A Publication of The Times Media Company
A PublicAtion of the times
Tips to enhance your workout, avoiding weekend warrior syndrome, and the importance of establishing a relationship with a doctor Omni 41 personal trainer Keith Johnson (center) with clients Vlad Petkovich (left) and Edward J. Rudenga (right)
The benefits of berries Finding happiness at work A Valparaiso man’s weight-loss journey JULY/AUGUST 2011 NWI.COM/GETHEALTHY
Z1 | PRODUCT
Your Healthy Lifestyle Resource
Northwest Indiana ranks as one of the most outstanding areas for healthcare in the nation. The Times Media Company’s Get Healthy brand is the leader in communicating and coverage of local healthcare news. With access to our expert healthcare providers and professionals, Get Healthy readers get the most up-todate information on the latest innovative procedures, quality care and professional services. Get Healthy has complete information of health maintenance, nutrition, fitness, psychological and environmental health, plus themed sections in every issue. Readers know that nwi. com/gethealthy is the place to go 24/7 for the latest news and updates.
Revised JANUARY 2013
month advertising theme
space and copy
date of publication
March / April
Weight Loss / Diabetes
May / June
Orthopedics / Podiatry
July / August
Men’s Health / Sleep Disorders
September / October
November / December Oncology / Spine care January / February
Editorial calendar is subject to change: Ads running in the special advertising section deadline one week prior to the space and copy deadlines above. Please contact your media consultant.
Position your message on multiple platforms.
Distribution Total Distribution: 81,500+ In-Paper: 77,000 Each issue is inserted full run in The Times newspaper on a Wednesday
Get Healthy Magazine Published six times each year; Get Healthy is a comprehensive look at healthcare in Northwest Indiana. With regular departments covering everything from innovation in patient services and advocacy to the best wellbeing practices for individual body and spirit, Get Healthy emphasizes the personal perspectives and connections that help and heal our families. Get Healthy is a gateway and access point for the services and healthcare professionals that informed consumers need.
direct mail: 2,500 Each issue is direct mailed to 2,500 doctor’s, dentist’s and healthcare practitioner’s offices Bonus Rack Distribution: 2,000 Located at advertiser, healthcare, and healthy lifestyle locations across Northwest Indiana Frequency Published 6X a year – reaching your customers more often Shelf Life Provides 60 days of shelf life, extending your advertising visibility *industry standard 3.2 readers per copy, plus 21,000 per issue average e-editions readers per issue in 2012 according to issuu.com
On The PlATe
ions of a From the confess coming clean to vegetable-phobe n to sugar, we about our addictio lanced meals strive to eat well-ba
ATIOnS CAnCer InnOv
with ‘superfoods’ Fight the disease medical advances and the latest in ho-ho-hum drum
nwi.com/gethealthy The online companion to Get Healthy features topical articles on healthy living, fitness, nutrition, planning, advice, goals, tips, suggestions and stories with relevant, important and up-to-date guides on an encompassing range of categories related to health and wellness of Northwest Indiana families.
Digital growth on the rise. Get Healthy magazine began the year with a miniscule number of e-edition readers averaging 3380 per issue for 2011 and page views of 9984 and growing to an average of 23,101 readers and 116,691 page views in 2012.
What’s for Dinner?
Get Healthy eNewsletter The Get Healthy e-newsletter is a weekly fix for what’s happening 24/7 in all aspects of daily living health and family including nutrition, fitness, lifestyle, wellness, prevention, treatment, regular and alternative medicine, new therapies, chronic maladies, scientific research and discoveries, fresh approaches to care and convenience.
what’s new Stressed-out people wanted for study, and new products
the body shop
survivor spotlight Greg Ambrose recovers from a series of strokes
Spinal fusion questions answered, drink kefir for an immunity boost
16 on your mind Survive the holidays with some helpful tips to keep you organized
food & fitness Making healthy family meals can be easy
30 weight loss Tami Thomas inspires others with her success
32 ask the expert A local dietitian weighs in on holiday food favorites
GreG AMBrOSe leArnS TO SPeAk AGAIn FOllOWInG A SerIeS OF STrOkeS
Janine alfirevic, ambrose’s speech therapist.
editor 4 letter from the
council 6 health care advisory
GET HEALTHY | nwi.com/gethe althy
| the t
reg Ambrose couldn’t read intelligence, it’s a problem of his family’s Christmas any of communication,” cards Alfirevic says. “I can’t and he was scared. tell you what it was, just had a feeling [but] I It was Dec. 23, 2003, he was going to do and really well.” Eventually Ambrose Ambrose, then 53, had woke up working with flashcards a breakthrough one da feeling “like life was that showed a picture great.” was supposed to name. he When he went to A shovel. A plant. work out, something felt off “I’ll never forget that while running on the treadmill day,” he says. “It was so he went to bed unbelievable.” to sleep it off. When he woke up and went to read Today, Ambrose still the cards with his has some difficulty family, he couldn’t. but his speech is close reading, to perfect. Recently “It was like it was invited him back to Alfirevic all in Chinese,” he a support group for says. “There was no way I could others with aphasia to give them differentiate between encouragement and ‘and’ and ‘the.’” hope. “You’ve got to give back in life,” Ambrose Ambrose later learned believes Alfirevic has says. He he had suffered a already given back and not long after stroke, plenty to him. “[She] is my being released from angel.” —Kathleen the hospital, he had two more Quilligan strokes. After the three strokes, the communication portion of his brain FOR YOUR INFORMA appeared to shut down. TION The three strokes The Ingalls Center had left Ambrose, for Outpatient Rehabilitatio of Lansing, with aphasia, or a 1551 Huntington, n, language deficit, and in Calumet City hosts led him to Janine Alfirevic, a Support group meeting a Caregivers speech from 6 to 7 p.m. on second Wednesday with the Ingalls Center and language pathologist the of the month. for Alfirevic warned AmbroseOutpatient Rehabilitation. The next meeting his first day of therapy of the Stroke Club would be his worst, is from 10:30 a.m. to noon and at the facility on Oct. began to make progress. it was, but slowly Ambrose 11. For more information “It’s not a problem of about either group, call 708.915.4726.
althy GET HEALTHY | nwi.com/gethe
Departments From the latest What’s New in healthcare services and products to the latest Food & Fitness trends, inspiration for Weight Loss and popular techniques and advances in getting physical in The Body Shop, it’s inside every issue of Get Healthy. The active mind is the driving force in the magazine for columns On Your Mind and professional advice when you Ask the Expert, local healthcare professional.
Other Health Related Advertising Opportunities health guide This annual publication is the area’s most comprehensive and handy guide for healthcare professionals, hospitals and clinics. Health & Fitness Inserted full-run into The Times, this targeted broadsheet section with a special focus on staying healthy during and after the holidays. Innovation & Quality in Healthcare Explores local hospitals, physicians, education and wellness, as well as fitness and mental health. Reach 215,000 readers eager to learn about the best possible healthcare options throughout our Region. Ask your Times Media consultant for more info. DIGITAL AD SPECS The Times PrePress Department is a Macintosh-based environment. All ads should be submitted as PDFs. All fonts must be Type 1 embedded. All black text and black color blocks must be 100% black, not 4-color or registration black. Prepare color ads in CMYK. We do not guarantee registration of any reverse text 12 point or less. Knockouts, overprints and color trapping are the responsibility of the agency/ designer. Image resolution should be 240 dpi with a line screen of 120 lpi. Total color saturation is 220%. Minimum screen requirement is 10%. Ads must be sized correctly prior to submission. QR Codes: Minimum of .75 inches and must be 100% black, not 4-color or registration black. Ad submission via mail: The Times | Attn: Get Healthy Magazine 601 W. 45th Ave. | Munster, IN 46321 Ad submission: Submit ads by accessing our file transfer webpage by using a standard internet browser. To use AdTracker Online, go to https://atol.nwitimes.com and login using the user name and password provided by your account executive. If you have not received a user name and password, simply contact your account executive and an account will be set up for you. We are also able to accept files sent through transfer services such as Adsend, FastChannel and AdTransit. Please speak to your sales representative if you plan on using one of these services.
rates and ad sizes Ad Size/Position........ 1X............3X.........6X Back Cover................................. $4916.............4422...........3438 Inside Front................................ $4719.............4246...........3300 Inside Back................................. $4120.............3717...........2889 Page 1 (Full)................................ $3570.............2844...........2460 Full Page..................................... $2558.............2195...........1695 Half Page.................................... $1480.............1254...........995 Quarter Page............................... $913...............836.............664 Eighth Page................................ $710...............644.............510 All rates are quoted per issue. All ads include 4 Color at no additional charge. Includes 1X ad design at no additional charge.
custom content We work with you to create article and image packages to tell your story. Special Consecutive Rate $1,695 per page (minimum 2 Pages)
full page (with bleed) 10.9” wide x 11” tall (trim area) 10.4” wide x 10.5” tall (live area) 9.9” wide x 10” tall
half page (vertical) 4.89” wide x 10” tall
half page (horizontal) 9.89” wide x 4.95” tall
QUARTER page 4.89” wide x 4.95” tall
EIGHTH page 4.89” wide x 2.42” tall
M E D I A
C O M P A N Y
for advertising opportunities, contact:
Crown Point 219-662-5300