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/ WHYTE & MACKAY / Create a compelling campaign that resonates, builds awareness & encourages trial of glayva among a younger audience. / JACK NEVILLE & AARON SKIPPER propose:/ A MOVABLE EVENT BAR WHICH COULD APPEAR AT SUITABLE EVENTS / POINT OF SALE WITHIN BARS & CLUBS / PROMOTIONAL CAMPAIGN TO SUPPORT BOTH OF THE ABOVE

AN EXOTIC FUSION OF THE FINE ST AGED SCOTCH MALT WHISKIES, A CAREFULLY SELECTED RANGE OF THE BEST SPICES, MED ITERRANEAN TANGER INE S, CINNAMO N, ALMON DS AND HON EY. A LIQUEUR WITH A SURPRISI NGLY SMOOTH AND SWEE T, GLAYVA TANTALISE S THE PALATE. IT’S A TASTE THAT HAS COM E TOP IN THE PRESTIGIOUS IWSC AWARD FOR BEST LIQUEUR AN IMP RESS IVE 5 TIME S. THE SWEE T TANG OF SYRUP, HERBS, CITRUS AND THE SUBTLE HINT OF WHISKY SLOWLY REVEAL ITS MANY ATTRACTIVE VIRTUES. MAKI NG IT THE BEST LIQUEUR IN THE WORLD.

These two partnering posters will promote the flavours, ingredients and awards of Glayva, whilst also revealing the company trade mark ‘The best liqueur in the world.’

/ JACK NEVILLE & AARON SKIPPER

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Proposed event which will appear at various reputable locations throughout 2011. The theme of the bar follows the trade mark of Glayva ‘The best liqueur in the world’. As the drink will be served at the bar inside a massive globe, which will be visible from a great distance.

Most if not all events which the bar would appear at, would have some form of entry lanyard. These would contain a double sided advert for the Glayva event bar.

/ A MOVABLE EVENT BAR WHICH COULD APPEAR AT SUITABLE EVENTS / AARON SKIPPER

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My other main input was this previous idea where coloured triangles created a coloured gradient on a dark background behind the images of mixed drinks.

This direction worked across most of the campaign, but was not received as positively in the crits as the simple white designs.

/ A MOVABLE EVENT BAR WHICH COULD APPEAR AT SUITABLE EVENTS / AARON SKIPPER

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An amazing glass globe Glayva dispenser; something which would be eye catching and intrigue customers. These would be available to any bar/ club owner ordering a certain supply of Glayva.

A mail out would be sent to all suitable bar owners, who haven’t already contacted Glayva in order to make them aware of the globe dispenser which is available to them. The mail out would also contain coasters and posters which coincide visually with the rest of the campaign, as well as informing customers about the drinking and mixing possibilities of Glayva.

/ POINT OF SALE WITHIN BARS & CLUBS / AARON SKIPPER

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Promotional posters which will be displayed in areas of high population and a suitable audience; i.e. public transport areas. The two partnering posters will promote the flavours, ingredients and awards of Glayva, whilst also revealing the company trade mark ‘The best liqueur in the world’ on the adjacent billboard.

/ PROMOTIONAL CAMPAIGN / AARON SKIPPER

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aaron glayva  

aaron glayva

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