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2012/13 Lazer Sport NV Lamorinièrestraat 33-37 - B-2018 Antwerp - Belgium Tel: +32 (0)3 216 09 00 - +32 (0)3 216 39 00 - info@lazersport.com

www.lazersport.com facebook.com/lazersnow Google+: LazerSnow Š 2012 Lazer Sport NV


PROTECTION THROUGH INNOVATION


1919

2000

2009

Creation of the business

1st in-molded helmet

Lazer Sport goes independent to continue growth

1930

2004

2010

Rigid leather helmet

Olympic Gold by Paolo Bettini in Athens with Lazer helmet

Tardiz, the latest aerodynamic technology for time trial performances

1948

2005

2011

Development of first bicycle helmet

Tom Boonen wins World Championships with Lazer helmet

Oasiz, the latest for off road riding

1955

2006

2012

1st thermoplastic helmet

Rollsys system invented

Lazer launches the snow line

1974

2006

1st full face helmet

Stefan Everts wins 10th motocross World Championship

1987

2008

1st specific hard shell bicycle helmet

Lazer launches a new category of fashion helmets for urban wear

HERITAGE Lazer catalog 4


Lazer is the result of over 90 years of experience, passion and dedication. We strive to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into the most innovative helmet company in the world: creating protection through innovation. Established in 1919, Lazer, with headquarters in Belgium, designs, manufactures and markets bicycle, leisure, and action sports helmets in more than 60 countries, over 5 continents. Over the years Lazer helmets have been worn by some of the greatest cycling champions the world has ever seen! And now for 2012, Lazer offers a full line of helmets for skiing and snowboarding. These products are the culmination of years of testing and research, using proven and patented Lazer technologies as well as new innovations. Lazer stands for the passion of performance.

Perfection ahead!

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CONTENT Lazer catalog 6


Lazer Advantage Rollsys Ventilation Goggle Integration Audio Integration Global Design Technology Innovations

Page 9 Page 10-11 Page 12-13 Page 14 Page 15 Page 16 Page 17

Collection 2012 Mozo Tempted Dissent Effect Lexi Hoodie Revert

Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31

Kids Collection 2012 Jinkz Noiz

Page 34-35 Page 36-37

Dealer Support Marketing Partnerships & Athletes Merchandising

Page 39 Page 40 Page 41

Collection Overview Size Chart

Page 42 Page 43

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LAZER A

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R ADVANTAGE LAZER ADVANTAGE

PRODUCTS ARE MORE THAN THE SUM OF THE PARTS, THEY ARE THE SYNTHESIS OF THE FEATURES AND THE BENEFIT PROVIDED THAT CREATE VALUE. EACH LAZER HELMET IS EXCLUSIVELY DESIGNED TO EXCEED THE NEEDS OF ITS USER, GENERATING FOUR DISTINCT ADVANTAGES: Fit:

Lazer Rollsys system creates a true, and superior fit.

Ventilation:

Lazer tests and quantifies all helmets to provide the best range of comfort for winter conditions.

Interaction:

Lazer does not make the goggles you wear, but we did engineer each helmet to fit with the widest array of models from all suppliers, plus we provide the most attractive package for kids.

Design:

Lazer helmets are designed by a collective team of artists and agencies from more than five countries around the world to make sure that our products are fashion & function.

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ROLLSYS FIT SYSTEM 57 cm

56 cm

58 cm 59 cm

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ROLLSYS FIT SYSTEM ®

ROLLSYS FIT SYSTEM A GAME CHANGER

With a proven sales record, world-wide patents and the touch of Lazer Research & Development Team, the Lazer Rollsys® system is a game changer that has been adapted to snow helmets. Featured on almost all of the Lazer collection you are sure to find the best fit.

SIMPLE, EASY & EFFECTIVE Compared to standard fit systems, the Lazer Rollsys® system is fully integrated into the helmet and completely surrounds the head. By turning a smooth thumb wheel – situated on top of the helmet – the Rollsys® system permits an accurate and progressive peripheral sizing adjustment. The fit of the helmet will symmetrically be tightened without any pressure points on the head. The Rollsys® system offers an innovative one hand use and is easy to handle even with gloves on.

SIZE ADVANTAGE Each Lazer helmet size will fit a wider range of customers. Why? With the progressive peripheral sizing of the Rollsys® system, varying head shapes can all still fit into the correct size. With other helmets, that difference will cause many to buy a helmet that is larger than needed – creating a poor fit and large profile.

ROLL INTO THE FUTURE From the moment you try the Rollsys® system you will immediately recognize its design and innovation. The testing by thousands before you has proven its effectiveness, efficiency and durability. In other words… plenty of reasons to make sure the Rollsys® system is in your helmet.

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IT IS NOT AERODYNAMICS, IT’S THERMO-PHYSIOLOGY PLUS AERODYNAMICS, AND A LOT MORE COMPLICATED‌ Snowsport helmets have the unique challenge of both retaining sensible heat, and dissipating latent heat depending upon the weather and level of activity. This diverse spectrum necessitates the proper testing and design of all products so the correct amount of airflow is maintained around the head in all conditions. To ensure that each Lazer helmet is properly designed, Lazer ventilation manager, Guido DeBruyne, Ph.D., tested helmets in the wind tunnel at the prestigious Katholieke Universiteit Leuven (K.U.Leuven). After repeated tests on a wide range of snow helmets, we were able to identify the ideal range of comfort, for a variety of conditions, and design the vents so that this can be maintained even as output changes. This is our science, and the level of innovation that we put into every Lazer helmet.

WIND TUNNEL TESTED Each Lazer model has been exhaustively tested in the lab, and on the hill. So rest assured, you will be protected through innovation.

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IN|OUT DESIGN ™ ™

IN|OUT DESIGN In order to achieve the correct pressure difference to move the right amount of air across the head, each vent must have an intake and an outlet. Any disruption of this symmetry compromises the ability of the helmet to properly ventilate. So the key to ventilation is not the number of vents you have (in fact, too many vents can have negative consequences) but the arrangement and balance of these vents on the helmet. This symmetry and design of the intake and outlet vents is exclusively applied through Lazer’s IN|OUT™Design.

ADAPT VENT™ Since snowsport helmets must retain and lose heat depending upon your effort, Lazer helmets are designed to adapt with the conditions. Over half of the products include vents that can be adjusted to properly mix the weather conditions with your output. The Adapt² Vent™ is a dual lever, multi-step system which gives you double the adjustability in order to maintain ideal comfort.

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GOGGLE INTEGRATION

GOGGLE INTEGRATION INTERACT™ At Lazer, we recognize that goggles and helmets have a symbiotic, not monogamous, relationship. This is why each Lazer helmet is designed to work with multiple partners so you do not have to be married to only one goggle brand. Through the power of engineering and testing, we know our helmets will fit with the widest array of goggles from a variety of suppliers. The interaction of goggle and helmet ensures that both products perform at their best level so you can too.

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AUDIO INTEGRATION

AUDIO INTEGRATION WIRED AUDIO™ Blast your favorite songs straight into your helmet with the Wired Audio™ system from Lazer. It is simple and works with the earbuds you already own so that you can quickly be wired for audio. Simply hook the right and left cord to the Wired Audio™ hooks already installed on your earpads and you’re ready to go. Plus, there is an optional pouch to slide the microphone/ controller into so that there is no more fumbling in your jacket.¹

warning: -Listening to music while skiing or snowboarding can be hazardous and lead to dangerous riding. Lazer does not endorse irresponsible riding in any way. Please help keep the mountain a safe environment.

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GLOBAL DESIGN

GLOBAL DESIGN Lazer helmets are full of function, but encased in fashion and art. Our attention to design has led us to collaborate with artists from around the world and this portfolio of work is more than just a product line, it is a Gallery™. The diversity in colors, graphics, materials, and styles come from the broad range of designers we use from more than just the sporting goods world. Our artists have backgrounds that push the capabilities of today’s technologies, and bring Lazer’s innovative heritage into the Gallery™.

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TECHNOLOGY

TECHNOLOGY X-Static – Antimicrobial and temperature regulating padding system

Vent Plugs – block out the cold air Vent Channel Design – linking the vents to keep the air flowing Turn-Fit – second best to Rollsys® Fitted Padding™ - give your helmet the feel of your favorite hat Furry Fleece™ - softer, warmer, and better than fur Rollsys Taillight™- add a light into the Rollsys wheel Magic Buckle – magnets attract to pull the buckle together Vizor™ - block snow, wind, and sun with style Snow-Bike Crossover – protect your head in more than just the winter months Removable Earpads – for when the temperatures climb Removable Goggle Clip – on the bike, or on the hill – remove to show your style go pro compatible

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Black Matte

Electric Black

LAZER ADVANTAGE • Rollsys® • Adapt² Vent™ • IN|OUT™ Design

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Black & Blue

White Matte

Stone Matte

Fatigue Black

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® Duo-mold™ Construction 18 Adapt² Vents™ 438 grams


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Black

Black Gold Matte

LAZER ADVANTAGE • Rollsys® • Adapt² Vent™ • IN|OUT™ Design

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White Pearl

Gray Gold

Teal Matte

Plum Matte

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® Duo-mold Construction 16 Adapt™vents 438 grams


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Black Matte

Shatter Grey Matte

LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design

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White Matte

Blue Fade

Shatter Stone Matte

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® In-Mold Construction 13 Adapt™ vents 418 grams


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Black Matte

White Matte

Stone

Brown & Tan Matte

LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design

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Greay Matte

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® In-Mold Construction 13 Adapt™ vents 410 grams


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Black Matte

White Matte

Tea Green

White Clouds

LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design

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Purple

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® In-Mold Construction 13 Adapt™ vents 410 grams


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Black Matte

White Matte

Green Matte

Greay Matte

LAZER ADVANTAGE • Fitted™ Padding • Vent Channels • Lightweight

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White - Cyan

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Fitted™ Padding In-Mold Construction 12 Adapt™ vents 345 grams


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Black Matte

White Matte

Inferno Matte

Three - Tone

LAZER ADVANTAGE • Fitted™ Padding • Vent Channels • Snow-Bike Crossover

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Greay Matte

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Fitted™ Padding Hard-Shell Construction 16 vents with channels 475 grams


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KIDZ HELMETS & GOGGLES

KIDZ HELMETS

& GOGGLES

At Lazer, our junior helmets have so much innovation, that they make many adults jealous. Sure we use the award winning Rollsys® system in the Jinkz, but we also add goggles™. In the Noiz, your child can go year-round wearing their Lazer helmet with our mix of snow & bike certifications, plus you get a perfectly matched kids goggle. All of these innovations make our kids helmets more comfortable and convenient to wear – giving kids the protection they need, while providing parents with peace of mind.

Helmet required for all kids

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Black

White

Shatter Graey

White Clouds

LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design

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TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Rollsys® In-Mold Construction 12 Adapt™ vents 410 grams


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Black

White

Red

White Petals

LAZER ADVANTAGE • Turn-Fit • Vent Channels • Snow-Bike Crossover

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Cyan

TECHNOLOGIES FIT SYSTEM: CONSTRUCTION: VENTILATION: WEIGHT:

Turn-Fit Hard-Shell Construction 16 vents with channels 475grams


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MARKETING

MARKETING Our belief in PROTECTION THROUGH INNOVATION™ extends beyond our passion for product and into our sales and marketing initiatives as well. We know that our key to success does not solely reside in our product, it is in you. You as the retailer, the customer, the resort, and industry partner are a pivotal part of our mutual success and our marketing and sales programs reflect this.

Our entry into the snowsports market may be new, but our passion for skiing and riding has been a part of us forever.

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PARTNERSHIPS & ATHLETES As a new member of the snowsports community, we know that our mutual success is intertwined, which is why we are excited to partner with our retailers, and a number of key allies. PROTECT OUR WINTERS Just like our protection through innovation for you, we must also support those that tirelessly work to protect the sport we love, from the effects of climate change. We support Protect Our Winters as the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. 1% FOR THE PLANET As a business, Lazer snow believes in people, planet, profit; which is why we commit to provide 1% of sales to non-profit organizations that put people and planet alongside profit. 1% for the Planet exists to build and support an alliance of business financially committed to creating a healthy planet. ATHLETES Professional skiers and snowboarders are a part of our inspiration and success. They inspire us not only through extensive product testing, but also through their athletic prowess and passion for the sport. Athletes are a fundamental part of who we are, and where we will go. That is why we will always be there to provide them protection through innovation. RETAILERS As the gateway to consumers, you, the retailer, are our most important partnership -- which is why we commit to supporting you.

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MERCHANDISING & TRADE PROMOTION

MERCHANDISING & TRADE PROMOTION

STICKERS

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Black Matte

White Matte

Fatigue Black

Black & Blue

Electric Black

Stone Matte

Black

White Pearl

Gray Gold

Black Gold

Teal Matte

Plum Matte

Black Matte

White Matte

Blue Fade

Shatter Greay

Shatter Stone

Black Matte

White Matte

Greay Matte

Brown & Tan

Stone

Black Matte

White Matte

Purple

Tea Green

White Clouds

Black Matte

White Matte

Greay Matte

White Cyan

Green Matte

Black Matte

White Matte

Greay Matte

Inferno Matte

Three Tone

Black Matte

White Matte

Shatter Greay

White Clouds

Black

White

Cyan

Red

White Petals


SIZE CHART

SIZE CHART ADULT

FIT SYSTEM

SMALL

MEDIUM

LARGE

Rollsys Rollsys Rollsys Rollsys Rollsys Fitted Padding Fitted Padding

52 - 56 52 - 56 52 - 56 52 - 56 52 - 56 52 - 56 52 - 56

56 - 59 56 - 59 56 - 59 56 - 59 56 - 59 56 - 59 56 - 59

59 - 62

Jinkz

Rollsys

52 - 56

Noiz

Turn-Fit

52 - 56

Adult Mozo Tempted Dissent Effect Lexi Hoodie Revert

59 - 62 59 - 62 59 - 62 59 - 62

Kids

photography: Pat Mulrooney Photography

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Lazer Sport NV Lamorinièrestraat 33-37 - B-2018 Antwerp - Belgium Tel: +32 (0)3 216 09 00 - +32 (0)3 216 39 00 - info@lazersport.com

www.lazersport.com @lazersnow facebook.com/lazersnow Google+: LazerSnow Š 2012 Lazer Sport NV


LAZER ZIMA 2012/2013