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mADe in goleTA

meet the Laid back brainiacs Leading the Tech scene in Goleta

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University of California, Santa Barbara: Educating Entrepreneurs PAge 25




Elaine Abercrombie Francois deJohn Jessica Haro dacia Harwood Cortney Hebert Valerie Kushnerov Shelly Leachman Giana Magnoli Kristen Miller Gina Potthoff Tony Vallejo


ConTribUTor s

PhoTos Linda Blue Phillip downey Jay Farbman dacia Harwood Kelly Lane

Cover Story: Made in Goleta. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Commercial Growth on the South Coast . . . . . . . . . . . . . . . . . . . Home Sweet Home: Residential Real Estate . . . . . . . . . . . . . . . . demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Healthcare. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . University of California, Santa Barbara . . . . . . . . . . . . . . . . . . . . . dining Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Non-Profits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wine Country Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Butterflies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Things to do: A day in Goleta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Community Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Goleta Lemon Festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Getting Here and Staying Here . . . . . . . . . . . . . . . . . . . . . . . . . . . . Golfing in Goleta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Goleta Valley Chamber of Commerce . . . . . . . . . . . . . . . . . . . . . . City Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Local Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Valerie Kushnerov Giana Magnoli Tony Mastres Gina Potthoff Kevin Schmidtchen Shelby Sim Pacifica Suites

From The ediTor


elcome to the 2013 Goleta Magazine. Each year we strive to put together stories that encompass Goleta. From our thriving businesses, neighborly communities, and natural attractions, Goleta is a dynamic place to live, work and play. We hope this will be your guide to discovering all Goleta has to offer, whether you’re visiting, or here to stay! The Chamber of Commerce works year-round to strengthen our local economy, promote the community, provide networking and business resources, represent business interests to government, and support pro-business political activity. Our annual magazine features stories on all of these areas.

GOLETA VALLEY CHAMBER OF COMMERCE A Head for Business, A Heart for the Community Mailing Address: 5662 Calle Real, #204 Goleta, CA 93117 805.967.2500 Hours: Monday-Friday, 9 am – 5 pm

This issue takes an in-depth look at the advanced technology stemming from Goleta companies. From advancements in the field of bio-medical, software development and aerospace, our area has become a hub for cutting edge technology. Our close proximity to UCSB and natural beauty make Goleta a great place to do business.

Please read through our magazine and get to know the community and the Goleta Valley Chamber of Commerce. With 350 members representing 30,000 jobs, we are the voice of business. Members who advertise in the Goleta Magazine are putting their best foot forward to inform you and ask for your business. We hope you’ll seek them first for your lodging, dining, shopping and services. If there is something you’re looking for and don’t find in these pages, check our online Member Directory at, or give us a call. The Goleta Valley Chamber of Commerce—a head for business, a heart for the community. —Cortney Hebert, Editor-in-Chief

on The CoVer High-tech entrepreneurs growing their businesses in Goleta often cite the community’s natural outdoors lifestyle as an added benefit. Among them are, from left, Daniel Emmett, co-founder of NextEnergy Technologies, an early stage start-up; Kathy Odell, CEO of Inogen and a serial entrepreneur; and Michael Lodato, senior vice president of sales and marketing at Network Hardware Resale, a 400 employee-strong Goleta company. 2013 EdITION


We Know People. We’ve Got Connections. We’re Spherion, Santa Barbara’s resident staffing experts. Owner Trish Miller and her recruiting team have been faithfully serving the staffing needs of area businesses for more than 5 years. During that time, we’ve built valuable relationships with the many talented individuals who live in our community. When you need to find a unique candidate, it’s not so daunting when you have a staffing partner who knows them personally. And, if we don’t, our team is able to identify them quickly using an innovative mix of social media, mobile recruiting tools, text job alerts, targeted blogs and local networking. From flexible support to direct hire placement, Spherion can fill your administrative, customer service and professional jobs with qualified, high-performing talent that will make your job a little easier.

©2013 Spherion Staffing LLC

In our business, it’s all about who you know— and we know a lot of people. Gain a local hiring advantage. Call Spherion today!

Trish Miller 805 683-1600

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C h a m b e r St a ff Kristen Miller, President & CEO Cortney Hebert, Communications Manager Shelby Sim, Director of Business Development

2 0 1 3 BOARD O F DIRE C T ORS Hallie Avolio Latitude 34 Technologies Bill Banning Goleta Union School District Warren Butler, Marmalade Cafe Dave Clark, Impulse Advanced Communications Francois DeJohn Hayes Commercial Group Steve Greig, Venoco, Inc. Michael Kramer Ameravant, Inc. Tracy Lincoln Santa Barbara Airport

From The Chair


ook anywhere in the Goleta Valley and you’ll find ample evidence that it is the lifeblood of our community.

representing the views of our member organizations and advocating on their behalf.

Last year, we launched GEM, Goleta Entrepreneurial Magnet. This partnership emphasizes the talent and entrepreneurial spirit coming out of UCSB. This vibrancy is perhaps most exciting and inspiring; it is the renewable resource that enriches our community with confidence, creativity and imagination.

If you have not done so yet, I encourage you to get to know your Chamber. Attend our Business2-Business Breakfast, Wednesday evening mixers and the Annual Lemon Festival in September. These are where we get some hard work done, have fun and celebrate the Goleta Valley.

Businesses — large and small — flourish in such an atmosphere, and the Goleta Valley Chamber of Commerce is committed to expanding their opportunities. Since its founding in 1947, the chamber has led the way for local businesses, tackling broader issues so companies and their employees can concentrate on the tasks necessary for their success.

The slate of activities is an ambitious challenge for the chamber, but we like to think big. After all, we represent the Goleta Valley, where the entrepreneurial spirit runs deep.

We take that partnership very seriously. Our chamber staff and directors are engaged in almost every facet of life in the Goleta Valley,

—Tony Vallejo, Chairman

Gene Lucas University of California Santa Barbara Dave Messner ATK Space Systems Steve Nicholson, Citrix Online Cynder Sinclair Nonprofit Kinect Bill Terre FLIR Commercial Vision Systems Emma Torres Santa Barbara Bank & Trust Jim Youngson Terrain Consulting Craig Zimmerman The Towbes Group

o ff i c e r s Chairman

Tony Vallejo, CPA

Immediate Past Chair

Michael Rattray, Consultant

First Vice Chair / Treasurer Don Donaldson Penfield and Smith

Vice Chairs

Peter Brown, Brownstein, Hyatt, Farber, Schreck Kathleen Cochran Bacara Resort and Spa Kathy Koeper Marborg Industries Bill Macfadyen, Noozhawk Eric Onnen Santa Barbara Airbus

From The President


ith an average temperature of 68 degrees and a perfect location between the Pacific Ocean and the Santa Ynez Mountains, Goleta is a great place to live, work and visit. Goleta’s beautiful parks and beaches, thriving businesses and good schools offer the best of life. The community is interconnected between retail and industrial sectors, education, non-profits, high tech business and its agricultural history. It has the friendliness of a small town with access to big city activities nearby.

From the beautiful parks and beaches, thriving businesses and excellent educational system, it is no wonder Goleta is a great place to be. The Chamber’s mission remains the same: creating a strong local economy, promote the community, providing business and networking opportunities, representing business to government, and pro-business political action. We are proud to announce after four years of operating in a virtual office, we remain closer to our members than ever. In 2012, we introduced a new program called GEM, a collaboration of the Chamber, the City of Goleta, and UC Santa Barbara, to help high-tech entrepreneurs grow and thrive in Goleta. We have a lot to look forward to in the coming years and we hope you will join us. Please take the time to learn more about the Chamber by exploring our magazine, visiting our website, and connecting with us on Facebook and Twitter.

For 65 years, the Goleta Valley Chamber of Commerce has celebrated the Goleta Valley.

—Kristen Miller, President & CEO

Additional Copies For additional copies of Goleta Magazine, please contact the Chamber at or by phone (805) 967-2500. Copyright © 2013 Goleta Valley Chamber of Commerce. All rights reserved. No parts of this publication may be reproduced in any form or by any means without expressed written consent from the publisher. Contents of the publication were received or derived from sources deemed reliable, but neither the publisher, its members, staff, or vendors, may be held responsible for any errors therein, or omissions therefrom.

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Made in Products of our unique environment are on the cutting edge of technology


b y G i n a P ott h o ff, n o oz h awk .co m

Goleta is the Central Coast’s very own version of Silicon Valley. A portion of the Bay Area technology hub’s size and influence, perhaps, but those who live in the Goleta Valley experience a few key differences that set the Good Land ahead of the better-known entrepreneurial mecca. In Goleta, residents can surf before work, experience what feels like year-round sunshine, and drive where they need to go because—amazingly —there’s no traffic. It’s no wonder, then, that hundreds of entrepreneurs who establish a business here try so hard to stay in the area surrounded by natural beauty. Those business minds are in great company. Goleta’s thriving bio-medical, high-tech and software development industries, some of which are better kept secrets than others, have continued an upward climb throughout the 1970s, 1980s and today. Not even the mid-2000s recession could quell many businesses that have local roots and global reach. A prime example of these high-tech innovators is Kathy Odell, a serial entrepreneur who, ironically, hails from near the real Silicon Valley. In 1985, Odell co-founded Medical Concepts in a local garage. Karl Storz, an international and highly regarded company in the production and sale of surgical and medical instruments and devices, bought out her medical device company five years later. Odell continued at Karl Storz until 2001, when she left to help some graduates fresh out of UC Santa Barbara start Inogen, a medical device company that focused on improving the quality of life for oxygen therapy users.



After a couple more hops, Odell began working at Annovium Products LLC in early 2012, and is helping market and develop a fitness training product and program. “Once you’re an entrepreneur here, you don’t want to leave,” Odell said. “We sort of recycle people. Being a successful entrepreneur is all about understanding connections. In a town this small in particular, it’s all about networking. For me, I recognized a long time ago that I’m not really good at working for really big companies.” Other companies share Odell’s commitment to staying and creating high-paying jobs locally. Reaffirming loyalty to the young coastal city, Deckers Outdoor, FLIR Commercial Vision Systems and CMC Rescue have recently purchased large Goleta properties for their growing businesses. The influx in local techsavvy companies is assisted in no small part by UCSB, as Odell and other business leaders will tell you. Faculty and alumni have founded more than 80 local companies, with an average of five new businesses each year, according to university records. Businesses give thanks for their successes by donating time and money back to the community, not to mention recruiting some of those spirited local college graduates. People sometimes don’t realize the great opportunity that exists here, said Odell, who still works to stay after more than 20 years. “We’re creating companies every bit as good as Silicon Valley,” she said. “There’s such vitality out here. I’ve always felt that I’m a really lucky person. This town is a good place to get going. Goleta is our home.”


aCTiVe LiFe sCienTiFiC PUTs TeChnoLoGY To WorK To imProVe heaLTh ucsb gr aDs research, Develop tools to better Detect tissue Damage Those who know the rate at which their body and its tissues are deteriorating over time would likely be better equipped to stop, or at least slow, the process. So why not try to get that type of technology into the hands of as many doctors as possible? That’s exactly the goal at Active Life Scientific Inc., which was founded in 2007 under the premise that the quality and strength of bone tissue—and any other kind of hard or soft human tissue for that matter — is determined by more than its thickness. To the global medical community, the small Goleta start-up company is researching and developing a diagnostic device that measures the microscopic distance a thin probe travels into bone tissue. The procedure can determine tissue quality using a reference point indentation technology developed by UC Santa Barbara physics professor Paul Hansma. More simply put, a medical tool “no bigger than a Highlighter” can produce more accurate and uniform results than a regular doctor’s physical inspection. With better detection and less subjective results, founders Davis Brimer and Alex Proctor hope to help improve a doctor’s diagnosis, treatment and prevention plans for patients. The young company founders and UCSB graduates say the smaller version of their BioDent product, called an OsteoProbe, is in the beginning stages of approval from the Food and Drug Administration. “It’s really opened up an entire new field of research,” said Brimer, CEO of the company. “Early results are very, very promising.” On a recent afternoon, Brimer brought out standard, paper 3-D glasses to illustrate the power of his company’s tools. The tiniest of tissue tears seemingly appear from nowhere when seen through the blue and red lenses.

The thin, needle-like probe, which would be used after giving a patient anesthetic, clicks when its sensors reach a measurement point. This microscopic view could change the world. Active Life’s products, which have been purchased by top researchers on three continents, are used to research osteoporosis, or the weakening of bone. Applications are also being developed for diseases related to teeth, cartilage, muscle, tendon, ligament, spinal disc and more. “Everything that we make, we have to really listen to our customers,” Brimer said. Although the product is years away from becoming a part of everyone’s annual exam, Brimer is confident Active Life is well on its way to helping people — its ultimate goal. Brimer and Proctor already know they have an awardwinning idea, having taken top prize in UCSB’s New Venture entrepreneurial competition just before graduating in 2008. They planned and actually started Active Life in local coffee shops, and now they have global researchers and investors. “A lot of very exciting things are happening right now,” Proctor exclaimed. “This will be an exciting year for us. This will change the world.” Echoing his colleague’s enthusiasm, Brimer said, “The applications are exponential. It’s exciting to deliver something new to scientists.”

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2013 EdITION


cover story

CMC Rescue Commits for Long Haul Fast-growing rescue equipment manufacturer on the move to bigger Goleta

There comes a time when a business owner has to weigh loyalties against the bottom line. For CMC Rescue founder Jim Frank and CEO Rich Phillips, that time came in late 2012, when a decision of where to relocate the growing rescue equipment manufacturing business presented two options: pay more money to stay in Goleta, where the 34-year-old business was founded, or move 20 miles east to Carpinteria. Turns out, Frank and Phillips are loyal men. “It just seemed like the right thing to do,” Phillips said of choosing to remain in Goleta. “This has been our home. We’re committed to becoming more visible in the community.”


As a result, the company’s 70 employees — most of whom live in Goleta — won’t have to commute very far when CMC Rescue moves into its larger facility at 6740 Cortona Drive in August.

Frank took a special interest in the recreational rock-climbing gear law enforcement used to conduct rescues, especially the harness. “That was the spark that made the company,” Phillips said. CMC Rescue was founded in Frank’s Santa Barbara garage. He found specialty equipment to safely and successfully save



All the while, Frank kept Phillips, his former college roommate, in the business loop. The two had grown close when studying engineering together at Cal Poly San Luis Obispo. Phillips was given the CEO title in 2009.

The equipment is used to supply ‘America’s heroes’ and not for the regular consumer, which might explain why few locals know about the business.”

The business also won’t be moving from the community where Frank got his first taste of rescue equipment years ago during a career fair at San Marcos High School. After he was introduced to the Santa Barbara County Search and Rescue Team, it wasn’t long before he felt compelled to join the allvolunteer branch of the Santa Barbara County Sheriff’s Department.

lives and sold it for a few years before the company began manufacturing its own certified harnesses and accessory equipment in 1982. That same year, the company established an academy to teach the professionals who would be using its products.

“The purpose of the business was to help people, law enforcement,” Phillips explained. “We couldn’t get the quality using outside companies. You’re literally trusting your life to it. Everything we sell has to be perfect. There is an emotional component to a harness. The rest of the world trusts us.”

Frank recently rattled off a long list of local law-enforcement agencies that use CMC Rescue equipment, including the search and rescue team for whom he still volunteers. The company, which is a brand name in China and Japan, even has an app with a rescue reference guide book. CMC Rescue is hoping to change that by reaching out to the community and by ensuring its longevity. Both say the company’s future became secure last year when CMC Rescue became completely employee-owned. “We really believe that we’re the kind of company Goleta wants,” Frank said. “That’s good for the community.”

Network Hardware Resale Proud of Goleta Roots, Record Growth Reseller of electronic equipment amps global market, over all sales Being up-front with customers about the vitality of electronic equipment to save them time and money seems to be paying off. At least that’s the case for Network Hardware Resale, a world leader in providing pre-owned and new networking and data solutions. The privately held Goleta company, which was founded in 1986, posted its largest gains to date last year on the heels of launching its new servers and storage solutions business, which is meant to maximize the lifespan and efficiency of technology investments. Along with that program, Network Hardware Resale earlier this year began expanding its successful NetSure Maintenance Program for IT customers. To sum up, the resale company sells equipment at a lower price, helps maximize the life of the often vital equipment, and fixes it for you if it malfunctions. “We help customers that are on a budget and are interested in saving money, and we help customers with their assets as they age,” CEO Mike Sheldon said. “These products can last a long time. We’re in the business of helping equipment last decades.” While the company is not exactly the same as the one Sheldon’s father, former IBM-executive Chuck Sheldon, founded years ago, the overall focus is still the same: to sell the best pre-owned networking equipment at faster response times and with lower failure rates than original manufacturers.

In 2012, Network Hardware Resale sold more than $25 million in optics equipment and shipped more than 730,000 items, an increase of 35 percent from 2011. Customers saved an average of 75 percent off new and used IT equipment from list prices, and the company served customers in 178 countries.

The younger Sheldon, who took over as CEO in 2006, said business continues to boom and morph along with technology, especially in Asia. The maintenance business was a key contributor to 2012 growth, increasing by 76 percent to earn the title as the fastest-growing business segment. Sheldon said a next step will be expanding into Japan, where sales grew by 35 percent in 2012. “We’re very much a global business,” he said. “We’re moving quickly around the world to do what we do everywhere we can.” Even with global reach, Sheldon said the company has no intentions of uprooting from the coastal community where it was founded. More than 200 locals work at NHR headquarters at 80 Coromar Drive, while another 200 are employed in Europe and Asia-Pacific. Network Hardware Resale also works to hire UC Santa Barbara graduates and donates approximately $200,000 each year to local organizations. Sheldon said he is grateful for loyal customers and excited for future successes. “A caution about the economy has really been the major driver of our success,” he said. “The market is very strong. We’re beginning to manufacture our own products. We’re moving away from just a reseller of secondary market products. We’re rapidly becoming a big call center and hardware replacement company as well.”

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Yes, we do that here appFolio Online managing of legal, property and finance data is made easy at AppFolio, which was founded in 2006 and provides 200 high-paying jobs at its Goleta headquarters. CEO Brian Donahoo said UCSB graduates easily make up more than half of the software company’s employees.

next Energy Next Energy Technologies, Inc. (NEXT) is developing an entirely new generation of solar panels, based on inks that have the ability to make solar energy. These stable, scalable, and low cost plastic semiconductors can be printed as an ink or spray coated onto conventional plastic sheets to fabricate extremely inexpensive, lightweight, and flexible solar cells that can be used in both conventional and innovative applications, ranging from commercial rooftops and solar farms to military tents and window films. Imagine powering your laptop with something the size of a sticker.

raytheon One of the earliest technology start-ups, Raytheon was established in Massachusetts in 1922. Raytheon’s chairman and CEO, William H. Swanson, got his start in the company at its Goleta facility in 1972. Raytheon employs 68,000 people worldwide and is a leader in defense, homeland security and other government markets.

Deckers outdoor Although famous worldwide for its UGG boots, Deckers Outdoor Corp. was started in 1973 by a UCSB graduate to develop shoes with a “utility purpose,” said CEO Angel Martinez. As it turns out, people also happen to love the way its brands look. Deckers has 95 retail stores on several continents, employing 400 people locally.

Deployable space systems For a small, aerospace start-up, Deployable Space Systems has acquired some big clients in its five years. The company, which has fewer than 20 full-time employees, is working with NASA and the Air Force to research and develop solar rays and other spacecraft products. 10

G o l e ta M a G a Z i N e

atK space systems ATK Space Systems general manager Dave Messner says the Goleta company has been in on a lot of “firsts” in space. The manufacturing company, which was founded in 1975 in Santa Barbara and then acquired by ATK in 2004, specializes in solar array systems and other deployable space structures that assist in satellite and other exploratory missions.

Citrix online Citrix Online is most famous for their GoTo products, GoToMyPC and GoToMeeting, their web-based remote access system allows people to connect with anyone from anywhere. Founded in 2003 in Goleta, Citrix Online still gains more than 17,000 new customers every month worldwide.

soraa Soraa was founded in 2008 by three UCSB engineering professors who chose to look at light in a different way. Soraa has since pioneered brighter, more energyefficient LED lights used in bulbs and televisions. Co-founder Steven DenBaars said the crystal gallium nitride substrates his company utilizes instead of gas uses 20 times less energy. The lights that can “improve people’s lives” aren’t available in Home Depot yet, DenBaars said, but that’s the ultimate goal.

transphorm A Goleta company with more than 100 employees is leading the world in high-voltage development. Transphorm, which was founded in 2007 by UCSB professor Umesh Mishra and his partner Primit Parikh, develops high-voltage, energy-efficient semiconductors used to minimize energy loss in power conversion.

yardi systems In 1984, Anant Yardi founded Yardi Systems, now the largest property and investment management software provider in North America. He drew on his experience as a property owner and as a system development manager to create the computer-based company, which employs 500 people in Goleta and more than 2,000 others around the globe.

Flir Commercial Vision systems Getting thermal and infrared cameras and technology into the hands of regular folks is the goal of FLIR Commercial Vision Systems, a Goleta arm of the national company better known for supplying the U.S. military and law enforcement. General manager Bill Terre says the night-vision cameras and threat detection systems, designed and manufactured locally by 350 employees, can enhance anyone’s awareness.

2013 EdITION


The South Coast’s Premier Business Park a rare combination of high-quality, efficient buildings and a generous outdoor

campus, Cabrillo Business Park has no equal between Los Angeles and San Jose. Designed as a sustainable, master-planned project, with walking trails, mini parks, sports courts, and bike paths—all built around restored and enhanced natural wetlands—Cabrillo Business Park provides an environment conducive to the greatest employee creativity and productivity. A convenient, accessible location supports retail space, while a variety of buildings allows tenant flexibility and growth. To learn more, visit

Steve Fedde | | 805.604.7103



real estate

Signs Indicate a Balanced Commercial Market new enterprises and economy create momentum on the south Coast b Y F r a n Co i s d eJ o h n , h aY e s Co m m e r C i a L G r o U P


Looking back on 2012, the prevailing attitude among businesses toward the economy in general was “wait and see.” Hiring and investment decisions were dampened by uncertainties in many areas, including the unclear fate of new healthcare legislation, the November elections, and the “fiscal cliff,” to name a few. Against this backdrop of uncertainty, commercial real estate in Goleta produced mixed results. On one hand, it was a strong year for industrial and retail leasing. At the same time commercial sales were modest, and office leasing dropped precipitously in 2012 due to light demand for large spaces. On the bright side, vacancy and rental rates across all leasing sectors remained stable or showed signs of growth. In addition, there is healthy demand to purchase commercial real estate. Most indicators suggest the local economy is gradually strengthening, with residential real estate sales growing, the apartment sales market in full recovery, and according to preliminary data, Santa Barbara County’s year-over-year unemployment rate dropped nearly one percentage point in 2012 to 7.6%.

SALES Commercial sales were solid but not exceptional during 2013 with just 11 commercial sales completed (compared to 17 during the prior year). Surprisingly, five of the sales were industrial properties, while no office properties changed hands. Total sales volume was $32.6 million, a decrease of 83% from 2011 (which included the $105 million sale of the Bacara Resort). Despite the reduced activity, several notable properties were purchased, including the 10,715 sf retail building at 5995 Calle Real and industrial buildings of 53,000 sf and 26,000 sf at 6740 Cortona Dr and 99 Aero Camino. One clear trend has emerged since the recession: owner-users (businesses or other organizations buying

property for their own use) are playing a major role in the commercial sales market. Of the 11 sales in Goleta in 2012, six were purchased by owner-users. This was driven by a combination of attractive Small Business Administration (SBA) financing, a decent supply of available buildings, and motivated sellers. With these historically unique market conditions, it has become fairly common for a business or organization to buy a property for its own use and end up paying less per month as an owner than it had as a tenant. As long as interest rates remain near record lows and financing is available, there will be demand to purchase commercial property by both owner-users and investors. The challenge facing growth in the sales market in 2013 will be a lack of supply. The number of properties for sale decreased more than 30% during 2012. At the same time, prices are gradually increasing, which should slow sales over time.

OFFICE LEASING Office-using businesses were cautious about hiring and expansion during 2012 for several reasons, including the ongoing slow growth of the economy, the inherent uncertainty of an election year, and concern over the government’s ability to handle the “fiscal cliff.” Goleta’s large employers were relatively inactive in 2012, as only 199,000 sf of office/R&D space was leased, less than half the total for the previous year and the lowest annual absorption we have on record. One reason for the slow market is the prevalence of defense industry companies in the area, whose revenue may be constricted by federal budget cuts in 2013. The Goleta office market is stagnant, but it is also stable. Vacancy and lease rates have remained consistent over the past four years. While not much space was leased in 2012, relatively little new space became available. The current 10.4% vacancy rate continued on page 14

2013 EdITION


real estate

is nearly double the pre-recession level, but it still looks healthy compared to the 17.1% average for US metropolitan areas. Advanced Vision Science, Inc. and Deckers Outdoor Corp. signed the largest office leases of 2012, both renewals. Brown & Brown Insurance is a notable office tenant that moved from Santa Barbara to Goleta in 2012, taking 12,600 sf at 1 S. Los Carneros Rd. There are currently 16 spaces greater than 10,000 sf available in Goleta and only a few tenants seeking spaces that large, so we may see some landlords subdividing larger office spaces in the coming year to attract smaller tenants. On the bright side, we forecast office vacancy to tighten and rates to increase in Santa Barbara in 2013, which should increase demand in Goleta.

INDUSTRIAL LEASING Large leases by Powell Skate One, Citrix and Central Coast Power Sports contributed to a statistically productive year of industrial leasing in Goleta. Both the number of leases and gross absorption were higher than they have been in recent years. At the same time, Goleta’s asking and achieved rates both increased more than 10%. Total square footage leased surged 31% in 2012, and the current vacancy rate of 5.3% is the lowest since 2007. For industrial tenants, the high cost of relocating creates an incentive to stay put. This proved especially true in 2012, as nearly half of the transactions were lease renewals. For example, Soraa, Inc. and UCSB renewed 10,000+ sf spaces. The fourth quarter produced only one sizable transaction: Habitat for Humanity’s lease of 12,374 sf at 6860 Cortona Dr. Industrial leasing generally eludes prediction, but we forecast a more subdued leasing market in 2013 than last year, given the low vacancy rate.

RETAIL LEASING Thanks to two large leases early in the year, 2012 was a strong year for retail leasing in Goleta. Compared to 2011, transactions and square footage leased both increased about 30%, while dollar consideration doubled. Achieved rental rates for retail space have bounced back from the lows in the wake the recession and are at their highest levels since 2008. In addition, 16 retail leases were signed in 2012, the highest annual total in at least seven years.

Goleta’s available space decreased 34% in 2012, driven by large first quarter leases by BevMo and Pier 1 in Camino Real Marketplace. These two leases accounted for more than 20% of the total square footage leased during the year. And as a result, the largest shopping center in south Santa Barbara County is nearly full. Despite disappointing retail sales during the holiday season, we are hopeful that 2013 will be a year of moderate to steady growth for consumer confidence and spending, especially in the second half. We forecast retail vacancy to tighten a bit more in the coming year with rents also rising slightly. Landlords will need to continue to be flexible with free rent and tenant improvement concessions to attract the stronger tenants.

LOOKING FORWARD As we near the end of the first quarter, much of the economic uncertainty—especially

unsettled tax and fiscal policy—that hindered employers in 2012 remains unresolved. The extension of deadlines for automatic spending cuts combined with the impending debt ceiling showdown promise to keep businesses cautious about hiring during the coming months and possibly beyond. On the bright side, unemployment is projected to ultimately improve somewhat in 2013, and there will likely be minimal change to interest rates. Compared to 2012, we expect slight shifts in momentum across the commercial sectors over the coming year that will produce a more balanced picture. Specifically, industrial and retail leasing markets will throttle down a bit, while office leasing will pick up some speed. As the local economy continues to improve, we are excited to see Goleta businesses grow and new enterprises launched in 2013. Francois DeJohn is a broker and founding partner of Hayes Commercial Group.

E mp l o y e r s i n t h e G o l e t a V a l l e y Rank Name

Web Site





Employees 6,000


County of Santa Barbara





Aerospace and defense



Sansum Clinic

Health care



Tecolote Research




Goleta Union School District





Food service



Citrix Online

Software development



Yardi Systems

Software development



FLIR Commercial Vision Systems

Infrared technology







Bacara Resort and Spa




Karl Storz




Deckers Outdoor Corporation




Marborg Industries

Waste Removal



Goleta Cottage Hospital

Health care







Mentor Corp








Network Hardware Resale

Network Products



Channel Technologies Group




The Home Depot












ATK Space Systems

Aerospace and defense


* data compiled by the Goleta Valley Chamber of Commerce



Thanks for helping us grow in Goleta From its startup days more than 10 years ago to its global presence today, Citrix Online has happily called Goleta home. Did you know? We have nearly 600 employees in Goleta and more than 1,000 worldwide. Employees can bring their dogs to work. The community is welcome to have lunch at the GoToCafĂŠ at 7414 Hollister. In 2010, more than 500 of our employees volunteered in their communities. You can find us at local events, including the UCSB Running Series, I Madonnari, the Solstice Parade, the Arthritis Walk and Earth Day.

Yes, we’re hiring.

2 0 1 3 e d ition


real estate



bY eL aine aberCrombie

There are several reasons why they call Goleta, “The good land.” Chances are that you are experiencing one of those reasons right now. There are over 300 days of the year that we experiences sunshine here in Goleta. When other areas of the country are buried knee deep in snow, the locals are out playing a round of golf with their friends. During the winter we get lots of inquires about relocation from those who are looking for a milder year round climate. If that is one of the things you are looking for, then this should be your next home.

as well as our average sale price. Property values rose 7% last year over the prior year. With prices rising, inventory dwindling and rates historically low this is a prime scenario for both buyers and sellers. Our local owners realize that we are in an insulated area since our prices have begun to rise and other areas around the county have not. In fact, during the last 40 years and four real estate cycles later, our area has come back stronger than before showing a stair-step affect in value. For example, in 1983 a Goleta tract home cost $150,000; today’s value is $750.000 for the same house. Not a bad return on investment that was purchased to provide shelter.

residential Growth in the Goodland

Even though the California Association of Realtors consistently reports Santa Barbara area as one of the most expensive in the state that should not scare you; there are plenty of homes that are affordable if you know where to look. Our Santa Barbara Multiple Listing Service (MLS) covers Carpinteria, Montecito, Santa Barbara, Hope Ranch, and Goleta areas. When sales from Montecito and Hope Ranch are reported to the MLS, they raise our reported median home sales prices causing the average American to conclude that our area is too expensive for them to afford. However when one looks at the average home prices for Goleta in 2013, these homes are more affordable than other Southern California towns. Goleta has a median sold price for Fourth Quarter 2012, of $539,000.

The market velocity for our local real estate market has attracted, on average, five buyers every day for the past year causing our inventory to drastically decrease. At the end of 2006, the top of our market this cycle, there were thirteen months supply of homes for sale in the overall area. Today however, we have only 2.8 months or 84 days supply. Sellers have more advantage today with less than three months supply of inventory. Over 2012 our residential sales volume has increased

The last new construction of any size were homes found in developments like Storke Ranch built in 2000, Winchester Commons, The Crown Collection, Mountain View Ranch and more recently the Bluffs. The past 12 months most homes sold at between 97-100% of list price The lack of supply and the rising demand continue to drive prices in our local area. Here’s the good news. This year we will see 181 new units come on the market in Goleta. These units are a mix of: studios, condo/townhomes, duplexes, tri-plexes, four-plexes and single family residences. Buyers will now have a window of opportunity in which to purchase new construction if owning a new home is one’s dream. This inventory will help ease the extremely tight market that exists today in the area. The young City of Goleta is determined to address the housing issues of its citizens and employers. This is just one way Goleta is demonstrating its support for work force housing. If your plans are to stay in the area for at least three to five years this is a great time to purchase real estate. Why? The current market cycle changed at the end of 2006 and most real estate cycles are seven to continued on page 18



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2 0 1 3 e d ition


real estate

ten years long from one high point to the next. We have already seen an increase in home values over 2012, so the indication is that we are past the low point in the market. The good news for buyers is that we will have a bit more inventory to choose from soon. A huge advantage for buyers today is the low interest rates. Did you know that when interest rates go from 4% to 6% the payments for a buyer go up 25.6%? That can make all the difference in which home a buyer can afford. Having the school district you want for your child could be determined by your monthly payment. Rates have begun rising from the low 3.25% and we are not likely to see those rates again for decades, if at all. Real estate should not be invested in for mere speculation. That being said real estate values have never dropped down to zero like some stocks I used to own. We all need a place to live and if you are like most people, our most valuable asset is our home so why not take advantage of these historic low interest rates and get a tax deduction for years to come while providing a great lifestyle for yourself and your family? Why not buy where you get more home for your money and buy now? I am positive you will agree that one cannot beat the lifestyle in “The Good Land” of Goleta. Elaine Abercrombie, Broker for Abercrombie Fine Homes, Inc., Past President to the Santa Barbara Association of Realtors and Multiple Listing Service 2010,,, 805-450-0086

Ablitt s

Fine Cleaners & Launderers

DEMoGr aPhiCs description


Santa barbara County

2018 Projection



2013 Estimate



2010 Census



2000 Census




Growth 2013-2018



Growth 2010-2013



Growth 2000-2010 2013 Est. Pop by Single Race Class White Alone

6.15% 430,618



Black or African American Alone



Amer. Indian and Alaska Native Alone





Asian Alone Native Hawaiian and Other Pac. Isl. Alone Some Other Race Alone Two or More Races 2013 Est. Population by Sex Male 15,553 Female 2013 Est. Median Age









216,146 15,292




Less than 9th grade



Some High School, no diploma



High School Graduate (or GEd)



Some College, no degree



Associate degree



Bachelor’s degree



Master’s degree





2013 Est. Pop. Age 25+ by Edu. Attainment

Professional School degree doctorate degree



2013 Est. HHs by HH Income



Income less than $15,000



Income $15,000 - $24,999



Income $25,000 - $34,999



Income $35,000 - $49,999



Income $50,000 - $74,999



Income $75,000 - $99,999



Income $100,000 - $124,999



Income $125,000 - $149,999



Income $150,000 - $199,999



Income $200,000 - $249,999



Income $250,000 - $499,999



2013 Est. Median Household Income 2013 Est. Families by Poverty Status 2013 Families at or Above Poverty









2013 Families at or Above Poverty with Children 3,450

Providing service to Goleta, directly to your front door or office. Sign up today at


2013 Families Below Poverty with Children





2013 Est. Pop Age 16+ by Employment Status In Armed Forces Civilian - Employed






Civilian - Unemployed



Not in Labor Force



2013 Est. Avg Travel Time to Work in Minutes



2013 Est. Tenure of Occupied Housing Units



Owner Occupied



Renter Occupied



Source: UCSB Economic Forecast Project / SiteReports



2013 Families Below Poverty

2013 Est. Median All Owner-Occupied Housing Value$548,486




Income $500,000+

Pick Up. Deliver. Free. Every Time.

0.38% 30,845


2 0 1 3 e d ition


health care

Collaborating for Care technology and collaboration lead to advanced health care options

CenCal Health administers several publicly-funded health care programs for low income residents of Santa Barbara and San Luis Obispo counties; the primary one being the Medi-Cal program

a year and sees more than 18,000 emergency visits. They have been recognized for the award-winning Center for Wound Management and Comprehensive Breast Care Center.

Since beginning operations in 1983, CenCal Health has, among other things, created access to high quality health care for its members through contracts with local providers (physicians, clinics, hospitals, pharmacies, etc.); and coordinates care for its members through a primary care provider case management system, aided by numerous plan programs and activities.

To comply with state-mandated seismic requirements, the hospital is currently undergoing a complete renovation. When finished in 2014, the two-story, 152,000-square-foot facility will boast a much larger Emergency Department, a surgery suite with six operating rooms, a wound care center and all-private rooms for patients.

Goleta Valley Cottage Hospital was founded in 1966 to serve the Goleta Valley. Today, the hospital admits more than 1,500 patients

A Corporate Partner Program, co-chaired by local business leaders Jim Knight and Craig Zimmerman, enlisted the support of businesses throughout the South Coast. More than $528,000 was contributed by

HeAlTH AnD wellness in THe goleTA VAlley CenCal health

110 Castilian drive 805.685.9525

Complete nutrition

5782 Calle Real 805.845.7225

stacey Cooper Fitness

324 State Street, Suite C 805.284.3688

Crossfit innate

360 S. Hope Avenue, C105 805.880.5104



Crystal Chiropractic 310 Pine Avenue 805.687.8900

devereux santa barbara P.O. Box 6784 805.968.2525

dr. Carastro

122 S. Patterson Avenue Suite 214 805.964.4786

Goleta Valley Cottage hospital

sama auraveda

351 S. Patterson Avenue 805.967.3411

5276 Hollister Avenue Studio 456 805.570.2692

Johnson dental

sansum Clinic

3906 State Street Suite 102 805.687.6767

massage envy

5748 Calle Real 805.683.5700

122 S. Patterson Avenue Suite 131 805.898.3311

santa barbara Family Chiropractic

360 S. Hope Avenue, C100   805.682.4620

santa barbara Women’s self defense 339 N. Kellogg Avenue 805.252.9099

Upward Living Chiropractic Wellness

5370 Hollister Ave 805.636.9729

Western dental

5680 Calle Real 805.979.3040

Charter Corporate Partners that included Bacara Resort & Spa, Community West Bank, Cox Communications, ExxonMobil, MarBorg Industries, Montecito Bank & Trust, Pacific Western Bank, Rabobank and Venoco. Sansum Clinic is a nonprofit healthcare provider focused on providing compassionate and quality healthcare to the community. Last year, Sansum partnered with Cancer Center of Santa Barbara to enhance cancer care in the community. The partnership has provided better information sharing and coordination of care, allowing them to offer the highest quality, most compassionate care. The collaboration also means patients will have less need to travel outside our community for highly specialized treatments. In addition to this partnership, Sansum is often recognized for their proactive diabetes program provides activities on diabetes prevention health education and encourages personal physical fitness, healthy eating, healthy weight and self-confidence.


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rbara Co

Santa Ba

Santa Ba rb promotes ara Community Builders th high businesse e unique stories of local in lights and s and or ganizatio images an ns. Full of dividuals, d inspiri be ng storie illuminat s, SB Com autiful es the in tri m narrativ es of loca guing and heart-w unity Builders l commun provides renching ity build Sa ers. Furth neighbor nta Barbara the er, opportu s in a de nity to kn it eper and ow more mea ningful w its ay.


Santa Commu Barbara nity Bui lders Volume

Connectin gO


ur Coasta l Commun ity

Premiere issue This spring








in Montecito, Santa Barbara, and Santa Ynez. The company services thousands of customers and has been able to give back more than a million dollars in charitable donations to local schools in the last 11 years. “We were surprised by the level of our success, but looking back, it made


$38 Million Raised for Restoration Of City’s Historic, Beloved Venue

Community Involvement Pays Off

Despite its popularity, the Bowl still harbors an aura of intriguing mystery. Part of this is its hidden location off upper Milpas Street, and part comes from its relatively unknown and surprisingly long and varied history. Moreover, few people know that today, it is run by a small staff and 21 dedicated volunteer Board members. The Bowl has transformed into a state-of-the-art facility —some of

the world’s most popular musicians, including Norah Jones, Jack Johnson, and Gwen Stefani, play there frequently - but it was actually built 76 years ago as part of a federal government WPA project during the Great Depression. “The original work was done primarily by Italian and Mexican stonemasons, some 25 years before Carlos Santana, David Crosby, and Kenny Loggins [who have all played

at the Bowl] may have picked up their first guitars,” said Rick Boller, the youthful executive director of the Foundation. In the hallway under the stage and in backstage dressing rooms are photos which show the venue as it was in 1937—a bowl-shaped structure with a wooden stage at the bottom and seats rising up on all sides. The wooden stage revolved 360 degrees during


11:26 AM



hen Renee Grubb and Ed Edick grew frustrated with working for the corporateowned real estate firms that dominated the Santa Barbara landscape in 1996, they came up with an idea that was both risky and appealing. Renee and Ed were friends and had a similar outlook on things. After several months of coaxing by Renee, Ed agreed to be a part of starting a local


Santa Barbara Community Builders

real estate company. The market was struggling at the time, and they didn’t really know if any of the agents they knew would join us. At most, they thought they might be able to create a small boutique company. They called it Village Properties to reflect their local focus. Grubb and Edick did not have to worry for long. Before the paint was dry in their new office on Coast Vil-

lage Road, their phones began ringing off the hook. More than 20 of the top agents in town wanted to join the new company, which rocketed past the “boutique” stage in record time. “We opened our doors in May 1996, and we were in the black by the fourth quarter,” said Grubb. Today, Village Properties is a major player in the local real estate market, with more than 160 agents and offices

ucked into a beautiful ravine and hillside overlooking the city and Pacific Ocean, the Santa Barbara Bowl helps define Santa Barbara and is a beloved, vital, and historic piece of the city’s cultural fabric. This is a year of celebration for the proud musical landmark as it marks the successful achievement of the capital phase of a Herculean fund-raising effort – the American Classic Capital and Endowment Campaign - that began in 1994 and culminated last year with more than $38 million being raised for restoration and new projects. The Bowl, which was showing its age with a cracked cement stage and deteriorating seating, received a complete overhaul beginning in 1995. What emerged from all these efforts is a 4,562-seat, world-class outdoor venue. More improvements are under way, including a new, parklike entrance that will allow vehicles and patrons to enter separately, but the Santa Barbara Bowl Foundation, which oversees the Bowl, is also shifting its focus to endowment for education outreach programs and a sustainable maintenance fund.

sense because we’ve created exactly the type of company we, as agents, always wanted to work for,” said Edick. “We based it on a culture of trust, caring, relationships, and community. I love walking through the front door of our offices every day because I truly like the people who are inside. We are very much like a family.” Being locally owned gives Village Properties some distinct advantages over its nationally based, corporate competitors. For example, community integration, a vital part of any real estate company’s success, was easier for the firm because southern Santa Barbara County is the company’s only focus. “It is where we commit all of our time and money,” said Edick. “The nationwide companies can’t do that because if they gave to our community, they would have to do the same for every community they serve. Their corporate headquarters is somewhere Santa Barbara Community Builders



Santa Barbara Community Builders

Citrix Citrix is a quintessential modern success story, complete with a garageto-global tale of technological innovation and inspired management. The company’s Online Services division was formed in 2004, when Citrix purchased Expertcity, a local startup begun in 1997 as the brainchild of a professor and two graduate students from UCSB. Today, the company provides remote connectivity and online collaboration solutions to customers worldwide. The Online Services division employs more than 1,500 of the 8,000+ Citrix employees globally, including more than 600 people at its Goleta campus, making it one of the largest private employers in Santa Barbara County. Santa Barbara Community Builders



Santa Barbara Community Builders

Goleta’s Global Tech Leader Floats on a ‘Cloud’ of Success

“People in Santa Barbara know we have grown quickly, but I’m not sure they know just how fast we are expanding,” said Brett Caine, senior vice president and general manager of the Citrix Online Services division. “It’s been satisfying and a lot of fun to be a part of this type of growth.” The company provides cloud-based solutions that enable mobile workstyles – letting people work from anywhere, with anyone, and on any device. Its offerings include GoToMyPC, GoToMeeting, GoToWebinar, GoToTraining, GoToAssist, Podio and ShareFile. Citrix is currently the second-largest web-conferencing provider in the world, according to Caine. Technological savvy isn’t the only

reason for the company’s amazing success. It also attracts talented personnel because of its employeecentric mission and values. “We’ve tried hard to make this a great place to work, and I think it says a lot that two of the cofounders are still here,” said Caine. “Bernd Christiansen is our chief technology officer, and Malte Muenke is our VP of engineering and customer operations. We also have many other employees who have been with us for more than 10 years. It is this focus on employees which enables us to deliver on our growth and profit goals — growing our business from $40M at acquisition to more than 10 times that in 2011.” Caine has helmed the Online Services division for the past nine years. During that time, Citrix has become increasingly involved with giving back to the Santa Barbara region embodying their “work better, live better”

motto. “We support our employee’s interests in the community by matching employee contributions to qualifying non profits and offering 16 paid hours of volunteer time every year” The company also partners with over 75 local non profits and donated more than $2.5 million in products to charities worldwide in 2012. “It’s a big part of who we are,” said Caine. Santa Barbara Community Builders

2013 EdITION




Academies Engage Students By G IANA MAG NO L I , NOOZ HAW K .COM


econdary schools in the Goleta Valley are seeing rapid success with the introduction of a number of Academies. With a focus on specific fields and hands-on research, students are becoming more engaged in the classroom. Take a look at some of the great programs happening at our local schools:

Dos Pueblos High School, The Academy The Academy at Dos Pueblos focuses on individualized attention to student’s lives, both in and out of the classroom, to help them be successful and productive citizens. The students are assigned tutors, counseling, mentors and guided studies classes to help them navigate the world of high school and the real world after graduation. According to the school’s website, over the first three quarters in the program, the average GPA of academy freshman has risen from 1.41 to 2.39.

The Academy, on the Dos Pueblos campus at 7266 Alameda Avenue, has strong community and business partnerships to keep funding and mentor programs active. Dos Pueblos HIGH SCHOOL Engineering Academy Nationally recognized, the Dos Pueblos Engineering Academy is the shining star of the Santa Barbara Unified School District’s academies. Started in 2002, students take three years of engineering courses in addition to their usual workload, which encourages advanced science and math classes; the Engineering Academy’s robotics team competes in the annual international FIRST Robotics Competition.

The Elings Center for Engineering Education, the academy’s new home on the Dos Pueblos campus, was completed last fall with the help of the Dos Pueblos Engineering Academy Foundation, a who’s who of local high-tech industry heavyweights and community sponsors. The building has a computer room, a machine shop, a prototype room, and engineering classrooms and laboratories.



San Marcos High School AAPLE Academy The Accelerated Academic Program for Leadership and Enrichment (AAPLE) Academy pushes students to take challenging classes and further engage through guest speakers, summer programs, studying abroad and college prep. Designed to be a four-year program with 120 total students, it already has 30 freshmen and 30 sophomores, in this, only its second year. Santa Barbara High School Green Academy Students with green thumbs can get involved in environmental classes, projects and clubs with Santa Barbara High’s Green Academy. They have access to SBCC environmental horticulture classes and a strong STEM (science, technology, engineering and mathematics) curriculum at the high school at 700 E. Anapamu Street. Multimedia, Art & Design Academy at Santa Barbara High School In a three-year, career-focused program, students of Santa Barbara High’s Multimedia, Art & Design (MAD) Academy take art and technology classes for both high school and SBCC credits. They participate in internships, listen to guest speakers, and get involved in the community through presentations and field trips. Visual Arts and Design Academy at Santa Barbara High School Students in the Academy have guest speakers in class, job shadowing and internships, artists-in-residence and partnerships with local colleges and art-related businesses. Students can take SBCC illustration and design classes for dual credit. According to its website, VADA’s goal is to integrate “college prep coursework with career-focused art and design instruction in a supportive ‘family-like environment,’ to help promote confidence and character development, as well as artistic and academic capabilities in its students.” Pictured above: Students in the Dos Pueblos Engineering Academy gather to collaborate on a project.

Proud to Call Goleta Home.

FLIR Systems: The World Leader in Thermal Imaging Innovation Employees of FLIR Systems generously support local causes and the Goleta community. FLIR Quark (Actual Size)

For more information, please visit 1.877.773.3547

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ATK wins Game Changing  Technology Contract from  NASA for future extreme  high‐power Explora�on  and Science Missions  

Proud to be a member of the Goleta community 

2 0 1 3 e d ition



Bill Banning

Settles in as Chief of Goleta Union School District new superintendent has big goals b Y G i a n a m aG n o L i , n o oZ h aW K .Co m


oleta schools kicked off the school year with a new leader. Bill Banning, the Goleta Union School District’s new superintendent, has been getting oriented with the district’s schools and the community.

His five elected bosses—the Board of Trustees —selected Banning after a nationwide search, and signed him to a three-year contract, although he has no plans to leave after that.

Banning said he has big shoes to fill following the departure of Kathy Boomer, who retired after seven years with the district.

After meeting with teachers, classified employees, nonprofit groups and other district leaders all summer, he said it’s nice to see the schools in action this week as students head back to class.

It’s always been his goal to be a superintendent, Banning said, and Goleta shares a lot in common with his previous district in Solana Beach.

Banning served as assistant superintendent and human services director in the Solana Beach School District, and has always had the career goal of becoming a superintendent.

He and his wife, Becky, often visited the South Coast, Banning said, and heard positive things about the school community.

His wife still lives down south but is looking for a job to relocate to the South Coast, Banning said. They have a 24-yearold daughter who lives in Los Angeles.

“When I told my mentor that I was applying here, he said, ‘Wow, whoever gets that job is one lucky person,’” Banning said.



He calls Goleta Union’s nine-school district a “perfect size” with a family feel.

Large districts can do economies of scale and small ones are great at multitasking: Goleta Union combines those, so administrators all help each other instead of being pigeonholed into doing just one thing, he said. “It’s easy to get lost in too big a system and overwhelmed in too small a system,” he noted. While every district in California struggles with budget cuts, Goleta Union is better off than many, both financially and academically, because of hard work by teachers, staff and Boomer’s leadership, Banning said. There are still cuts though, and even basic-aid districts don’t have the money to keep doing what they have been doing in the past, he added. “It’s always difficult when money’s tight to keep morale up …” he said. “It’s part of my goal to establish really strong listening relationships with teachers and classified employees.”

Education Guide Public elemenTAry scHools brandon school

195 Brandon drive 805.571.3770

el Camino elementary school

5020 San Simeon drive 805.692.5574

ellwood elementary school 7686 Hollister Avenue 805.571.3774

Foothill elementary school 711 Ribera drive 805.681.1268

Goleta Family school

711 Ribera drive 805.681.1268

hollister school

4950 Anita Lane 805.681.1271

isla Vista school

6875 El Colegio Road 805.685.4418

Kellogg school

475 Cambridge drive 805.681.1277

La Patera school

555 N. La Patera Lane 805.681.1280

mountain View school

5465 Queen Ann Lane 805.681.1284

santa barbara Charter school 6100 Stow Canyon Road 805.967.6522

Public seconDAry scHools dos Pueblos high school 7266 Alameda Avenue 805.968.2541

La Colina Junior high school 4025 Foothill Road 805.967.4506

Goleta Valley Junior high 6100 Stow Canyon Road 805.967.3486

san marcos high school 4750 Hollister Avenue 805.967.4581

PriVATe scHools bishop Garcia diego high school 4000 La Colina Road 805.967.1266

Aiden Sim, 4th grade, attends Science Camp at Rainbow School in Goleta.

Coastline Christian academy 5950 Cathedral Oaks Road 805.967.5834 www.coastlinechristian

st. raphael elementary school 160 Saint Josephs Street 805.967.2115

Laguna blanca school 4125 Paloma drive 805.687.2461

montessori Center school

colleges AnD uniVersiTies antioch University santa barbara 602 Anacapa Street 805.962.8179

California state University Channel islands 1 University drive 805.437.8400

Pepperdine mba at UCsb

401 N. Fairview Avenue, # 1 805.683.9383

Mosher Alumni House 805.496.8798 programs/mba/santa-barbara/

The Waldorf school of santa barbara

santa barbara City College

401 North Fairview Avenue 805.967.6656

721 Cliff drive 805.965.0581

UC santa barbara

552 University Road 805.893.8000

Westmont College 955 La Paz Road 805.565.6000

U n i v e r s i t y o f C a l i f o r n i a , s a n ta Ba r Ba r a

Immense intellectual vitality combined with breathtaking natural beauty — that’s UC Santa Barbara. Home to 5 Nobel Laureates and 11 national research centers. Rated number 10 among all public universities by U.S. News & World Report.

For the latest information on news and events at UC Santa Barbara, visit

2013 EdITION


uc santa barbara

UCSB: Educating Entrepreneurs


By S h e lly L e ac h m a n

Joined onstage by a live falcon to help prove their product, the team of UC Santa Barbara alumni behind birdidentification app Birdeez took a top award at last fall’s DEMO conference, a prestigious Silicon Valley pitch competition. So landed another proverbial feather in the cap of UCSB’s Technology Management Program (TMP). The Birdeez group — at the time still students — won TMP’s New Venture Competition mere months earlier, earning acclaim and cash to go with their potentially viable business. Future TMPbred winners of the popular campus start-up contest may walk away with another prize still: a master’s degree. After a years-long push, the 1998-launched TMP has been granted academic-unit status, and will begin offering graduate degrees as soon as 2014. The one-year master’s track is described as being “akin to an MBA for engineers.” “It’s going to be very similar to a degree you’d get at a business school, but we’re not creating a copycat program. We’re trying to do something very innovative,” said Bob York, TMP’s director and a professor of electrical and computer engineering. “This is a management program for scientists and engineers. We’re living in a real technical world with a real need for tech leaders — people who are not just creating the technologies but actually delivering them to market — and we feel this is a space that’s not being served right now. This is a real opportunity for us to create a very unique program that will be training the technical leaders of the future.



“We’re empowering the scientists and engineers to become the leaders and innovators,” York added. “I think that’s a big step, and an important one.” It’s a key development for UCSB and the entrepreneurial community at large, which in Goleta and across the Central Coast often plays host to innovative companies —and people—that got their start on campus. From the well-established, such as Digital Instruments and ExpertCity (now Citrix Online), to newer companies like Transphorm, Soraa, and Eucalyptus, the campus has a tradition of entrepreneurship, and a long history of impacting industry with its research-based innovations. Sirigen Group, winner in 2003 of UCSB’s then-nascent New Venture Competition, was acquired by medical tech giant Becton Dickinson in 2012 — just two years after introducing its first commercial product. Launched in 2010, Next Energy Technologies now boasts ten full-time employees at its Goleta headquarters, and was named Entrepreneur of the Year for 2012 at the annual “Goleta’s Finest” awards in late November. “UCSB is a conduit for innovation and intellectual capital, and Goleta, as the community that surrounds the university, is the benefactor of the university’s success,” said Dan Singer, city manager for Goleta. “Our partnership, in association with UCSB and the Chamber of Commerce, pulls from those strengths and attributes in order to create new opportunity for entrepreneurs and their new ventures.”

In 2012, the Chamber of Commerce, City of Goleta and UCSB launched the Goleta Entrepreneurial Magnet (GEM), a collaboration to strengthen the local economy by supporting new and growing technology entrepreneurs. The new master’s degree endeavor formalizes what TMP has been doing all along: breeding such leaders—and start-ups—by instilling in students of all levels, and from all disciplines, the savvy and skills required to run a business. Offering courses, lectures, networking events, and mentoring, TMP provides techspecific education in entrepreneurship and management. The New Venture Competition (NVC) is perhaps its most high-profile component, and catalyst to UCSB success stories past and present. “The approval of this graduate program is a huge thing, and I think it’s going to be a turning point,” said Craig Cummings, a 1972 engineering grad and regular TMP entrepreneur-in-residence, who now chairs the Central Coast chapter of the MIT Enterprise Forum. “I think it will be huge from a community standpoint as well. UCSB has always been the center of activity for tech-driven startups on the central coast. Their list of success stories is already long and impressive, and with this degree, it will just become more so.” Mature companies including Phone Halo, which develops Bluetooth-based tracking devices for personal items such as keychains and wallets, and portable-oxygen innovator Inogen made their first splash as NVC winners. Phone Halo was a 2009 awardee; Inogen came even earlier, in 2001. Besides Birdeez, 2012 NVC champs (the contest has multiple categories) brightblu and aPEEL Technology recently earned some wider-world accolades of their own. Home automation company brightblu finished in the top three at the fall Plug and Play Expo, an esteemed, investor-attended start-up contest. And aPEEL creator James Rogers scored a $100,000 grant from the Bill & Melinda Gates Foundation to advance his invention—a molecular, waterbased camouflage for crops that can extend their shelf life.

“It just goes to show that the entrepreneurs we graduate aren’t just prepared—they can go toe to toe with anyone,” said Mike Panesis, TMP’s manager. “The word technology means what you do with what you know. It’s not about electronics or chemistry or being able to build things, but taking what you’ve learned, the knowledge you’ve gained, and doing something with it. And that’s what we specialize in.” Enterprise has long thrived at UC Santa Barbara, where scholars past and present have created or contributed to scores of businesses over the years. The campus has a tradition of entrepreneurship, and a rich history of impacting industry with its research-based innovations. In this era of technology-driven entrepreneurship and industry’s incessant search for the next big thing, UCSB is fostering exactly the kind of innovation that fits the bill. The greatest success stories are taking their inventions to market, creating new revenue streams and new jobs. For many of them, TMP has been an irreplaceable—if under-the-radar—launch pad. And that’s the over arching hope for the program and the aspiring entrepreneurs it serves—that they leave UCSB with a degree as well as the necessary skills to succeed in business, if not a budding business of their own. “Students at UCSB are forward-thinking and excited to commercialize their technology ideas,” said Rod Alferness, the Richard A. Auhll Professor and Dean of Engineering. “TMP has been enabling this innovation for years, and now the official academic TMP unit and the master’s program provide a critical element that integrates engineering and business fundamentals so our students can make an impact in the world.”

Photos, left to right: Students participate in The Technology Management Program’s Venture Competition. The lobby of the Student Resource Building. Walkway in the Arbor, in front of UCSB’s Davidson Library A student works in one of the many laboratories in Bren Hall, home of the Bren School of Environmental Science & Management.

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dining guide

Good Eats Places to tempt your appetite and please your palate

Anna’s Marketplace Bakery

7018 Marketplace Drive Goleta 805.968.5590 Full-service bakery featuring decorated cakes, pastries, cookies and doughnuts. Espresso, Peets coffee, soft drinks and sandwiches also available. Mon – Sat: 6 am – 7 pm Sun: 6 am – 6 pm

Bacara Resort’s Bistro

8301 Hollister Avenue Goleta 805.571.4217 The Bistro offers sweeping ocean views with both indoor and al fresco dining on a seaside terrace. Only the purest and freshest ingredients are selected for The Bistro’s richly flavored Mediterranean cuisine, with an emphasis on regionally and locally grown produce and herbs. The Bistro uses woodburning ovens to cure and smoke its own fish, meats and vegetables which results in an unforgettable meal. For hours visit

Beachside Bar / Café

5905 Sandspit Road Goleta 805.964.7881 A casual fine-dining restaurant specializing in fresh seafood located on the beach at Goleta Beach Park, the Beachside provides a sweeping view of the Pacific Ocean and pier. Located right next to the UCSB campus and SB airport, it serves lunch and dinner and offers a full service bar. Mon – Thurs: 11:30 am – 10 pm Fri – Sat: 11 am – 10:30 pm Sun: 11 am – 10 pm



Elephant Bar Restaurant

521 Firestone Road Goleta 805.964.0779 A full service, remarkable restaurant serving a wide variety of moderately priced, “elephant-sized” entrees and drinks in a unique, safari-style atmosphere. Sun – Thurs: 11 am – 10 pm Fri – Sat: 11 am – 11 pm

The Faculty Club at UCSB

UCSB, Santa Barbara 805.893.3096 The Faculty Club is open to the UCSB campus, Goleta and Santa Barbara communities. A full service, fine dining restaurant with a sweeping view of the lagoon and Pacific Ocean is a feast for the eyes. Also available are meeting room, indoor and outdoor banquet

facilities and guest rooms. Mon – Fri: 11:30 am – 2:30 pm for lunch. Evenings and weekends for special events.

The Goodland Kitchen

231 South Magnolia Avenue Goleta 805.845.4300 A grab-and-go eatery in Old Town Goleta, specializing in delicious, locally-sourced, and affordable meals. Food is prepared in small batches, and utilizes produce from local farmers to provide an exceptional culinary experience. Mon – Fri: 8 am – 2:30 pm

Hollister Brewing Company

6980 Marketplace Drive Goleta 805.968.2810 An exciting brewpub in Goleta featuring hand-crafted beers made on the premises, an

innovative, fresh menu with appetizers, salads, pizzas, burgers, fish tacos, paninis, daily specials, and more. Full bar, wine list and seven TV’s to catch up on sports. Daily: 11 am – 11 pm

Jersey Mike’s

7034 Marketplace Drive Goleta 805.685.1122 Fresh sliced, authentic Northeast Style Sub Sandwiches on fresh baked bread. The authentic taste is served Mike’s Way ™ —with lettuce, onions, tomatoes, oil, vinegar and spices. Daily: 10 am – 9 pm

Marmalade Café

3825 State Street Santa Barbara 805.682.5246 When you enter a Marmalade Café you walk into a true

IN GOLETA neighborhood gem dedicated to great food and friendly, attentive service. Each restaurant is unique and features an eclectic menu of American fare. Menu includes: soups, salads, pastas, steaks, seafood, sandwiches, breakfast items, and more. There is something for everyone. Mon – Thurs: 7:30 am – 9 pm Fri: 7:30 am – 10 pm Sat: 8 am – 10 pm Sun: 8 am – 9 pm

ouTbAck sTeAkHouse

5690 Calle Real Goleta 805.964.0599 Features award winning steaks and prime rib in an Aussie atmosphere. In addition, this quality restaurant offers a variety of “tucker” (food) including chicken, shrimp, pork chops and fresh catch of the day. Sun – Thurs: 4 – 10 pm Fri – Sat: 4 – 10:30 pm

mirÓ AT bAcArA resorT 8301 Hollister Avenue Goleta 805.968.0100 Miró offers stunning views of the Pacific Ocean, an artistic interior and extraordinary New American cuisine.

Breakfast: 7 am – 11:30 am daily Lunch: 11:30 am – 3 pm daily Dinner: 5:30 pm – 9:30 pm Sun – Thurs 5 pm – 9:30 pm Fri & Sat Champagne Brunch: 10:30 am – 1:30 pm Sundays

PePe’s meXicAn resTAurAnT

254 Orange Ave Goleta 805.967.0313 Stop in to this local Mexican restaurant and try the amazing Chili Relleno or a classic taco and burrito. Located in the heart of Old Town, Pepe’s ambiance is

hollister Brew Company Hollister Brewing Company is a locally owned and operated brewpub with a goal to provide and maintain a comfortable and fun environment that appeals to our local clientele as well as beer and food aficionado’s from around the country. Hollister takes pride in having up to 15 different, unique beers on tap at any given time. In the fall, Hollister brews the Lemon Beer made only once a year for the Goleta Lemon Festival!

Mon - Thurs: 11 am – 12 am Fri - Sun: 11 am – 11 pm

sAge & onion cAfé

5599 Hollister Ave Goleta 805.845.4134 It’s fine dining in a sandwich! Each menu item has been thoughtfully created using a classic, fine dining approach to food pairing. Our meats are slow-roasted in house, our produce is hand selected from Santa Barbara’s local farms and most everything (down to the sauces & spreads) is homemade Mon - Sat: 8 am - 6 pm

Located at 5599 Hollister Ave. in the Kellogg Square XO open daily 6-4pm Sage & Onion open 8-5pm Cafe closed on Sundays

Coffee & Tea Breakfast & Lunch Dinners to go!


928 Embarcadero del Norte Isla Vista 805.968.6969 Winning numerous awards for its pizzas, Woodstock’s has made its mark by offering freshly made, hand-tossed pizzas that are loaded with high-quality toppings, and even offers gluten-free pizza. Winter Hours: Sun: 9:30 am – midnight Mon – Thurs: 11 am – 1 am Fri – Sat: 11 am – 2 am Summer Hours: Sun: 11 am – midnight Mon – Thurs: 11 am – midnight Fri – Sat: 11 am – 1 am

Xo coffee AnD TeA

5599 Hollister Ave Goleta 805.451.9971 Enjoy gourmet coffee and espresso drinks, fabulous breakfast burritos and pastries in this warm and comfortable atmosphere. Order in and take out available.

z’s TAP House

5925 Calle Real Goleta 805.967.0128 Come visit us for one of our two happy hours each day, 4–7 pm or 10 pm until midnight where we offer great discounts on domestic and select draught beers and appetizers. Daily: 11 am – 2 am


370 Storke Road Goleta 805.571.8888 Local, family-owned store with top quality espresso drinks and food. Offering “Grab and Go” sandwiches and salads, to delicious breakfast foods and pastries, to healthy alternatives. A cheerful, dedicated staff. Mon – Thurs: 5:30 am – 8:30 pm Fri: 5:30 am – 9 pm Sat: 6 am – 9 pm Sun: 6 am – 7 pm

Mon - Sun: 6 am - 4 pm 2013 EdITION


We care about the changes in our community. Just like you.

Janet Garufis President & CEO Montecito Bank & Trust After nearly four decades of serving local businesses, we’ve seen our share of changes, both in our community and our industry. And if there’s one thing we’ve learned, it’s how you adapt to change that matters most. That means growing and evolving with the times. But it also means knowing what not to change. Like our unwavering commitment to the people we serve. Like banking practices that foster stability and intelligent growth. Like a deep connection to our business community built on long-term relationships and lasting bonds. It’s exactly these qualities that make Montecito Bank & Trust the bank of choice for so many local businesses. A partner that has the capacity to meet your needs. The resources and flexibility to develop solutions that fit your business. And a history of being responsive so you can make the most of every opportunity. If you would like to work with a bank you can count on for many years to come, we invite you to join us at Montecito Bank & Trust. We continue to grow and thrive – and to take life’s inevitable changes in stride. Just like you.

Member FDIC Call for more information (805) 963-7511



Montecito • Santa Barbara • Goleta • Carpinteria • Solvang • Westlake Village • Ventura


Two Local Non-Profits Make a Global Impact


Santa Barbara county is home to more than 800 non-profits, a number higher than most communities. The Goleta Valley residents benefit from so many local non-profits. But two in Goleta are making a difference around the world. Surgical Eye Expedition (SEE) International provides sustainable medical, surgical, and educational services through volunteer ophthalmic surgeons with the objectives of restoring sight and preventing blindness to disadvantaged individuals worldwide. At the invitation of eye surgeons in developing countries, and with the approval of local health and civic authorities, SEE International recruits, organizes, and deploys numerous small surgical teams worldwide. Since being founded in 1974, SEE International’s eye surgeons have examined more than 3 million patients and performed over 400,000 sight-restoring operations. SEE International is the link that connects volunteer ophthalmologists to host clinic sites that are in desperate need of help alleviating the overwhelming numbers of people living in darkness. During each clinic, sight is typically restored to 50 to 200 people. Direct Relief International provides medical assistance to improve the quality of life for people affected by poverty, disaster, and civil unrest at home and around the world. Direct Relief works to support the work of healthcare providers in the USA and in more than 70 countries, equipping them with the medicines, supplies, and equipment so they can care for their patients.

Most recently, Direct Relief International provided $25 million in medical supplies to victims of Hurricane Sandy. Since 2000, each dollar spent has provided up to $30 (wholesale) of medical material aid specifically requested by in-country health professionals to care for patients. Direct Relief is the only nonprofit licensed to distribute prescription medications in all 50 U.S. states. In the past year alone, Direct Relief has delivered 5,000 shipments to its network of more than 1,000 nonprofit clinics and health centers nationwide. The organization runs the largest nonprofit program in the United States providing free medications and supplies to health centers treating low-income patients without insurance. Visit for a full list of non-profits in Goleta.



MappING SoLUTIoNS For TraVEL, EdUcaTIoN, MEdIa aNd BUSINESS / mapsdotcom

/ mapsdotcom 2013 EdITION


wine country

Explore WINE COUNTRY Goleta is the gateway to Wine Country in Santa Barbara County



Carr Vineyards and Winery 414 N Salsipuedes Street Santa Barbara, CA 93103 Established in 1999, Carr Vineyards & Winery specializes in ultra-premium, limited production wines from Santa Barbara County.  Visit one of our two locations; in the heart of Downtown Santa Barbara or in Old Town Santa Ynez. Open daily 11 am – 6 pm for wine tasting, wines by the glass, flights of wine and wine on tap!

Casa Dumetz Wines

448 Bell Street, Suite B Los Alamos, California 93440 805.344.1900 Casa Dumetz started with a patch of raw earth, a bucket of grapevines and plenty of sweat from family and friends who joined together to make the improbable probable. From these efforts emerged a love story and a sincere commitment to producing authentic wine. We farm a small vineyard in Malibu ourselves on which we grow Pinot Noir. We source our other varietals from the Santa Ynez Valley. Our production is composed of small handcrafted lots that sell out quickly.  Come visit us at our tasting room in historic Los Alamos. And don’t forget to join our wine club!

Clos Pepe Vineyards Clos Pepe is a family-owned vineyard and winery set in the heart of the Santa Rita Hills of Santa Barbara County, California. Of the 29 acres planted in vines, 25 acres are planted in Pinot Noir, and 4 acres in Chardonnay. Pinot Noir is our passion. They make about 800 cases of Estate Pinot

Noir each year, 100 cases of Chablis-style Chardonnay that is aged without the use of any new oak, and a few hundred cases of ‘Barrel Fermented’ Chardonnay using only older, ‘neutra;’ French oak barrels.

Demetria Estates

6701 Foxen Canyon Road Los Olivos, CA 93441 805.686.2345 Established in 2005, Demetria Estate is a family owned winery. We believe that low yields, sustainable and biodynamic farming practices, and gentle winemaking produce wines of exceptional quality Open daily by appointment

Grassini Family Vineyard

813 Anacapa Street Santa Barbara, CA 93101 805.897.3366 www.grassinifamilyvineyards. com At Grassini Family Vineyards and Winery, our extended family’s passion for beauty, the commitment to hard work and a special place all come together to make the wine in bottles bearing our family’s label something special…and it is our hope that you will enjoy the poetry of the wine and its sense of place and tradition with your friends and family.

Melville Vineyards

5185 East Hwy 246 Lompoc, CA 93436 805.735.7030 Join us in our Mediterraneanstyle estate winery where we exclusively produce wines with wine grapes harvested from our own vineyards. Melville Winery and Vineyards is located within the Sta. Rita Hills appellation in Lompoc, California, in Western Santa Ynez Valley.

Mosby Winery

9496 Santa Rosa Road Buellton, CA 93427 800.70.MOSBY 805.688.2415 Tasting room hours: Weekdays 10 am – 4 pm Weekends 10 am - 4:30 pm Tasting fee $10.00 While Mosby’s specialty is fine Italian varietal wines, they also makes award-winning grappa, wild plum and raspberry distillatos. The ongoing search for interesting new varietals have resulted in award-winning Sangiovese, Nebbiolo, Pinot Grigio and more.

Oreana Winery

205 Anacapa Street Santa Barbara, CA 93101 805.962.5857 Oreana Winery is located in the heart of the downtown Funk Zone and Urban Wine Trail and features a fullyfunctioning winery and tasting room. Stop by and listen to live music, see the winemaking in the cellar and enjoy terrific Santa Barbara wines.

Saarloos and Sons

2971 Grand Ave   Los Olivos, CA 93441 805.688.1200 Saarloos and sons is a Family Farming Operation that happens to make wine. No pretense, just a good time with great wine.

Hills. Recognizing a magical combination of climate and soil conditions much like those in France’s famed Burgundy province, Sanford planted the area’s first Pinot Noir in its Sanford & Benedict vineyard.

Santa Barbara Winery

202 Anacapa Street Santa Barbara, 93101 805.963.3633 In 1962, Pierre Lafond founded the first post-prohibition commercial winery in Santa Barbara County. Two years later, he located a winery facility on Anacapa, just blocks from the Ocean. Santa Barbara Winery has become an extremely visible and successful wine concern.

Stagecoach Wine Tours 1639 Copenhagen Drive Solvang, CA 805.686.8347 We offer fun and educational daily tours. Sit back, relax and enjoy yourself, we will pick you up & whisk you away for a memorable getaway to the beautiful Wine Country.

Tercero Wines

2445 Alamo Pintado Ave., Ste 104 (entrance on San Marcos) Los Olivos, CA 93441 805.245.9584 Experience the best kept secret in Los Olivos by visiting the upbeat tercero wines tasting room today! Syrah, Grenache, Mourvedre, Viognier, Grenache Blanc, and more—oh my!

Sanford Winery

5010 Santa Rosa Road Lompoc, CA 93436 800.426-9463 In 1971 Sanford Winery and Vineyards discovered an overlooked, grape-growing treasure in the Santa Rita

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Monarch’s Migration to



By J e s s i c a H a r o

Each fall, the western monarch butterfly population migrates southeast from the west side of the Rocky Mountains to various sites along the California coast.

reason for this change in population is unknown— theories include habitat destruction, exotic parasite predation and the loss of milkweed (the only food source for monarch caterpillars) because of drought.

Goleta is fortunate to be home to multiple monarch overwintering sites, the largest of which is Ellwood Main Monarch Aggregation Site, located along Devereux Creek on the city-owned Ellwood Mesa Sperling Preserve. During the first week of January 2012, the typical population peak, more than 50,000 monarchs were spotted at the Ellwood Main site.

The Ellwood monarch overwintering habitat is designated an Environmentally Sensitive Habitat Area (ESHA), and is protected by both the California Coastal Commission and the City of Goleta, which owns and maintains the grove.

In the morning and on cool days, the monarchs hang in large clusters on the eucalyptus trees, and can be seen basking in the sun and flying throughout the grove on warm afternoons. The monarchs are most active during their mating season in late January before they begin their migration northeast to the western Rockies. In decades past, the Ellwood population peaked at 100,000. As recent as 2005, the monarch population at Ellwood Main was more than 54,000. The exact



In 2007, Goleta developed a docent program to provide Ellwood visitors with on-site educational opportunities. The docents enhance the visitors’ experience by sparking curiosity, helping visitors build observational skills, and providing information about butterfly biology, behaviors and migration. These community volunteers are present at the grove each Saturday and Sunday (weather permitting) from 10 a.m. to 3 p.m., and lead field trips for school and community groups during the week. Jessica Haro is the Monarch Docent Coordinator.

The Ellwood grove is accessible through the

Monarch butterflies migrate to Goleta from midNovember through mid-February.

getting there Sperling Preserve at Ellwood Mesa Parking Lot. Follow the trail to the left which is marked by butterfly signs. if you’re traveling northbound on the 101, take the storke road/ Glen Annie Road exit and turn left toward the ocean. Turn right on Hollister Avenue. After approximately 1.25 miles, you’ll see the Ellwood Mesa Parking Lot on the left.  if you’re traveling southbound on the 101, exit at hollister avenue and continue straight on Hollister for approximately ½ mile. Turn right into the Ellwood Mesa Parking Lot. Additional parking is available on the weekends at ellwood school.

n Gle An n

Glen Annie Rd. Exit

Calle Real

ie R

look for these signs:

Los Carneros Rd

Coronado Dr

Sperling Preserve at Ellwood Mesa Parking Lot


Calle Real


Monarch Butterfly Viewing Area

2013 EdITION


things to do

A Day in goleta li V e li k e A gole TA n : e nJoy TH e AuTH e nTi ciT y o f ou r ouTDoo r s y Ac Ti V iTi e s , n ATu r A l b e AuT y A n D u n i Qu e s ouTH e r n c A li fo r n i A A m e n iTi e s .


Experiencing everything the Goleta Valley has to offer in one day is no easy task. The valley—a coastal plain, to be geographically correct—lies comfortably between the soaring Santa Ynez Mountains to the north and the sparkling blue waters of the Santa Barbara Channel to the south.

Start your morning right with a homemade pastry and freshly brewed coffee at anna’s BaKEry in the CaMino rEal MarKEtPlaCE . The aromas emanating from Anna’s are hard to resist, so treat yourself to the extra calories. You’ll be burning them off in no time. Enjoy the morning sun from the patio and check out some of the surrounding shops and big-name stores as you may decide to return later in the day for some retail therapy. If you’re here on a Thursday or Sunday, wander through the stalls of the santa BarBara FarMErs MarKEt, which showcases some of the Central Coast’s finest organic produce and flowers.

After breakfast, head west down Hollister Avenue, Goleta’s primary thoroughfare, to the GolEta BUttErFly GroVE in the sPErlinG PrEsErVE on the EllWooD MEsa . Look for the parking lot across from Ellwood School. Choose a path through the native coastal brush land and head for the bluff top. As the broad vista unfolds before you, take in endless views west to the picturesque Gaviota coast, east to the Devereux Slough and Coal Oil Point, south across the Channel to the Channel Islands, and to the north of mountains and foothills. The scenic trails across the mesa are easy to navigate and suitable for hikers of most abilities. Head down the bluff trail to EllWooD BEaCh , a favorite of local sunbathers, swimmers and surfers, or circle back through the groves of eucalyptus and watch for the thousands 36


of orange and black Monarch butterflies that have colonized these trees as a stop along their famed annual migration route. Drive back east down Hollister Avenue toward Old Town Goleta, the historic commercial heart of the area where one can still find an eccentric collection of antique dealers, ethnic food stores and novelty shops, as well as the prominent GolEta VallEy CoMMUnity CEntEr . For a quick bite to eat, stop at saGE & onion CaFE or PEPE’s MEXiCan FooD. For a full-service meal with a view of the airport, visit the ElEPhant Bar & Grill . Step back in time and polish up on local history at the GolEta VallEy historiCal soCiEty’s stoW hoUsE and the neighboring soUth Coast railroaD MUsEUM , both situated on the grounds of what was once the 1,000-plusacre Rancho La Patera. Learn about the ranch’s significant contributions to the lemon industry at the turn of the 20th century and the Stow family’s involvement in California politics. Truly a treasure in the valley, charming Stow House is notable for its unique Gothic Revival architecture (see p. 47 to learn more). The Railroad Museum is housed in Southern Pacific’s 1901 Goleta depot and features the “Goleta Short Line” miniature train. From Stow House, take the trail down to laKE los CarnEros . Stop at the 25-acre

lake where children can feed the ducks and look for frogs. Nestled in the foothills above Goleta is GlEn anniE GolF CoUrsE . This golf facility has beautiful views of the mountains, valley and ocean. If you want to golf right on the ocean, head down to sanDPiPEr GolF ClUB . Loosen up and practice your swing at the driving range or simply relax and soak in the sun and the views with a cold drink on the clubhouse patio. If you want to enjoy the indoors, visit ZoDo’s BoWlinG anD


Find thousands of resources & events! BEyonD. Enjoy fun for the entire family at their 24-lane bowling

alley and arcade, complete with a full service restaurant and bar, Z’s taP hoUsE & Grill , which features 40 beers on tap!

Nothing beats a sunset stroll along a California beach to top off a long day. Just outside and east of the UCSB campus is GolEta BEaCh CoUnty ParK , an expansive arc of glistening white sand, rolling surf and towering palm trees. The 29-acre park is managed and maintained by the Santa Barbara County Parks Department and is one of the county’s most popular outdoor destinations Sit and relax with your feet virtually in the sand at the BEaChsiDE Bar/CaFÉ , known for delicious clam chowder and the favorite “Back bar Margarita,” and marvel at the brilliant colors as the sun sets on another perfect day in the Goleta Valley.

Weekly Scene Local Scene & Spotlight Membership is Business FREE & includes Chatter great benefits! Directory Local News Classifieds & Articles What will you find on the

ParentClick Network? I I 800.380.9110

Pictured opposite, top: Surfers taking in the sunset at Goleta Beach. Bottom: Glow night at Zodo’s Bowling and Beyond. Above: Sandpiper Golf Club at sunset.

Endless Member Benefits. One Exclusive Lifestyle.

Enjoy premier access to Santa Barbara’s most spectacular oceanfront resort with a Club at Bacara membership. Goleta Chamber members receive a 25% discount off the initiation fee. For more information, please call (855) 547 5544 8301 Hollister Avenue, Santa Barbara, California 93117

2013 EdITION


WE ’RE PROUD TO BE PART OF THE LOCAL LANDSCAPE At Cox, we don’t just serve the local community – we support the local community. That’s why we partner with charitable organizations that promote social responsibility, education, science and arts in our neighborhoods. From helping homebound seniors to providing college scholarships for deserving students, we believe in working together to build a better place to live. And we couldn’t do it without you.

Find out more at








community events On-Going Farmer’s Market T h u r s d ay s , 3 – 6 p m Su n d a y s , 1 0 – 2 p m

Goleta boasts a number of exciting events year-round for the entire family!

Camino Real Marketplace at Storke and Hollister Ave

39th Annual Old Fashioned 4th of July J uly 4 t h

Annual festival celebrated in a classic way, at Stow House, where there is something for everyone. Enjoy live music, classic cars, hayrides, pony rides, games, an art show, BBQ by Country Catering, ice cream, popcorn and more.

Goleta Beach Triathlon J uly 2 1 , 2 0 13

Swim, Bike & Run! The Goleta Beach Triathlon will be held this July. If you are interested in participating or volunteering, please visit their website.

Goleta Fireworks Festival J uly 4 t h

JUNE Fiesta Ranchera J U n e 2 1 , 2 0 13

Food! Fun! Fiesta! Fiesta Ranchera is back this June! Attendees will enjoy the gardens of historic Rancho La Patera, while sampling appetizers and sweets from local restaurants, with wineries and breweries onsite. Enjoy performances by the 2013 Spirit of Fiesta and Junior Spirit of Fiesta and musical entertainment by a number of local groups.

An evening of fun-filled entertainment for all ages, capped by a spectacular fireworks display. Family friendly and alcohol-free, the event takes place 4 - 9:30 pm at Girsh Park, located on the south side of the Camino Real Marketplace.

SEPTEMBER Goleta Lemon Festival SE P T EMBER 2 8 & 2 9 , 2 0 13

The Goleta Lemon Festival has moved to September! For more information see page 41, or visit the website.

July & August


Music at The Ranch

Santa Barbara International Marathon

J uly t h r o ug h m i d - Augu s t

A six-week series held Tuesday evenings at Stow House. Bring a picnic and dine alfresco while enjoying live music by local musicians and dancing under the stars. Beverages including wine and beer are available for purchase. Hosted by the Goleta Valley Historical Society.

N o v e m b e r 9 , 2 0 13

Elks Lodge 4th of July Family Fun Fair J uly 4 t h

Celebrating the American family with an allday family fun fair. Enjoy BBQ food, music, bingo, pull-tabs, raffles, pony rides, and a children’s crafts area. Local arts & crafts will be on sale. Call for more information: 805.964.6858

This annual event starts in Goleta and ends in Santa Barbara. The Select Staffing Santa Barbara International Marathon is a USATFsanctioned event and Boston Qualifier.

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lemon festival

Goleta Lemon Festival Grows New Traditions The 22nd Annual Lemon Festival is moving to September!


oleta has been known for celebrating its culture and community since 1949, from the street festival known as Magnolia Days, to the week-long celebration known as Goleta Valley Days. The Goleta Lemon Festival is preparing to celebrate its 22nd year of fabulous lemon food, local entertainment and family fun. Each fall, nearly thirty-five thousands people descend upon the Goleta Valley to attend what has become an established local tradition. Organized by the Goleta Valley Chamber of Commerce and sponsored by local businesses, the Goleta Lemon Festival is the community event of the year. The festival provides sumptuous lemon food, fantastic family atmosphere and an abundance of live entertainment. Among the wildly popular pie-eating contests, local arts and crafts, kids activities, lemon-flavored foods and local freshly brewed lemon ale, the festival provides the setting in which family, friends and visitors can enjoy our community. The festival traditionally offers a host of food booths, sponsored by community organizations and local restaurants. Lemonflavored chicken, sherbet and cotton candy are among a few of the treats with freshly made lemon meringue pies and lemon bars as crowd

favorites. Other ethnic and cultural foods are available for those on lemon overload. Activities and entertainment for every age are also available. Adults can enjoy the freshly brewed lemon-flavored beer and tour the local craft booths. Families can make their own craft projects, take a swing at miniature golf, and play in the bounce house. Continuous live entertainment by local musical groups and dancers fill the air as a complement to the fresh aroma of crisp, freshly cut lemons. The sounds and smells For more information, extend to the adjacent parking visit the Goleta Lemon lot where you can find the Fall Festival Web site at Classic Car Show. With scores of cars, on display, this or call the Goleta Valley show is guaranteed to spark the Chamber of Commerce curiosity of young at 805.967.2500. and old alike. Mark the last weekend in September—September 28 & 29—on your calendar and make sure you do not miss the exciting atmosphere, lively activities, educational experiences, local arts and crafts, and delicious food. Be sure to grab your family and friends and celebrate the historic Goleta lemon at the 2013 Goleta Lemon Festival at Girsh Park. After all, there’s only one time a year you can get lemon meringue pie from Anna’s Bakery and lemon ice cream from McConnell’s, so don’t miss it!

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getting here + staying here


etting to Goleta is easy by air, road or rail. Highway 101 runs directly through the valley and serves as the primary transportation artery. The Santa Barbara Airport is located in the Goleta Valley and is minutes away from all local hotels.

Tr ansportation Santa Barbara Municipal Airport (SBA) 500 Fowler Road Santa Barbara, 93117 805.967.7111

Santa Barbara Station 209 State Street Santa Barbara, 93101

Santa Barbara Airbus 750 Technology Drive Goleta, 93117 805.964.7759

Santa Barbara Metropolitan Transit District 1020 Chapala Street Santa Barbara, 93101 805.963.3366

LODGING Bacara Resort & Spa

633 E. Cabrillo Boulevard Santa Barbara, 93103 805.564.4333 / 1.866.352.2729

Hampton Inn

5665 Hollister Avenue Goleta, 93117 805.681.9800

Holiday Inn

5650 Calle Real Goleta, 93117 805.964.6241

Hyatt Santa Barbara

8301 Hollister Avenue Santa Barbara, 93117 805.968.0100

1111 E. Cabrillo Boulevard Santa Barbara, 93103 805.882.1234

By Air

Alaska Air

Best Western PLUS Pepper Tree Inn

Inn of the Spanish Garden


American Airlines / American Eagle

3850 State Street Santa Barbara, 93105 805.687.5511 / 1.800.338.0030

Best Western South Coast Inn






5620 Calle Real Goleta, CA 93117 805.967.3200

Canary Hotel

US Airways

31 W. Carrillo Street Santa Barbara, 93110 877.468.3515

Circle Bar B Ranch 1.800.428.4322

By Rail Amtrak 1800 Refugio Road Goleta, 93117 805.968.1113

1.800.USA.RAIL (800.872.7245)

Goleta Station

Courtyard Marriott Goleta Santa Barbara

25 S. La Patera Lane Goleta, 93117

401 Storke Road Goleta, 93117 805.968.1113

Fess Parker’s Double Tree Resort



915 Garden Street Santa Barbara, 93101 805.564.4700

Motel 6

5897 Calle Real Goleta, 93117 805.964.3596

Pacifica Suites

5490 Hollister Avenue Santa Barbara, 93111 805.683.6722 / 1.800.338.6722

Ramada Limited

4770 Calle Real Santa Barbara, 93110 805.967.5591

Santa Barbara Hotspots / Hotel Reservations 36 State Street Santa Barbara, 93101 805.564.1637 800.793.7666

Super 8 Motel

6021 Hollister Avenue Goleta, 93117 805.967.5591

Park s and Be aches Gaviota State Park 10 Refugio Beach Road Goleta, 93117 805.968.1033

Girsh Park

7050 Phelps Road Goleta, 93117 805.968.2773

Goleta Beach Park 5986 Sandspit Road Goleta, 93117 805.967.1300

Sperling Preserve / Ellwood Mesa End of Hollister Avenue Goleta, 93117 805.961.7500

Stow Grove Park

580 N. La Patera Lane Goleta, 93117 805.961.7500

Tucker’s Grove

805 San Antonio Creek Road Santa Barbara, 93111 805.568.2465

For a complete listing of local parks visit the City of Goleta www.cityofgoleta. org, the Santa Barbara County Parks Dept. www. or the Isla Vista Recreation & Park District at

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golfing in goleta


goleta valley

Get Away. Relax. Play.

The Goleta Valley is one of the nation’s top golf destinations. Golf Digest and Golf Magazine both rank the courses in the area as some of the best in the country, and the avid golfers who play here agree. There is an array of challenging and beautiful courses designed by leading industry architects who have skillfully integrated the natural beauty of Goleta into amazing golf experiences. Tee It Up!

sandpiper golf club


stablished in 1972, Sandpiper Golf Club offers an array of excellent golf holes in a setting of rarely matched beauty. Designed by William F. Bell, Sandpiper is nestled beneath the majestic Santa Ynez Mountains. Named by Golf Digest as one of the top 25 public courses in the country, Sandpiper features beautiful rolling fairways and challenging greens in a seaside links–style layout, with views of the Pacific Ocean from almost every hole.

805/968-1541 •



glen annie golf club


hampionship golf situated in the picturesque foothills of Goleta. This challenging layout is enhanced by breathtaking panoramic ocean and mountain views and is always maintained with the highest standards. After your round, retire to the Frog Bar & Grill for a drink on one of the county’s most scenic patios. Tee shots from the 16th seem to carry forever with the Pacific as a backdrop, eventually landing softly 150 feet below on a manicured landscape adjacent to a cascading lake (18-hole green fees with cart $50-$85).

805/968-6400 •

rancho san marcos


ancho San Marcos is considered by many to be the premier golf experience in Southern California. Nestled in the mountains, 15 miles from Goleta, Rancho San Marcos was built on the site of the historic Rancho San Marcos, circa 1804. Designed by Robert Trent Jones Jr., this gem provides views of the Santa Ynez River Valley and gracefully meanders through the ancient oaks and preserved traces of 19th-century adobe structures, as well as the rugged San Marcos Stagecoach trail.

805/683-6334 •

2013 EdITION





Brophy Bros.

It’s Our BusIness and Our CIty ~ and Our Bank Is COmmItted tO helpIng us get ahead. Our Bank is locally owned and decisions are made right here by people who know our business and us. With the latest banking technologies at our fingertips and the personal service we deserve, we feel confident knowing they are here for us anytime of day. When we walk in the door of The Bank, everyone knows us and it feels like family. So when we need advice on local business trends, we ask The Bank. They know first-hand what it takes to build a successful business in our city and together we are investing in our community’s future.

12 East Figueroa Street, Santa Barbara, CA 93101-2709 I 805 730-7860 I




The Historical Sexton House M

any Goleta residents and visitors do not know that on the land where Pacifica Suites, a local hotel, lies today is the Joseph and Lucy Sexton House. The house, with historical plantings surrounding it, recall the Victorian Era of agriculture in the Goleta Valley. Richard Sexton and his family moved to Goleta in 1867. Within months, his son, Joseph, purchased 150 acres of La Goleta Rancho. Joseph built one of California’s widely acclaimed pioneer nurseries. He introduced countless number of species to the area, and supplies most of the plants that made the area famous for its gardens in the 19th century. The family is most well known for their contributions to horticulture, including pampas grass, which they shipped all over the world, and the Santa Barbara Soft Shelled walnuts. What remains today is the home Joseph Sexton had built in 1880. Built by the area’s premier architect at the time, Peter Barber, the Italianata Victorian was home to Joseph, his wife, Lucy and their 12 children. Joseph passed away in 1917, the family remained on the property until 1951.

After nearly 50 years of abandonment, Invest West Financial Group restored the home while constructing their hotel. Today you can tour the historical Sexton house and even hold a meeting or conference on the grounds located at 5490 Hollister Avenue. The Goleta Valley Historical Society also has a Sexton Room where visitors can learn about the family and see their furniture.

Capturing The Goodland What do you love about the Goleta Valley? The Goleta Valley Historical Society invited community members to submit their favorite photo for a chance to have their work featured in the next exhibit. The goal of the community-created exhibit at Rancho La Patera & Stow House is to inspire museum visitors to explore Goleta’s hidden treasures. The exhibit, entitled Capturing The Goodland: Picturing the Beauty & History of the Goleta Valley, will be on display until November 17, 2013. Participants were encouraged to submit images of their favorite places, spaces and views: historical, natural, unusual and more Amanda De Lucia, Director invites you to “join us as we celebrate the best of ‘The Goodland’ with an exploration of your favorite places. Rancho La Patera is just one of Goleta Valley’s many historical treasures.” In addition to the exhibit, the Society will host a series of corresponding events and lectures. In an effort to collect photos and perspectives, the Society will exhibit and archive Instagram photos as well. Tag yours with #stowhouse. Visit Rancho La Patera on Saturdays and Sundays, 1:00 pm to 4:00 pm. Entrance to the museum is $8 for adults, free for children under 12.

Rancho La Patera is located at 304 North Los Carneros in the heart of Goleta. For more information contact the Goleta Valley Historical Society at (805) 681-7216 or

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We are improving Santa Barbara’s economy…

one business at a time.

HELP GROW YOUR LOCAL ECONOMY Support local certified green businesses. These businesses have achieved certification from the Green Business Program of Santa Barbara County – going above and beyond required measures to save resources, prevent pollution, and make our community a better place to live. Look for the Green Business decal in the business’ window. For a complete list of all certified businesses, visit our website at:

Bibi Moezzi, Business First Banker; Mario Borgatello, President and David Borgatello, Vice President, Marborg Industries; Jillian Davis, Business First Banker

1035 State Street, Santa Barbara · 805.899.4300 · Loan Production Office 5738 Calle Real, Goleta


GOLETA MAGAZINE 805.705.1686

Find us on Facebook

goleta chamber

A Head for Business The Goleta Valley Chamber of Commerce working for you


am proud to represent the Goleta Valley Chamber Commerce. I am honored to work with and for business in our immediate area and region. I encourage you to attend an event this year. We have a morning breakfast and after hours evening mixer every month. Email me at Shelby@ to get involved today.

The 2012 Legislative Summit featured a panel with our regional elected officials on legislative matters that most affect the business climate. Pictured left to right: Kristen Miller, Keith Woods, Mayor Ed Easton, Mayor of Santa Barbara, Helene Schneider, Assemblymember Das Williams, Congresswoman Lois Capps and Supervisor Janet Wolf

- Shelby Sim, Director of Business Development

In 2012, the Chamber of Commerce, City of Goleta and UCSB launched the Goleta Entrepreneurial Magnet (GEM), a collaboration of business, government, and education to strengthen the local economy by supporting new and growing technology entrepreneurs. Pictured left to right: Gene Lucas, Mayor Ed Easton, Kristen Miller, Sherylle Mills Englander Mike Panesis,Dina Lozofsky, Dan Singer, Michael Rattray


Andrew Araza

Monique Bunstone

Sabrina Kranz

Anthony McGloin

Taylor Talkington

Nicholas Araza

Kim Clark

Austin Lampson

Will Nelson

Michele Talkington

Janie Arnold

Amy Clemens

Christine LeBon

Anne Pazier

Tony Vallejo

Emily Atkins

Heidi Cougoule

Matt Logsdon

Erin Pearson

Clara Van Meeuwen

Hallie Avolio

Elyse Crevier

Melanie Maxfield

Judy Rattray

Emily White

Ellen Berk

Sergio Gonzalez

Teri McDuffie

Kate Schwab

Cassidy Brewer

Del Hegland

Julie McGloin

Dan Skidmore

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city information

City of G Goleta’s Commitment to Green


oleta is a family-friendly community which incorporated in February 2002 and has a population of just 30,000 people. Our residents value the environment, recreation, open space, and agriculture These values, along with the desire for housing and business opportunities, drive the City’s plan of work. A key focus of the Goleta City Council has been its commitment to creating a sustainable community through the establishment of a Green Building Program. Goleta was honored with the 2012 Public Policy Leadership Award from the Central California Coast Chapter (C4) of the U.S. Green Building Council for its efforts in the areas of green building and sustainable living on the Central Coast.

stakeholder process that included the City’s advisory group, the Green Ribbon Committee. The Green Ribbon Committee included representatives from the design, construction and development communities. Leading by example, the Council committed to a higher standard for its own government facilities when it adopted a policy requiring LEED Silver certification for most new City buildings. Information on Goleta’s Green Building Program can be found at www.CityofGoleta. org or by contacting Cindy Moore, Sustainability Coordinator, at cmoore@ or 805-961-7547.

This new program, which took effect on January 1, 2013, will include access to free resources such as information about green building best practices, utility rebates, and financing options. The Green Building Program was developed over the last two years through a community

Contact City Hall 805.961.7500 130 Cremona Drive, Suite B Goleta, CA 93117 Building Inspection Requests


Code Enforcement/Abandoned Vehicles


public information


Public Works Requests


Park Reservations


The City updated Evergreen Park in 2012 and continues to improve and enhance Goleta for those who live, work and play in our community.



oleta Are You in the Neighborhood? VISIT THE CITY OF GOLETA AT TO: • Register for electronic notices of items of interest (such as meeting notices, city jobs, and city news).

nextdoor ALL RESIDENTS of Goleta now have access to a free, online, social network specifically for their neighborhood. This private network fosters communication between neighbors which leads to stronger neighborhoods and a safer community. Nextdoor sites are an easy way for residents to get to know their neighbors, exchange information and advice, and ask questions. Topics of discussion range from local events and school activities to contractor recommendations, disaster preparedness, recent crime activity and lost pets. 1. hoW DoEs nEXtDoor WorK?

Each neighborhood in the City of Goleta has a private Nextdoor website that is accessible only to the residents of that neighborhood. Once neighbors verify their addresses and join their neighborhood website, they can find other neighbors in the resident directory, view a neighborhood map, ask for advice, exchange local recommendations, and share neighborhood information with each other. Neighbors can choose to see and respond to updates via email, or only on the website. 2. What tyPEs oF thinGs Do PEoPlE Do on nEXtDoor?

People in Goleta are already using their Nextdoor networks to find a great babysitter, alert fellow neighbors to recent break-ins, learn more about upcoming City construction projects and share an abundance of fruit from their own trees. 3. hoW is nEXtDoor DiFFErEnt FroM My nEiGhBorhooD MailinG list?

Unlike mailing lists and groups, Nextdoor makes it easy to stay informed without overwhelming people with too many emails. Members can choose to receive emails about each new post, see everything in a single daily digest, or turn off emails and check the website for new posts from neighbors. In addition, Nextdoor archives and organizes all recommendations for easy use across the neighborhood. 4. hoW Do i GEt startED?

Go to If you have any questions or need assistance, contact Valerie Kushnerov, Public Information Officer, City of Goleta, at 961-7507 or

• Sign up for City Alert, the City’s system for notifying residents and businesses of important information. Alerts can be received via land line, cell phone, text message and email. • Apply for a job, business license, or community grant. • Learn about the City’s capital improvements, green initiatives, energy efficiency, and much more. • Make a park reservation. • Use City Assist to report a problem, register a complaint, and find answers to commonly-asked questions.

VISIT THESE OTHER CITY WEBSITES: Ellwood main monarch grove website Emergency Preparedness website City’s capital improvement projects website San Jose Creek Project website





cityofgoleta1 2013 EdITION




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Venoco, Inc is a local oil and natural gas producer.

In the Goleta area, these natural resources from the Santa Barbara Channel result in millions of dollars in annual royalties paid to the State of California. This money pays for education, transportation and other local programs supported with state funds.


Venoco is a company of hardworking and experienced people who value a strong and safe community. At Venoco, safety is our top priority.

We’ll see you around town!




Corporate Office 370 17th St., Suite 3900 Denver, CO 80202

Regional Office 6267 Carpinteria Ave., Suite 100 Carpinteria, CA 93013 (805) 745-2100

Goleta Magazine 2013  
Goleta Magazine 2013  

Goleta Magazine 2013