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application for senior graphic designer

“Good design is always a measure of concise communication and a genuine empathy for the target audience. Great design however, takes the audience to the next level‌ it excites, inspires, as well as informs.â€?

Our Communications unit sits with the Governance section of the City of Onkaparinga is a small but energetic one consisting of five highly specialised team members. Including that of internet/intranet developers, media liason, and a communications editor we offer a high level service for the wider organistion.

I have a strong belief that design is more about effective communication between client and designer to meet a desired visual outcome; not just attractive shapes and colours on a page. To that extent as a designer I must seek to clarify the true purpose, personality or tone of each project and consider the total visual outcome to the design solution. Communication for tomorrow as well as for today.

I look forward to hearing from you in the near future. Kind regards

Allan Moran 30A Whittaker Avenue, Old Reynella, South Australia, 5161 t: 08 8381 4140 m: 0412 310 711 e: atm@internode.on.net

APPLICATION FOR SENIOR GRAPHIC DESIGNER

My main objective is to consolidate my reputation at the leading edge of contemporary graphic design, by utilizing my experiences in design and multimedia, through innovation and technical expertise that adds value and improves strategic business objectives.

Currently I have taken the lead role in developing an new style guide and reinforcing our brand strategy imaging for the City of Onkaparinga, as well as navigation and interface design of the organisations intranet.

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I am a highly motivated Graphic Designer with over 7 years commercial experience in design, visual communication and project management in the fields of print production and screen based mediums.


horizons magazine

City of Onkaparinga Community Magazine: 12 page self cover magazine; published quarterly; delivered to more than 60,000 homes and businesses; largest local government magazine of its type; distributed through two Messenger Newspapers, Salmat and tailored letter-drops; produced by a production team of two (graphic designer/editor); photos provided by a suite of three photographers of suit the needs of the publication – one photographer for the cover and feature articles, one for the main body, and the other for smaller community ‘snapshots’ .

2 APPLICATION FOR SENIOR GRAPHIC DESIGNER


coast to vines rail trail

Promotional material for 38 kilometre Multi-use (horse, bicycle and walking) trail; collaborative initiative by the City of Onkaparinga, City of Marion and the Office of Recreation and Sport; A3 folded to A5; concept based on travel and found objects to encourage discovery along the trail; a library of images were developed to reflect the six different stages and activities available – heritage, natural environment, coastal and wine regions. A large signage component was also developed in tandem, consisting of: welcome/entrance gateway signage, interpretative signage at key points, and distance markers. Colour identifier system was used to highlight the signage hierarchy.

3 APPLICATION FOR SENIOR GRAPHIC DESIGNER

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eternal flame memorial gardens

4 panel A5 brochure and program of events for the Anzac eve launch of the new City of Onkaparinga Memorial Gardens and Eternal Flame monument. Images sourced from the National Library of Australia and the use of subtle two-colours gave the final design a more respectful feel. A stainless steel and rusted metal interpretative signage totem was installed reflecting the history of the memorial and symbolism of the gardens planting.

4 APPLICATION FOR SENIOR GRAPHIC DESIGNER


double vision artists exchange

An A2 to A5 brochure and poster show casing the travelling artists exchange program between the City of Onkaparinga and the City of Bendigo. Sight and colour was an integral part of the final solution; playing on the concept of colour blind tests and 60s optical art, the main design and eventual brand element was a single dot-styled eye. Additional marketing collateral consisted of DVD covers, invites and free standing banners.

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experience

2000 – 2003 Allan Moran Design Creative Director

1998 – 2000 DP Ink Graphic/Web Designer

1997 – 1998 Australian Consolidated Press Senior Finished Artist/Mac Operator

Primary role of providing innovative and creative design solutions and advice across the organisation.

Extensive commercial experience in all areas of graphic design, communications, production and consultation enabling a full range service for small to medium enterprises.

Design/production of newsletters, flyers, booklets and magazines. With the main client base being that of API(Australian Post-Tel Institute), Woolworths Staff Magazine, University of South Australia and Neighbourhood Watch.

Layout and construction of pages and advertising for a statewide weekly car trader magazine.

Milestones » Design/layout of corporate intranet. » Developed a suite of document templates for in-house production » Creation of corporate style guide.

Graphic Design Services » Conceptual design and visualization, illustration, digital imaging/photography, design development, artwork production, total project management, production management of reprographics, Print co-ordination. Communications/Literature » Newsletter, flyers, brochures, booklets, poster, annual reports, company profiles, marketing support. Branding » Logo design/development, corporate ID standards manuals. Signage » Interpretative signage, environmental graphics, information/directional signage, displays and banners. New Media » Website design and development, screen-based presentations.

Highly developed pre-press, production skills.

Initial production time turn around Other duties included was set to 4 days, this was reduced in » maintenance of employers website. 3 weeks to 2 1/2 days. » management of storage and backup facilities for all in-progress or completed design work. » systems administration of macintosh network to ensure communication across all onsite machines was operating smoothly. » informal tutoring of junior designers specifically in the fields of web authoring and online standards.

APPLICATION FOR SENIOR GRAPHIC DESIGNER

» Conceptualising and creation if high quality targeted promotions. » Design of key corporate communications. » Archival and maintainance of internal design related resources. » Provision and art direction of all brand related initiatives. » Advice and mentoring of key administrative staff for internal/ external communication. » Organisation advice on environmental practices regarding paper and print production.

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2003 – current City of Onkaparinga Graphic Designer


skills/abilities

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, CEO, Disney

Understanding of Web languages: » HTML » DHTML » CSS » Javascript » XML Additional high knowledge of: » Digital and traditional photographic techniques. » Image and colour correction and colour profiles in print production.

Studio skills » Preparation of electronic artwork for various print formats. » Scanning, colour correction and retouching of photographic content. » Pre-press problem solving/error checking. » Macintosh system administration/ monitoring. » Understanding of browser issues and the web palette. » Excellent typeface recognition and typographic flair. » Client consultation/education.

APPLICATION FOR SENIOR GRAPHIC DESIGNER

Expert knowledge in Mac & PC Hardware/operating systems: » Microsoft Windows 98/ME/XP » Apple Macintosh OS 8.6/9/X

Moderate knowledge of: » Adobe Pagemaker » Macromedia Flash » Macromedia Director

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Highly developed skill and proficiency in major Adobe & Macromedia graphics applications on both Mac & PC platforms inc: » Adobe Indesign » Adobe Photoshop » Adobe Illustrator » Adobe ImageReady » Adobe Acrobat » Adobe Acrobat Distiller » Macromedia Freehand » Macromedia Fireworks » Macromedia Dreamweaver » Microsoft Word » Microsoft Excel » Microsoft Powerpoint


education/training

“Take the opportunity, when it arises, to convey something of help or value to the receiver. Seek not only to be understood but to understand.”

3 year intensive course in: » Design » Illustration » Typography » Photography » Life Drawing » Computing » Computer Illustration » Pre-Press techniques » Business of Design Exhibition co-ordination and design of invites for the 14 graduates of the Advanced Diploma of Advertising/ Graphic Design course. Awarded High Distinction for ‘Type as Art’ handmade booklet.

1995 Certificate Introduction to Advertising/Graphic Design Croydon Institute of TAFE 1995 Certificate Marker Visuals for Graphic Design Croydon Institute of TAFE 1995 Certificate South Australian Certificate of Education Brighton Secondary School.

Australian Graphic Design Associations (AGDA) Membership: Professional The mission of the Association is to advance excellence in Graphic Design as a discipline, profession and cultural force. AGDA is committed to raising professional design standards in Australia by providing leadership in the exchange of ideas and information, the encouragement of critical analysis and research, and the advancement of education and ethical practice. City of Onkaparinga Emergency fire and safety warden One of four wardens on a floor of 40 to assist in the case of an emergency.

APPLICATION FOR SENIOR GRAPHIC DESIGNER

August 2006 3 hour presenation to final year students in the Advanced Diploma of Advertising/Graphic Design on the role of ‘Marketing in Graphic Design’.

1995 – 1998 Advanced Diploma in Advertising/ Graphic Design. Onkaparinga Institute of TAFE

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July 2006 Advisory Panel Member Invited to be part of a Course Advisory Panel for the Advanced Diploma of Visual Communication and Graphic Design course offer by TAFE SA.

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