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Industrial Design Centre


Industrial Design Centre offers Master of Design degree (M.Des) programmes in Industrial Design, Visual Communication, Animation Design, Interaction Design & Mobility and Vehicle Design as well as a Ph.D. Programme in Design.

M.Des in Product Design/Industrial Design An Industrial designer is committed to improving the quality of the environment around him with products that are functional as well as aesthetic. As a systems thinker, he finds creative solutions by correlating the technical and ergonomic aspects with human needs. During the programme, students interact with industry, institutions and social organizations to understand, study, analyze and solve problems in products. The final degree projects taken up by the students indicates their orientation and their aspirations in a field of their choice.

The programme aims to tap the students’ aptitude, enrich them with knowledge and develop their skills towards becoming creative innovators in the manufacturing and communication industry. Established in the year 1969, the Industrial Design Centre has followed an integrated and interdisciplinary approach towards design education. Over the years, the Centre has experimented with different methods in design education to evolve a flexible structure that suits the needs of students.

M.Des in Visual Communication The programme creates mature communications professionals empowered with a deep understanding of the aesthetic aspects of the field. In addition to finding solutions to communication needs, they also generate methodologies for solving communication problems. The emphasis is to shift from the traditional skills-driven intuitive design to creative problem-solving, using appropriate media for effective communication. The students are given opportunities to learn new skills and to advance their level of understanding. The focus is on areas of unmet demand, such as projects of social and educational relevance rather than purely commercial values. M.Des in Interaction Design The programme aims at imparting knowledge and furthering research in the domain of designing interactive experiences in media, products

and computer design applications. It creates graduates with good analytical abilities, skilled with specific techniques, creative solutions, sensitive approach and equipped with knowledge of the current practices of interaction design. The programme will have a specific focus on the needs of Indian users and Indian industry. M.Des in Animation The programme creates expertise to influence the future of animation. Students are expected to assume direct responsibility for nearly all aspects of the film-making process. They will have access to cutting-edge IT capabilities and proximity to engineering disciplines which would facilitate cross-disciplinary and collaborative projects as well as exploration of new frontiers and areas for animation applications. The proposed course content includes all areas of study essential to nurture a well-rounded approach to learning and understanding in the field of animation. M.Des in Mobility and Vehicle Design The programme envisages developing graduates with skill and knowledge, which will make them competent designers for the automobile industry in India. The industry is facing a huge challenge in terms of changing lifestyles, environmental issues, increasing population density and a highly competitive environment, automobile companies. It is meeting this by strengthening the aspect of product development including design. International industry majors are setting up design studios in India to meet this challenge.

The demand for component design professionals to man these studios is poised to grow manifold. The programme involves identification and understanding of the transportation and mobility issues facing the country along with developments in other countries and finding creative solutions. The course covers a broad spectrum from personal to mass transportation. Lectures are supported by hands-on exercises and projects. Ph.D. Programme The broad objectives of the Ph.D. Programme in Design are not only to keep pace with the expanding frontiers of knowledge but also to provide research training relevant to the sociocultural and economic factors. The academic programme leading to the Ph.D. degree is broadbased and involves a minimum course credit requirement with maximum time for research work. The Institute also encourages research in interdisciplinary areas through a system of joint supervision and interdepartmental group activities. The presence of a strong researchoriented faculty provides excellent opportunities for such programme.

Course Structure


The first two semesters of the first year consist of theory courses and learning/instruction oriented projects. The second year is largely spent on design projects. Because of the diversity in the background of undergraduates, the courses are kept flexible. They bring all students on a common footing by the end of the second semester.

There are 22 faculty members who are supported by technical staff and workshop personnel in their educational, consultancy and research projects.

The project orientation is reflected in the course structure. Simple projects in Visual Communication, Product Design, Animation, Interaction Design, and Mobility and Vehicle Design are introduced in the 1st semester. Depending on their interest, students choose elective courses in the 3rd semester. In the last two semesters, they undertake three applicationoriented projects of varying duration and complexities. They also undertake a special project oriented towards design research.

IDC faculty come from backgrounds in industrial design, visual design including graphic & font, art, architecture, engineering, sciences & ergonomics.

Prof. U. A. Athavankar Product Design, Product Semantics, Cognition & Imagery

Prof. Ravi Poovaiah Information Design,Interaction Design,Experience Design

Prof. V. P. Bapat Product Innovation, Plastic Product Design, Rapid Prototyping and Tooling, Design for Manufacture

Prof. A. G. Rao Product Design, Basic Design, Bamboo Craft, Creativity

Prof. Kirti Trivedi Graphic Design, Indian Design Traditions, Exhibition Design

Prof. G. G. Ray (Head)

Prof. Shilpa Ranade

Workstation Ergonomics, Automobile, Product Ergonomics, Interface Design

Animation, Illustration

Prof. Anirudha Joshi User studies, Interaction Design for Emerging economies, HCI + SE

Prof. R. Sandesh Product Design, Form Studies, Craft Based Design and Livelihood Development

Prof. K. Munshi Product Design, Design Management and Design Tools

Prof. Raja Mohanty Basic Design, Print Media, Illustration, Exhibition Design, New Media

Prof. Nina Sabnani Illustration, Animation, Visual Ethnography, Storytelling, Film Studies

Prof. Phani Tetali Animation, Gaming, Cartooning, New media in Education

Prof. Sudesh Balan Digital Film-making, Photography and Digital Cinematography

Prof. Sumant Rao Animation, Illustration, Special Effects

Prof. G. V. Sreekumar Typography, Magazine Design, Font Design, Information Graphics

Prof. N. Sadhu Product and Visual Ergonomics

Prof. B. K. Chakravarthy New Product Design,Product Form and Aesthetics, Innovation

Prof. K. Ramachandran Product Design, Design Methodology, Design Management

Prof. Mandar Rane Graphic Design

Prof. Purba Joshi Computer Aided Design, Product form and aesthetics, Product prototyping

Prof. Nishant Sharma Automotive Design, Computer-aided Industrial Design, Product Form and Aesthetics

Facilities Studios and the laboratories at IDC provide an excellent opportunity for students to execute and test out their design solutions. IDC has fully equipped studios for metal, wood, plastic, plaster and ceramic with comprehensive provisions for making and painting models as well as developing prototypes. Computer facilities Computer facilities include PCs, Macintosh computers dedicated work stations suited to work in the areas of 2D and 3D representations, computer animation, interactive media and electronic publishing. Animation Studio This studio is equipped with high-end computers running software like Maya for 3D animation and Animo for 2D animation. The lab also houses a printer and a state-of-the-art scanner. Apart from these, traditional animation equipment like light boxes, a studio punch and a line tester are available. A collection of international animation films is available for viewing. Typography Studio The aim of Typography Studio is to develop a platform for research and facilitate design activities in the area of Font Design, Publication Design and Design for Children. Interaction Design Studio The Interaction Design Studio has facilities for making interaction design prototypes and the

Usability Laboratory has facilities for conducting studies and evaluation of user centred design. Ergonomic laboratory IDC has the best product ergonomics research laboratory in India comprising advanced equipment related to work physiology, anthropometry and behavioral analysis of a user. With strong research facilities and provision of simulated studies, the ergonomics laboratory facilitates evaluation of the interaction and appropriateness of behavior between products, machine and work environment. Photo and Video Studio The Photo Studio has full-fledged facilities for studio photography with high-end digital still and video cameras like Mini DV cameras, digital cameras, etc. Clay Styling Studio Form generation and exploring different styles is a very important component of the design education at IDC. This Studio is equipped with stocks of styling clay. Clay tools and ovens to help generate alternatives for styling in automobiles and products. Clay Styling helps in articulation of very fine details of form transition. Product Development Cell The Product Development Cell undertakes research and development projects, culminating into working prototypes.

Shenoy Innovation Studio The Shenoy innovation studio showcases the creative academic journeys along with knowledge flow towards industries. The studio has the mandate to humanize technology by coming out with innovative product and strategies. The studio undertakes research in the design domain for innovation and also has the mandate to train SME industries on their way to innovative. The financial assistance for setting up this studio was received from two alumni - Mr. Sudhakar Shenoy (B. Tech (Hons) 1970 Batch) and Mr. Suresh Shenoy (B.Tech - 1972 Batch) Bamboo Studio Bamboo, the fastest growing biomass, is eco-friendly and a future material for designers. Bamboo craft with its unique traditions opens up new possibilities in ‘design expression’ with woven forms. Studio intends to nurture bamboo craft to create products with industrial discipline and to develop appropriate technologies. IDC Library IDC library is well stocked with books and design publications. IDC subscribes to major international design journals and magazines. The range covers product design, graphic design, type design, environment and interaction design, ergonomics, design management, photography, typography, cinema, graphics, etc. A collection of films, CD-ROMs, video cassettes and DVDs are also available.

Work Environment IDC has an informal work culture. The work load is heavy but is balanced by open & relaxed atmosphere. Having a commendable studentteacher ratio (around 5:1) ensures a great deal of personal interaction. Regular presentations are held of all student projects with participation of faculty, students and external examiners to check on the progress and to get feedback. IIT-B is fully networked with Internet connectivity both at classrooms as well as hostel rooms. Teaching Assistantship IIT-B encourages young graduates to take up post-graduate studies. On the basis of merit, students are provided monthly assistantships of Rs. 8000 for helping in various types of academic activities like teaching and research at the Institute. The assistantships will be accorded by allotment to either teaching or research assignment which will require 8 hours of work per week. Assistantships will be available for a maximum period of 23 months for M.Des students. Students will be considered for assistantships based on the following norms: 1. A valid CEED score. 2. Interview by a departmental committee at the start of the session followed by allotment to either teaching or research assignment 3. Revival of assistantship at the beginning of each semester on the basis of performance. 4. Satisfactory academic performance of the students.

How do I reach? From CST Station/Dadar: Take a slow local train on the Central Railway line to Thane/Kalyan. Get down at Vikhroli or Kanjur Marg station. Take an autorickshaw to IIT, Powai. Enter the campus from the Main Gate (the second gate on the right, near SBI bank) Drive straight in, turn right near Canara Bank and turn left thereafter to reach IDC. From Mumbai Central/Churchgate: Take a fast or slow local train on the Western Railway line to Andheri/Borivali/Virar. Get down at Dadar, change over platform to the Central Railway line. Take a slow local train on the Central line to Thane/Kalyan. Get down at Vikhroli or Kanjur Marg station. Take an auto rickshaw to IIT Powai. Enter the campus from the Market gate (the first gate you come across). Drive straight in to reach IDC. Alternatively, you can get down at Andheri Station on Western Railway and take bus routes from Andheri East side. If you come by air: International flights land at Sahara Airport which is about 8 kms from IIT. The Domestic Airportat Santa Cruz is about 12 kms. It is best to take a Pre-paid taxi available at the Airport to come to IIT. Autorickshaws and regular taxis are also available at both the airports for reaching IDC at IIT, Powai.


IDC, IIT Bombay Powai

Kanjur Marg Andheri Sahar


Santacruz Kurla



Mumbai Central





Map is not to scale Map does not cover all areas. Bus Stop

Walking time : Main Gate to IDC - 20 min Market Gate to IDC - 12 min

How to reach Industrial Design Centre?

About IIT Bombay The Indian Institute of Technology, Bombay, is one of the 12 institutes of technology in the country set up with the objective of making available facilities for higher education, research training in various fields of science and technology. Established in 1958, the institute is located at Powai on a campus spread over 220 hectares flanking Vihar and Powai lakes on either side. Undergraduate, postgraduate and doctoral programmes are offered by Aerospace, Chemical, Civil, Computer Science and Engineering, Earth Sciences, Electrical, Mechanical and Metallurgical Engineering & Materials Science Departments as well as by certain interdisciplinary groups. The Industrial Design Centre (IDC) of the Institute offers a two-year M.Des Programme in Industrial Design, Visual Communication, Animation, Interaction Design, and Mobility and Vehicle Design. It also offers a Ph.D. programme in design. IIT-B offers M.Sc and Ph.D. Programmes in Applied Geology, Biotechnology, Chemistry, Mathematics, Physics, Applied Statistics, Informatics & many other programmes pertaining to other departments. The Institute has a Humanities and Social Sciences Department which offers doctoral programmes and has 3 semester M. Phil programme. The School of Management offers a 2 year Master of Management and a doctoral programme. On average, the Institute admits about 900 candidates to the undergraduate programmes

and different postgraduate programmes every year. In addition to these, the CEP cell (Continuing Education Programme) organizes short courses in specialized topics both for practising engineers as well as for teachers from engineering colleges; and conducts seminars on scientific and technological developments. Under Quality Improvement Programme, teachers from various engineering colleges are trained to obtain their Masters/Ph.D. Degrees. Research Facilities In addition, to well-equipped labs & workshops in each department, there are a number of central facilities which include Computer Centre, Central Library, Centre for Nanotechnology, etc. The Central Library has over the years acquired a very large collection of books, back volumes of periodicals, standards of specifications and other literature. The Library has now more than three lakh books and volumes and subscribes to over 1500 current journals in Science, Engineering, Humanities and Social Sciences. Department of Science and Technology (DST) It has sponsored the setting of a Regional Sophisticated Instrumentation Centre (RSIC) to provide a wide range of modern analytical Instruments for use in advanced research. Centre of Studies in Resources Engineering (CSRE) Sponsored by the Department of Education, Ministry of Human Resources Development,

Government of India, it is concerned with the area of Remote Sensing pertaining to resource identification, exploitation and management. Advanced Centre for Research in Electronics (ACRE) Set up in collaboration with the Defence Research and Development Organization, it is engaged in research and development of electronic components. Centre for Environmental Science and Engineering (CESE) Funded by the Department of Education, it is concerned with air and water quality management, computer-aided design for waste water engineering systems, low waste techniques etc. Centre for Technology Alternatives for Rural Areas (CTARA) It is concerned with the development of technologies for the Konkan Region. Computer Aided Design Centre (CAD Centre) It has been established with an aim to inculcate CAD culture in the Indian chemical and metallurgical industry. The Institute has a variety of computing systems in support of academic and research activities. These include DEC ALPHA, SUN SPARC, SGI Power Indigo 2, and DRS 6000 systems. All these systems are interconnected via a campus-wide Ethernet and are being used as file and computer servers.

Student hostels have computing set-ups connected to the campus network using dedicated serial connections provided by our telephone exchange. There are X window terminals available in many departments to support visual computing. This local network is hooked onto the nation-wide ERNET WAN via leased circuit. We also have satellite WAN connection for reliability. Through these WAN links, the Institute has full Internet access. The location of IIT Bombay in close proximity to several leading R&D Centres and major Industrial establishments offers excellent opportunities for research programmes in collaboration with them. The Industrial Research and Consultancy Centre (IRCC) coordinates collaborative projects with Industry and other research organizations such as BARC, TIFR, CSIR & DST. Student Amenities The Institute is fully residential and has 14 hostels for students. Each hostel is an independent entity with its own mess facilities, recreation areas, etc. Extra-curricular activities are provided by the students’ gymkhana. These activities include sports, cultural programmes, social service and the NCC. Various clubs of the gymkhana encourage individual talents like painting, modelling, music, photography etc. A swimming pool and multiworkstation gym are additional recreation facilities. A well planned Student Activities Centre (SAC) is functioning.

Design: Ami Shah Illustration: Sunny Kolekar

Industrial Design Centre Indian Institute of Technology, Bombay, Powai, Mumbai- 400 076, India Phone: 022 2576 7801 / 2576 7802 / 25722545 (Extn: 7801 / 7802) Website: E-mail:

IDC Information Brochure  

Information Brochure on Industrial Design Centre

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