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INDASTRIAL DESIGN portfolio

2018

amirarsalan shamsabadi


Contact Me My name is

Amirarsalan.shamsabadi@gmail.com seyedamirarsalan.shamsabadi@stud.aho.no

Seyed Amir Arsalan Shamsabadi

+4792565188 https://www.behance.net/amirarsalaf535 https://vimeo.com/user48007188

cv

education 2012

2016 2017

work experience 2014 August

Bachelor degree in Industrial Design Tehran university Iran

2015 January

Master Degree student in Industrial Design AHO (the Oslo school of architecture and Design) Norway

2016 June

Adobe Photoshop Adobe Indesign Powerpoint Microsoft Word

native

2017 August

fluent

CEDRA

After finishing my studies at university, I started working as a freelance designer in Center of Excellence in Design, Robotics, and Automation CEDRA in Sharif university in Iran. “Dr arash� was my first project.

Rhinoceros Catia Solidworks Keyshot

English

http://www.derakhshantaps.com/products/

freelance Designer

http://www.mech.sharif.ir

honors

language Persian

DERAKHSHAN TAPS

I was a trainee at DERAKHSHAN company for 6 months. the company is a manufacturer that produce faucet, hood, and ..., located in Iran. After I finished my internship, I continued working part time as a designer for about 18 months. In that period, I worked on some projects like designing new hood and faucet for the company. DERAKHSHAN co. was also the sponsor of my bachelor thesis project which was designing a set of faucet for domestic market.

skills

3D

http://www.derakhshantaps.com/products/

freelance Designer (part time)

ONGOING

2D

DERAKHSHAN TAPS

Internship

Germany

basic speaker (A1,A2)

Norwagian

beginner

2011

National University Entrance Exam Ranked 5th among circa 11,000 entrants

2015

Hansgrohe design prize by IF 2015

2016

Ranked Fourth in 16th National Industrial Design Olampiad


01

05

02

03

04

expressive joinery

karcher agp

univac system

beauty faucet

arash social robot

vesatile curved washbasine

yamaha e bike

working as a freelance designer

06

07

08


expressive joinery

The main goal of this project was to explore the human anatomy and how the body works and reacts to different emotions and feelings. The expressive joinery is a concept to showcase these emotions and feelings in an abstract manner, and at the same time it has its own functionality. This project is done for the elective course, Digital production technology, at AHO in November 2017. One of many advantages of digital fabrication and production methods is that it enables us to create prototypes, objects and artefacts in a quick and iterative way.


inspirations Natural shapes, expressive sculptures, and nordic design elements were the main source of inspiration for me in this project.


Because of the idea of having a changing process from the current table joineries to expressive one, in the first step the joineries I designed were more functional with less emotions involved.


In the research phase, I extracted some keywords that shows humans feelings and gesture like fear, dance, fight, anger, love, and ... as a source of inspiration for designing the Joineries. moreover, I tried to abstract the humans body as much as I can while keeping the emotions and feeling parts of it.


The course exhibition held between 10-17.november 2017 in Maridalsveien 29 in Oslo. The exhibit collected a diverse set of material explorations focusing on a wide set of digital fabrication tools, from laser-cutters to 3D printers. In total, 14 projects were presented.


As a part of the elective course �Digital fabrication methods and processes’, design students at AHO have exhibited a wide range of experimental design projects and material processes for digital fabrication. Initially held at Galleriet at AHO, the exhibit has since moved to Teknisk Museum (the Norwegian Science Museum) for 2 days.


karcher In this project our aim was to design a product for the Karcher brand that can help farmers specially in developing countries to have a better access to the pure water for agricultural purposes. The main idea of this project is about using all source of water specially less valuable resources in agricultural sector , and at the same time transfering and sharing the water more efficiently. The project started by a complete and huge research on the context and the final user of this product that were farmers in developing countries, and in the final phase a full-sized model of the concept were built using 3D print technologies to make it more understandable proportionally and functionally. This was a 8- week project done in Autumn 2017 and the final presentation held in mid of December at AHO Oslo Norway.


researching On average, 80 percent of the fresh water withdrawn from rivers and groundwater is used to produce food and other agricultural products. Farm water may include water used in the irrigation of crops or the watering of livestock.


water risk in the world

researching farmers in developing countries will face increasing competition for scarce freshwater resources from industry and domestic users.

The serious water and food security problems in some developing countries and regions need to be urgently addressed,� FAO said.


researching Much of the unnecessary water waste in developing countries is due to inefficient use in the agricultural sector.

In the regions with less water resources all source of water are important.


At the down of an era where climate change, land and water degradation and groundwater depletion are the major obstacles in meeting the Millennium Development Goals, marginal water brings new opportunities.


brainstorming


simple

sustainable

the design must be

fuctional

easy to interact

sharing the water resources more efficiently

filtrating the water

using less valuable water resources (marginal)

functions, opportunities

controling the amount of water crossed

transfering water more efficently

check the quality of water


THE BEST SOLUTIONS ALWAYS HAS A SYSTEM.


monitoring

design language

body lines

black and yellow

karcher

current product

brand values

transfering

new branch of product


professionals today do not need general machines that can all do a little, but rather targeted solutions that complete specific taskes efficiently.

?


Ideation


mockup model After putting a lot of sketches on paper, couple of the best ideas were selected to be modelled in 3D, but because of having a lot of ambiguty about the size and the proportion of the model and also several details that has to be considered before modeling, I made a rough mock-up using foam to find the best design.


3D modeling & Details


The middle hatch has no pump, but the hatch is bigger and it can count and filtrate the amount of water crossed the hole.

Battery pack

Water inlet

The pipes which are attached to the left and the right hatches are connected to the pumps that can transfer water with max of 130 Lit /min.


Exploded view

the filter of the pumps

pipe holders

The filter of the middle hatch


keeping the Karcher design identities in the concept was an important issue and also a key point for me during the design proccess. the product has to look Karcher.


user journey

Put the Karcher AGP in the sources of water you want to use. It can be a river, smal lake, or ... and turn on the machine.


Display The machine has a touch screen display to show the information and command, In this display, you can adjust each pump to control the amount of water user want to cross the pipe and also the quality of the water. The user can also program the machine and make an on & off timetable for each pump and the middle hatch to have a better water distribution.

Amount of water that cross from pump 1 per minute.

pump 1 100

12 Lit/Min

45

pump 2 Lit/Min

133

battery display


source of water

In this scenario, there are two different fields and each of them need a specific amount of water, and at the same time you want to transfer some water to the other fields.

scenario 2 ( rivers,flowing water,... ) transfering to the other fields

expanding pippes to transfer water more efficiently

In this scenario, the water source could be a small river or any flowing water path on the ground and There are some fields and each of them need a specific amount of water in different parts.


charging and batteries As the machine needs to pump the water, It should have some source of power and energy to do this. Each pump has one battery pack that can be charged using any source of electricity. however, most of the fields and farms in developing countries are far away from urban electricity sources, so I decided to put a solar panel package as a source of power for it.


using solar panel as a source of electricity for charging the batteries.

the charging proccess can be done before using the Karcher, or you can do it when you are using it at same time.

The battery packs can also be removed from the body, and the power energy can be transferred directly to the pumps instead of charging the batteries.


model making after completing the whole design in 3D modelling software, the model making process was started. It was decided to make a full sized model of the concept because it is very important to be proportionally correct. it was also decided to use SLS 3D printers to make the body and most of the additional parts.


UNIVAC System In this project, our aim was to upgrade the current ENVAC Vacuum System by redesigning the Inlets and Incorporating new functionalities while creating a distinctive and competitive Brand identity for the product. This project is a studio project and also a group one consist of me and my classmate Siqi Chen done in Autumn 2017 for the Technoform course. sponsered by

Envac in brief Envac AB is one of the leading environmental technology companies in Sweden and the global leader in the vacuum waste collection industry. Envac invented the vacuum waste system in 1961 and today the systems are in operation all over the world - in residential areas, business premises, town centres, industrial kitchens, hospitals and airports. The system is a part of the city infrastructure, just like electricity, sewage, water supply etc. The technology is, in all meanings of the word, a sustainable solution. Envac in brief


project study tour At the beginning of this project, In order to gather more information about how the vacuum waste system works, we went to the one of the ENVAC waste collecting station in Oslo Norway.


Brainstorming In this step we put all the keywords and information that was important to us and ought to be considered on the board, and started brainstorming.


Data analysis

modularity


Easy installation Locking system

Bags counting system

RFID Hidden cables Hands free hatch

Space for elettronics 400Ă˜ / 500Ă˜ chute

Smooth tube inside

Easy to clean exterior

Sanitizer

Lights

Air intake in AV Valve models


Easy installation Smooth tube inside 400Ă˜ / 500Ă˜ chute

Hands free hatch Locking system RFID Bags counting system Lights Space for elettronics

Hidden cables Easy to clean exterior Air intake in AV Valve models Sanitizer


development After studying the brand products and specially the Inlets and similar products in the market, we extracted the initial parts of the Inlet together with other parts and function the company asked us to add to the design, we decided to divide the Inlet package into three main parts called: a( top ), b( shell ), and c( core ).

a.

b.

.

c


Ideation


1.25 m


Part_A This is the active user interface of the inlet. It contains the main functions such as hatch, a locking system and basic tecnology like RFID. More features can be added. This part is different in each version of the inlet system ( Basic, standard, and premium ).


Part_B These are the outshell of the inlets, they are fully customizable according to the environement where the inlets will be placed.


Part_c This is the core structure of the inlet. It is serves by a universal modular base for other customizable elements. It is designed to be installed effortlessly.


FULLY CUSTOMIZABLE The A part is designed to host all the technology and functions the final client might require on the product. Extra space is added in the lower part of the premium versions in order to add features like lights, sanitizer, ect.


BASIC

STANDARD

PREMIUM

_ 1 hatch _ RFID _ Locking system

_ 1 hatch _ RFID _ Locking system _ Hands free opening _ Bags counting system

_ 2 hatches _ RFID _ Locking system _ Hands free opening _ Lights _ Sanitizer


BASIC

STANDARD

PREMIUM

_ 1 hatch _ RFID _ Locking system

_ 1 hatch _ RFID _ Locking system _ Hands free opening _ Bags counting system

_ 2 hatches _ RFID _ Locking system _ Hands free opening _ Lights _ Sanitizer


As our idea was to have a wide variation of different shells for the Inlets, we designed several shells with different material, texture and color to show how distinct the Inlets could be.


we categorised 3 different situations for the shells. we tried to infuse the atmosphere and structure of the environments that Inlets were put and used by designing different shells based on their environments.

01

02

03


01: Modern


02: urban area


02: Historical


model making After designing the whole structure of our inlet with several shells, we decided to make one full sized model out of it. we used different technologies like CNC milling machine to make this huge body part.


Detailing In the process of model making, we did a lot of back and forth to find the right proportion and the way of user interaction. we did some small changes while the main structure and body was fixed.


Final presentation The final presentation held in December 2017 at AHO .


beauty faucet This was the bachelor thesis project done at Tehran University in Iran. In this project the main goal was to design a set of mixer faucet (basin, sink (kitchen),toilet,and bath faucet) for Iranian families and domestic market.We managed to have a complete design process from researching and writing to sketching and modeling, followed by moldbuilding and manufacturing. the final result was built and manufactured in Derakhshan co. and introduced to the market in 2016.

Sponsored by derakhshantaps http://www.derakhshantaps.com/products/faucets/beauty

https://vimeo.com/188139588


researching the main goal of this project was to design a set of mixer faucet (basin, sink (kitchen),toilet,and bath faucet) for Iranian families and domestic market. In this stage I did a complete research about all types of faucets exist in the market and also their components together with forms and functions.


cartridge

Types of Faucets Ordinary ( simple ) Electronic (foot)Pedal

basin sink(kitchen)

sink hole

toilet bath

Mixer

researching In this step I categorized the faucets in to different groups based on their main components and I extracted some constructional sketches out of it. These constructional sketches helped me to have a better understanding about different parts of the faucets and their relations with each other.

Sink (kitchen)

Bath

Toilet


luxury

As our aim was to design a set of faucet for derakhshan brand, I used perceptual map technic in order to find the brand position and its approaches together with other competitors in the

price

domestic market.

low

high

economy

researching I did some research about the brand (Derakhshan), their competitors, and their previous products in the market. almost all competitores were Iranian brands like Shayan, Rassan, Ghahraman,... .

luxury

I made another perceptual map to classify the faucets made by the company(Derakhshan) brand and define the position of the new product (BEAUTY).

price high

low

economy


inspiration Natural shapes and Iranian cultural elements were the main source of inspiration for me in this project.


ideation After the researching step, I used sketching technics as a way of exploring new ideas. I started by thumbnail sketches to find the right proportion, new forms and shapes, followed by rendering.


development After putting a lot of sketches on paper, I decided to choose some of the most promising sketch ideas in order to make some initial foam models from them.


basin faucet The Basin faucet is the most important part of a set, so I decided to design it first to be a referance for other part of this collection.

In order to create a strong and sensible design language between these four parts, I used some special lines extracted from natural and cultural elements in each parts.


dimensions

In basin faucet, the height,the angle of the splashing water, and its distance from the center of faucet base are important and should be considered.


bath faucet The bath faucet is quite similar to the toilet faucet with small differences. It is a convenient approach considering one structure for both parts. In this stage, I designed the toilet faucet first and I applied its structure on bath faucet.

The bath faucet should have two water out lets that one of them should have a distance of about 10 cm from the wall.

Extracted lines and sections show the design DNA of this set of faucet (Beauty) in order to give all 4 parts a uniqe design harmony.


dimensions

In the bath faucet the distance between 2 water inlets, hot and cold , is 150 mm.


toilet faucet The toilet faucet is quite similar to the bath faucet. It is a convenient idea considering one structure for both parts. In this stage, I designed the toilet faucet first and I applied its srtucture on bath faucet. The toilet faucet has only one water outlet that a water hose is connected to it.

Extracted lines and sections show the design DNA of this set of faucet (Beauty) in order to give all 4 parts a uniqe design harmony.


dimensions

In the toilet faucet like bath faucet the distance between 2 water inlets,hot and cold, is 150 mm.


kitchen faucet The kitchen faucet consists of two parts, the main(fixed) part and the moving part. It gives the faucet more flexibility for different use. I tried to add some sharp lines to both partS to make them more elegant.

Extracted lines and sections show the design DNA of this set of faucet (Beauty) in order to give all 4 parts a uniqe design harmony.


dimensions

The dimensions are important in kitchen faucet. the height of the faucet should be at least 30 cm, the angle of splashing water should be considered, and the distance of that position from the center of fixed part should be about 27 cm.


cad development and molding In this stage the final design were built and developed in Catia (cad software). After designing the water channels in the faucet bodies, their molds for casting were designed and extracted.


The first step was machining.a CNC machine was used for machining the steel mold and sand core molds.

After that the sand cores were produced.

manufacturing process After all faucet parts and all molds were designed in Catia, the process of manufacturing started.

The next step was the foundry. the designed steel molds were used for casting while the sand cores were put in

The surfaces of the faucet after foundry is rough and coarse.


After casting the faucet parts need to be machined. In this process some additional parts created in casting will remove from the main part.

Because of having raugh surfaces after casting, all casted part of the faucet will be polished after casting. this process is done by hand in Derakhshan Co.

manufacturing process

Finally chrome plating were done as a coating on the faucet surfaces to give them more shininess and durability.

the Beauty faucet in the market


final presentation The final presentation was held at Tehran university on 2016/06/11.

sand cores


Mobile Social Robot “Dr. Arash� for Pediatric Cancer Interventions This project was started on May 2016 at CEDRA in Sharif university in Iran. the project started with 8 members that most of them were mechanical engineers working together. As an Industrial designer in this project(Dr Arash), my job was to design this robot and make it more desirable and interactive for children. sponserd by

http://www.mech.sharif.ir/home

https://vimeo.com/229750731


team members

rersearching The main goal of this project Dr Arash is to design a Mobile Social Robot for Pediatric Cancer Interventions. Utilizing social robots to interact with children in clinical environments has been verified to both diminish their distress level and enhance the effectiveness of the treatment process. We gathered all the information we need about technical to Psychological aspects of the robot. Children are the main user of Dr arash, so we tried to design the robot more esthetic anddesirable for children.


inspiration Pepper is the robot that is designed in the sililar context, so it was one of the main source of inspiration for us in this project.moreover, I looked at some of the iconic design elements to inspire me in form and shapes of the robot.


ideation After the researching step and a lot of discussion with engineers and team members, I started putting ideas on paper using sketching technic. The esthetical aspect of the robot was as important as its function.


development After putting a lot of sketches on paper the best idea were selected. the selection was based on a survay among children and the team member. In 3d software, We edited the package a lot to find the right proportion and funtion. this phase was full of moving back and forth in order to reach the final design.


development The internal structure were designed together with the cover body simultaneously.It was a process with a lot of back and forth between me and engineers.


development After deisgning the internal structure in CAD software, the engineer members of the team started building the structure and setting up the components.


final design


Presenting Arash robot in Mahak hospital in october 2017


package drawing

550 mm

1300 mm

495 mm

480 mm


versatile curved washbasin In this project our goal was to solve the problems people faced with washbasin and faucet in public restrooms in a very creative way. at first the project was started by detecting the problems using research methods and then the concept was created to solve those problems. Hansgrohe design prize by IF 2015

https://vimeo.com/229601516

if jury statement The very unconventional and dynamic language of form paired with a new way of combining functions results in a concept for a new and unique product. Symbolizing both a wave and a vortex, a new archetype has been created that offers a very special product experience and protects the user from spraying water. A very compelling design that is at once beautiful and functional.


researching This project was based on problem solving, therefore the project was started by gathering information from questionnaires and observations about different kinds of problems people have in public restrooms especially with washbasins and faucets.

Two main problems people faced in public restrooms When you use the faucet your clothes may get wet because the water pressure is too high.

Sometimes the area around washbasin is already wet and make your clothes wet and dirty.


inspiration Natural and Organic shapes were the main source of inspiration for me in this project. Waves are the symble of water and flowing lines show calmness and peace,so we tryed to use these features in our design.


idea The idea is to combine these three function into a very simple and organic design.

+

+

sketching


concept development after putting a lot of sketches on paper, I started narrowing down. I chose the most promising sketch idea.I tried to keep the idea as simple as possible and also give it more sense of functionality.

water outlet

dryer

curved surface functions like a washbasin


user journey and detailing

the water and air is ransfered to the outlets through this curved shape body.

this surface is attached to the wall, and the tubes will be put into the wall to be hidden.

cold/hot water tubes

air tube

after hands washing, the drayer starts working to dry your hands.

when you put your hands under it the water start spreading out through the water outlets.


development In this stage, I used FDM 3D printer in order to make a phisical model of this concept. The model was separated into 7 different parts for printing.then, all the parts were attached toghether.

After rough stackling, the body were stackled softly using powder to fill all the cracks on the surface.


When you want to wash your hand using VCW you should hold your hands below the curve. then the water begins to flow.


After you finished washing your hand,the hand dryer start workinging.


YAMAHA electric motorcycle In this project our aim was to design sn electric motorcycle for YAMAHA brand. the focus of this project was to give the motorcyle a sporty and agressive charactor to make it more desirable for youngers. The project was started by researching and analysing information about the the main components of an electric motorcycle and the target buyer, followed by ideation and sketching process. the next steps were the developing and pressenting the final result.


stylish sporty fasion and modern life style love technology social network job pace

researching In this project, the goal was to design an electric motorcycle for YAMAHA brand for the year of 2025. First of all I started by researching about the constraints we have in our design and the main target buyers and their personalities. I also did some research about the latest technologies exist and may be developed to give the motorcycle a new design character.


inspiration some character lines were extracted from jet fighters because they have the sense of speed and technology. Triangular forms have a strong look and also shows stability and strength. These structures were a big source of inspiration in this


ideation After the researching step, I started putting new ideas on paper using sketching technic.


concept development After a lot of rough sketches to find the right proportion, the most promising sketches were chosen for rendering using photoshop. In this stage I tried to define all the surfaces and also the right positions for the main components like battery, electric motor,handles,and...


concept development

the top body surface is put on the chassis the battery pack is installed infront of the bike and can be put and removed easily


Yamaha iconic motorcycles were one of the main source of inspiration in this project. their design features were an important pattern for me to create a uniqe design language, synchronized with Yamaha design DNA.


exploded view

cover

battery

storage pack

electric motor

electric motor


package drawing

Electric motor

Dimensions

Batteries

wheelbase: 1390 mm height: 1112 mm length:1957 mm wideth: 516 mm


working as a freelance designer After finishing my studies, I started working as a freelance designer. I designed some hoods, several faucets for companies like Rassan, Shayan, Derakshan ,and... in Iran.


http://www.derakhshantaps.com/products/


http://www.derakhshantaps.com/products/


freehand sketching 3D modeling


Thank you for your time

/SEYED AMIR ARSALAN SHAMSABADI/ Amirarsalan.shamsabadi@gmail.com seyedamirarsalan.shamsabadi@stud.aho.no +4792565188 to see the portfolio visit https://www.behance.net/amirarsalaf535

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