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STYLE GUIDE 3.0 Version A

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Style Guide 3.0

BORDER REGION MENTAL HEALTH CENTER


TYPOGRAPHY Border Region Mental Health Center is a state

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funded agency that provides treatment services

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for both adults and children from Webb, Jim

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Hogg, Starr and Zapata counties. The center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains. Since their establishment in Laredo, Texas in

Cambria

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1979, Border Region Mental Health Center has undergone various transitions ranging from name changes, new buildings, numerous stateof-the-art treatments plans and conception of a volunteer service council.

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Border Region Mental Health Center

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Style Guide 3.0

Title Border Region Mental Health Center Subtitle For a Brighter Tomorrow

Body Adult and Child Mental Health Services

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COLOR PALETTE

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Border Region Mental Health Center


Pantone 5493

Pantone 331

Pantone 716

Pantone 3155

Style Guide 3.0

Pantone 3155

C : 100 M : 10 Y : 28 K : 47

R:0 G: 99 B : 115

C : 48 M:4 Y : 16

R : 112 G: 174 B : 185

C : 27 M:0 Y : 14 K:0

R : 184 G: 226 B : 222

C:0 M : 63 Y : 99 K:0

R : 244 G: 125 B : 34

C:0 M : 63 Y : 99 K:0

R : 244 G: 125 B : 34

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IMAGERY

Words can communicate a message to viewer but photos can communicate quicker and in different ways than text. Vivid images used in combination with the right words can be incredibly powerful. These images do more than just play a mere complementary role in the design. The combination of text and imagery blend to create the ideal combination.

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Border Region Mental Health Center


Style Guide 3.0

TEXTURES The many images and textures can be utilized for the Border Region Mental Health Center rebranding campaign. The warm and comforting colors appeal to the viewers will radiate a sense of calm. The images portray a sense of safety and assurance in the quality of care attained through the programs and services.

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BORDER REGION MENTAL HEALTH CENTER S t y le G u id e 3 .0 1