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AHMED INDUSTRIAL MEHIO

B.DES DESIGN CV + FOLIO


Contents

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Curriculum Vitae

Exhibition Design

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Aristocrat

12 Konami

16 Infiniti

18 Sigma

22 Frutex

24 Abbott

Industrial Design

28 WCL

32 Lectern

36 Braun Kettle

40 Plywood Scales


Curriculum Vitae Contact Details Address 37/6 Murray Street Lane Cove North NSW 2066 +614 1470 2447 ahmed.mehio@gmail.com

Personal Qualities

Expo Centric Pty Ltd Overview of main responsibilities

Well presented and professional Punctual and respectful Self motivated with leadership qualities Able to work independently and in a team environment Honest and friendly Outgoing and confident Helpful and meticulous Bilingual (English/Arabic) Limited knowledge of spoken Mandarin (conversational)

Design / Project Management

Education  2006-2009 Bachelor of Industrial Design University of South Australia

Prepare internal and external documents using Adobe InDesign Creating/preparing print-ready artwork for large format printing

2000 - 2005

Research + Development

South Australian Certificate of Education (SACE) Murray Bridge High School Academic Merit Award for outstanding results

Research various materials and products for innovative construction methods Work with Factory Manager to develop and document efficient tools and systems to transport and construct

Certifications + Professional Associations Design Institute of Australia Associate Member of the Design Institute of Australia

Apply First Aid - HLTFA311A Nationally recognised first aid course including the following: HLTCPR211A Perform CPR HLTFA211A Provide basic emergency life support

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Current Employment  Since February 2012 Designer

Meet with clients to establish brief, present design concepts and work through revisions 3D visualisations of design concepts including walk-through animations Create easy to read build drawings for fabrication crew Manage on site installation including logistics, power, rigging and labour contractors

Graphic Design

Sourcing Liaise with both local and international suppliers Arrange samples and presentations from local suppliers Visit factories of international suppliers and establish business relationships Place bulk orders varying from raw material to finished products from international suppliers and arrange shipment


Previous Employment November 2007 - February 2012 Office Support Hays Specialist Recruitment (Australia) Pty Limited

Temporary assignment to various organisations in both private and public sector including: Westpac Banking Corporation MedicAlert Foundation Bovis Lend Lease Pty Ltd McLarens Young International Dep’t of Premier and Cabinet - Intergovernmental Relations SA Health

Autodesk Proficient in 3ds Max 2013 software including complex 3D modeling and texturing, key frame animations and rendering Skilled in AutoCAD 2013 2D and 3D drawing and documenting as well as preparation of files for CNC production Regular use of Sketchbook Pro and Wacom for conceptual sketching

3D Renderers

Most Recent Assignment Feb 2011 - Feb 2012

Proficient in Mental Ray for 3ds Max including creating materials and textures, lighting and environments, and multiple pass renders for exporting multi-layered files (PSD) Also competent various other rendering packages including Vray for 3ds Max, Photoworks and Bunkspeed Shot for Solidworks and Flamingo for Rhinoceros NURBS

SA Health - Procurement and Supply Chain Management Fleet and Travel Services

Additional Software Experience

Responsibilities included:

University training in Solidworks and Rhinoceros NURBS Some experience using Corel Draw and Painter

Preparation of memos for ministerial approval Management of vehicle logs for Fringe Benefit Tax purposes Liaise with the department’s tax accountants Ordering the department’s fleet of vehicles Managing incoming and outgoing mail Handling general enquiries

Additional Skills Manufacture/Model Making Broad understanding of materials and manufacturing processes Experienced in model making and exhibit construction and assembly

Computer Skills Microsoft Office

References Contact details available upon request

Extensive skills with backdated and current Microsoft Office packages especially Word and Excel

Mr Andrew Nicholls - BDM at Expo Centric Pty Ltd

Adobe Creative Suite (Mac/PC)

Mr Andrew Rigden - Project Manager at ESG Group

Vast knowledge in creating documents for print and digital media using Photoshop, Illustrator and InDesign

Mr Christian Alonzo - Designer at Mad About Design Ltd

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Aristocrat - AGE

Project Scope I was to head the design team for this project, focusing on Aristocrat’s stand at the Australasian Gaming Expo, their biggest show of the year. Through collaborative design we were able to push the interactive and technological elements of our way beyond anything we had done before. We embraced the company’s “It’s all in the game” theme by using interactive technologies to immerse their visitors, to make them part of the game.

Key Features Floor size: 822sqm Budget: $500,000 (not including digital content) Central gesture-based game reel with highlights and updates shown on overhead LED walls. Digital projections on to fabric ceiling panels to further immerse the visitors in the experience. Interactive touch and gesture break-out areas scattered throughout the stand encapsulating Aristocrat’s key corporate values. Ultra-contemporary hospitality and product demonstration spaces as well as private meeting rooms and back of house area made for a sleek, yet highly functional stand.

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Konami - Multi-Show

Project Scope I was tasked with the design of five stands based on the requirements of their largest (AGE) and scaled down to their smallest. These designs were to be cost effective, yet stay true to the Konami brand. In the lead up to each event, it was my responsibility to liaise with the client to ensure we met all the requirement and tweak designs as needed. From there I would create production drawings for our crew, including specifying materials and finishes as well as any detailed fabrication required. Konami was also one of the first clients I was able to project manage single-handedly, at first in a limited capacity, with guidance from our Production Manager. After gaining experience I was confident enough to become more involved with suppliers (both local and international), as well as venues, show organisers and contractors.

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Konami 2013 Shows

March 12 - 13 Event: CMAA Hospitality Trade Expo Venue: Sydney Convention and Exhibition Centre Floor size: 135sqm Expo Centric’s first step in to exhibiting in the gaming industry was a careful one. A simple design reduced headaches on site, ensuring a polished stand.

April 17 - 18 Event: Hospitality and Gaming Expo Venue: Brisbane Convention and Exhibition Centre Floor size: 108sqm Lessons learnt during the installation in the previous month meant much smoother sailing in Brisbane.

April 29 - May 1 Event: Clubs + Hotels Australia Venue: Melbourne Convention and Exhibition Centre Floor size: 108sqm Almost identical in design to that of HGA meant our installation crew were able to breeze through, delivering with plenty of ease.

May 21 - 23 Event: Global Gaming Exhibition Asia Venue: The Venetian Macao Floor size: 225sqm My first opportunity to solely manage a project from start to finish also happened to be Expo Centric’s biggest overseas build - no pressure. A steep personal learning curve, but perseverance and hard work paid off, with the stand delivered on time and within budget.

August 13-15 Event: Australasian Gaming Exhibition Venue: Sydney Convention and Exhibition Centre Floor size: 475sqm Konami’s biggest show of the year for the region and pivotal for generating sales leads. A carefully planned layout coupled with a contemporary design utilising quality materials and finishes as well as clever lighting and signage provided a clearly defined space that immersed patrons in the Konami brand experience.

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Infiniti - Cirque Du Soleil

Project Scope Global partners Infiniti and Cirque Du Soleil teamed up to celebrate the launch of the luxury car brand in Australia. With inspiration taken from the show ‘Ovo’, displays were designed to tour around Australia with Cirque Du Soliel. Expo Centric was one of the suppliers contracted to manufacture and manage the install these displays. With the build of the ‘egg’ outsourced to a ship builder, I was tasked with the design and detailing of the remaining podium and ancillaries for the display of the Infiniti FX. Working closely with our project manager and in-house fabrication team we were able to create displays that reflected the values of both brands.

Key Features Floor size: 21sqm (Podium only) Budget: Undisclosed Raised platform with glowing edge and ‘3D’ kaleidoscope graphic wall. Branded panel with dispensing unit for 3D glasses for patrons Information kiosks with in built iPads and edge lit panels.

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Sigma - APP

Project Scope The brief was to have the stand embody what Sigma meant to their customers, Australian pharmacists, a symbol that would instantly make it identifiable. This was in fact the cardboard box that it delivers it’s products in.

Key Features Floor size: 45sqm Budget: Undisclosed Large branded structure, representing a Sigma cardboard box with a contemporary internal space with prints to represent a pharmacy. A warehouse themed VIP mezzanine level complete with OSB flooring, hazard tape, high bay pendant lights and cardboard furniture from the Karton Group. Master class area with pill shaped ottomans for informal presentations.

1.12 Extended Positive Mono As part of Sigmas corporate identity program, the guidelines are designed to control and assist in the designing or redesigning of Sigma marketing material. The main aim is to create a consistent, high quality standard of visual presence for the national group.

This single line version is to be used when the area of depth is restrictive. Only then is the horizontal format acceptable. The logotype must equal the height of the circle of the symbol. This Black and White version is used for maximum clarity when photocopying or faxing. Grey Tone = 40% of Black stipple.

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Frutex - Fine Food Australia

Project Scope As a well known major food ingredient supplier, Frutex wanted a departure from static displays of their product. Instead, live cooking demonstrations were to be central to their Fine Food 2013 booth.

Key Features Floor size: 108sqm Budget: $110,000 Two custom cooking benches, fully equipped with all appliances. Feature embedded resin panels on facade. Reclaimed timber feature wall concealing storage and preparation areas.

120227_Frutex_LH copy.pdf

Stationary applications

8:30 AM

WWW.FRUTEX.COM.AU

The Frutex yellow, and green serve as our brand’s corporate colors for print, electronic and environmental applications. These application examples show how our corporate imagery and signature can be applied to stationary in which is one of the most seen pieces of marketing.

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QUALITY INGREDIENTS TO THE FOOD INDUSTRY

Applying our signature to stationary provides a strong visual link to our brand identity across a wide range of applications.

QUALITY INGREDIENTS TO THE FOOD INDUSTRY

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Abbott - ANZET

Project Scope The brief for Abbott Vascular’s stand at ANZET 2013 was a simple one: minimalist design with four counters and seating. To avoid any issues regarding TGA approval of their products, the use of nondescript lifestyle imagery was required.

Key Features Floor size: 72sqm Budget: $80,000 Large feature graphic light boxes. Four completely custom timber counters with LED accents. Charcoal raised carpet flooring with blue carpet patterns inlaid.

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Spatial Augmented Reality Wearable Computer Lab Project Scope During the summer before commencement of my final year of university I was provided an opportunity to work on a project that involved technology that was then relatively new to me: Spatial Augmented Reality (SAR). Working alongside three fellow Industrial Design students, and the Wearable Computer Lab (WCL) of UniSA, we designed three tools to support new user interface methodology for SAR. Related publications can be found on the website of Michael Marner from WCL.

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Design Process

Concept The initial stage of this project primarily involved brainstorming the potential tools and applications that can be applied. Discussion ranged from physical and gestural based functions and commands and how interfaces would look like and interacted with; all the way through to potential commercial applications of the system as a whole.

Model Making Approximately ten soft models were carved out of foam and presented, along with an explanation potential applications, to our client for feedback. Three designs were chosen to be developed further.

Refinement and Detailing The final products were to be 3D printed, so the detailed CAD models did not have to feature properties of a normal injection moulded part. Two simple ribs were used to hold the PCB in place and a simple screw boss in the centre held the two halves together. Generic, off the shelf buttons were used for the trigger and ‘secondary function’ button.

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Pen Tool Concept 1

Pen Tool Concept 2

Transform Tool Concept 2

Transform Tool Concept 1

Airbrush Tool Concept 2

Airbrush Tool Concept 1

UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR: NAME

DEBUR AND BREAK SHARP EDGES

FINISH:

SIGNATURE

DATE

DO NOT SCALE DRAWING

REVISION

TITLE:

DRAWN CHK'D APPV'D MFG Q.A

MATERIAL:

Airbrush Assembly A1

DWG NO.

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Portable Lectern

Project Scope With a huge gap in the portable lectern market, this project was an attempt to bring the lectern in to the 21st century. Market research showed that potential competitors were either flimsy or not entirely portable and often looked quite ugly. Although earlier concepts suggested the integration of technology such as touch screens and microphones, I opted to keep these out of the final design. In the end, by stripping down the unnecessary additions I was able to stay true to the original brief. Resulting in a usable product with a pure, faceted form inspired by the simple act of folding paper.

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Design Process

Refinement Model making drove the development of this project, with countless revisions in order to refine the form and functionality The final construction of the appearance model featured a series of timber base structures connected by hinges and covered in thin sheet polystyrene. This made for a heavy, clunky prototype but it was effective in demonstrating the overall design intent. Despite the prototype weighing approx 8kg, users were still able to easily stand the lectern with little instruction. The lectern was constructed in such a way that it could be intuitively arranged by turning each panel towards the next until it locked in to place.

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Braun Kettle

Project Scope An exercise in form and brand design language, this kettle was inspired by Dieter Rams era Braun appliances. A present-day interpretation of what a Braun kettle would look like. The final design emphasises functionality. The simple, cylindrical body tapers outwards for a bigger footprint, creating more stability. By incorporating a traditional handle it allowed this design to be used by a wider demographic. Potential disassembly and recycling of parts at the end of the product’s life cycle were also considered with fewer parts required for assembly and basic materials specified.

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SECTION A-A SCALE 1 : 2 F

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Bent Ply Scales

Project Scope Entirely hand made from laminated veneer and stainless steel, this project allowed me to better understand the use of materials and creating mechanical systems. Although fragile, the sculptural form was functional; the weight placed on the top panel (kept level by a support arm), will pivot the arm with a readout shown at the bottom.

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Ahmed Mehio Lane Cove North, NSW, 2066 Mobile: +61 414 702 447 ahmed.mehio@gmail.com


Folio Sep13