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How does PPC work?


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What is Google AdWords for PPC? Goodle AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.


Pay Per Click (PPC) Pay Per Click (PPC) is an Internet advertising model where advertisers pay only when their ad is clicked on. Advertisers will usually bid on keyword phrases they wish their ad to show up for. Pay Per Click is a fast and effective way to generate traffic, leads and sales to your website while waiting for Search Engine Optimization campaign to take into effect. A Pay Per Click campaign is also a good to way to drive additional traffic to your site to help your business grow.


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