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Delicate Fight Autumn 2017

It’s a delicate fight to balance work, life, day, night, the things you have to do, and the things you want to do. It is comparable to an elephant tiptoeing through a field of tulips. Each step must be carefully planned out, each step swift and careful. It’s a fight against exceeding the expectations at work and living a fulfilling life for yourself and the ones you love. By day she is a successful business woman by night a leather gripping wind seeking motorcycle enthusiast. Living life for the thrill, working hard for the admiration.

Friday PANTONE P 90-16 U

Monday PANTONE P 107-15 U

Sweet Home PANTONE P 81-15 U

Coffee Break PANTONE P 36-16 U

Hard Night PANTONE P 179-16 U

Gray Area PANTONE P 179-9 U


DelicateFight Fight Delicate Autumn Autumn 2017 2017

Female 23-35 Single Full time corporate job Advancing in her field Lives in a big city College educated Fashion forward Values fashion and fit Moderate to better price zone Occasionally bridge price zone Active lifestyle


Denim

Delicate Fight Autumn 2017

Suiting

Lining

Satin

Stretch suiting


Street Jacket: Denim Cotton Leather Cow Hide Satin Polyester

Day to night Dress: Stretch suiting Polyester/spandex Suiting Polyester Satin Polyester Chiffon Polyester Lining Polyester

Delicate Fight

Fall 2010

Casual Friday: Denim Cotton Leather Cow Hide Knit Cotton

Night Life top: Leather Cow Hide Satin Polyester Chiffon Polyester


White Arsenic

Death Cap Killers Roller Derby Dames Tean Uniforms Ami Ownbey Mary Brown Cammy Kuchen ski


Penalty Blue

Ami Ownbey Mary Brown Cammy Kuchenski

White Arsenic

Blackout

Inflamed


Ami Ownbey Mary Brown Cammy Kuchenski

Sport Mesh Polyester

Sport Mesh Polyester

Sport Mesh Polyester

Sport Mesh Polyester

Sport Mesh Polyester

Wickaway Lycra Polyester/Lycra


Death Caps Jersey Polyester/Spandex Mad Alice Top Sport Mesh Polyester

Down The Rabbit Hole Skirt Sport Mesh Polyester

Ami Ownbey Mary Brown Cammy Kuchenski

Wonderland Dress Sport mesh Polyester

Mushroom Bottoms Jersey Polyester/ Spandex


Moonlit Walk womens sportswear

fall 2015

Holly Van Patten Ellen Williams Jennifer Juarez Ami Ownbey


Moonlit Walk womens sportswear

fall 2015

The Moonlit walk will be a ready to wear garment sold in a line with tailored pieces such as a blazer, slacks, and 3 coordinating tops. The fall line will be in stores by June and sold in Misses’ sizes 4 to 18. Our garment will go through a limited market channel; going from the manufacture, retailer and then to the consumer. Through this channel the goods will get to the consumer as quickly as possible. Our dress will be exclusively distributed in a retail store in the misses’ career wear department, and openly distributed in a department store that sells to our target consumer at our price point. Stores like Talbots, Gap, Macys, or Chadwick. The Moonlit walk dress will be priced at $80 to $110 at the moderate to better price point which fits within our target consumer’s price range. She shops when she travels for work and is looking for name brand quality at discount prices, but will pay what she deems a reasonable full retail price. i.e., a dress $80-$110 Our target market is looking for classic, well-made, and age appropriate garments at affordable prices.

Holly Van Patten Ellen Williams Jennifer Juarez Ami Ownbey


Moonlit Walk womens sportswear

fall 2015

hazy glow pantone P 36-14 U

blue moon pantone P 103-16 U

night sky pantone P 179-16 U

Holly Van Patten Ellen Williams Jennifer Juarez Ami Ownbey


Moonlit Walk womens sportswear

Front

Back

fall 2015

Target Wholesale $45.00 Target Retail $90.00

73% polyester 21% rayon ponte knit

Holly Van Patten Ellen Williams Jennifer Juarez Ami Ownbey


Beyond The Horizon Spring 2019


Beyond The Horizon Spring 2019

Sky

Sunrise

Jupiter

Dusk

Pluto


Beyond The Horizon Spring 2019


Beyond The Horizon Spring 2019

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