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Art Director Issue 1

InDesign Illustrator Photoshop


Contents

Letter from the art director

Letter from the Art Director Osmans Foods Logo Design Fax Sheet Letterhead Business Card Compliment Slip Envelope Brand Challenge Personal Brand Identity Print Advertisements Website Facebook Layout Packaging Cook Book Zambuk Billboard Print Advertisement 1 Print Advertisement 2 Direct Mailer Packaging Corporate Gift

Hi! You might not know me yet, but one day you will. My name is Amina Parker and I am an aspiring art director. I am currently in my second year at Vega, The Brand Communications School. I chose to specialise in a subject called Visual Communication because it was what appealed to me most. It might sound cheesy but I am passionate about design and at the same time fashion. I decided that in order ot get these two to work together, my aim is to one day work for a fashion magazine as their art director. Feel free to look through my portfolio and contact me via my social networks or website.

Amina

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Osmans Foods Logo Design

For this assignment, I was required to find a business with a logo that was not working for them and create a new one that was better suited for them. I was then required to design a business card, letter head, fax sheet and complement slip.

OSMAN’S FOODS Delicious Cu

Osmans Foods is a catering company that specialises in Indian cuisine. I manipulated a fork and added dome elements from the buildings you see in India. For the business card and compliment slip, I made use of the recipe card shape and look.

OSMAN’S FOODS

OSMAN’S FOODS Delicious Cu

Delicious Cu

OSMAN’S FOODS Delicious Cuisine

OSMAN’S FOODS Delicious Cu

Before

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After

OSMAN’S FOODS Delicious Cu

Minimum Size 1, 8cm x 2,4cm


Letter Head

Fax Sheet

OSMAN’S FOODS Delicious Cuisine

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Business Card

Compliment Slip

Ingredients

OSMAN’S FOODS Delicious Cuisine

With Compliments

OSMAN’S FOODS Delicious Cuisine

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A Parow 7500 Cape Town 8000

OSMAN’S FOODS Delicious Cuisine

Envelope

Line Work Drawings


Brand Challenge Personal Brand Identity

During Brand Challenge, we first had to create a personal brand image and

The values held by this organisation are insightful innovation, sustainability, and a systemic approach to design. The organisation and its members undertake to treat all existing and prospective clients big or small with the same priority and respect. With a culture that encourages collective thinking and integrated branding solutions.

this is the branding we chose for ourselves. My group members were Natalie Kirkwood, Ludumo Toni, Robyn Britz, Leah Wicks, Cheryl Dube, Ryan Wolters and myself. We were given the task of doing a campaign for the Japanese brand Sansui. We proposed they target students and make them feel as if they are

Mantra

Pinpointing precise patterns

secret genuises and Sansui is the simple solution in their lives.

Essence Patternistas Mission statement We are a collective that strives to assist brands re-enforce their brand identities, through uncovering systemic patterns. Vision

For all our branding solutions to be sustainable

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We are The Block, a collective of creative patternistas, we assit in reinforcing brand identities through superior sequence comprehension; finding the unigue part of your brands pattern is our second nature.


Print Advertisements

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Website

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Facebook Page

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Cook Book Cover The concept behind my cookbook is inspired by hipster style. It mocks the fact that hipsters are vegan even though they wear designer clothes and smoke cigarettes. I chose to use illustrations that depicted the hipster lifestyle with very neutral colours as backgrounds. I went for a very simple look and feel for my book. A lot of my concept and quirkiness is seen in my text. To add an inter-active feel to my cookbook, the helpful cut outs section is perforated.

•HUM•BUGS• Your Average Vegan Cookbook

Packaging

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DPS

•HELPFUL CUT-OUTS• How did the hipster burn his tongue? He ate his food before it was cool.

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DPS

w

• M U S TA C H E R E Q U I R E D •

•DRINKS•

H e re a re s o m e t o c o n s i d e r t r y i n g

Wa ter Slu melo shi e n

Sc oo yo (or g p ou u d et th ble on’t some alf a nd w on wa e in an te ad p po d i ut th ur in a bl t to d else rme t n ju e e ic o ic nd irty to d lon ice e y o e e ble fro cub cub r unt our lo it if nd i m wit 1/2 es b e tra l it’s a afer a s) hw ys l ate an a lem ck in , let l liqui . r/w ora on to th free d ble z ate ng an Bluebe d t e ble e e nd r rry he n un mo melo . zes der, til e vin peach n juic to ve g. f1 et ryt almond /2 hin ok g e smooth e i s p ie sm t h oo ing th. s

In your ble until co nder, blend n smooth sistent and , just lik e you. one cu p soake d raw a two c lmo one cu ups ice wate nds r p froze n blueb one erries onecup tbsp sugar liquid sw eetene r

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What you will need An over-priced blender Crystal champagne flutes Mint leaves for decoration (only use this if you have grown it yourself) Serviettes to wipe your milk mustache

Strawberry green tea lemonade Throw everything in your bender like you don’t care. Because you probably don’t. two handfuls frozen strawberries the juice of 1/2 a lemon 1 tbsp agave, or 2 tsp raw sugar 1/2 cup water + 2 tsp green tea matcha powder OR 1/2 cup chilled brewed green tea

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DPS

•REQUIREMENTS•

• S TA R T E R S •

Cubed Sweet Potato

Peel and dice a sweet potato. Toss in some olive oil and sea salt. Place in a baking sheet, bake at 450f for 30-40 minutes, or until they start to brown on the edges. Sprinkle a little bit of brown sugar over them and stir. Pour out any excess oil. Bake for another 5-10 minutes.

Tangy Potato Salad 26

Oversized and overpriced sunglasses (to be worn indoors)

Scrub any Wash and cut a number of carrots and cut half pound of potatoes. off the ends. You can cut them to however Prep about 4-5 carrots per person small your preference. you’re going to serve. Place them in a Boil potatoes until tender in the centers. baking pan. Drain them and let them cool a little. Make a mixture of olive oil, a little brown Add them to this mixture: 1/2 cup vegan sugar, and a splash of vanilla extract. cream cheese, 2 tbsp nayonnaise, 1/4 cup Drizzle over the carrots until they’re finely chopped celery & carrot, 1 tbsp dried Adequately coated. cranberries, 2 tbsp sunflower seeds, 1 tbsp nutritional yeast, a squeeze of spicy mustard Sprinkle coarse sea salt on them as well. and 1 long squeeze of lemon. Add salt to Bake at 375f for 30-40 minutes or until very tender. taste. Stir until everything is mixed together and there are no big chunks of cream cheese left.

Your usual swag A bowler hat. Think Bruno Mars. You are probably too cool to listen to him

Vanilla Glazed Carrots

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Print Advertisement

Zam-Buk Billboard

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Print Advertisement

Direct Mailer Packaging I chose to do a direct mailer to try and get corporations to donate funds so that communities could start their own food gardens. I played with the fact that we do not realize how privileged we are and how we take things for granted. I also looked at not seeing things that are right in front of us. When the person receives their direction mailer, they would see a black and white box with a little story on it. The story tells them nothing about the corporation. It just tries to get them thinking. The story is my call to action in a way. Once the box is opened, they are then exposed to the Trees and Food for Africa logo. Inside the box is a plan black mug with no message on it. Instead there is a leaflet that tells them to make a cup of tea or coffee and to contemplate. The mug is colour changing and once hot liquid is poured in, it will change to white with a black message.

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Corporate Gift

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