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VISION SANDERMANN’s work stems from the early definition of sustainability which goes:“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.This is from the Brundtland report, and it is very much what SANDERMANN’s vision is about.This brand envisions a future where it is no longer a fact that thee textile industry is the world’s second most polluting industry.“Hopefully no industries will be polluting any environments”, said Stine Sandermann - the founder and owner of SANDERMANN. A I M spoke to SANDERMANN to explore the designer’s world. BACKGROUND When I graduated from my MA in London, I felt like I had a huge need for doing my own thing rather than working at a company which did not share my values or would not let me implement my ideas properly. I then became a member of a small desk space community for start-ups called “Sylab” in Denmark, where I’m based today, and this helped me a lot with establishing my brand. I can’t ignore the fact that I might have been influenced creatively throughout my childhood by my family. My maternal grandmother was a seamstress, her brother was a painter, my paternal grandmother mastered all sorts of crafts from knitting to lace making, my mother has always been knitting, weaving, sewing and my father and brother are musicians. It was almost inevitable for me to not work within a creative field.

Have you always wanted to become a fashion designer? Not until I was 20, actually. I spent my youth on competing in horseback riding and thought I would work with animals, but when I got older I realised that I probably wouldn’t love it the same way if it was a job. So I tried to come up with other things I’ve always enjoyed doing and I immediately thought of drawing. I actually filled out most of my math books as a kid with drawings - and among them were fashion drawings.So I attended the Scandinavian College of Design and then I just knew. INSPIRATIONS I’ve called the collection “Through Another Prism”, because I wanted to show that it was possible to make a beautiful collection from just waste materials and rebel against the conventional fashion system. It’s basically my way of being an activist in the sense that I’m transforming my thoughts into form, sending a message when I tell the story. On the visual level, I started out by taking the phrase “Through Another Prism” very literal - so I did a series of photographs where I took photos of objects through different prisms (water, glass, minerals and acrylic glass) and this would then serve as a visual inspiration for the collection.

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AIM Magazine  

AIM Magazine is a magazine that is entirely dedicated to fashion. It is a place where you will find stories about people from the fashion in...

AIM Magazine  

AIM Magazine is a magazine that is entirely dedicated to fashion. It is a place where you will find stories about people from the fashion in...

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