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Style Guide 3.0

Mental Health Center

BORDER REGION MENTAL HEALTH CENTER

STYLE GUIDE 3.0 Typography 2-3 Color Palette 4-5 Logo Display 6 Voice 7 Logo Specifics 8 Logo Misues 9 Imagery 10 Textures 11

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TYPOGRAPHY Border Region Mental Health Center is a state

Big Caslon

funded agency that provides treatment services

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for both adults and children from Webb, Jim

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Hogg, Starr and Zapata counties. The center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains. Since their establishment in Laredo, Texas in

Cambria

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1979, Border Region Mental Health Center has undergone various transitions ranging from name changes, new buildings, numerous stateof-the-art treatments plans and conception of a volunteer service council.

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Border Region Mental Health Center

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Style Guide 3.0

Title Border Region Mental Health Center Subtitle For a Brighter Tomorrow

Body Adult and Child Mental Health Services

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COLOR PALETTE

4

Border Region Mental Health Center


Pantone 5493

Pantone 331

Pantone 716

Pantone 3155

Style Guide 3.0

Pantone 3155

C : 100 M : 10 Y : 28 K : 47 R : 0 G: 99 B : 115

C : 48 M : 4 Y : 16 K : 15 R : 112 G: 174 B : 185

C : 27 M : 0 Y : 14 K : 0 R : 184 G: 226 B : 222

C : 0 M : 63 Y : 99 K : 0 R : 244 G: 125 B : 34

C : 0 M : 63 Y : 99 K : 0 R : 244 G: 125 B : 34

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LOGO DISPLAY PUBLIC SERVICE ANNOUNCMENT

PLAY

Mental Health Center

Mental Health Center

UPDATED INTERNET WEBSITE

For A Brighter Tomorrow

For more information on programs and services

www.borderregion.com

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PRINT ADVERTISMENT FOR MAGAZINES

Border Region Mental Health Center


Style Guide 3.0

VOICE

“ The Border Region Mental Health Center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains�. 7


LOGO SPECIFICS STANDARD LOGO 0.5”

Mental Health Center

0.5”

Mental Health Center 0.5”

BLACK/WHITE

Mental Health Center

0.5” Minimum Web Size 177px X 157 px

GREY SCALE

Mental Health Center

DARK BACKGROUND

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Border Region Mental Health Center

Mental Health Center


Style Guide 3.0

LOGO MISUSES

Mental Health Center

Do not remove layers on font

Mental Health Center Do Not Remove Tagline

Mental Health Center

Do not remove layers on images

Mental Health Center Do not adjust colors

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IMAGERY Words can communicate a message to viewer but photos can communicate quicker and in different ways than text. Vivid images used in combination with the right words can be incredibly powerful. These images do more than just play a mere complementary role in the design.

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Border Region Mental Health Center


Style Guide 3.0

TEXTURES The many images and textures can be utilized for the Border Region Mental Health Center rebranding campaign. The warm and comforting colors appeal to the viewers will radiate a sense of calm. The images portray a sense of safety and assurance in the quality of care attained through the programs and services.

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