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SPRING/SUMMER 15


WHAT DID YOU WANT TO BE WHEN YOU WERE BIG? E: AMH@ASHLEYMARCHOVELLE.COM A: 37 CAMDEN HIGH STREET, LONDON, NW1 7JE CREATIVE DIRECTION: ASHLEY MARC HOVELLE ART DIRECTION: FABRIZIO FESTA LAYOUT: AIMEE JOUGHIN CAMPAIGN PHOTOGRAPHY: KERSTIN ZU PAN MODEL: BLAISE YALEKHUE ©2014 AMH | ALLRIGHTS RESERVED THE DESIGNS AND APPLICATIONS IN THIS DOCUMENT ARE INTELLECTUAL PROPERTY OF AMH ALL TRADEMARKS ACKNOWLEDGED AND REMAIN PROPERTY OF THEIR RESPECTIVE OWNERS

BIG IN JAPAN

spring/summer 2015 “big in japan”. this spring the amh collection takes inspiration from the retro clothing used in the cult 1988 film ‘big’. we have referenced the film’s silhouettes, fun prints and bold statements, working these into our range through embroideries and digital prints. what did you want to be when you were big? a doctor, a footballer, a buyer, a writer? tom hanks character wanted to be big, and ashley wanted to be a fashion entrepreneur. amh continues to offer the latest premium streetwear looks with reverse fabrications creating texture and depth. whilst statement wording such as “giant” create interesting forms with embroidered satin. we also introduce oversized garments and headwear in technical nylons as our nod to the film and 90’s streetwear. ashley marc hovelle showcases colour and print with detail. inspiration for ashley marc hovelle is taken from traditional japanese kimonos. as always, our designs are hand illustrated to reflect our detailed design signature. we debut ‘the collar sweatshirt’. whilst new raglan sleeves provide a retro sport fitting, kimono print block panelling is presented on sweats, t-shirts and shirting. in addition japanese flowers have been used to powerful effect with fine digital printing and other parts of the collection take on interesting geometrical forms. to keep our colour palette clean and contrasting, the main base colours this season are monochromatic black and white. our print variations include red, blue and gold.


COLLAR | SWEATSHIRT- BLACK 100% COTTON BLACK WITH WHITE REVERSE SLEEVE PANELS

COLLAR | SWEATSHIRT- WHITE 100% COTTON WHITE WITH BLACK REVERSE FLEECE PANELS


GIANT | T-SHIRT- BLACK 100% COTTON WITH WHITE AND RED DIGITAL PRINT AND EMBROIDERY


OVERSIZED | T-SHIRT - BLACK 100% COTTON

OVERSIZED | SWEATSHIRT - BLACK 100% COTTON


REVERSE SWEAT | T-SHIRT BLACK 100% COTTON WITH REVERSE FLEECE SLEEVE

GOALIE TOP - BLACK 100% COTTON WITH REVERSE FLEECE


PREMIUM STREETWEAR

T-SWEAT | T-SHIRT - WHITE 100% COTTON WHITE WITH BLACK REVERSE FLEECE PANELS

T-SWEAT | T-SHIRT- BACK

BIG IN JAPAN | T-SHIRT - WHITE 100% COTTON WITH BLACK EMBROIDERY

GIANT | T-SHIRT- BLACK 100% COTTON WITH WHITE AND RED DIGITAL PRINT AND EMBROIDERY

GIANT | SWEATSHIRT- BLACK 100% COTTON WITH WHITE AND RED DIGITAL PRINT AND EMBROIDERY

I WANTED TO BE A... | T-SHIRT - BLACK 100% COTTON WITH DIGITAL PRINT

T-SWEAT | T-SHIRT - BLACK 100% COTTON BLACK WITH WHITE REVERSE FLEECE PANELS

T-SWEAT | T-SHIRT - BACK

BIG IN JAPAN | T-SHIRT - BACK

GIANT | T-SHIRT- WHITE 100% COTTON WITH BLUE AND RED DIGITAL PRINT AND EMBROIDERY

GIANT | SWEATSHIRT - WHITE 100% COTTON WITH BLUE AND RED DIGITAL PRINT AND EMBROIDERY

I WANTED TO BE A... | T-SHIRT- BACK

COLLAR | SWEATSHIRT- WHITE 100% COTTON WHITE WITH BLACK REVERSE FLEECE PANELS

COLLAR | SWEATSHIRT- BACK

BIG IN JAPAN | SWEATSHIRT- BLACK 100% COTTON WITH WHITE EMBROIDERY

BIG | T-SHIRT- WHITE 100% COTTON WITH BLACK PRINTED SLOGAN

BIG | T-SHIRT- BACK

I WANTED TO BE A... | SWEATSHIRT- BLACK 100% COTTON WITH DIGITAL PRINT

COLLAR | SWEATSHIRT- BLACK 100% COTTON BLACK WITH WHITE REVERSE SLEEVE PANELS

COLLAR | SWEATSHIRT- BACK

BIG IN JAPAN | SWEATSHIRT- BACK

BIG | SWEATSHIRT- BLACK 100% COTTON WITH WHITE PRINTED SLOGAN

BIG | SWEATSHIRT- BACK

I WANTED TO BE A... | SWEATSHIRT - BACK

PREMIUM STREETWEAR


COLLAR | SWEATSHIRT - WHITE 100% COTTON WITH DIGITAL PRINT

COLLAR | SWEATSHIRT - BACK

OVERSIZED | T-SHIRT - WHITE 100% COTTON

REVERSE SWEAT | T-SHIRT BLACK 100% COTTON WITH REVERSE FLEECE SLEEVE

REVERSE SWEAT | T-SHIRT BACK

OVERSIZED | T-SHIRT - BLACK 100% COTTON

REVERSE SWEAT | SWEATSHIRT BLACK 100% COTTON WITH REVERSE FLEECE BODY

REVERSE SWEAT | SWEATSHIRT BACK

OVERSIZED | SWEATSHIRT - BLACK 100% COTTON

GOALIE TOP - BLACK 100% COTTON WITH REVERSE FLEECE

GOALIE TOP - BACK

OVERSIZED | SWEATSHIRT - BACK

COLLAR | SWEATSHIRT- BLACK 100% COTTON BLACK WITH WHITE REVERSE SLEEVE PANELS

PREMIUM STREETWEAR

COLLAR | SWEATSHIRT- WHITE 100% COTTON WHITE WITH BLACK REVERSE FLEECE PANELS


PREMIUM STREETWEAR

AMH | CAP - WHITE 100% COTTON

PREMIUM STREETWEAR

AMH | CAP - BLACK 100% COTTON

BIG | CAP - WHITE 100% COTTON WITH DIGITAL PRINT

BIG | CAP - BLACK 100% COTTON WITH DIGITAL PRINT

BIG IN JAPAN | CAP - WHITE 100% COTTON WITH EMBROIDERY IN BLACK

BIG IN JAPAN | CAP - BLACK 100% COTTON WITH EMBROIDERY IN WHITE


T-SHIRT

SWEATSHIRT

100% COTTON AVAILABLE IN: BIG IN JAPAN GIANT I WANTED TO BE A... BIG BASE COLOURS: WHITE BLACK

100% COTTON AVAILABLE IN: BIG IN JAPAN GIANT GIANT REPEAT I WANTED TO BE A... BIG BASE COLOURS: WHITE BLACK

OVERSIZED T-SHIRT

OVERSIZED SWEATSHIRT

100% COTTON AVAILABLE IN: OVERSIZED BASE COLOURS: WHITE BLACK

100% COTTON AVAILABLE IN: OVERSIZED BASE COLOURS: BLACK

REVERSE SWEAT T-SHIRT

100% COTTON AVAILABLE IN: REVERSE SWEAT BASE COLOURS: BLACK

RAGLAN SWEATSHIRT

100% COTTON AVAILABLE IN: REVERSE SWEAT BASE COLOURS: BLACK

T-SWEAT

T-SWEAT

COLLAR SWEAT

FRONT

BACK

FRONT

100% COTTON AVAILABLE IN: T SWEAT BASE COLOURS: WHITE BLACK

CAP

100% COTTON AVAILABLE IN: BIG IN JAPAN BIG AMH BASE COLOURS: WHITE BLACK

100% COTTON AVAILABLE IN: T SWEAT BASE COLOURS: WHITE BLACK

100% COTTON AVAILABLE IN: COLLAR BASE COLOURS: WHITE BLACK


ASHLEY MARC HOVELLE LONDON

SPRING/SUMMER 15


ASHLEY MARC HOVELLE LONDON

POWER FLOWER | SWEATSHIRT - WHITE 100% COTTON WITH DIGITAL PRINT

POWER FLOWER | SWEATSHIRT - BLACK 100% COTTON WITH DIGITAL PRINT


ASHLEY MARC HOVELLE LONDON

POWER FLOWER REPEAT | T-SHIRT - BLACK 100% COTTON WITH REPEAT DIGITAL PRINT


ASHLEY MARC HOVELLE LONDON

ZIG ZAG SPOT | SWEATSHIRT- WHITE 100% COTTON WITH DIGITAL PRINT


ASHLEY MARC HOVELLE LONDON

ZIG ZAG | SWEATSHIRT- BLACK 100% COTTON


ASHLEY MARC HOVELLE

DETAILED DESIGN

LONDON

POWER FLOWER REPEAT | T-SHIRT - BLACK 100% COTTON WITH REPEAT DIGITAL PRINT

POWER FLOWER REPEAT | T-SHIRT - BACK

POWER FLOWER | T-SHIRT - WHITE 100% COTTON WITH DIGITAL PRINT

POWER FLOWER | SWEATSHIRT - WHITE 100% COTTON WITH DIGITAL PRINT

ZIG ZAG SPOT | T-SHIRT - WHITE 100% COTTON WITH DIGITAL PRINT

POWER FLOWER REPEAT | SWEATSHIRT - BLACK 100% COTTON WITH REPEAT DIGITAL PRINT

POWER FLOWER | T-SHIRT - BACK

POWER FLOWER | SWEATSHIRT - BACK

ZIG ZAG SPOT | T-SHIRT - BACK

POWER FLOWER | T-SHIRT - BLACK 100% COTTON WITH DIGITAL PRINT

POWER FLOWER | T-SHIRT - BACK

POWER FLOWER REPEAT | SWEATSHIRT - BACK

ZIG ZAG | T-SHIRT - BLACK 100% COTTON

ZIG ZAG | SWEATSHIRT- BLACK 100% COTTON

ZIG ZAG SPOT | SWEATSHIRT- WHITE 100% COTTON WITH DIGITAL PRINT

POWER FLOWER | SWEATSHIRT - BLACK 100% COTTON WITH DIGITAL PRINT

POWER FLOWER | SWEATSHIRT - BACK

POWER FLOWER | CAP - BLACK 100% COTTON WITH DIGITAL PRINT

ZIG ZAG | T-SHIRT - BACK

ZIG ZAG SPOT | SWEATSHIRT- BACK

ZIG ZAG SPOT | SWEATSHIRT- BACK

DETAILED DESIGN

ASHLEY MARC HOVELLE LONDON


ASHLEY MARC HOVELLE LONDON

T-SHIRT

100% COTTON AVAILABLE IN: LINEAR LINES KIMONO LINEAR LINES POWER FLOWER ZIG ZAG ZIG ZAG SPOT BASE COLOURS: WHITE BLACK

SHIRT

100% COTTON AVAILABLE IN: LINEAR LINES ZIG ZAG ZIG ZAG SPOT BASE COLOURS: WHITE BLACK

SWEATSHIRT

100% COTTON AVAILABLE IN: POWER FLOWER ZIG ZAG ZIG ZAG SPOT BASE COLOURS: WHITE BLACK

GOALIE

GOALIE

FRONT

BACK

100% COTTON GOALIE BASE COLOURS: WHITE

100% COTTON GOALIE BASE COLOURS: WHITE

CAP

100% COTTON AVAILABLE IN: POWER FLOWER BASE COLOURS: BLACK


BASED IN LONDON 37 CAMDEN HIGH STREET LONDON NW1 7JE

PRODUCED IN PORTUGAL ALL OF OUR GARMENTS ARE HANDMADE IN PORTUGAL.

FIT WE ENSURE THE BEST FIT FOR ALL OUR GARMENTS

ABOUT US QUALITY WE ONLY USE THE BEST FABRICS AND OUR GARMENTS ARE MADE FROM THE SOFTEST COMBED COTTONS.

ATTENTION TO DETAIL OUR INVISIBLE STAB STITCH ORIGINATES FROM THE 80S WAY OF MAKING HEMS AND SLEEVE LINES APPEAR SEAMLESS TO THE EYE.


E: AMH@ASHLEYMARCHOVELLE.COM A: 37 CAMDEN HIGH STREET, LONDON, NW1 7JE

©2014 AMH | ALLRIGHTS RESERVED THE DESIGNS AND APPLICATIONS IN THIS DOCUMENT ARE INTELLECTUAL PROPERTY OF AMH ALL TRADEMARKS ACKNOWLEDGED AND REMAIN PROPERTY OF THEIR RESPECTIVE OWNERS

Profile for AMH- Ashley Marc Hovelle

AMH- ASHLEY MARC HOVELLE- SPRING/SUMMER 2015- SS15-LOOKBOOK  

AMH – Ashley Marc Hovelle - SS15 press release Spring/Summer 2015 “Big in Japan”. This spring the AMH collection takes inspiration from...

AMH- ASHLEY MARC HOVELLE- SPRING/SUMMER 2015- SS15-LOOKBOOK  

AMH – Ashley Marc Hovelle - SS15 press release Spring/Summer 2015 “Big in Japan”. This spring the AMH collection takes inspiration from...

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