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Mental Health Center

BORDER REGION MENTAL HEALTH CENTER


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Border Border Region Region Mental Mental Health Health Center Center


TABLE OF CONTENTS 1.0 RESEARCH Abstract 6-7 Research Paper Conclusion Reference Target Demo. SWOT Analysis Client Brief

8-9 10 11 12-13 13-14 16-17

2.0 CREATIVE DEVELOPMENT Moodboards 20-21 Toolbox Logo Sketches Final Logo Site Map Wireframes Prints Ads

22-23 24-25 26-27 28 29 30-31

STYLE GUIDE 3.0 Abstract 34-35 Typography 36-37 Color Palette 38-39 Logo Display 40 Voice 41 Logo Specifics 42-43 Logo 44 Logo Misuses 45 Imagery 46 Textures 47

4.0 FINAL 50-51 DESIGN Digital Solution Motion 52-53 Logo 54-55


PLACEHOLDLER for DIVIDER

Border Region Mental Health Center


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Border Region Mental Health Center


Research 1.0

ABSTRACT Border Region Mental Health Center is a state funded agency that provides treatment services for both adults and children from Webb, Jim Hogg, Starr and Zapata counties. The center

“The Border Region Mental Health Center provides various support programs and services that maximize each person’s potential.�

strives on treating challenged clients holistically

This project book details various techniques

by providing a diverse and current regimen of

for advertising services needed by Border

psychoactive medications and therapies within

Region Mental Health and Retardation

the psychological and psychosocial domains.

Center to community members. The vital

Since their establishment in Laredo, Texas in

rebranding of The Border Region Mental

1979, Border Region Mental Health Center has

Health Center will include a detailed insight

undergone various transitions ranging from

into the re-designing of current clip art logo,

name changes, new buildings, numerous state-

awareness and distribution of funds raised

of-the-art treatments plans and conception of a

by the volunteer service council for

volunteer service council.

consumers.

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RESEARCH PAPER COMPANY OVERVIEW

EFFECTIVE SOLUTIONS

The Border Region Mental Health Center

The rebranding will commence with the

vision is to “be the leader in the provision of

name change of the Border Region Mental

quality and cost effective mental health and

Health and Mental Retardation. The overall

mental retardation services that maximizes

perception and appearance will flow with

each person’s potential” (2007). With a staff

current trends in health care services. The

of over 250 employees, the center provides

community and surroundings area will be

consumers outstanding services in variety of

stimulated through a variety of educational

treatment plans. Maximizing each person’s

opportunities of the mental health

potential through a variety of services and

information and the improved

medication is the goal of the center while

understanding of the facilities wide variety of

increasing the consumer’s independence and

treatment services. An updated and orga-

quality of life. The assistance that the em-

nized website will be provide the opportunity

ployees provide will benefit all consumers at

for anonymous research to be done by the

all levels.

individual seeking services and/or family member interested in learning about services provided.

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Border Region Mental Health Center


Research 1.0

OBJECTIVES AND GOALS The re-branding of the Border Region

Technological improvements will be provided

Mental Health Center will inaugurate with the

to consumers, through the use of updated user

introduction of a redesigned logo combined

friendly website along with quick links of

with a catchy tagline. The utilization of the

current mental health information occurring at

logo on billboard signage and bus stop ads

the center. The color schemes that will enhance

will create a much-needed buzz amongst the

the at center. The color schemes that will

community. Distribution of printed media to

enhance the attentiveness of the Border

inform potential consumers of the specific

Region Mental Health Center will include calm-

programs and services offered will aid in awareness. Providing the community with multimedia educational seminars in all facets of maintaining a healthy lifestyle will enlighten the audience into any concerns dealing with their own health or the health of

“ A variety of educational workshops to enlighten community of the facilities wide variety of treatment services.�

their family members.

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CONCLUSION

The Border Region Mental Health Center provides top-notch mental health care services providing various treatment services. It’s long-standing tradition of providing safe, confidential and compassionate care to children and adults, facing mental health concerns. Located in the South Texas city of Laredo, Texas consumers locally as well as from surrounding areas are provided treatment plans to meet their specific need. With rising cost of healthcare services the consumer is provided state funded services at minimal to no out of pocket cost. The consumer is given opportunity to grasp every aspect of the treatment options with the concern of payment. The delivery of consumer services provides peace-of-mind to family members as well as a step in the right direction for the consumer.

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Border Region Mental Health Center


Research 1.0

REFERENCES Giurleo, S. (2011). 5 Ways Social Media Will Change Mental Health Care. Social Media for Therapist. Retrieved on October 7, 2011 from http://socialmediafortherapists.com/social-media-will-change-mental-health-care/ Kim, S. (2011). Mental Disorders Patients Lack Services Worldwide. Boomer Health and Lifestyle. Retrieved on October 6, 2011 from http://www.thirdage.com/news/mental-disorder-patients-lack-services-worldwide_10-09-2011 Smith, Morgan. (2011). Retarded Likely to be Struck from Texas Statues. The Texas Tribune. Retrieved on October 15, 2011 from http://www.texastribune.org/texas-state-agencies/health-and-human-services-commission/retarded-likely-to-be-struck-from-texas-statutes/ Strauss, Steve. (2010). The Importance of Business Signage. Small Business Connect. Retrieved October 15, 2011 from http://www.alerussbc.com/resources/sales-marketing/planning/The-Importance-of-Business-Signage 2007. Border Region Mental Health and Mental Retardation. Retrieved on October 6 from http://www.borderregion. org/adultmental.htm 2011. Font Personality. Purdue Online Writing Lab. Retrieved on October 14, 2011 from http://owl.english.purdue. edu/owl/resource/705/03/ 2011. Fonts.com. Graphic Design Lesson. Retrieved on October 22 from http://www.artyfactory.com/graphic_design/ typography/the_art_of_typography.htm

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TARGET DEMOGRAPHICS The target audience for the Border Region Mental Health Center include South Texas residents as young as 5 years of age. The average consumer’s income is $30,000, single status and limited education. Pripority is given to adults with no health insurance and children with Medicaid under medical doctor’s direct supervision.

TRIBES * Local community social center for individuals with mental health * Local high schools mental health programs and services *Continued psychological treatments

MARKET * Income ranges from noincome to $50,000 * Individuals in need of mental health assistance * Individuals with a record of substance abuse

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Border Region Mental Health Center


Research 1.0 13

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SWOT ANALYSIS SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Border Region Mental Health Center focus is to increase productivity upon established practice. S: characteristics that give advantage W: characteristics that are at disadvantage O: chances to improve performance T : elements in the environment that could cause trouble for the business.

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Border Region Mental Health Center


Research 1.0

STRENGTHS: • Excellent customer services • Mental Illness assistance • Crisis hotline 24 hours 7 days

WEAKNESSES: • Clip art logo for signage • Lack of awareness in the community • Limited counseling providers

OPPORTUNITIES: • Increasing community awareness • Montaly educational workshops • Renaming and rebranding

THREATS: • Misunderstanding of services • Cuts to budget state funding • Incomplete treatment programs

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CLIENT BRIEF

Caring

Effective

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Border Region Mental Health Center

Loyal


Research 1.0

CAMPAIGN FOCUS The vital rebranding of The Border Region Mental Health and Mental Retardation Center will include a detailed insight into the re-designing of current clip art logo, implementation of educational workshops provided monthly to enlighten community members on different characteristics of mental health and the services provided by the center, awareness and distribution of funds raised by the volunteer service council for consumers on items that the state cannot provide, community involvement activities, an awareness through social media as well as an informative functional website.

DELIVERABLES * The re-branding of the Border Region Mental Health and Mental Retardation Center with creating recognizable logo and tagline. * Development of a user-friendly website. The website provides detailed information on frequently asked questions, crisis hotline, and a link to social media forums * Creation of informational print material. A series of pamphlets will be developed designed to present a variety of mental health issues and disorders

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PLACEHOLDLER for DIVIDER

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Border Region Mental Health Center


Creative Development 2.0 19


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Border Region Mental Health Center


Creative Development 2.0

MOODBOARDS

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Border Region Mental Health Center


Creative Development 2.0

TOOLBOX

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Border Region Mental Health Center


Creative Development 2.0

LOGO SKETCHES

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Border Region Mental Health Center


Creative Development 2.0

FINAL LOGO

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SITE MAP

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Border Region Mental Health Center


Creative Development 2.0

WIREFRAMES

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Border Region Mental Health Center


Creative Development 2.0

PRINT ADS

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PLACEHOLDLER for DIVIDER

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Border Mental HealthHealth Center Center Border BorderRegion Region Region Mental Mental Health Center


Style Guide 3.0 33


Border Region Mental Health Center The Border Region Mental Health Center is a state funded agency that provides treatment services for both adults and children with mental illness or mental retardation from Webb, Jim Hogg, Starr and Zapata counties. The center strives on treating mentally challenged clients holistically by providing a diverse and current medication regimen of psychoactive medications and therapies within the psychological and psychosocial domains. Since their establishment in Laredo, Texas in 1979 Border Region Mental Health and Mental Retardation Center has undergone various transitions ranging from name changes, new buildings, numerous state-of-the-art treatments plans and conception of a volunteer service council. The Border Region Mental Health and Mental Retardation Center provides various support programs and services that maximize each person’s potential.

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Border Border Region Region Mental Mental Health Health Center Center


Style Guide 3.0

Rebranding of Border Region Mental Health Center The Border Region Mental Health Center at present time requires a more

significant presence among community members and a greater awareness of services provided to the public. Defining the principles associated with rebranding of an effective programs with a loyal and caring staff. The Style Guide examines the various techniques for advertising services needed to effectively rebrand the Border Region Mental Health Center. The vital rebranding of The Border Region Mental Health Center will include a detailed insight into the re-designing of current clip art logo, print ads, an informative functional website. Detailed information will include the color palette used in campaign, typography for all print and digital and imagery and textures associated with the rebranding of the image of Border Region Mental Health Center.

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TYPOGRAPHY Border Region Mental Health Center is a state

Big Caslon

funded agency that provides treatment services

ABCDEFGHIJKLMNOPQURSTUVWXYZ

for both adults and children from Webb, Jim

abcdefghijklmnopqrstuvwxyz

Hogg, Starr and Zapata counties. The center

1234567890

strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains. Since their establishment in Laredo, Texas in 1979, Border Region Mental Health Center has undergone various transitions ranging from

Cambria

ABCDEFGHIJKLMNOPQURSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

name changes, new buildings, numerous state-

Myriad Web Pro

of-the-art treatments plans and conception of a

ABCDEFGHIJKLMNOPQURSTUVWXYZ

volunteer service council.

abcdefghijklmnopqrstuvwxyz 1234567890

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Border Border Region Region Mental Mental Health Health Center Center


Style Guide 3.0

Title Border Region Mental Health Center Subtitle For a Brighter Tomorrow

Body Adult and Child Mental Health Services

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COLOR PALETTE

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Border Border Region Region Mental Mental Health Health Center Center


Pantone 5493

Pantone 331

Pantone 716

Pantone 3155

Style Guide 3.0

Pantone 3155

C : 100 M : 10 Y : 28 K : 47 R : 0 G: 99 B : 115

C : 48 M : 4 Y : 16 K : 15 R : 112 G: 174 B : 185

C : 27 M : 0 Y : 14 K : 0 R : 184 G: 226 B : 222

C : 0 M : 63 Y : 99 K : 0 R : 244 G: 125 B : 34

C : 0 M : 63 Y : 99 K : 0 R : 244 G: 125 B : 34

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LOGO DISPLAY

PLAY

Mental Health Center

PUBLIC SERVICE ANNOUNCMENT

Mental Health Center

UPDATED INTERNET WEBSITE

Website is created as an easy to follow direct link to basic information of premium programs and services. Print ads for utilization in magazines

For For A A Brighter BrighterTomorrow Tomorrow

Formore moreinformation information on on programs For programs and andservices services www.borderregion.com www.borderregion.com 956-723-HELP 956-723-HELP

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publications, monthly newsletters and newspapers. Size specifications vary according to medium of publication. Magazine and newspaper ads will be 4” X 6”. Newspaper ads can be 4” X 6” or 8” X 10”.

PRINT ADVERTISMENT FOR MAGAZINES

Border Border Region Region Mental Mental Health Health Center Center


Style Guide 3.0

VOICE “ The Border Region Mental Health Center strives on treating challenged clients holistically by providing a diverse and current regimen of pschoactive medications and therapies within the psychological and psychosocial domains�.

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LOGO SPECIFICS Border Region Mental Health Centers’ logo symbolizes the focus on the mental health solutions for individuals. The logo is set on a white background to focus on gradi-

STANDARD LOGO

ent around head image. Displaying of logo should include hallow and tagline with a

Mental Health Center

layers. Black and White version can be used for economical print requirements.

BLACK/WHITE

Mental Health Center

DARK BACKGROUND

4242

Border Region Mental Health Center

Mental Health Center


Style Guide 3.0

Clear Space .25 X

.25 X

Mental Health Center .25 X

.25 X

Border Region Mental Health Center logo must be displayed with minimum of .25 X clear space to uphold the integrity of design. The logo represents the potential of the Border Region Mental Health Center rebranding campaign. Revised logo will be applied to various print and digital mediums.

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LOGO Misapplication for Publication

Border Region Mental Health Center logo must be used exactly as specified in Logo Specifics. The arrangement of all elements associated with the logo including image, color and layers combine to project the vision for the rebranding.

Refrain from the following:

Removing any layers from the logo font in title and subtitle

Removing any layers from images

Removing halo behind profile image

Displaying logo without tagline

Making any alterations to color

Manipulating logo by stretching from sides

Layering on top of colors not associated with color palette

Resize any single element of logo

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Border Border Region Region Mental Mental Health Health Center Center


Style Guide 3.0

Misuses

Mental Health Center

Do not remove layers on font

Mental Health Center Do Not Remove Tagline

Mental Health Center

Do not remove layers on images

Mental Health Center Do not adjust colors

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IMAGERY Words can communicate a message to viewer but photos can communicate quicker and in different ways than text. Vivid images used in combination with the right words can be incredibly powerful. These images do more than just play a mere complementary role in the design.

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Border Border Region Region Mental Mental Health Health Center Center


Style Guide 3.0

TEXTURES The many images and textures can be utilized for the Border Region Mental Health Center rebranding campaign. The warm and comforting colors appeal to the viewers will radiate a sense of calm. The images portray a sense of safety and assurance in the quality of care attained through the programs and services.

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PLACEHOLDLER for DIVIDER

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Border Region Mental Health Center


Final Design 4.0 49


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Border Region Mental Health Center


Final Design 4.0

DIGITAL SOLUTIONS

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Border Region Mental Health Center


Final Design 4.0

MOTION

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Border Region Mental Health Center


Final Design 4.0

LOGO

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Espinoza_11.1.3  

BORDER REGION MENTAL HEALTH CENTER Mental Health Center Border Region Mental Health Center Border Region Mental Health Center 2