August ‘13 ENTERPRISE NEWS
Waterford CEB and Dungarvan Enterprise Centre are pleased to announce Launch of Their ‘Digital Marketing Diploma’ Waterford County Enterprise board and Dungarvan Enterprise Centre will be offering the Digital Institute’s ‘Professional Diploma in Digital marketing’ from 2nd October 2013… The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain. Our Trainers are expert industry practitioners who will advise you on the strategies they employ every day – it’s like having an industry consultant to advise and teach you!
Professional Diploma in Digital Marketing Q & A’s: Q. Who is this course for? A. Those with responsibility for developing or implementing an organisation’s online marketing strategy Senior Management, Marketing Managers, Marketing Executives, small business owners & IT Managers Anyone who would like to pursue a career in Digital Marketing Q. What can you expect? A. Dynamic lectures, case studies & small group discussions Q. What will you learn? A. You will understand the current trends and best practices in Digital Marketing
You will learn how to leverage these innovative strategies in order to gain competitive advantage for your business and career You will receive the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement a Digital Marketing Strategy
Professional Diploma in Digital Marketing Course Syllabus: The Professional Diploma in Digital Marketing comprises the following modules over the 10 weeks: Introduction to Digital Marketing Social Media Marketing 1 Pay per Click Marketing
Social Media Marketing 2
Search Engine Optimisation
Strategy & Planning
Professional Diploma in Digital Marketing Course Details: Start Date:
Wednesday 2nd October 2013
1 evening a week for 10 weeks
Dungarvan Enterprise Centre, old Friary Building, Lower Main St. Dungarvan
How to Book:
To book contact Mags Durand O’ Connor: E: email@example.com / T: 058-23598 / 058-44811
Professional Diploma in Digital marketing accreditation
Digital Marketing Institute
For more information and to book a space, contacts Mags Durand O’ Connor on E: firstname.lastname@example.org / T: 058-23598 or 058-44811
Launch of ‘Inspire Initiative’ Initiating Pathways for Innovators, Researchers and Entrepreneurs The INSPIRE project is a series of seminars and workshops aimed at inspiring creativity and developing knowledge of the innovation process amongst innovators, researchers, entrepreneurs and SMEs. The aim of the project is to create an environment to nurture and develop Idea Generation amongst innovators, researchers, entrepreneurs and SMEs and to instil the skill sets to
bring these ideas to commercialisation and establish viable and sustainable knowledge based enterprises in the South East. In addition, each participant will be assigned an individual mentor throughout the programme who will advise and guide them through the process, plus free access to a hot-desk at one of IT Carlow’s Incubation facilities in Carlow, Kilkenny, Wexford or Wicklow. INSPIRE is free of charge as it is part financed by the European Regional Development Fund, through the Ireland Wales Programme 2007-13 and is delivered by Pembrokeshire County Council and Institute of Technology Carlow. For information, contact: Ciara Reynolds, Project Administrator, IT Carlow.
DEC Coder Dojo re-commences in September Coding for kids will continue at Dungarvan Enterprise Centre when DEC Coder Dojo re-starts in September. For more information on this free computer camp go to www.facebook.com/coderdojodec
Learning Computer Basics: The Most Important Skill of the 21 st Century
Dungarvan Enterprise Centre will soon be offering a computer basics learning course to help teach absolute beginners how to use computers and the internet. This course is subsidised by the BenefIT 4 grant scheme These tutorial classes are aimed at complete beginners and will provide an easy going learning environment guaranteed to equip you with all the basics of using a computer. For an incredible once off payment of only €10 you can learn how to: send emails, use search engines such as Google, buy and research goods online, use social networks such as Facebook and much more. Each individual taking part in this course will be given the option of learning from a number of different computer skills and will receive no less than 8 hours of training. This course cost only €10 and is subsidised by the BenefIT 4 government grant scheme. Since its creation BenefIT 4 has successfully managed to train over 30,000 Irish people at 700 different locations with high satisfaction rates every time. According to Mags Durand O’ Connor, manager of Dungarvan Enterprise Centre “Recent figures in Europe show 75% of the population use the internet, this may seem like a large number but it also means nearly 200 million people still do not know how to use the internet in Europe alone! We are hoping to introduce more people to computers and
educate them on the advantages and possibilities that learning computer skills can open them up to.” To book a place in this course please contact Mags at 058 23598.
Inspiring, Assisting & Advising Female Entrepreneurs
National Women’s Enterprise Day returns to the Heritage hotel, Portlaoise on October 16 and 17th
Waterford County Enterprise Board invites Waterford Women Entrepreneurs to attend National Women’s Enterprise Day 2013, which is taking place on October 16 th and 17th. The event is one of the most significant in the calendar for women in business, offering advice, networking and mentoring sessions. The aim of ‘National Women’s Enterprise Day’ is to encourage even more women to set up their own businesses and to increase national recognition of the essential role played by Ireland’s female entrepreneurs. Successful female entrepreneurs who are featured “Case Studies” for National Women’s Enterprise Day 2013 are: Rosaria Piseri of AlgAran in County Donegal, which produces a range of organic seaweed products; Mags Kirwan of Goatsbridge Trout Farm in County Kilkenny; internationally acclaimed milliner Davina Lynch from County Cavan and Pauline Naughton of P and G Cards in County Roscommon.
Pictured left to right: Geraldine Hamill of Wattless, Dublin, Rosaria Piseri of AlgAran Organic Seaweed Products, Co. Donegal, Yinka Rahman of Hairweavon, Dublin, Marcella Rudden, Cavan County Enterprise Board, Minister Kathleen Lynch TD, Minister for Disability, Equality, Mental Health and Older People, Madeline Ryan, Tipperary North County Enterprise Board, Mag Kirwan of Goatsbridge Trout Farm, Co. Kilkenny, Davina Lynch of Davina Lynch Millinery, Co. Cavan and Mary Whelan of Irish Linen House, Dublin
Keynote speakers at this year’s National Women’s Enterprise Day include Ramona Nicholas, Founder of Cara Pharmacy Group and RTE Dragons’ Den panellist.
Formal Networking Events will be held on both days of the conference, with Caitlin O’Connor facilitating “Accelerating Performance, Networking and Referral Strategies” while Catherine Moonan will give advice on how to achieve the “Perfect Pitch”. Anike Tyrrell, CEO of Waterford County Enterprise Board said: “Waterford County Enterprise Board supports the promotion of female entrepreneurship and the development of micro and small businesses at local level. Whether you are thinking of starting a new business or wish to expand your existing business, Waterford County Enterprise Board can provide advice, information and guidance as to what assistance and supports are available to you.” Free, confidential one to one mentoring sessions with experienced business mentors will be available on both Wednesday and Thursday. Mentors include John Clarke, a brand building consultant and experienced business mentor; Ron Connell, “Business Doctor”; Margaret Daly, Consultant and Mentor; Barra Flynn of BFL Training and Development; Sandra Hennessy, Digital Marketing Consultant and Trainer; Suzanne Hoey, specialist in Web Development; Gillian Horan, Business Branding Consultant; Elaine Hyland, Business Mentor; Evan Mangan, founder of the Marketing Crowd; Rob Marr, founder of Catalyst; Theresa Mulvihill, Marketing and Business Consultant and Yvonne Scully; Business Consultant. The aim of National Women’s Enterprise Day is to give national recognition to the role of female entrepreneurship. The conference fee of €100 allows attendance at the half day conference on Wednesday October 16th, including conference supper and the full day conference, including lunch, on Thursday 17th October. Delegates can also pre-book a 30 minute mentor session, free of charge. Don’t forget to bring lots of business cards or any relevant marketing material!! Booking forms and more details are available from www.nwed.ie or through Waterford County Enterprise Board. Contact us on 058 44811 for details.
Pictured left to right: Geraldine Hamill of Wattless, Dublin, Rosaria Piseri of AlgAran Organic Seaweed Products, Co. Donegal, Yinka Rahman of Hairweavon, Dublin, Marcella Rudden, Cavan County Enterprise Board, Minister Kathleen Lynch TD, Minister for Disability, Equality, Mental Health and Older People, Madeline Ryan, Tipperary North County Enterprise Board, Mag Kirwan of Goatsbridge Trout Farm, Co. Kilkenny, Davina Lynch of Davina Lynch Millinery, Co. Cavan and Mary Whelan of Irish Linen House, Dublin at the announcement on Wednesday July 17th of plans for National Women’s Enterprise Day 2013,
Coding Summer Camp at Dungarvan Enterprise Centre a Huge Success! Dungarvan Enterprise Centre hosted its first ‘DEC Coding Camp’ from 19 th-23rd August 2013 in association with Darock Media. Ten kids participated in the camp which was aimed at developing coding skills in 8-13 year olds. Pictured to the right are the of students who attended DEC’s first Coding Camp 19th - 23rd August Back row are Anike Tyrell CEO WCEB, Darragh Cawley (Darock Media) and Mags Durand O’ Connor Manager DEC
very child that took part in the camp designed and developed their own website. They then formed teams and developed team websites in collaboration with each other. The camp was designed to be fun and informative. Its success means Dungarvan Enterprise Centre will run it again during the next school holidays. Mags Durand O’ Connor, centre manager of Dungarvan Enterprise Centre states that “I was blown away by how quickly the kids picked up the skills, from writing code to embedding video to designing and formatting their websites. The standard was impressively high. It proves what we’ve been saying here for some time – the younger people start to adopt these skills the better. The workers of tomorrow simply cannot afford to ignore the development of digital skills; it is where the jobs of tomorrow are.”
Pictured here are the winners of the Camp’s website competition were Jenny, Darragh and JJ (kids wearing black <code is cool> t-shirts
Female Entrepreneurs More Optimistic in Terms of Employment
Waterford County Enterprise Board aims to decrease gender divide among Irish entrepreneurs Waterford County Enterprise Board Female entrepreneurs in Ireland are becoming more optimistic about the growth of their businesses. The Global Entrepreneurship Monitor (GEM)* report for 2012 report shows that the number of female early stage entrepreneurs who expect to have at least ten employed people within five years has almost doubled, to 23 percent. Conversely, the percentage of male entrepreneurs expecting to have at least ten jobs within five years has dropped from 36 to 27 percent. Women across the county are being encouraged and assisted by Waterford County Enterprise
Board starting their own business in an effort to increase the number of female entrepreneurs in Ireland, which is currently around half the rate of male entrepreneur start-ups. Minister Kathleen Lynch TD, Minister for Disability, Equality, Mental Health and Older People has announced plans for National Women’s Enterprise Day 2013 which will provide information and advice to women who run their own small or medium sized business, whether in the start-up stage or more established. The event is taking place in Portlaoise, at the Heritage Hotel, on Wednesday 16th and Thursday 17th October and is being jointly organised by the Waterford County Enterprise
Ireland has a much higher rate of men setting up their own company than women, according to the GEM report for 2012*. The report revealed that although the number of female entrepreneurs is steady, it is around half that of male entrepreneurship. During 2012, 4 percent of early stage entrepreneurs were women, compared to 8.3 percent of men. The report also revealed that 4.7 percent of established owner-managers are women while the figure for their male counterparts is 11.8 percent. The GEM* report for Ireland indicates that the level of women’s entrepreneurial activity has remained steady but their expectations for the growth of their businesses have increased very significantly, especially with regards to future employment prospects. Waterford County
Enterprise Board which offers a range of supports to small and medium sized businesses, is encouraging more women to use their skills to set up a business. CEO of Waterford County Enterprise Board, Anike Tyrell said: “The aim of National Women’s Enterprise Day is to improve confidence among female entrepreneurs and women thinking of setting up a business. One of the main reasons cited by women as a barrier to start up is a lack of confidence. The fact that more women are starting businesses reflects the increased effort among policy makers and development agencies to encourage women to become involved in entrepreneurial activity and to be ambitious for their new businesses”.
The two keynote speakers at National Women’s Enterprise Day are Dragon’s Den’s Ramona Nicholas, who runs Cara Pharmacies and Alyson Hogg, Founder and CEO of Vita Liberata. Other successful female entrepreneurs involved in the event are: Rosaria Piseri of AlgaAran in County Donegal, which produces a range of organic seaweed products; Mags Kirwan of Goatsbridge Irish Trout from County Kilkenny; internationally acclaimed milliner Davina Lynch from County Cavan and Pauline Naughton of P and G Cards in County Roscommon. Co-funded by the European Social Fund with support from the Department of Justice and Equality through the Equality for Women measure, the aim of National Women’s Enterprise Day is to give national recognition to the role of female entrepreneurship. The conference fee of €100 allows attendance at the half day conference on Wednesday October 16th, including conference supper and the full day conference, including lunch, on Thursday 17 th October. Delegates can also pre-book a 30 minute mentor session, free of charge. Booking forms and more details are available from www.nwed.ie *The GEM report 2012 (for Ireland) was compiled by Paula Fitzsimons and Colm O’Gorman.
Save the Date - Senior Enterprise Forum 14th /15th October 2013 The Knightsbridge Hotel, Trim, Co. Meath The Senior Enterprise Forum will appeal to a range of people aged 50+ interested in engaging with enterprise: • Those considering starting a new business • Those that have recently done so • Those who are interested in investing in a business started by someone else • Those interested in becoming voluntary mentors There will also be much to interest representatives of public and private organisations who are interested in enterprise and economic development, and those interested in maximising the potential and contribution of those aged 50+.
Richard Bruton, TD, Minister for Jobs, Enterprise and Innovation, will get proceedings underway and high-profi le speakers from the United States and Europe will join Gavin Duff y, representing Active
Ageing in Ireland. They will be joined by individuals who have become entrepreneurs, investors and volunteer mentors after the age of 50+.
There will also be workshops to bring together those aged 50+ in a Forum who would like to become more engaged with enterprise in a variety of means.
THIS IS AN EVENT NOT TO BE MISSED! DELEGATE RATE including one night accommodation â‚Ź44 All Inclusive.