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Portfolio contents designer profile The nike customer H&M Shapewear innovation stretchline product development trend design: sports luxe technical investigation work experience


Amelia newman I am a third year student studying BA Contour Fashion at De Montfort University, UK, looking forward to starting a career in the athletic apparel business. My strength lies within my creative flair along with a passion for innovation. I feel that through combining these two key elements something truely exciting and new can be created. I endeavor to keep up to date with new technologies and advancements, understanding that the key is to always look forward. Through fabric research, sampling and creative toiling initial ideas and visions unite. Design development and sketchbook work is organic and comes naturally, with inspiration drawn from travelling, exhibitions and museums, architecture and personal experiences. All creative work is underpinned with a strength and true interest in technical design. These technical abilities have been expanded and strengthened throughout my time at university, and intensified through in-depth technical work. I am currently working on my Final Collection as well as an exploraiton into 3D printing for my Dissertation.


determined, athletic, fun loving, confident, cool, casual


the NIKE customer the customer is at the heart of all design. as a designer it is important that I can relate to the customer and understand her needs, demands, and most importantly, know what she wants even before she knows it herself.


H&M shapewear innovation WINNER

“Elegance in technical solutions combined with seductive design� H&M Technical Design Team Technical innovation project set by H&M. The challenge was to create a fashion forward shapewear slip that does not ride up and a knicker with a new way to sculpt the hips. Performance was key to the project as well as extensive research into the shapewear market. H&M Technical Designers who formed the judging panel

Inspired by the bold structure of St Pancras Internation Station. The architectural structure drives the inpirtation for shapewear Autumn/Winter 2014/15. Focusing on function and technical excellence to in order to create innovative shapewear.


Stretchline product development RUNNER UP

Project set by Stretchline to create an innovative use of their new “No Wire Polymer’. My concept was a molded cup that is fully adaptable to the wearer, thus improving the fit of molded cups. Currently there is nothing on the market that offers such a tailor made fit.

The polymer is applied in a gauze to a padded memory foam liner. This creates an inner layer that is fully malleable with the ability to mold to the wearers shape. The inner layer is then adhered to a PU molded foam outer along the edges only, this allows movement for the inner layer to mold to the wearer as well as maintaining a uniformed, rounded shape.


technical investigation

Technical investigation into 6 commercial bras. Garments were thoroughly analyzed and patterns were created from the measurement specifications. The project resulted in 6 replica commercial bras along with extensive accompanying technical file, thus furthering my technical abilities and understanding dramatically.

13 9

2 13 M LA DELENA HI H A E

RA

34

B

6

D

M 9 S

2013

AMELIA NE MAN

S

SS13

S

T

L

P

MYLA DELENA HIGH APEX BRA

SKETCH & CONSTRUCTION DETAILS

14 attach strap

6B

P

AMELIA NEWMAN

D

MEASUREMENT SPECIFICATION

Machine Co e 12 join elastic

34B

I

1 2 3

11 join trim to cup 14 between wires

6 & 11 join lace trim

4 5

12 attach elastic

6

3

7

4

1

12

1

13

3

2

3 Thread OL

3

1 Step Zig Zag

E

S P

J K L Q

Join lace trim to the wings, 6mm s/a. Zig Zag secure seam - seams lay onto the lace. OL join lace trim to the bottom cup. And join lace trim to upper cup.

Ref A

Measurement Name UPPER CUP: APEX

mm 52

mm 52

mm

24

24

BOTOTM CUP: APEX

22

26

+4

Zig Zag join elastic to the apex.

D

WING: TOP LACE EDGE

180

182

+2

LS join wings to cups

E

WING: TOP EDGE

170

170

6 Twin Needle Wire Caser Wire case the underbust, butt cups together and wire case both cups in one go.

F

7

WING: BOTTOM EDGE

171

171

1 Step Zig Zag

Bar tack at the CF

G

8

1 Step Zig Zag

Bartack join straps and both front and back

CB

37

36

9

1 Step Zig Zag

Zig Zag join hook and eye

H

WING: BOTTOM LACE EDGE

190

I

NECK EDGE: LACE TRIM

J

BOTTOM CUP LACE TRIM: UNDERBUST

K

UPPERCUP: UNDERBUST

8

L

LACE TRIM NECK EDGE: UNDERBUST

20

22

+2

M

BOTTOM CUP: OVERBUST

186

188

+2

N

BOTTOM CUP LACE TRIM: OVERBUST

185

185

O

UPPERCUP: OVERBUST

212

209

-3

P

BOTTOM CUP: UNDERBUST

154

161

+7

Q

HOOK UP LENGTH

220

220

LS

*See previous page for measurement references

343 24

180 345 27

Anomolies +/- 5mm

-1 DIFFERENCE

5

OWN SAMPLE

BOTTOM CUP: LACE TRIM APEX

C

ORIGINAL

B

1 Step Zig Zag

G

H

Zig Zag secure seams downwards. Zig Zag join bottom cup to upper cup, overlap by 6mm - lace trim sits ontop.

4

F

MEASUREMENT SPECIFICATION

Machine 1 Step Zig Zag

D

R

2 3

14

1

C

Q

1

11

No

D

M

1

12 attach hook & eye

B

N

8 9

5 attach wire casing

A

O

-10 +2 +3

8 10

W


Brand Date

Elle MacPherson 9.Sept.2013

Brand

Season

SS13

Size

32C

Type

Lingerie

Project

6 Bra Project

ELLE MACPHERSON BALCONETTE BRA

ate

lle ac her son

Season

SS13

9.Sept.2013

Type

Lingerie

32C

roject

ELLE MAC HERSON ALCONETTE RA

AMELIA NEWMAN

Designer

Si e

6 Bra roject AMELIA NE MAN

esigner

SKETCH & CONSTRUCTION DETAILS

MEASUREMENT SPECIFICATION

Machine Co e 1 2 10 join foam cups 14 attach strap

Binder

3 4

1 bag out 12 attach elastic

I

M G

J K

N

A

F

B E

5 attach wire casing

H

mm

mm

59

-1

B

WING: TOP EDGE

176

178

+2

C

CB

28

28

D

WING: UNDERBAND

183

185

E

DART LENGTH

91

F

CF FOAM CUP NECK EDGE

G

CF TOP

H

CF BOTTOM

48

48

I

LACE CUP: NECKLINE

180

183

+3

J

SIDE CUP: UNDERBUST

126

123

+3

K

CF CUP: UNDERBUST

93

95

+2

L

HOOKUP LENGTH

220

223

+3

M

SIDE FOAM CUP NECK EDGE

85

85

N

APEX STRAP POINT

9

9

86 97 19

DIFFERENCE

60

OWN SAMPLE

APEX

ORIGINAL

A

15

12 attach hook & eye

C

mm

95

1 close dart

D

Anomolies +/- 5mm

Machine

1

LS

LS close dart, LS secure seam away from the CF, 1mm s/a.

2

LS

LS join foam cup liner and secure seam.

3

1 Step Zig Zag

4

3 Thread OL

5

1 Step Zig Zag

+2

6

LS

-5

7

LS

8

LS

+2 +4

3 Thread O erlock

7

4 Thread O erlock

9

Binder 1 eedle Co erseam

10

Twin eedle Taper

11

1 Step Zig Zag

12

1 Step Zig Zag 2 ow

13

3 Step Zig Zag 3 oint

14

No

Measurement Name

Twin eedle Wir e Case

6

8

L

Ref

5

9 Twin needle Wire Caser 10

Single Zig Zag

11

Single Zig Zag

12

LS

Join foam cups. OL join foam cup and liner along neck edge. Bar tack foam and outer cup. LS join wing to cup. LS join CF to cups. Wire case the underbust seam. Join hook and eye.


trend design: SPORTS LUXE SS15

Trend Design for SS15 focused on blurring the lines between sports wear and fashion. A youthful, active feel is translated into clean white designs with color pop accessories. Gold metal details add a luxe twist, layered mesh create texture and a sexy-sporty feel.


work experience Courtaulds R&D Department - June 2013

Trend research & reference Research on emerging brands and collections Attending trend and fabric meetings and presentations Market research - in store and details Assisting pattern cutting Creating specification packs Creating technical CAD flats Represented Courtaulds at a Pantone & Stylesight trend presentation Designed and pattern cut a lingerie set that was used in the AW14 trend presentation The position required a continuous knowledge of trends and a proactive approach to work Independently continuing to create reports for Courtaulds alongside studying

bordelle - studio assistant - jan 2011 Assisting designers with everyday tasks Preparation for Interfiliere Photographing garments for the website

Other Achievements

Winner of the H&M Shapewear Innovation project Runner up in Stretchlines â&#x20AC;&#x2DC;No Wire Wireâ&#x20AC;&#x2122; project Commissioned to design and create a lingerie set to be presented to River Island Represented DMU Contour stand at Moda trade show SS13 as well as on University open days <<Example of work produced whilst at Courtaulds. These boards were used in a trend presentation to the company.


Contact me! amelianewman@live.com 07581219266


Portfolio 2014