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Amogh Lux

Service Design

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Project 4: Yaya

About Alpha + Telephonika

My Role 2 Service Designer. This was a group project with 4 other

Telefónica, S.A. is a Spanish multinational telecommunications

awesome people to kickstart the

company headquartered in

RCA Service Design Course. All members of the group joined

Madrid, Spain. It is one of the largest telephone operators and

hands in research methodology, ideation and prototyping

mobile network providers in the world.

A service concept to help build mental resilience in kids.

Process Highlights

Title: Yaya Type: Royal College of Art Service Design project.
 Date: Sep 2018 – Dec 2018 Timeline: 2 months full time

Discovery

Definition

Develop

Deliver

- Problem 
 Definition

- Service 
 Proposition

- Prototype

- Learnings

- Forecasting

2019


Amogh Lux

Service Design

Discovery

Our Challenge To create a service vision of the future that helps reduce chronic illnesses and empower people to have better control of their lives through knowledge and stronger decision making.

Children

After initial brainstorming we found

Mental health issues start at an early stage. 1/2

where our interests aligned. We wanted

of all mental health problems are established by

to tackle mental health; the gateway to most chronic diseases.

the age of 14. Using this we narrowed our focus to mental health services for children.

2019

Mental Health


Amogh Lux

Discovery

asks him about his day while robot prepares dinner.

Forecasting. The 2020 kid.

Service Design

Mother, co-working from home,

Timmy takes his VR pet out for a walk on the drone

Tim’s daily information is being tracked and uploaded by “invisible” tech. Tim meets his friends online to AI teachers, 3D printing Co-learning space: Mindfulness morning, video class with other

Tim is 9 Years old. He just started “Big” school in London. He’s adopted by an

play VR games.

crafts Space travel classes, vegan lunch

countries Parents check on smart wearables that

inter-racial couple. Tim hates brussels sprouts. He is more of an introvert and

he arrives safely.

prefers to spend time in doors and finds it easier to play with virtual friends he’s met online with similar interest. Tim User Persona Concept for Yaya

Woken up by Alexa

Self-driving car takes Tim and his nanny to co-learning space

Concept. Daily Routine for Tim

2019

(We attended an international schools convention and interviewed/surveyed over 100 parents, teachers and kids.)


Amogh Lux

Service Design

Discovery

Forecasting. The future of “parenting�. Tech Invasion

More Home Time

New Principles

Parents will be armed and

The future of work hints at more

Global challenges such as climate

drowned in child focused tech such as virtual toy rooms

flexible work environments and the idea of increased remote

change, migration and political uncertainty will play a more

Interactive AI and advanced children monitoring systems.

workers and home offices

important role in family life

2019

(We attended an international schools convention and interviewed/surveyed over 100 parents, teachers and kids.)


Amogh Lux

Definition

Service Design

Framing the service.

The future of childhood? Yaya is a service layer that connects all wearables and smart systems in a family’s life that helps parents keep track of their children’s mental, emotional health while giving “nudges” in the form of tasks to children to help themselves make mentally healthy lifestyle choices.

2019


Amogh Lux

Develop

Service Design

Validation.
 Prototyping our service concept. To prototype our system, we created a board game where participants go about their daily grind from the POV of a child. At each activity, which were individual steps in the board-game, the game asks them to make a decision. Each decision at each step had unique consequences. For example they might not get points, or they might loose a turn. Then at the end of one round, which was one day, we asked questions like.. Will they make different choices if they played a second round? How do you think your child will react to such a system?

2019


Amogh Lux

Service Design

Deliver

Reflection. Key Learnings.

Research

Ideation

Teamwork

Storytelling

Interviewing parents and teachers

With projects keen on future

Working with a team of designers

We learned that ‘how’ we

taught us more about children than

forecasting it is important to

makes it challenging to make quick

communicate our service concept

desk research. However, our team could have outlined a stronger

consider the ethical implications of new systems, ideas and

decisions. Our team was able to move ahead because we

is as important as making a strong concept. Services are invisible by

research methodology to gain deeper insights.

innovations

established healthy social dynamics that allowed us to be

nature and visualizing it for your audience helps bring clarity.

objective.

2019

Profile for Amogh Luxizzle

Yaya - Building Mental Resilience in Kids  

A service vision to help children build mental resilience through stronger decision making abilities.

Yaya - Building Mental Resilience in Kids  

A service vision to help children build mental resilience through stronger decision making abilities.

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