AMA December Catalog

Page 52

COMMUNIC ATION

TABLE OF CONTENTS

Presentation

Business Communication Certificate Program SEMINAR #2962

— ONE-DAY WORKSHOP —

Presentation Skills Workshop SEMINAR #2868

Confident, compelling, authentic and influential. That person could be you. This distinctive certificate program incorporates skill practice, role-play activities and real-time feedback to help you take your communication skills to the next level. Using real-life workplace situations in a supportive environment, you’ll practice communicating with authenticity and clarity as you choose the best way to communicate the message you want to convey. You’ll be challenged to step up and be seen—and analyze how you view and respond to people.

Transform yourself from inexperienced speaker to skilled presenter. In this quick and intensive workshop, you’ll learn to communicate effectively and persuasively in your own style. Develop key presentation skills and learn how to present your ideas with conviction, control and poise—and without fear. Plus, receive expert advice on how to handle especially challenging situations. Best of all, you’ll gain confidence by making presentations.

HOW YOU WILL BENEFIT Plan your presentation using a basic structure Tailor your presentation to your audience ■ Learn how to project your voice and use pauses to dramatize your point ■ Expertly handle difficult questions and situations ■ Communicate with clarity and conviction ■ Integrate visual aids and support materials ■ Synchronize your verbal and nonverbal messages ■

To fully utilize and be comfortable with the new voice you’ve discovered, you’ll finish the program by engaging in a capstone activity where you’ll apply the concepts and skills you’ve learned to a real-life scenario.

HOW YOU WILL BENEFIT Learn how to form connections that foster trust and rapport Build commitment, consensus and collaboration throughout your organization ■ Tailor your communication to gender, generation and position ■ Tap into the power of your own communication style to get the results you want ■ Apply skills to connect and engage with audiences, whether inperson or across a digital divide ■

WHAT YOU WILL COVER Practicing new behaviors through verbal, vocal and visual techniques ■ Discovering four communication styles, including your dominant style and its nuances ■ Flexing your messages to a diverse, multigenerational audience ■ Applying effective storytelling principles and receiving personalized feedback ■ Delivering multiple types of presentations, including the use of visual images ■ Capstone activity: A day in your professional life—How to communicate effectively no matter who or what you’re faced with. ■

WHO SHOULD ATTEND Professionals at all levels who want to gain mastery of a comprehensive range of communication tools and techniques in order to fully demonstrate professional effectiveness in multiple business situations.

BONUS

WHAT YOU WILL COVER Balancing verbal and nonverbal messages so content is clear and memorable ■ Developing and organizing presentation content using an audience profile and set presentation parameters ■ Turning a speech outline into notes ■ Preparing to give the presentation by rehearsing, adhering to a time frame and speaking from notes ■ Reducing your stress and anxiety ■ Using visual aids and support materials ■ Handling questions from the audience ■ Managing the presentation environment so you can anticipate, avoid and handle equipment problems ■

WHO SHOULD ATTEND Those with little or no presentation experience who need to develop their presentation skills, speak in front of groups or sell ideas to others.

SPECIAL FEATURE Please bring your preferred recording device (i.e., mobile phone or tablet) with available storage capacity to class. Your recording is a great way to get instant feedback. You will see yourself improve, relax and refine your techniques with each performance. Note: You will need to complete two pre-work exercises and bring them with you to class. Exercise 1: Self-Introduction Worksheet, and Exercise 2: Presentation Plan Guidelines—parameters to follow in order to draft a fiveminute presentation.

You’ll also receive an exclusive AMA certificate in recognition of your completion of this program.

3-Day Classroom Schedule 1.8 CEUs

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$3,295/AMA Members $2,995 AMA Members Save $300

Feb. 26-28............................ Atlanta, GA........................................................ 2962-00005 March 18-20........................ New York, NY..................................................... 2962-00006 April 22-24.......................... San Francisco, CA............................................... 2962-00007 May 18-20........................... Arlington, VA...................................................... 2962-00008 June 22-24........................... Chicago, IL.......................................................... 2962-00009

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1-Day Classroom Schedule 0.6 CEU

$1,245/AMA Members $1,095 AMA Members Save $150

March 16............................. Arlington, VA...................................................... 2868-00174 March 30............................. New York, NY..................................................... 2868-00172 April 20............................... San Francisco, CA............................................... 2868-00173 May 14................................ Chicago, IL.......................................................... 2868-00183 June 8.................................. Atlanta, GA........................................................ 2868-00187 July 24................................. Boston, MA........................................................ 2868-00186

AMA seminars are GSA approved and are available for onsite group training — 1.800.262.9699 — www.amaseminars.org

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