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27 TH ANNUAL CONFERENCE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory

REGISTRATION BROCHURE Photo Courtesy Joanne DiBona, SanDiego.org


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory Dear Colleague, Get ready to join us in the Golden State for the NAGAP 27th Annual Conference! The Conference Planning Committee has been working tirelessly to create a program that is intellectually stimulating and professionally relevant, with an abundance of networking opportunities and a little time to relax and refresh. You’ll find all this and more in one great location – the Manchester Grand Hyatt in sunny San Diego! The Manchester Grand Hyatt includes a spa, tennis/sports courts, on-site restaurants and many retail opportunities nearby in the Seaport Village and The Headquarters at Seaport District. Again this year, the Professional Development Committee has planned a Pre-Conference Institute (PCI), which is a half-day program on April 30, 2014, at the Manchester Grand Hyatt. Featuring a presentation on the various legal issues that can arise within graduate enrollment management, the PCI is an intensive program structured to allow participants to delve deeply into this important topic. The conference will kick off with the Welcome Reception in the Exhibit Hall on Wednesday evening. This reception is a great way to network with colleagues and meet exhibitors while enjoying delicious food and drinks. We hope you will make your travel plans accordingly to be able to join us. On Thursday, we are fortunate to have Dr. Mark DeVolder, renowned change expert and author, as our keynote speaker. Dr. DeVolder will share his thoughts on how to adapt to extreme change. Thursday evening’s off-site event will take us to the USS Midway, where we will celebrate the rich military heritage of the region with tours of the ship and entertainment. Joining us Saturday morning for the closing brunch speaker, Dr. Debra Noumair, Professor of Psychology and Education at the Teachers College, Columbia University, who will provide great take-aways for dealing with individual and organizational change. We remain committed to making the educational offerings current and relevant so they meet our membership’s diverse needs and interests. This year our conference has been constructed around the theme of “Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory.” Our educational sessions span adapting to 21st century learners and marketplace; admissions and enrollment; career, staff and personal development; compliance, legal and ethical issues; globalization; graduate student funding and financial aid; marketing and enrollment management; student life cycle in a GEM model, as well as managing change. From graduate admissions professionals to educational administrators, enrollment management decision-makers, student affairs professionals and beyond, this conference is designed to meet your needs. All are encouraged to attend! We all work diligently and are committed to our fields. This conference is a chance to step back, connect with colleagues and remind ourselves why we do this important work. On behalf of the Conference Planning Committee, I invite you to join us in San Diego. You deserve to be celebrated. See you there!

Teisha Johnson, 2014 Conference Chair

2 Photo Courtesy Joanne DiBona, SanDiego.org


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

MEETING REGISTRATION There are three ways to register:

 ONLINE

1.

Visit our website at www.nagap.org DEADLINE: and click on the “NAGAP Annual April 11, 2014 Conference” link.

 VIA FAX

2.

Fax completed registration form with DEADLINE: credit card payment information to: April 11, 2014 913-895-4652.

BY MAIL 3. POSTMARK DEADLINE: April 11, 2014

Mail completed registration form and appropriate fees to: NAGAP Executive Office P.O. Box 14605 Lenexa, KS 66285-4605

Overnight courier service only:    18000 W. 105th Street    Olathe, KS 66061 After April 11, all registrations will be processed on-site. Please bring your registration form and payment directly to the NAGAP Annual Conference. Registrations will not be taken over the phone. All payments must be in U.S. funds and received before the beginning of the conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

International Attendees Please contact the NAGAP Executive Office at 913-895-4616 or info@nagap.org for instructions regarding wire transfer options or if a special VISA letter is required for your attendance at this U.S.-based educational event. An additional $25 processing fee will be incurred for wire transfers.

Confirmation & Questions For registrations received by April 11, NAGAP will email or mail a confirmation notice. If you do not receive a confirmation notice within 15 business days of registering, please contact the NAGAP Executive Office. Please direct any questions regarding the NAGAP Annual Conference to the NAGAP Executive Office Staff at 913-895-4616 or info@nagap.org.

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WEDNESDAY, APRIL 30, 2014 9:00 a.m. – 1:30 p.m.

PRE-CONFERENCE INSTITUTE Avoiding Liability & Legal Pitfalls While Managing Change in Graduate Enrollment Management Presenter: Joan Van Tol, General Counsel, Law School Admission Council (LSAC) The goal of this Pre-Conference Institute is to help you identify and avoid some of the legal pitfalls associated with managing change in graduate enrollment management. This session will focus on legal issues related to applications for admission and recruiting activities; social media in enrollment management; background checks, including criminal history and credit checks; applicants with disabilities; race conscious admission and recruiting practices; records management and FERPA; and other issues participants wish to raise. For additional information and updates, please visit the NAGAP website at: www.nagap.org.

Apply for a Pre-Conference Institute Fellowship NAGAP encourages its members to apply for a Pre-Conference Institute fellowship, which is a great way to stretch professional development dollars during a time of increasing financial challenges. Two fellowships are available for NAGAP members. Each fellowship covers the Pre-Conference Institute registration fee. To apply for a fellowship, email your name, title, institution, contact information (including address, phone, fax and email) and a 250word essay saved as a Microsoft Word document to Kathryn Kendall, Assistant Dean for Admissions and Recruitment, State University of New York at Buffalo, at kkendall@buffalo.edu. Please include "NAGAP Fellowship" in the subject line. The essay should address how you think the Pre-Conference Institute would assist you in your professional development and how your participation would help you to avoid liability and legal pitfalls while managing change in graduate enrollment management. Fellowship applications must be submitted by Friday, March 28, 2014. Fellowship applicants will be notified of the results prior to the Annual Conference registration deadline. For more information about the fellowships or to register to attend the Institute, visit the NAGAP website: www.nagap.org.

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

KEYNOTE SPEAKERS THURSDAY, MAY 1, 2014

SATURDAY, MAY 3, 2014

8:30 a.m. – 9:30 a.m.

11:00 a.m. – 12:30 p.m.

Opening Keynote Address: Harness the Hurricane – Adapt to Extreme Change & Achieve New Heights

Closing Brunch Keynote

Dr. Mark DeVolder, Change Expert, Author For over a decade, Dr. Mark DeVolder has motivated and equipped thousands to navigate change, build high levels of trust and become fully engaged at work and at home. Mark DeVolder distinguishes himself as a change specialist. From 2010-2013, Mark received the prestigious Top 5 Speaker Award USA in Change Management. As an expert in the dynamics of organizational change and employee engagement, Mark reveals why 70 percent of all change initiatives fail to achieve their stated goals. With straight-forward strategies and convincing business examples, Mark shows leaders how to drive results to improve the bottom line. Mark is the author of Get Engaged! A Practical Guide for Improving Employee Engagement. Mark is known for cutting edge content, valuable take-aways and entertaining audience interaction, all illustrated by unstoppable humour and memorable stories. People leave with tools and a template to re-energize, re-engage and transform their workplace. Mark’s presentations are backed up by impressive business acumen. He has skilfully guided change management projects worth more than 500 million dollars. His success is due in part to his expertise as a mediator. Over 95% of his contracts result in signed agreements. Mark’s client list is impressive: NASA, Coca-Cola FEMSA (Mexico), Siemens, Suncor, Motion Industries, BP Oil, IBM, Kuwait Finance House, Air Liquide, Kone (Dubai), AIG Financial Group and PricewaterhouseCoopers, to name a few. Mark has engaged and delighted audiences from Monaco to Dubai, from Singapore to Jamaica and from Istanbul to Kuala Lumpur.

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Debra A. Noumair, PhD, Associate Professor of Psychology and Education, Teachers College, Columbia University Professor Noumair received her masters and doctoral degrees in Counseling Psychology from Teachers College, Columbia University. Having spent nine years on the faculty of the Counseling Psychology program, she joined the Social-Organizational program faculty in 1999. After joining the program, she coordinated the PhD Program for two years. Professor Noumair’s primary area of research focuses on group and organizational dynamics and the application of systems thinking to individual, team, and organizational performance. A related domain of inquiry is examining the influence of diversity and authority on leadership and followership behavior in groups, organizations, institutions and society. She teaches courses on organization consultation and change, process consultation, group dynamics and executive coaching. Her teaching, research and scholarship and service are all aimed at the application and integration of theory, research and practice. Toward that end, Professor Noumair is the Director of the Advanced Organization Development and Human Resource Management Program sponsored by Teachers College. She is also on the faculty of leadership development programs sponsored by the Department of Executive Education at Columbia University Business School, by the Simmons School of Management and by Mercer Delta’s Executive Learning Center. Professor Noumair is a fellow of the A. K. Rice Institute for the Study of Social Systems and a member of the American Psychological Association and the Academy of Management. A licensed psychologist in New York, Dr. Noumair maintains a private practice of organization consultation and executive coaching.

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

Enhanced Education Sessions

Community Service Project

In an effort to meet individual learning styles and provide enhanced networking opportunities, NAGAP is again offering various format options for educational session offerings for the 27th Annual Conference. Please view the session topics on pages 6-10 for a list of the sessions we expect to offer. Each session indicates the category topic and presentation format. Engage with Panelists. Panels consist of three to four participants and a moderator. These professionals, from across the country and around the world, discuss the topic at hand and bring perspectives informed by their expertise and related experience. Discover and learn from Presentations. These are educational sessions in which the presenter(s) shares information with a theater-style audience. Presenters integrate media (e.g., PowerPoint, video clips, links to websites) and engages the audience throughout the course of the session. Presentations are structured to allow time for audience participation, take-home messages and questions and answers. Participate in a Special Interest Forum. The Special Interest Forum (SIF), led by a facilitator, is a roundtable discussion during which attendees may discuss a specific topic of interest in a small group setting. This format maximizes the opportunity for open dialogue among conference attendees, as participants share their experiences and thoughts. Learn what various companies are doing and can offer the field of graduate enrollment management in a Vendor Presentation. Participants receive in-depth details on specific products or services that they may be considering using in their daily work. Vendors share how a product or service works and how it may address specific needs of session participants.

NAGAP Resource Center NAGAP will once again offer an area exclusively for networking. The time between sessions will be approximately 15 minutes to facilitate communication. We are asking each conference attendee to bring a supply (approximately 25) of the best promotional materials their respective schools use to share with other attendees. These materials will be available in the networking area. If you are looking for additional resources, this is the place to look for extra materials you want to take home with you. This area will also feature a job and message board for posting open positions at your institution, looking for jobs or to leave messages for colleagues.

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THE NEED

After working with gang members for five years, Reality Changers Founder, Christopher Yanov, felt that it was just not right that most inner-city teenagers today know more people who have been shot or killed in the street than people who are on the road to college.

THE SOLUTION

As a response, Reality Changers began in May 2001 with four eighth grade students near downtown San Diego with the hope of building first generation college students. Starting with just $300, Reality Changers has now given more scholarship awards to college-bound students than any other single organization in San Diego County since 2006 and became California’s leading tutoring program for scholarships in June 2009. Reality Changers consists of three core programs: COLLEGE TOWN for selected 8th-11th graders who will become first generation college students COLLEGE APPS ACADEMY for all 11th and 12th graders seeking to gain admission to college ALUMNI NETWORK for all program graduates seeking professional connections and lifelong friendships Today, Reality Changers’ 500 current members and 500 program graduates have earned approximately $40,000,000 in scholarships. The U.S. Secretary of Education Arne Duncan met and visited with Reality Changers on three occasions and declared the program a “model for the nation." Most recently, Reality Changers was featured in a nationwide documentary on PBS. To donate, please visit www.RealityChangers.org and click on the “Donate” tab to help us build more college students! Please make sure that you donate on behalf of NAGAP so that we can track how much members and conference attendees give. NAGAP will match the donation up to $500.

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

SCHEDULE OF EVENTS Wednesday, April 30, 2014 8:00 a.m. – 9:00 a.m.

Pre-Conference Institute Registration Open

8:00 a.m. – 9:00 a.m.

Pre-Conference Institute Continental Breakfast

9:00 a.m. – 1:30 p.m.

Pre-Conference Institute

1:30 p.m. – 2:30 p.m

Chapter Meetings

2:30 p.m. – 3:30 p.m.

Chapter Meetings

3:00 p.m. – 7:00 p.m.

Annual Conference Registration Open

3:00 p.m. – 5:30 p.m.

First-Timers’ Session

6:00 p.m. – 8:30 p.m.

Welcome Reception in the Exhibit Hall

Thursday, May 1, 2014 7:30 a.m. – 4:00 p.m.

Annual Conference Registration Open

7:30 a.m. – 4:15 p.m.

Exhibit Hall Open

7:30 a.m. – 8:30 a.m.

Continental Breakfast in the Exhibit Hall

8:30 a.m. – 9:45 a.m. Keynote Address: Harness the Hurricane – Adapt to Extreme Change & Achieve New Heights Dr. Mark DeVolder, Change Expert, Author 9:45 a.m. – 10:30 a.m.

Refreshment Break in the Exhibit Hall

10:30 a.m. – 11:30 a.m.

  EDUCATION SESSIONS

*Keep track of the sessions you wish to attend by checking the box. Check the corresponding boxes on the registration form. *  1A Connecting Expertise with Graduate Education: Developing & Marketing Advanced Certificate Programs – Adapting to 21st Century Learners & Marketplace, Presentation

 1B Implementing Online Document Submission into the Application Process on a Shoestring Budget; How UIC’s Graduate Admissions Team Made It Happen – Admissions & Enrollment, Presentation

 1C Partnering with EducationUSA to Recruit Qualified Graduate Students – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

 1D Credit Reports & Scores: Why Should a Student Care? Why Should You Care? – Graduate Student Funding & Financial Aid, Presentation

 1E No Money? No Problem: Leveraging Word of Mouth Marketing & Social Media to Engage Students & Grow Enrollment – Marketing & Enrollment Management, Presentation

 1F Combining e-Commerce Strategies & Best Practices in GEM to Build an Innovative Website for Prospective Students – Adapting to 21st Century Learners & Marketplace, Presentation

 1G Does It Work, Or Doesn’t It? Graduate Admissions from an American & a European Perspective – Admissions & Enrollment, Panel

 1H The Effectiveness of Alumni Engagement in the Recruitment Process: How Alumni Make Your School “Shine” – Marketing & Enrollment Management, Presentation

11:30 a.m. – 12:45 p.m.

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Lunch

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA 1:00 p.m. – 2:00 p.m.

  EDUCATION SESSIONS

 2A Online Students Are Your Forgotten “GEMs”: Navigating the Uncharted Territory of Orientation for Distance Learners – Adapting to 21st Century Learners & Marketplace, Presentation

 2B Change Management Lessons Learned: How to Lead & Support the Centralization of a “New” Admission Team & Embrace Graduate SEM – Admissions & Enrollment, Presentation

 2C 10 Things to Know about Recruiting (& Retaining) the New Adult Student – Admissions & Enrollment, Presentation

 2D Change Management 101: Applying the Business Principles of Change to Graduate Enrollment Management – Adapting to 21st Century Learners and Marketplace, Presentation (session continues through 3:15 p.m.)

 2E From Theory to Practice: Tips, Tools & Strategies for the New GEM Professional – Student Life Cycle in a GEM Model, Panel (session continues through 3:15 p.m.)

 2F Embracing a New Program’s Marketing Evolution: Assessing What Works (& What Doesn’t) – Marketing & Enrollment Management, Presentation

 2G (Website) Content (Strategy) Is King: Attracting & Converting Prospective Students by Providing Content They Need, When They Need It – Marketing & Enrollment Management, Presentation

 2H Middle Eastern & North African Countries in Transition: Iraq, Syria & Libya – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

2:15 p.m. – 3:15 p.m.

  EDUCATION SESSIONS

 3A Adapting Existing Programs to Meet Current Student Needs: Giving Credit Where Credit is Due – Adapting to 21st Century Learners & Marketplace, Presentation

 3B How to Make Your Data Work for You: Efficiency & Transparency in Recruiting & Evaluation – Admissions & Enrollment, Presentation

 3C Reaching the World: Memorial University’s Plan for Recruiting & Supporting International Graduate Students (Winner: 2013 NAGAP Promotion of Excellence Award) – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

 3D Change Management 101: Applying the Business Principles of Change to Graduate Enrollment Management – Adapting to 21st Century Learners and Marketplace, Presentation (continuation of session 2D)

 3E From Theory to Practice: Tips, Tools & Strategies for the New GEM Professional – Student Life Cycle in a GEM Model, Panel (continuation of session 2E)

 3F Translating an Academic Mission to a Brand Platform – Marketing & Enrollment Management, Presentation

 3G Optimizing International Graduate Recruitment with Student Segmentation – Marketing & Enrollment Management, Presentation

 3H Is Data Driving Your Budget Planning & Decisions? – Admissions & Enrollment, Presentation

3:15 p.m. – 4:00 p.m.

Refreshment Break in the Exhibit Hall

4:00 p.m. – 5:00 p.m.

  EDUCATION SESSIONS

 4A Recruitment & Outreach: Challenges & Strategies for Achieving Diversity in Graduate Education – Admissions & Enrollment, Presentation

 4B Keeping New & Prospective Students Informed & “On Task” through Planned Communication – Admissions & Enrollment, Panel

 4C Penetrating the Important Latin American Market: What Every Enrollment Manager Needs to Know – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

 4D Recruiting across Generations: Building a Healthy Inquiry Pool Using Multi-Channel Strategies for Diverse Audiences – Marketing & Enrollment Management, Presentation

 4E Steady at the Helm: Steering the Course of Graduate Retention through Turbulent Waters – Student Life Cycle in a GEM Model, Presentation

 4F Trends in Global Student Engagement: Tools & Techniques for Connecting in the Social Sphere – Admissions & Enrollment, Presentation

 4G Bridging the Strategic Vs. Operational Gap: Creating Common Graduate Data Metrics to Enhance GEM – Admissions & Enrollment, Panel

 4H Understanding the Changing Needs of International Graduate Students – Globalization: Understanding a New Generation of Interational & Multicultural Domestic Students, Special Interest Forum

6:30 p.m. – 9:30 p.m. Off-Site Event: USS Midway Sponsored in part by Hobsons

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Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

Friday, May 2, 2014 7:30 a.m. – 3:30 p.m.

Annual Conference Registration Open

7:30 a.m. – 3:30 p.m.

Exhibit Hall Open

7:30 a.m. – 8:30 a.m.

NAGAP Mentor Program Breakfast Meeting in the Exhibit Hall Past and current NAGAP Mentor Program participants are invited to get to know one another better, give feedback on the program and exchange ideas. Look for the "NAGAP Mentor Program" signs on our reserved tables. We look forward to seeing you then!

7:30 a.m. – 8:30 a.m.

Continental Breakfast in the Exhibit Hall

8:30 a.m. – 9:30 a.m.

  EDUCATION SESSIONS

 5A Implementing a Collaborative Virtual Grad School Recruitment Fair – Adapting to 21st Century Learners & Marketplace, Presentation

 5B Engaging Campus Users &  5C Centralized Recruitment Achieving ‘Operational Efficiency’ in a Decentralized Environment: – Admissions & Enrollment, Panel Piloting a Multi-Unit Recruitment Event – Marketing & Enrollment Management, Presentation

 5D Public Service Loan Forgiveness Program: Overview for Administrators Outside of the Aid Office – Graduate Student Funding & Financial Aid, Presentation

 5E Throw Out That Old Playbook! How to Innovate Your University’s Messaging to Prospective Students – Marketing & Enrollment Management, Presentation

 5F New Approaches to Prospective Student Engagement – Vendor Presentation, Zinch, a Chegg Service

 5G Online Course Delivery: Implications for Student Services, Recruitment & Course Design – Adapting to 21st Century Learners & Marketplace, Presentation

 5H Impact of Marriage & Children on Graduate Enrollment (Winner: 2013 Graduate Student Enrollment Research Grant) – Admissions & Enrollment, Presentation

9:30 a.m. – 10:15 a.m.

Refreshment Break in the Exhibit Hall

10:15 a.m. – 11:15 a.m.

  EDUCATION SESSIONS

 6A Managing Your Team with Data Dashboards: A Case for Data-Driven Decision Making & Resource Allocation – Adapting to 21st Century Learners & Marketplace, Presentation

 6B A New Horizon Initiative: A College-Wide Effort in Improving Recruitment & Diversity Efforts – Admissions & Enrollment, Presentation

 6C Using Online Tools & Social Media to Attract New Students – Marketing & Enrollment Management, Presentation

 6D You’re Only as Good as Your Summer: Utilizing the Summer Months for Innovation & Implementation – Career, Staff & Personal Development, Presentation

 6E Building a Community: Orientation as a Process, Not an Event – Student Life Cycle in a GEM Model, Presentation

 6F Leverage Student Mobility Trends & Use Data to Maximize International Recruitment Campaign Results – Vendor Presentation, ETS

 6G A Change Would Do You Good: It’s Not Just a Sheryl Crow Song Anymore – Admissions & Enrollment, Presentation

 6H Exploring the Efficacy of a Course Designed to Decrease Stress & Improve Persistence & Critical Thinking Dispositions in the Graduate Population (Winner: 2013 Graduate Student Enrollment Research Grant) – Student Life Cycle in a GEM Model, Presentation

 7C Ethics: A Crisis in Higher Education – Compliance, Legal & Ethical Issues, Special Interest Forum

 7D Student Ambassador Program: Low Budget Equals VERY High Gain – Marketing & Enrollment Management, Presentation

11:30 a.m. – 1:00 p.m.

Business Meeting & Awards Luncheon

1:15 p.m. – 2:15 p.m.

  EDUCATION SESSIONS

 7A Degree Programs in University-Based Executive Education Offices: An Additional Resource for Adult Learning & Institutional Growth – Adapting to 21st Century Learners & Marketplace, Presentation

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 7B The Use of Best Practices & Organizational Theory to Implement University-Level Goals & Initiatives across AcademicSpecific Territories – Admissions & Enrollment, Special Interest Forum

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA  7E Accepted! Now What? Building Relationships through Communication & Exceptional Student Services – Student Life Cycle in a GEM Model, Presentation 2:15 p.m. – 3:00 p.m.

 7F Paper Pushers No More! The Case for Combining CRM with Online Admission Processing to Drive Enrollment – Vendor Presentation, Law School Admission Council

 7G Reach for the Stars: Evidence-Based Marketing for International Higher Education – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

 7H Marketing to the Invisible: Strategies to Identify & Reach the Right Audience in a World of Stealth Prospects – Marketing & Enrollment Management, Presentation

Refreshment Break in the Exhibit Hall

3:00 p.m. – 4:00 p.m. GENERAL SESSION GEM for a Changing Landscape: Adapting as a Profession – Adapting to 21st Century Learners & Marketplace, Presentation 4:15 p.m. – 5:15 p.m.

  EDUCATION SESSIONS

 8A Publish or Perish, Revisited: A New Perspective on How Dissertations Can Benefit Students & Institutions – Adapting to 21st Century Learners & Marketplace, Presentation

 8B Master More by Providing a Holistic Experience for Your Graduate Students – Student Life Cycle in a GEM Model, Presentation

 8C Enrollment Management: No School Too Big or Too Small – Marketing & Enrollment Management, Panel

 8D GEM for a Changing Landscape: Adapting as a Profession – Adapting to 21st Century Learners & Marketplace, Presentation (continuation of General Session)

 8E Virtually Partners: Anticipating & Navigating Relationships with External Online Student Services Providers – Admissions & Enrollment, Presentation

 8F CAE 200: Cambridge English Advanced for International Graduate Admissions – Vendor Presentation, Cambridge English Language Assessment

 8G Navigating Uncharted Graduate Student Recruitment Territory: Best Practices in Implementing a University-wide Recruitment Tool across 70 Departments – Admissions & Enrollment, Panel

 8H Retaining the Attention of 21st Century Applicants: Consortium & Deferred Admissions Structures – Adapting to 21st Century Learners & Marketplace, Presentation

Saturday, May 3, 2014 8:00 a.m. – 11:00 a.m.

Annual Conference Registration Open

8:00 a.m. – 8:30 a.m.

Beverage Service Available

8:30 a.m. – 9:30 a.m.

  EDUCATION SESSIONS

 9A Leading Change in a Changing Landscape – Career, Staff & Personal Development, Presentation (session continues through 10:45 a.m.)

 9B Data-Driving to Navigate Uncharted Territory: Connections to Strategic Analysis – Admissions & Enrollment, Presentation

 9C Crackdown on Fraud – Compliance, Legal & Ethical Issues, Presentation

 9D An Examination of Best Practices in Admissions Review Processes: Are We Undergoing a Sea Change? – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

 9E Strategies to Increase the Marketability of Your Academic Programs – Marketing & Enrollment Management, Presentation

 9F English Proficiency 101: Determine Whether You Are Setting the Right IELTS English Language Requirements for Your International Applicants – Vendor Presentation, IELTS

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Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA 9:45 a.m. – 10:45 a.m.

  EDUCATION SESSIONS

 10A Leading Change in a Changing Landscape – Career, Staff & Personal Development, Presentation (continuation of session 9A)

 10B Paper to Online: Making the Successful Switch from Paper to Online Application Review – Admissions & Enrollment, Presentation

 10C Retention 101: It’s about More Than Your Yield! Integrating Tactical Strategies & Data Analysis Using Your “Y-MAP” for Enrollment Planning – Marketing & Enrollment Management, Presentation

 10D Fighting Back against Fraud in the Academic Space – Admissions & Enrollment, Presentation

 10E The Six-Month Orientation: Why, Who & How to Start – Student Life Cycle in a GEM Model, Special Interest Forum

 10F How to Implement Successful Marketing Strategies to Attract Brazilian Students – Globalization: Understanding a New Generation of International & Multicultural Domestic Students, Presentation

11:00 a.m. – 12:30 p.m. Brunch & Closing Keynote Address Debra A. Noumair, PhD, Associate professor of Psychology and Education, Teachers College, Columbia University

SPECIAL EVENTS WEDNESDAY, APRIL 30

THURSDAY, MAY 1

6:00 p.m. – 8:30 p.m.

6:30 p.m. – 9:30 p.m.

Welcome Reception in the Exhibit Hall

Offsite Event: USS Midway

Sponsored in part by Liaison International

Sponsored in part by Hobsons



Imagine experiencing life at sea aboard one of America’s longest-serving aircraft carriers. NAGAP conference attendees will have an up-close look on board the USS Midway Museum. Explore this floating city at sea and walk in the footsteps of 225,000 Midway sailors who served our country and upheld the American ideals of strength, freedom and peace. This party will include access to the flight simulators and tours from retired military service personnel that now serve as volunteer docents.

Don’t miss an evening of engaging conversations, new introductions and reconnections with old friends in our Exhibit Hall! Enjoy refreshments with fellow NAGAP attendees and exhibitors while viewing the latest innovations in our field. Exhibitors will be on hand to chat and answer any questions you have about their latest products and services. Please show your school spirit by wearing apparel from your current institution. Welcome to your first night in San Diego!

The Weather & What to Pack

The evening will include socializing, dancing and networking. Enjoy a Ports of the World Dinner Buffet, have a drink with friends and take advantage of the private tours just for NAGAP attendees. The USS Midway is a short walk from the Manchester Grand Hyatt.

Plan for sunny days and chilly evenings while in San Diego. The average high temperature is 68 degrees Fahrenheit with lows in the upper 50s. Be sure to pack a jacket or sweater for the sessions as well, as meeting rooms tend to be cold. Attire for educational sessions is business casual. Show your school spirit on Wednesday by wearing your school apparel to the Welcome Reception!

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Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

Things to do in and around San Diego

San Diego offers every kind of activity imaginable; from world-renowned attractions, unlimited outdoor recreation, a thriving arts and culture community, sightseeing tours and award-winning restaurants. You’re sure to find a host of things to entertain and inspire.

Attractions San Diego is home to many of Southern California’s top tourist attractions which provide exhilaration, education and excitement for adults and kids of all ages. San Diego’s close proximity to Anaheim also makes for an easy day trip to Disneyland. Balboa Park – Encompassing 1,200 acres, Balboa Park is a magnificent cultural complex that includes 15 museums, eight gardens and the world-famous San Diego Zoo. Often referred to as the “Smithsonian of the West,” Balboa Park is the largest urban park in North America, exceeding even Central Park in New York in size. Filled with cultural treasures, architectural grandeur, lush landscapes, stunning gardens and award-winning performing arts, it will take more than one day to see and enjoy it all. San Diego Zoo – An urban paradise for all ages, the San Diego Zoo is a mustsee in Southern California. Spend the day monkeying around in the tropical oasis as you visit amazing habitats for animals such as gorillas, tigers, sun bears, flamingos, mandrills, polar bears, birds of paradise, giant tortoises, leopards and more. Take a Panda Trek to visit the giant pandas and other animals that share their bamboo forest habitat. SeaWorld San Diego – Come celebrate the wonders of the sea at SeaWorld® San Diego. Experience the amazing Shamu show, and thrilling rides like Journey to Atlantis®, Shipwreck Rapids® and Wild Arctic®. Dive into the world of sea turtles at Turtle Reef, an attraction featuring a 280,000-gallon aquarium. USS Midway Museum – Create a once-in-a-lifetime memory exploring the USS Midway, the longest-serving U.S. Navy aircraft carrier of the 20th century! Imagine living aboard a floating city at sea with 4,500 shipmates, by exploring galleys, officer’s country, sleeping quarters and the four-acre flight deck. NAGAP’s off-site event is being held on the USS Midway! LEGOLAND California – Come play your part at LEGOLAND® California Resort. With more than 60 rides, shows and attractions, it’s an interactive, hands-on experience for families with children 2-12.

Nightlife The Gaslamp Quarter: The Heart of San Diego’s Nightlife Rising from the 16 square-blocks are Victorian-era buildings and modern skyscrapers that stand side-by-side, housing more than 100 of the city’s finest restaurants, pubs, nightclubs and retails shops, as well as offices and residential/ work lofts. Downtown San Diego’s Gaslamp Quarter is a veritable playground, rich with cultural offerings that include theatres, art galleries, symphony halls, concert venues and museums.

Baseball Take part in America’s pastime! The San Diego Padres are in town over our conference dates. Games are scheduled at Petco Park against the Arizona Diamondbacks Friday, Saturday and Sunday, May 2-4. More information is available at http://atmlb.com/1fzVDC1.

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Beaches If San Diego is known for one thing, it would be for its gorgeous beaches. With 70 miles of pristine coastline, year-around sunshine and mild temperatures, you can enjoy the surf and sand almost any day of the year. For visitors and locals alike, the beach is a veritable wonderland and the place to spend entire days with family and friends. Consistently voted one of America’s finest beaches by The Travel Channel, Coronado’s beaches glisten year around due to the mineral Mica in the sand, while gentle waves caress the shoreline. For a true step back in time, visit Coronado Island and the Hotel del Coronado. Built in 1888, and boasting signature red turret roofs, this San Diego landmark has a fascinating and colorful history complete with celebrities, royalty, a resident ghost and oodles of intrigue. The Torrey Pines State Beach offers magnificent cliff views. Dolphins and whales can occasionally be spotted from the trails running along the ocean at Torrey Pines State Park.

Shopping & Dining Come explore 50-plus diverse shops, 17 unique eateries and outdoor entertainment and find everything under the sun at Seaport Village, just steps away from the Manchester Grand Hyatt. With over 50 places to shop, Seaport Village very well might have everything – clothing for women, men and kids, souvenirs, art, toys, gifts for others and gifts for yourself. And in between the variety in all the shops, the everything continues – a lagoon, a carousel, a marina and much more. The Headquarters at Seaport District, famous for its eclectic blend of classically inspired architectural styles and rich history, the iconic former headquarters to the San Diego Police Department is Seaport District’s most exciting new retail destination. This artfully designed open-air lifestyle center is home to an exclusive collection of specialty shops, restaurants and entertainment venues. Giving new life to this historic waterfront region with the promise of a renaissance of style and a resurgence of youthful energy – The Headquarters at Seaport District. More information is available at www.theheadquarters.com/. We invite you to visit Westfield Horton Plaza, downtown San Diego’s fashionable front door. Horton Plaza is located just blocks from the Manchester Grand Hyatt. Anchored by Macy’s and Nordstrom, Horton Plaza has more than 100 specialty stores for necessities or splurges, plus exciting dining and entertainment options. Quaint boutiques, mouth-watering restaurants, colorful art galleries and festive theatres populate Old Town, making it a not-to-be-missed hot spot for tourists and locals alike. Mexican cuisine is the specialty in Old Town, where you’ll find authentic fare at any of the many cantinas. Just follow the aroma of freshly made tortillas and take a seat outside. Enjoy the sounds of local mariachi as you sip on the best margaritas in town. For more information, visit www.sandiego.org. Another good resource is the hotel concierge desk. Just tell the staff what you want to do, and they can help you locate it!

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


NAGAP 2014 CONFERENCE REGISTRATION FORM

 STEP ONE: Contact Information – Please make sure this information is complete as it will be used for the attendee roster and your name badge. Please type or print clearly.

First Name                             M.I.       Last Name               Position Title                                    Name Preferred on Name Badge Institution Address City, State, Zip                                     Country Phone                 Cell Phone (to be used in case of emergency only)  Email

   SPECIAL NEEDS

 STEP TWO: General Information   I will need assistance:

I have the following dietary requirements:   Gluten Free    Vegetarian    Vegan    Other:

EMERGENCY CONTACT (required): In case of an emergency at the conference, please contact (Name/ Telephone Number/Relationship):

 STEP THREE: Membership Current Members: Save time – renew your membership dues for 2014-2015 today! If you are a current NAGAP member, your dues will expire on June 30, 2014. The NAGAP membership period runs from July 1–June 30, but you can renew for the next year at this time.   Individual Category ($225)  Institutional Category ($225)   Affiliate ($450)   Retired ($50) New Members: Join NAGAP at this time and take advantage of member conference registration rates below. Your membership will take effect on July 1, 2014.   Individual Category ($225)  Institutional Category ($225)   Affiliate ($450)

 STEP FOUR: Conference FIRST TIMER: Is this your first NAGAP Annual Conference?     Yes    No How did you hear about the NAGAP Annual Conference?

How many NAGAP conferences have you attended previously?

Registration Fees

Pre-Conference Institute (PCI):   Current/New Member. . . . . . . . . . . . . . $195   Non-Member. . . . . . . . . . . . . . . . . . . . . $245 Early-Bird Conference Deadline: (Register by March 13, 2014)   Current/New Member. . . . . . . . . . . . . $485   Non-Member. . . . . . . . . . . . . . . . . . . . $660 Conference Registration: (March 14 – April 11, 2014)   Current/New Member. . . . . . . . . . . . . $560   Non-Member. . . . . . . . . . . . . . . . . . . . . $735 On-Site Registration: (On/after April 12, 2014)   Current/New Member . . . . . . . . . . . . $660   Non-Member. . . . . . . . . . . . . . . . . . . . $835

Single-Day Registrations: Prices include continental breakfast, lunch/brunch and refreshment breaks. Single-day registration fee does NOT include the Off-Site Event. This can be purchased under Guest(s)/Single-Day Attendee Fees. Thursday, May 1, 2014     Current/New Member. . . . . . . . . $275     Non-Member. . . . . . . . . . . . . . . . $365 Friday, May 2, 2014     Current/New Member. . . . . . . . . $275     Non-Member. . . . . . . . . . . . . . . . $365 Saturday, May 3, 2014     Current/New Member. . . . . . . . . $150     Non-Member. . . . . . . . . . . . . . . . . $185

 STEP FIVE: Guest(s)/Single-Day Attendee Fees 

Note: These items are already included for full registrations. Breakfast, breaks and lunch/ brunch are included for single-day attendees, but the off-site event is additional. Please indicate the number of tickets needed.  Conference Meal Plan for Guest . . . . . $250 each (Includes continental breakfast, lunch and breaks on Thursday and Friday and brunch on Saturday. Separate tickets must be purchased for the Wednesday Welcome Reception and Thursday night Off-Site Event for guests.)   # of tickets _____

 Guest Welcome Reception Tickets, Wednesday, April 30, 6:00 p.m. – 8:30 p.m.. . . . . . . $45 each # of tickets _____  Guest/Single-Day Attendee USS Midway Off-Site Event Tickets, Thursday, May 1, 6:30 p.m. – 9:30 p.m.. . . . . . . . . . . . . . . . . . $115 # of tickets _____ GUEST NAME(S) FOR NAME BADGE(S):   

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Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


NAGAP 2014 CONFERENCE REGISTRATION FORM, continued  STEP SIX: Session Topics

Please review the Annual Conference schedule on pages 6-10 and indicate the breakout sessions that you think you would be interested in attending below. You will not be mandated to attend the sessions chosen below; the information will be used for internal planning purposes only and is subject to change.

Thursday, May 1

10:30 a.m. – 11:30 a.m.   1A   1B   1C   1D   1E   1F   1G   1H

Friday, May 2

8:30 a.m. – 9:30 a.m.   5A   5B   5C   5D   5E   5F   5G   5H

1:00 p.m. – 2:00 p.m.   2A   2B   2C   2D   2E   2F   2G   2H

10:15 a.m. – 11:15 a.m.   6A   6B   6C   6D   6E   6F   6G   6H

2:15 p.m. – 3:15 p.m.   3A   3B   3C   3D   3E   3F   3G   3H

1:15 p.m. – 2:15 p.m.   7A   7B   7C   7D   7E   7F   7G   7H

4:00 p.m. – 5:00 p.m.   4A   4B   4C   4D   4E   4F   4G   4H

4:15 p.m. – 5:15 p.m.   8A   8B   8C   8D   8E   8F   8G   8H

Saturday, May 3 8:30 a.m. – 9:30 a.m.   9A   9B   9C   9D   9E   9F

9:45 a.m – 10:45 a.m.   10A   10B   10C   10D   10E   10F

Conference Cancellation Policy Only written requests for refunds will be accepted. Please send your requests to the NAGAP Executive Office at info@nagap.org. NAGAP has no desire to retain fees paid by members unable to attend; however, hotel guarantees and other related expenses make the following refund schedule necessary. All refunds will be processed after the Annual Conference. Conference Cancellation Schedule:  Cancellations will be accepted until April 11, 2014. Refunds will be issued in the same manner as the payment was received, minus a $50 processing fee.  No refunds will be issued after April 11, 2014. No exceptions. Substitution of registrants is allowed. Requests for substitutions must be submitted in writing.

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GRAND TOTAL DUE  $_________ (Payment is due with the registration form)

 STEP SEVEN: RSVP

Are you planning to attend the off-site event on Thursday, May 1?     Yes    No Are you planning to attend the closing brunch and keynote presentation on Saturday, May 3?     Yes    No

 STEP EIGHT: Method of Payment All funds MUST be submitted from a U.S. bank in U.S. funds. NAGAP does not accept purchase orders or invoice for services. Fees must be paid by check, money order or credit card. NAGAP Tax ID #11-8362047  Check made payable to NAGAP – check #____________ Charge payment to the following credit card:  American Express   VISA   MasterCard   Discover Credit Card Number                   Expiration Date Name as it appears on Card Signature                    Date Contact Number for Cardholder

 STEP NINE: Send in Your Registration Registration Deadline: April 11, 2014 There are three ways to register:

ONLINE: Visit our website at www.nagap.org and click on the 1. “NAGAP Annual Conference” link.

2. VIA FAX: Fax completed registration form with credit card payment information to: 913-895-4652.

3. BY MAIL: Mail completed registration form and appropriate fees to: NAGAP Executive Office P.O. Box 14605 Lenexa, KS 66285-4605 Overnight courier service only 18000 W. 105th St. Olathe, KS 66061 After April 11, all registrations will be processed on-site. Please bring your registration form and payment directly to the Annual Conference. Registrations will not be taken over the phone. All payments must be received before the beginning of the Annual Conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services. The conference registration fee includes all education sessions, Welcome Reception and Off-Site Event, daily refreshment breaks, two continental breakfasts, two lunches and Saturday brunch. The conference registration fee does not include hotel room charges or transportation costs. Singleday tickets include education sessions, continental breakfasts, lunches and refreshment breaks only. Additional tickets must be purchased for the OffSite Event for single-day attendees.

Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


27 T H ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 30-May 3, 2014  Manchester Grand Hyatt  San Diego, CA

HOTEL & TRANSPORTATION INFORMATION Manchester Grand Hyatt San Diego One Market Place San Diego, CA 92101 619-232-1234 http://www.manchestergrand.hyatt.com Single/Double Rate: $259 plus tax per night, single/double occupancy Reservation Deadline: April 1, 2014 To book your hotel reservations at the special NAGAP conference rate visit http://bit.ly/1cP9eBW. Reservations: 619-232-1234 The special conference rate includes Internet access in your guestroom. Experience the largest waterfront urban resort on the West Coast when you visit Manchester Grand Hyatt San Diego. This luxury waterfront San Diego hotel combines the convenience of downtown with the comfort of Hyatt’s inviting guestrooms and is home to the NAGAP 27th Annual Conference. You can easily explore the San Diego area from this ideal location in the heart of San Diego. The hotel offers a wide variety of amenities such as: FedEx business center, 24 hour StayFit™ fitness center, full-service Kin Spa and Salon, outdoor pools, hot tubs, Hertz Rental Car and exclusive Hyatt services – including Fast Board™ and PDA Check-in-help to make your stay even more enjoyable. The newly renovated luxurious guest rooms feature: Hyatt Grand Beds™ with luxurious linens and down duvet, hairdryer, iron/ironing board, 24-hour room service, coffee maker, 46” flat screen high definition TV, cable/satellite TV channels, video on demand, iHome alarm clock/radio, voicemail, wired and wireless high speed Internet access (complementary for NAGAP attendees), dataport, individual heat control, individual air conditioning control, windows that open and in-room safe.

GROUND TRANSPORTATION INFORMATION San Diego Taxi: Taxi service is available on a first come, first serve basis from the lower level curb of all terminals at San Diego International Airport. Approximate cost from the airport to the Manchester Grand Hyatt San Diego is $10 to $15. San Diego Airport Shuttle Service: NAGAP is pleased to partner with Super Shuttle to provide NAGAP Conference attendees a special discount of $1 one way and $2 round trip. More information is available at http://groups.supershuttle.com/nagap.html. Amtrak Train Station: Located only five blocks from the Manchester Grand Hyatt San Diego. For scheduled service call 800-872-7245 or visit http://www.amtrak.com/home. Hotel Parking: Self-Parking is available on-site for $28 per 24 hours, and valet parking is available for $38 per 24 hours. San Diego Trolley: Simply cross the street to catch the convenient San Diego Trolley offering budget-friendly San Diego transportation to Tijuana, Mexico, Fashion Valley, Mission Valley shopping centers, Old Town, Qualcom Stadium, throughout downtown San Diego and into East County.

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Managing Change in Graduate Enrollment Management: Navigating Uncharted Territory


NAGAP 2014 Annual Conference Registration Brochure