer field. This is the same court we have always used.


We’ll carry our traditional year-end award event, now with a barbecue/snack lunch, at the U.S. Consulate, on June 10th from 9am to 2pm.

For Chapel, we will continue use the indoor court.






Graded School



U.S. Consulate

All Youth Sports photos courtesy of John Mota, Athletics Coordinator. Thank you!


We are already working on the schedule for the 2nd season of 2017. Mark your calendars! Our registration will take place on August 12th, from 9am until noon, at Graded. We’ll have donuts, cookies, espresso coffee, and much more for you and your family. Please feel free to bring your children and friends to play with us. Online registration will also be available, should you be unable to attend in person. Visit for updated registration information.

Dra. Karen Bygdal Andreasen Dental Care | CROSP 47616 Individual income tax preparation and consulting • Tax planning • Estimated taxes • US Federal tax returns • Brazilian tax returns

Partner of American Society for 14 Years English, Danish & Portuguese spoken! General Practice - Adults and Children: Functional Jaw Orthopedics Specialist

• Tax equalization Marcelo Calvoso Tel 55 11 5572 5411 Cel 55 11 99121 8811


Tel: (11) 5531-4698 (11) 3799-1460 WhatsApp: (11) 99811-6172 R. Barão do Triunfo, 612 - cj 1709 Campo Belo, São Paulo 04602-002

The American Society of São Paulo




Update your email! We would like to remind the parents as to the importance of keeping their email address updated. The YSP Coordinator will use email to disclose important information as to dates, location changes, and program specifics. If the email we have on file for you is not current, you will not be able to receive this information.



9AM to 10:30AM

Soccer, Girls (ages 5-8 & 9-13) Soccer, Boys (ages 5-8 & 9-13)


9:30AM to 10:30AM

Basketball (coed ages 8-13)

The coaches carry the sole discretion to cancel the session at any time if such session has less than 5 kids present on that particular day. §

10:30AM to 12PM

Baseball (coed ages 8-13) Flag Football (coed ages 8-13) Volleyball (coed ages 8-13)

We play, come rain, come shine! We do not play during thunderstorms or lightning.

The YSP Coordinator usually sends a Friday reminder as to the Saturday session location. If you have not been receiving these updates, please email the coordinator at ysp@amsoc., or the office at, with your name, your kid’s name, and the email address we should use to send the updates. If you'd like to volunteer to help coach or assist, contact our Athletics Coordinator, John Mota, at or WhatsApp +55 (11) 99622-2177. American Society of São Paulo presents

Youth Sports Program


Registration Day @ Graded School 9am to 12pm

th Saturday, August 12th

Kathryn Owens Rome, Italy Traveling soon? Take a photo with your FORUM, email it to




Politics and Policy Changes in Brazil by Madeleine Blankenstein, Let's Connect Committee Members


e hope you were able to participate in and enjoy our recent Gala evening. It is a wonderful feeling to help others, and have fun while we are at it! Everyone involved in the night’s festivities was really amazing. You are probably as worried as most people in relation to the current performance of the Brazilian economy. First we had Brexit, then Trump winning the U.S. presidency. Europe appears to be safe after the results of the French elections. In Brazil, we need to worry about the changes in Social Security, Labor, and Tax Policy, while we watch political developments unfold, including the upcoming presidential election in 2018. Our Let's Connect meeting on June 13th plans to discuss these subjects. If you have not been previously involved with AmSoc’s Let’s Connect events, please note that the objective of the meeting is to discuss current themes, giving AmSoc and non-AmSoc members a chance to connect in an informal setting. If you have ideas for subjects you’d like us to focus on, please let us know, since these meetings are organized for you. Hope to see you soon at one of our upcoming events! §

Grabbing a nibble and a drink before the March 27, 2017, Let's Connect event American Society of São Paulo presents

Let’s Connect! Add value. Connect with people.

tuesday, 13 june, 2017 18:30 to 21:30 R$60 door charge

Taking notes & asking questions

covers food & beverages

Reserve your seat at

Want to see a specific topic explored at our next event? Drop us a line at and tell us about your ideas!

Av. Horácio Lafer, 44

American Society of São Paulo’s Welcoming Committee presents

New Member Coffee June 7th

@ 10:30am

Leopoldo Santos MD Dermatologist

Hair & Scalp Disorders Rua Mato Grosso 306 . Conj 501 Higienópolis . São Paulo . SP 01239-040

Location provided upon RSVP

Come meet other new members & learn how you can get involved with AmSoc! RSVP by noon, June 3rd


Tel +55 11 3259 5055 +55 11 96255 5055

The American Society of São Paulo

Beijos e Abraços! compiled by Jackie Wyant, Managing Editor


ver wonder what it takes to start a chapter of a non-profit organization? Ask Cynthia Peeples. Without her pivotal leading role, her determination, and her drive, the Campinas chapter of the American Society of São Paulo never would have come into being. Cynthia saw a need and an opportunity, and she brought people together to make her dream a reality. In less than a year, she took a bunch of great ideas, and a few enthusiastic people, and successfully launched the Campinas initiative with a St. Patrick’s Day celebration that exceeded all expectations. Not only did Cynthia help bridge the gap between the expat population in São Paulo


here’s the saying that “you can’t do it all”, but some people refuse to accept such limitations. Megan Trierweiler, who will be leaving Brazil (and AmSoc) late June, is one of those people. An active Board Member, she has handled everything from heading the Community Action Committee, to planning amazing Easter Egg Hunt parties, to coordinating all of the marketing efforts for this year’s Gala. Her initiative with SMILE (Share, Mentor, Impact, Love, Engage) has opened up new opportunities for our members to be involved

and Campinas, she helped identify and vet Grupo Primavera; a charitable organization in Campinas, which has already had one successful volunteer event, with more in the works. In the face of adversity, when Yellow Fever health advisories canceled the premier Easter EGGstravaganza, Cynthia helped turn it into a memorable event for underprivileged kids, taking the party to them! Anyone who has had the opportunity to work with Cynthia can tell you she approaches her volunteer work with an enthusiasm and persistence that only encourages others to try harder and do even more. Anyone who has been lucky enough to meet Cynthia at in the local São Paulo community. Megan has also stepped up to fill the role of Secretary on the Board of Governors, offered her knowledge and expertise in the office, orchestrated the massive membership database move to a highly-organized spreadsheet on Google Drive, and launched the Books to Go library for kids. All of this she did with a seemingly inexhaustible well of patience, an eye for continually improving processes, and kindness and consideration for all. Megan’s legacy will live on in AmSoc’s continued charitable and social works, and in

VOLUNTEER OF THE MONTH The amazing volunteer of the month for June is Jason Bermingham!


Not only has Jason contributed his voice to our annual Gala to help us raise money for the local charities we support in the São Paulo community, he's also selflessly contributed time and content to our monthly publication. We are incredibly grateful for his talent and support of the larger AmSoc community. Thank you so much, Jason!

To nominate the next Volunteer of the Month, email

the various AmSoc events over the past year would gladly consider her a true and honest friend. As she leaves Brazil (and AmSoc) to journey with her family this June on their next life adventure, Cynthia has perhaps given us a more precious gift than we could ever hope to receive. The Campinas Chapter will continue, will prosper, and will grow, because of the seed she planted and nurtured just one short year ago. Good luck and safe travels, Cynthia! There is no possible way we could ever forget you. § the lives and hearts of every person who has ever had the pleasure of working with her. Here’s wishing you and your family safe travels, Megan! We will forever be appreciative of the work you have done here. § Paulo, our former bookkeeper, has left AmSoc to further his career path with an internship at Banco Bradesco. We wish him good luck in his future endevours, and thank him for his dedicated work in supporting AmSoc. We'll miss you, Paulo!

Connect with Your Community Join AmSoc on Facebook to keep up with the most recent AmSoc news, events & updates! Public Facebook Page Members-Only Facebook Group



Catching Up at the Annual General Meeting by Jo Ann Ivy, AmSoc Member


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My expertise includes mood, anxiety, cultural issues, relationship and family concerns, self-esteem, trauma and personal growth. I have strong skills in assessment/evaluation which allow to identify the best and most effective treatment. I work with individuals, families and children. Contact me at 98963-2871 or


he Annual General Meeting (AGM) is a special members-only event, and this year’s was no exception. With a house full of enthusiastic members present, the lovely residence of the American Consul General of São Paulo was the place to be. Hosts Cristina and Ricardo Zuniga made everyone feel very welcome. In case you weren’t there on April 27th, you missed a good time! The food for the evening was once again provided by Professor Kamal Kabawa and his family, Syrian refugees who fled to Brazil 4 years ago and started a successful catering service. The cocktail hour included the opportunity to view the children’s artwork from Projeto Sol,

and taste the culinary delights of the young adults from Vivenda da Criança. The list of new Board Members were presented for the coming year, including a vote for Richard Wegman to continue a 3rd year as AmSoc President. Those present voted in favor of the new officers and board members. Several new faces made an appearance at the AGM this year; Pastor Joseph Rast II, longtime participant at PACA School; Sister Angela, who spoke of her many years fostering Projeto Sol; artist Élon Brasil, who generously contributed his lovely artwork for the cover of the AmSoc 2017 Membership Directory.


450m2 of living space. 4 or 5 bedrooms (2 suites) depending on configuration. Spacious, open-plan, living area with abundant natural light. 170m2 backyard and front garden. Terrace with view. Very near Vila Lobos park. Parking for 4 vehicles. Contact Julia on 97334 8766 or loftaltodalapa

Members enjoying the delicious array of food and drink

ADVERTISE WITH US! Interested in purchasing a print ad or classified space? AmSoc has many advertising packages available, including exposure on our website & private Facebook Group. Special rates offered for our Annual Directory advertisers. Call the office at (11) 5182-2074 between the hours of 10AM and 3PM, Monday through Friday, or send an email to for full details and rates.


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Dr. Wendy M. Smith Licensed Learning Specialist 55 (11) 3885.7256 [office] / 55 (11) 9.9236.5267 [mobile] The International Dyslexia Association {Provider Directory/Description of Professional Services}

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The American Society of São Paulo

A surprise for the night was the raffle conducted by Cristina Zuniga, gifting beautiful orchid plants to those who found a number under the seat of their chairs. And to thank our gracious hosts in turn, the gift of a beautiful crystal decanter was presented to Cristina and Ricardo Zuniga. After all of the surprises and gifts, the meeting was adjourned, and members were invited to enjoy more food, drink, and pleasant company until the end of the evening. § For more photos of the evening, visit our website at

Presenting the crystal decanter to Ricardo (second from left) and Cristina (third from left) Zuniga

Élon Brasil (right) standing with his original work & holding the 2017 Directory

Cristina Zuniga, preparing to hand out the prize orchids

American Society of São Paulo presents

a rotating library of English books Two Age Groups: 1-3 and 4-7 Cost for the year: R$60 per bag for AmSoc members R$90 per bag for non-members

Enjoy coffee and treats with your first bag! Limit of 15 families in each group. 10 English-language childrenʻs books in each bag. Exchange on the 15th of each month.

Next Books to Go year starts September 15th For more information:



Learn more about upcoming American Society events at


Saturday 9AM to 12PM

AmSoc Youth Sports Program soccer, baseball, basketball, volleyball, and football

Location: Graded School (Av. José Galante, 425) Information:


Wednesday 8AM to 10:30AM

International Newcomers Club monthly meetup

Location: Emporio Santa Maria (Av. Cidade Jardim, 790) Information:


Wednesday 10:30AM to 1PM

AmSoc New Members Coffee network, learn about upcoming events, and meet board members

Location: Provided upon RSVP Information: For details, see ad on page 16


Saturday 9AM to 12PM

AmSoc Youth Sports Program soccer, baseball, basketball, volleyball, and football

Location: U.S. Consulate (R. Henri Dunant, 500) Information:


Tuesday 6:30PM to 9PM

AmSoc Let's Connect São Paulo meet new people and share experiences

Location: Caruso Lounge (Av. Horácio Lafer, 44 - Moema) Information: For details, see article on page 16


Tuesday 7PM until

British Society São Paulo 70th Anniversary of Fundação Britânica de Beneficência

Location: TBA Information:


Sunday 10:30AM to 11:30AM

Fellowship Community Church Ladies Tea Party fundraiser event

Fellowship Community Church (R. Carlos Campaio, 107) Information:

AmSoc Independence Day Party celebratory event for the whole family

Location: U.S. Consulate (R. Henri Dunant, 500) Information:


July 2017 01

Saturday 1:30PM to 6PM


For details, see article on page 1.


Campinas Event  Note: these events are open to all AmSoc members. São Paulo is roughly a 1.5 hour drive from Campinas. Come for a visit!


Managing Editor & Layout: Jackie Wyant ( | Printed by EGB ( | FORUM is published monthly (excluding January and July) in print and online ( Views expressed in FORUM do not reflect those of AmSoc members or staff. Ads appearing in FORUM do not constitute an endorsement of products or services.

June/July 2017 FORUM  
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