Craft Spirits July 2021

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Industry Update

KOLOA RUM CO. ANNOUNCES PARTNERSHIP WITH LAS VEGAS RAIDERS & ALLEGIANT STADIUM Hawai’i’s Koloa Rum Co. announced a partnership with the Las Vegas Raiders and Allegiant Stadium. Named the “Official Ultra-Premium Rum of the Las Vegas Raiders,” Koloa Rum will bring its award-winning rums to the global events destination, augmenting the stadium spectator experience. The agreement grants Koloa Rum Co. prominent visibility within Allegiant Stadium, including a branded stadium bar located inside the Twitch Lounge. Koloa Kaua’i White Rum will be offered as a deluxe option across concession stands. Two specialty cocktails created by Allegiant Stadium’s “Modern Mixologist,” Tony Abou Ganim, will also be featured at the Raiders’ home stadium including a Rum Punch cocktail featuring Koloa Dark Rum and a Frozen Cable Car blended with Koloa Spice Rum. “The Raiders are excited to welcome Koloa Rum Co. as our newest partner,” said Brandon Doll, Raiders’ SVP of strategy and business development, in a press release. “Koloa Rum Co. is a great match as evidenced by their commitment to producing high-quality, ultra-premium rums that will enhance the beverage experience for Raiders fans and guests of Allegiant Stadium.” The partnership fortifies Koloa Rum’s brand with a strong foothold in the sports and entertainment capital of the world as it continues to expand to new markets, both nationally and abroad. The Kauai-based, single-batch craft rum distillery currently distributes in 30 states and internationally including Australia, Canada and Japan. “As a proud partner of the Raiders, we’re eager to bring our premium

rums to Raiders fans and sports enthusiasts as well as concert-goers from around the globe,” said Bob Gunter, Koloa Rum Co.’s president and CEO.

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