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PROBLEM

Chi l dr enwi t haut i sm needt obeexposedt ot oyswhi chhel pt hem enhance f i nemot orski l l s,coor di nat i onandat oyt hatal soof f er sanenj oyabl esensor yexper i ence.Duet ot hevar yi ngdegr eesofaut i sm t heset ypesoft oysar e desi gnedt oai dt hechi l d' s devel opment ,f r om ages26.Howeverchi l dr enf ur t heral ongont heaut i st i c spect r um mayneedt hesespeci f i ct oysf oral i f et i me.Manyt oysont he mar ketf orchi l dr enwi t haut i sm ar eexpensi veanddon' tcat cht hechi l d’ sat t enct i ont ol ear nandmor e i mpor t ant l ut ohavef un!

OPPORTUNI TY

Whendesi gni ngat oy ,Imustt hi nkofal loppor t uni t i esicant akeadvant age of ,imustt hi nkwhatmydesi gncanof f ert hatot her ' scan' t .Thebi goppor t uni t yIseei sI nt er act i ont hr oughpr ai seandasensor yexper i ence,achi l d wi t haut i sm l oosesi nt er esti fhe/ shei snotf ul l yi nvol vedt hr oughasensor y exper i encewi t ht het oy .

TARGETMARKET -Chi l dr enwi t hami l ddegr eeofaut i sm age16. -Chi l dr enwi t hast r ongerdegr eeofaut i sm age2+

( Thi si sanest i mat eoft het ar getmar ketages,asnotal lchi l dr enwi t h aut i sm r equi r et heset ypesoft oysatt heseagesduet ot hevar i et yofways aut i sm canef f ecteach i ndi vi dualchi l d) .

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