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Photos Courtesy of Louisville Convention & Visitors Bureau

Photos Courtesy of Louisville Convention & Visitors Bureau

PENS

NAL CONFERENCE O I T A N

MARKETING PROSPECTUS


2014 NATIONAL CONFERENCE

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MARKETING PROSPECTUS

May 14-17, 2014

Dear PENS Partner, The 2014 PENS Conference will again offer an exciting lineup of content. In an effort to attract more Certified Diabetes Educators (CDEs), we will be offering diabetesrelated topics in such a way to ensure CDEs have a solid offering throughout the conference. In addition, we will continue to commit to our advance practice nurses with advanced topics that meet their needs. We anticipate a successful turnout of our membership. We continue to request your support to continue to make this conference a success. Please review the enclosed materials and main sponsorship opportunities available for the 2014 Conference. Your continued support of the PENS Conference is essential to meet our mission to provide members with resources to advance pediatric endocrinology in order to meet the needs of the patient. If there are other sponsorship opportunities for the 2014 PENS Conference that you would like to explore, please let us know so we can create a sponsorship that fits your needs. If you have any questions or needs, please contact us at 913-895-4628 or by email at pens@goAMP.com.

Louisville Marriott Downtown 280 West Jefferson St. Louisville, KY 40202 800-533-0127 502-627-5045 Click here to reserve your room online. If you need additional reservation assistance, please call 1-800-266-9432.

IMPOR TANT DATES Feb. 14, 2014 Early Bird Exhibitor Cutoff ($100 Discount) March 17, 2014 Deadline to submit meeting support & advertising application All applications, descriptions and logos due to be guaranteed in final conference materials Deadline to submit company logo for website advertising Deadline to submit print- or press-quality artwork for advertising

Sincerely, Catherine P. Metzinger, AAS, RN, CDE PENS President

April 14, 2014 Late Exhibitor Deadline (all applications received after this date incur late fee)

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April 16, 2014 Booth Representative Forms Due April 21, 2014 Hotel Room Reservation Cutoff

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


2014 NATIONAL CONFERENCE

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MARKETING PROSPECTUS

Conference Support, Exhibiting & Advertising PENS offers several ways to increase your organization’s visibility to conference attendees. PENS National Conference support, advertising and exhibiting continue to be the best value for marketing opportunities in the industry. These opportunities are outlined here for your review. Using any or all of them will help better connect your company’s products or services to our meeting attendees.

Conference Support of an PENS Event

Advertising in the Final Program Book

Supporting a PENS event is the most effective way to show your potential/current customers that you support PENS. PENS offers many different levels of support. See page 4 for more information.

The PENS Final Program Book is distributed to all individuals registered for the conference. This book includes meeting timetables, exhibit descriptions and other essential information.

Exhibiting at the PENS National Conference

The Final Program Book is 5.5" x 8.5" in size with a full color cover and non-glossy text pages. Full-page ads are $2,000 and half-page ads are $1,750. A full-page ad on the inside front cover or back cover of the guide is $2,500. Ads must be provided in a color, press-quality PDF file to PENS@goAMP.com by March 17, 2014.

The exhibit area will be located near the general and breakout sessions for high visibility. We attempt to locate refreshment breaks in or near the exhibit area to promote traffic, depending on space.

Exhibit Booth  Each 10' × 10' booth receives two complimentary booth representatives. Each 10' × 20' booth receives three. Booth representatives are invited to participate in all food and beverage events held in the Exhibit Hall. Any exhibitor wishing to register for and attend the conference educational sessions will register through the registration process used by conference participants. Exhibitors paying conference registration fees will be awarded contact hours for educational sessions attended. Each booth also receives the PENS-discounted sleeping room rate (based on availability at the time of booking) and security during the hours the exhibit hall is not open. The exhibit space is an 10' × 10' area for you to display and/or demonstrate your company’s products and services. Pipe and drape will be provided.

Additional Booth Representatives  Additional Booth Representative Badges may be purchased for an additional $100 per badge and includes access to the exhibit hall and food and beverage events held in the Exhibit Hall. A Booth Representative Form will be provided to you approximately 6-8 weeks prior to the meeting for you to register your booth representatives. Payment can be made for the additional representatives at this time.

Material Distribution is available and consists of a maximum of three catalogues, brochures, or other printed materials to be stocked and serviced by PENS staff at the “Take One” table. Materials must arrive in our offices no later than April 18, 2014, to be included at the conference.

Pre-and Post-conference Mailing Lists One-time use Electronic Mailing List – $150 each

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


PENS 2014 NATIONAL CONFERENCE

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Conference Sponsorship Opportunities Below is a detailed list of the conference support opportunities for the 2014 National Conference. Support is accepted on a first-come, first-served basis. PENS will attempt to meet your request, however, we cannot guarantee availability. If you are interested in partial support of one of these options or have a different idea in mind, please contact us at PENS@goAMP.com. We appreciate your support of the 2014 National Conference and PENS!

Diamond – $75,000 and up Ruby – $60,000-$74,999 Emerald – $50,000-$59,999 Sapphire – $30,000-$49,999 Topaz – $29,999 and under

All underwriters will receive the following benefits in addition to the benefits provided by the specific underwritten items: ■■ ■■ ■■ ■■ ■■

Acknowledgement in the Final Program Acknowledgement in the General Sessions Signage in the conference center A pre- or post-show registrant mailing list Ribbons for your company representatives identifying support

Diamond Level Sponsors: $75,000 and up  Sponsorship includes: Choice of evening themed event: Wednesday, Thursday or Friday, 20'  20' booth, logo link on PENS website, hallway meter board signage (2), fifteen (15) booth representative passes, ten (10) event entrance tickets to the evening event sponsored, attendee bag insert; full page color advertisement in the program book, access to mailing list for one preshow and one post show mailer. First-come, first-served for choice of evening event.

Ruby Level Sponsors: $60,000-$74,999  Sponsorship includes: Thursday Poster Session sponsorship, 10'  20' booth,

logo link on PENS website, hallway meter board signage (1), five (5) booth representative passes, attendee bag insert, full page advertisement in the program book, access to mailing list for one pre-show and one post-show mailer

Emerald Level Sponsors: $50,000-$59,999 Combine any of the below options – first come, first served Sapphire Level Sponsors: $30,000-$49,999 Combine any of the below options – first come, first served Topaz Level Sponsors: $29,000 and under Combine any of the below options – first come, first served piece included in the tote bag and signage in the registration area.

Journal/Padfolio: ($25,000) (exclusive)

All registrants will receive a journal that can be used for taking valuable notes during the educational sessions. In return for support, your company’s logo will be printed on the front cover of the journal. Other benefits of support include a promotional piece included in the tote bag and signage in the registration area.

Cyber Café: ($20,000) (exclusive)

Sponsorship includes four (4) kiosks with one-meter signage and your home page displayed when not in use.

Welcome Reception: ($15,000) (exclusive)

Gain broad visibility with your support of the Welcome Reception of the PENS conference. In addition to the standard support benefits, your company’s name will be included on all news items and signs announcing the Welcome Reception.

Tote Bags: ($10,000) (exclusive)

Every registrant will receive an official PENS Conference tote bag. In return for support, the underwriting company’s logo will be printed on one side of the bag. Other benefits of support include a promotional

Final Program Book Sponsorship: ($10,000) (exclusive)

Includes a full page color ad on the inside front cover and recognition throughout the conference materials.

Hotel Key Card Sponsorship: ($10,000) (exclusive)

Leadership Breakfast: ($7,000) (exclusive)

Your sponsorship of this breakfast will be recognized throughout the session. PENS leaders share their successes with the attendees.

First Timers/New Member/Past Presidents’ Reception: ($7,000) (exclusive)

Your logo on our handy pocket program.

Sponsorship provides the opportunity to thank all of the Past Presidents of PENS for their contributions to the Society – a Company representative is invited to make a brief welcome statement at the beginning of the reception.

Sport Water Bottle: ($10,000) (exclusive)

Your logo on each attendee lanyard.

Sponsorship provides your company logo and/or message on each attendee’s hotel key card.

Pocket Program: ($10,000) (exclusive)

Every registrant will receive an official PENS reusable sport water bottle. In return for support, the underwriting company’s logo will be printed on one side of the bottle. Other benefits of support include a promotional piece included in the tote bag and signage in the registration area.

Award Breakfast: ($7,000) (exclusive)

Your sponsorship of this breakfast will be recognized throughout the session. PENS award winners are recognized.

Lanyards: ($5,000) (exclusive)

Refreshment Breaks: ($5,000) (3 available)

Includes coffee/tea and snack for all attendees. Please submit your company logo in both an EPS for signage as well as a 300 dpi JPG or TIF file for final conference materials to PENS@goAMP.com by March 17, 2014.

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


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Conference Support & Advertising STEP ONE:  Contact Information  Please print legibly and complete all information below. Information will be included in materials distributed to registrants on-site. Company Name:__________________________________________________________________________________________________________________________ Contact Name and Credentials:_____________________________________________________________________________________________________________ Address:__________________________________________________________________________________________________________________________________ City, State, Zip:____________________________________________________________________________________________________________________________ Phone:___________________________________________________________________ Fax:____________________________________________________________ Email:____________________________________________________________________ Website Address:_________________________________________________

STEP TWO:  Conference Support Level Level of Support:    Diamond 

STEP SIX:  Method of Payment 

 Ruby   Emerald   Sapphire   Topaz

All funds MUST be submitted on a U.S. bank in U.S. funds. PENS does not accept purchase orders or invoice for services.

Name of the activity/item(s) you wish to support: _____________________

PENS Tax ID 38-2757646

_________________________________________________________________

 Check made payable to PENS – check #____________

Amount: $__________

Charge payment to the following credit card:

 American Express   VISA   MasterCard   DISCOVER

STEP THREE:  Exhibit Space In order to purchase an exhibit space you must complete the Exhibit Application Form on page 8 and submit the appropriate fees.

STEP FOUR:  Advertising in Exhibit Guide

Credit Card Number             Expiration Date Name as it appears on Card: Signature                 Date

All ads must be submitted in color no later than March 17, 2014.

 Inside Front, Inside Back or Back Cover (4.625"w × 7.875"h).. .$2,500

Final Program Book is 5.5" × 8.5" in size. Artwork must be high resolution (at least 300 dpi), CMYK. Preferred file types are .tif, .jpg, or .eps. Artwork must be submitted by March 17, 2014, to be included in the Final Program Book.

 Full page (4.625"w × 7.875"h). . . . . . . . . . . . . . . . . . . . . . . . $2,000  Half-page (4.625"w × 3.875"h OR 2.125"w × 7.875"h). . . . . . $1,750  Material Distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350 Material Distribution consists of a maximum of three catalogs, brochures, or other printed materials to be stocked and serviced by PENS staff at the “Take One” table. Materials must arrive in our offices no later than April 18, 2014 to be included at the conference.

 Additional One-time Use Mailing List. . . . . . . . . . . . . . . . . . . . . $150      Pre- or  Post-Conference

STEP SEVEN:  Send in Your Conference Support &    Advertising Form  Fax:

Mail: Mail completed form and appropriate fees to: PENS Executive Office    P.O. Box 14516    Lenexa, KS 66285 Courier service only:    PENS Executive Office    18000 W. 105th Street    Olathe, KS 66061

Amount: $__________

Fax completed form with credit card payment information to: 913-895-4652.

Please DO NOT mail AND fax your forms.

Sponsorship Contact us at PENS@goAMP.com Questions: or 913-895-4628.

STEP FIVE:  Total Fees Total Conference Support (step 2)

$_________

Total Advertising (step 4)

$_________

TOTAL PAYMENT ENCLOSED

$_________

STEP EIGHT:  Important Date to Remember MARCH 17, 2014:

Deadline to submit meeting support & advertising application Deadline to submit print- or press-quality artwork and logos for advertising


2014 NATIONAL CONFERENCE

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MARKETING PROSPECTUS

Exhibit Opportunities Type

Early Bird (Feb. 14) Late (Apr. 14)

Additional Fee (Apr. 15 – Show)

Booth

$1,500

$1,600

Late Rate +$100

Non-Profit

$500

$500

Late Rate +$100

BOOTH SIZE

10' × 10'

10' × 10' BOOTH COST

$1,500/$1,600

10' × 20' BOOTH COST

$3,000/$3,200

NOT-FOR-PROFIT BOOTH COST

$500

OFFICIAL SERVICE CONTRACTOR Viper Tradeshow Services 816-587-1882 EARLY BIRD DEADLINE

Feb. 14, 2014

FINAL PROGRAM GUARANTEE DEADLINE

March 17, 2014

BOOTH LATE DEADLINE

April 14, 2014

PAST DEADLINE FEE

April 15, 2014 – show, $100 late fee in addition to late-rate

PLEA SE NOTE     Without exception, exhibitors must follow the set up and teardown times indicated in PENS plans and correspondence. Exhibitors must have their booths set and ready by the times indicated in booth confirmation letters. If exhibitors have not checked in 30 minutes prior to close of setup and begun to set up their booth, setup labor will be forced at prevailing labor rates. Exhibitors may not dismantle their booths earlier than the close of the show. Exhibitors who make earlier flight plans must arrange for another party to dismantle their booth. There are NO EXCEPTIONS to this policy. There will be a $250 penalty for early dismantling.

Each 10' × 10' booth includes pipe, drape and a one-line identification sign. All other materials including electricity, booth furnishings and freight handling must be ordered through Viper Tradeshow Services, the official service contractor company for the National Conference. Not-for-profit exhibit booths may be located outside the exhibit hall. All locations will be carpeted. Exhibit booth pipe and drape will be burgundy and white. Please note that booth assignments will not be made until after the late deadline, with conference sponsors receiving first priority – then on a first-paid, first-served basis. Those organizations applying for not-for-profit booth space are required to submit an IRS verification letter of their not-for-profit status.

Exhibit Application Due Date The early bird due date to reserve exhibit booth space is Feb. 14, 2014, which includes a $100 discount. Late booth registration deadline is April 14, 2014. After this date, exhibit applications will be accepted based on space availability. There will also be a late fee of $100 charged in addition to the late-rate booth price. All applications, descriptions and logos submitted after Monday, March 17, 2014 are NOT guaranteed to be included in the final conference materials.

Official Service Contractor Viper Tradeshow Services is the official service contractor for the 2014 PENS National Conference. Once you receive your booth application confirmation, the information will be forwarded to Viper Tradeshow Services and an exhibitor packet will be sent to you. Booths will be assigned after the late registration deadline. All booth assignment numbers will automatically be sent to Viper and will be updated in their system. You do not need to update Viper with your booth number should you receive it after décor is ordered. All shipments are to be sent through Viper Tradeshows. ABSOLUTELY NO SHIPMENTS SHOULD BE SENT DIRECTLY TO THE HOTEL. IF YOU SEND YOUR MATERIALS DIRECTLY TO THE HOTEL, THIS COST WILL BE ADDED TO YOUR BILLING BY VIPER TRADESHOW SERVICES. Contact Belinda Schlueter, Show Coordinator at Viper Tradeshow Services, at 816-587-1882 or Belinda@vipertradeshow.com.

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


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MARKETING PROSPECTUS

Exhibit Hall Hours

Floor Plan

Tuesday, May 13, 2014 1:00 p.m. – 5:00 p.m. Exhibitor Load-In 5:00 p.m. – 8:00 p.m. Exhibitor Registration

Wednesday, May 14, 2014 8:00 a.m. – 4:30 p.m. Exhibitor Load-In 8:00 a.m. – 5:00 p.m. Exhibitor Registration 5:30 p.m. – 7:30 p.m. Opening Reception in Exhibit Hall

Thursday, May 15, 2014 10:30 a.m. – 6:30 p.m. Exhibit Hall Open 11:05 a.m. – 11:30 a.m. Break in Exhibit Hall 12:30 p.m. – 2:00 p.m. Lunch with Exhibitors 4:30 p.m. – 6:30 p.m. Poster Reception in Exhibit Hall, Exhibits Open (No load out or empties return on Thursday)

Friday, May 16, 2014 8:00 a.m. – 5:00 p.m. Exhibit Dismantling and Load-Out

THIS SCHEDULE IS SUBJECT TO CHANGE.

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


PENS Exhibit Application

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STEP ONE:  Contact Information  Please print legibly and complete all information below for use in the publications distributed on-site. Company Name:_______________________________________________________________________________________________________________________________________ Address:_______________________________________________________________________________________________________________________________________________ City, State, Zip:_________________________________________________________________________________________________________________________________________ General Phone:__________________________________________________________________ General Fax:__________________________________________________________ General Email:___________________________________________________________________ Website Address:_______________________________________________________ Contact Name:_________________________________________________________________________________________________________________________________________ Contact Direct Phone:_____________________________________________________________ Contact Direct Email:___________________________________________________

STEP TWO:  Special Needs (Dietary/Accessibility)

   If you require assistance while attending this event, please call the PENS Executive Office at 877-936-7367. STEP THREE:  Description of Products and Services and Logos

A description of the products or services you will be exhibiting will be included in the final conference materials. Email your description (50 words or less) to PENS@goAMP.com. In addition, please include a high-res 300 dpi .jpg logo. Sponsors, please send logos in both .jpg and .eps file formats. All descriptions and logos are due no later than March 17, 2014, in order to be guaranteed in the final conference materials.

STEP FOUR:  Exhibit Space Selection  PENS will make its best effort to accommodate your request. ____# 10' × 10' preferred (P) booth(s) @ $1,500 early bird, $1,600 late ____# 10' × 20' booth(s) @ $3,000 early bird, $3,200 late ____# 10' × 10' not-for-profit booth(s) @ $500 each ____# $100 Late Registration Fee for applications received after April 14, 2014 1st Choice: __________________________  2nd Choice: _________________________  3rd Choice:___________________________  4th Choice:___________________________ List any exhibitors you DO NOT wish to be near:____________________________________________________________________________________________________________

STEP FIVE:  Exhibit Representatives Each 10' × 10' booth receives two complimentary booth representatives. Each 10' × 20' booth receives three. Additional Booth Representative Badges may be purchased for an additional $100 per badge. Booth representatives are invited to participate in all food and beverage events held in the Exhibit Hall. Any exhibitor wishing to register for and attend the conference educational sessions will register through the registration process used by conference participants. Exhibitors paying conference registration fees will be awarded contact hours for educational sessions attended. Approximately 6-8 weeks prior to the meeting, you will receive a Booth Representative Form. At this time you may register your booth representative names and purchase additional badges. Booth Representative Forms will be due to be returned to the Executive Office no later than April 16, 2014. All booth forms received after this date will be processed on-site. Change forms will also be available at this time for any company wishing to change their booth reps after the deadline date.

STEP SIX:  Policies and Procedures  Please read the policies and procedures on page 9. I have read and understand and my company agrees to adhere to the policies and procedures listed in this document and will share this information with the company representative that will be on-site. Signature_______________________________________________________________

STEP EIGHT:  Method of Payment  All funds MUST be submitted on a U.S. bank in U.S. funds. PENS does not accept purchase orders or invoice for services. PENS Tax ID 38-2757646

 Check made payable to PENS – check #____________ Charge payment to the following credit card:

 American Express    VISA   MasterCard    DISCOVER Credit Card Number               Expiration Date Name as it appears on Card: Signature                     Date

STEP NINE:  Send in Your Application  Fax: Fax completed application form, a signed copy of the policies and procedures and credit card payment information to: 913-895-4652 Mail: Mail completed application form, a signed copy of the policies and procedures and appropriate fees to:    PENS Executive Office, P.O. Box 14516, Lenexa, KS 66285 Courier service only:    PENS Executive Office, 18000 W. 105th Street, Olathe, KS 66061

STEP SEVEN:  Total Fees Total Exhibit Space Selection (step 4)

$_________

TOTAL PAYMENT ENCLOSED

$_________

RESERVATION DUE DATE:

Please DO NOT mail AND fax your application. Exhibitor Questions: Contact us at PENS@goAMP.com or 913-895-4628

  Feb. 14, 2014 – Early Bird

March 17, 2014 – Deadline to submit applications, logos and descriptions to be guaranteed in the final conference materials. After April 14, 2014, Late Deadline: Late rate plus $100 additional fee


PENS Exhibit Application By applying for exhibit space, your company agrees to comply with all rules and regulations outlined below and further agrees to abide by the decision of PENS exhibit management with respect to interpretation of these rules. Please be sure that the company representatives attending the meeting are aware of and adhere to these rules. 1. Exhibit Representatives. Each 10' × 10' booth receives two complimentary booth representatives. Each 10' × 20' booth receives three. Additional Booth Representative Badges may be purchased for an additional $100 per badge. Booth representatives are invited to participate in all food and beverage events held in the Exhibit Hall. Any exhibitor wishing to register for and attend the conference educational sessions will register through the normal registration process used by conference participants. Exhibitors paying conference registration fees will be awarded contact hours for educational sessions attended. 2. Assignment of Space. Space assignments will be made based on the following criteria: Sponsorship level, booth size and payment date. Every effort will be made to respect the exhibitors’ space choices whenever possible, but PENS’ (hereafter known as “exhibit management”) decision shall be final. Exhibit management reserves the right to transfer assignments and/or rearrange the floorplan when such action is deemed to be in the best interest of the total exhibit effort. 3. Payment. Full payment of exhibit fees or sponsorship is required with this contract. Please make checks payable to: PENS, P.O. Box 14516, Lenexa, KS 66285-4516, USA. All telephone inquires: 913-895-4628; FAX 913-895-4652. International funds must be submitted on a U.S. bank in U.S. equivalents. 4. Refund for Cancellation. Should the exhibitor be unable to occupy and use the exhibit space contracted for, he or she shall promptly notify exhibit management in writing before April 14, 2014. If these requirements are met, 50% of the exhibit fee will be refunded. No refunds will be made after April 14, 2014. 5. Eligible Exhibits. Exhibit management reserves the right to determine the eligibility of any company or product for inclusion in the exhibition. 6. Booth Equipment and Services. The prices for exhibit space are as follows: $1,600 for each 10' × 10' booth and $3,200 for each 10' × 20' booth space. These prices include booth pipe and drape, an identification sign, and a listing in the Final Conference Materials. Any other items must be purchased through the official decorating company. 7. Contractor Service Information. In the best interest of the exhibitors, exhibit management has selected Viper Tradeshow Services, contact person Belinda Schlueter (816-587-1882), to serve as official contractors to provide various services to the exhibitors. It is agreed that the exhibitor will abide by and comply with the rules and regulations concerning local unions having agreement with the exhibition facility or with authorized contractors employed by exhibit management. Complete information, instructions and electrical work, and cleaning, etc. will be included in the Exhibitor’s Service Kit, to be forwarded by the designated service company after space has been confirmed. An Exhibitors’ Service Center will be maintained on the exhibit floor until the opening of the exhibit hall to facilitate service requests from exhibitors. Absolutely no shipments should be sent to the hotel. The hotel will not accept them. The Exhibitor’s Service Kit will provide you with shipping instructions. 8. Security. Security will be provided during the hours that the exhibit hall is not open by exhibit management during the show, beginning on the day of setup until tear down. However, each exhibitor should make provisions to safeguard his/her goods from the time they are placed in the booth until the time they are removed. Exhibit management will not be responsible for loss or damage due to any cause. All Exhibitors must wear the official exhibitor’s name badge for admission to and while in the exhibit hall. 9. Booth Construction and Arrangement. Exhibits shall be arranged as to not obstruct the general view, nor hide the exhibits of others. Viper Tradeshow Services will provide all booth materials and furnishings, including custom banners. It is expressly agreed by the exhibitor that in the event he or she fails to install his or her products in his or her exhibit space or fails to pay the space rental by the time specified, exhibit management shall have the right to take possession of said space and lease some or any part thereof to such parties and upon such terms and conditions as it may deem appropriate. 10. Set-up and tear-down times strictly enforced. It is expressly agreed by the exhibitor that in the event he or she fails to install his or her products in his or her exhibit space, or fails to pay the space rental at the time specified, exhibit management shall have the right to take possession of said space and lease same or any part thereof to such parties and upon such terms and conditions as it may deem proper. Exhibitors must check-in and have booth set up by timelines given. Booth set-up will be forced at prevailing labor rates if exhibitor has not checked in at least 30 minutes prior to the set-up deadline. No exhibitor shall have the right prior to closing of exposition to pack or remove articles in exhibit. There are NO exceptions to this policy. There will be a $250 penalty for early dismantling. 11. Use of Exhibit Space. Exhibitors agree not to assign or sublet any space allotted to them without written consent of exhibit management, nor to display or advertise goods other than those manufactured or carried by them in the regular course of business. No persons, firm or organization not having contracted with

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exhibit management for the occupancy of space in the exhibit will be permitted to display or demonstrate its products, processes or services, distribute advertising materials in the halls or corridors, or in any other way occupy or use the facilities for purposes inconsistent with these regulations. 12. Exhibitor Representative. Each exhibitor must name at least one person to be his or her representative in connection with the installation, operation and removal of the exhibit. Such representative shall be authorized to enter into such service contracts as may be necessary, and for which the exhibitor shall be responsible. 13. Restrictions. Exhibit management reserves the right to restrict exhibits which are objectionable because of noise, glaring or flashing lights, method of operation, or any other reason, and also to prohibit or evict any exhibit which, in the opinion of exhibit management, may detract from the general character of the exhibit. This reservation includes persons, things, conduct, printed matter or anything exhibit management judges to be objectionable. In the event of such restriction or eviction, exhibit management is not liable for any refund of any amount paid hereunder. No display material exposing an unfinished surface to neighboring booths will be permitted. Flammable decorations and latex are not permitted in the exhibit hall. Demonstrations must be so located that crowds collected will be within the exhibitor’s space, and not blocking aisles or neighboring exhibits. Contests of any kind must first be approved in writing by exhibit management. Photographing and video taping within the exhibit hall is prohibited except by the official PENS photographer unless requested in writing to exhibit management for approval. 14. Exhibitor Activities. Exhibitor agrees not to schedule or conduct any outside activity, including, but not limited to, receptions, seminars, symposia and hospitality suites that are in conflict with the official program of PENS, whether such activities are held at or away from the hotel, except with written approval of exhibit management. Exhibitor will submit an affiliate group events form with payment to exhibit management by March 17, 2014, any program exhibitor intends to hold at, or in conjunction with, its exhibit, for written approval as to time and place. Form found on page 10 of this Prospectus. 15. Responsibility. If the exhibitor fails to comply in any respect with the terms of this agreement, exhibit management shall have the right, without notice to the exhibitor, to offer said space to another exhibitor, or to use said space in any other manner. This shall not be construed as affecting the responsibility of the exhibitor to pay the full amount specified by the contract. 16. Compliance. The exhibitor assumes all responsibility for compliance with all pertinent ordinances, regulations and codes of duly authorized local, state and federal governing bodies concerning fire, safety, health; together with the rules and regulations of the operators and/or owners of the property wherein the exhibit is held. Cloth decorations must be flameproof. Wiring must comply with fire department and underwriters’ rules. 17. Liability. PENS, Viper Tradeshow Services, the Louisville Marriott Downtown, and Applied Measurement Professionals, Inc., their agents or employees shall not be responsible for any loss, theft, or damage to the property of the exhibitor, his or her employees or representatives. Further, exhibit management will not be liable for damage or injury to persons or property during the term of this agreement from any cause whatsoever by reason of the use or occupancy of the exhibit space by the exhibitor or his assigns, and the exhibitor shall indemnify and hold harmless exhibit management from all liability, which might ensue from any cause whatsoever. If the exhibitor’s materials fail to arrive, the exhibitor is nevertheless responsible for all amounts due hereunder. Exhibitors are advised to carry special insurance to cover exhibit material against damage and loss, and public liability insurance against injury to the person or property of others. 18. Cancellation or Termination of Exhibition. In the event that the premises where the exhibition is to be held shall, in the sole determination of exhibit management, become unfit or unavailable for occupancy, or shall be substantially interfered with, by reason of picketing, strike, embargo, injunction, act of war, act of God, fire or state of emergency declared by any government agency or by reason of any municipal, state or federal law or regulation or by reason of any other occurrence beyond the control of exhibit management, exhibit management may cancel or terminate the exhibition. In the event of such cancellation or termination, the exhibitor waives any and all claims the exhibitor might have against exhibit management for damages or expenses and agrees to accept in complete settlement and discharge of all claims against exhibit management the exhibitor’s prorated share of the total amount paid by all exhibitors less all costs and expenses incurred by exhibit management in connection with the exhibition, including a reserve for future claims and expenses in connection therewith. In case exhibit management shall for any reason determine to cancel or terminate the exhibition, the exhibitor waives all claims the exhibitor might have against exhibit management for damages or expenses and agrees to accept in complete satisfaction and discharge of all claims against exhibit management a refund of all amounts paid by the exhibitor to exhibit management in accordance with this agreement. 19. Management. Exhibit management reserves the right to interpret, amend and enforce these regulations as it deems appropriate to ensure the success of the exhibition.

PENS Exhibitor Hotline 877-936-7367 – www.pens.org


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PENS Affiliate Group Events Please complete one form for each function requested. Due no later than March 17, 2014. Please Note: Affiliate Group Events are not permitted to be scheduled during educational sessions. Company Name:____________________________________________________________________________________________________________ Contact Name:______________________________________________________________________________________________________________ Address:____________________________________________________________________________________________________________________ City, State, Zip:______________________________________________________________________________________________________________ Telephone:____________________________________ Email:________________________________________________________________________________ Type of Event:   Meeting   Hospitality Suite    Other Preferred Date of Event: ___________________________ Preferred Time of Event: (Begin & End) _______________________________ Number of Attendees: ____________ Type of Setup:   Classroom   Rounds   Theater   Conference   Hollow Square    U-Shape Name of Event:_____________________________________________________________________________________________________________ Purpose of Function:________________________________________________________________________________________________________

Function Fee Schedule The following fees apply to affiliate group meetings held in conjunction with the PENS 2014 National Conference at the Louisville Marriott Downtown in Louisville, Ky. Hospitality Suite prices vary according to hotel availability. Pricing Non-Exhibiting Company

$1,500

2,500 square feet or more

$750

1,500 – 2,500 square feet

$500

750 – 1,500 square feet

$350

Less than 750 square feet

$250

PENS

Payment information will be sent with a room availability email from Meeting Planner after this form has been received.

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PENS Exhibitor Hotline 877-936-7367 – www.pens.org

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Please email this form to the PENS Meeting Planner at megan.finnell@goAMP.com. When your event is approved and space availability is confirmed, you will be sent an email including payment information. Meeting space and hospitality suites will not be confirmed until payment is received. If function is cancelled, fees are non-refundable.


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MARKETING PROSPECTUS

Hotel Information The newly renovated Louisville Marriott Downtown Hotel is ideally suited for a fantastic National Conference. This four-diamond hotel recently received the 2013 Excellent Award by TripAdvisor®. Guests will enjoy the close proximity to attractions such as the KFC YUM Center and Fourth Street Live!, a popular dining and entertainment district just steps away from the hotel. The historic Main Street and the famous cuisine district NuLu are both a short walk away. As this city is best known for the Kentucky Derby, just a short ride away one can visit Churchill Downs – home of the Kentucky Derby, Kentucky Oaks and the Breeder’s Cup Racing.

May 14-17, 2014

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Rate:  $164 including guest room internet and complimentary fitness center access.

Deadline: Book by April 21, 2014, to receive the group rate.

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Click here to reserve your room online. If you need additional reservation assistance, please call 1-800-266-9432.

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Louisville Marriott Downtown 280 West Jefferson St. Louisville, KY 40202 800-533-0127 502-627-5045

The Louisville Marriott Downtown hotel is located 8 miles from the Louisville International Airport (SDF).

Taxi Taxis are approximately $18 one-way.


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MARKETING PROSPECTUS

Previous Exhibitors Abbott AbbVie Accredo Axium Heathcare Pharmacy, Inc. Briova Rx Comprecare Specialty Pharmacy CVS/Caremark Specialty Pharmacy Diplomat Specialty Pharmacy EMD Serono, Inc. Endo Pharmaceuticals Gannon University Genentech Human Growth Foundation Insulet Corporation Ipsen Biopharmaceuticals Inc. JS Genetics Juvenille Diabetes Research Foundation Lilly USA Magic Foundation

Photos Courtesy of Louisville Convention & Visitors Bureau

Maxor Specialty MDR Pharmaceutical Care Medfusion Rx/ An SXC Company Medtronic Novo Nordisk Perspective Enterprise Pfizer, Inc. Pharmaceutical Specialties Inc. (PSI) Prader-Willi Syndrome Association (U.S.A.) Premier Kids Care Pharmacy Ranbaxy Laboratories Roche Sandoz, Inc. Sanofi-Aventis Pharmaceuticals St. Peters College Tandem Diabetes Care, Inc. Teva Select Brands Turner Syndrome Foundation


PENS 2014 Marketing Prospectus