Millionaire Phenomena - Business: JON GIAAN (continued) 3. Have I ever asked my staff how can we improve our business? 4. Do I know any other business with a great service, excellent phone manner, or anything else my business could use?
How to collect your customer’s names, use them to make extra profits, and turn them into a saleable asset... It is five times easier to sell something to an existing customer than to win a new customer. You must capture all your customer’s names and details. Here’s how to do it... The simplest way to capture all your customers names is to ask them. You will be surprised how happy most people are when you ask them to be on your ‘Special Customer List’ or on your ‘Customer Club.’ You can have a pad on your computer with something like this on top of it.......
Special Customer Club To receive first notice of new product arrivals, customer only sales, and product information please write your name and details below.
them anyway. That way they’ll look forward to it. The third way to collect names is to have a section on your warranty card or on your cashier dockets, Either you or your customers can fill them in. Make sure you get all the relevant details you’ll need - Their birthday, shoe size if shoe store, hair type and colour if hairdresser, age of child if children’s store - in fact anything you will need to serve them better and make them feel more important. Plus you may want to add a “How can we improve our service to you?” with a space for their comments. Now that you have collected all your customer’s names I am going to tell you...
How to make extra profits with your own customer list. First thing you should do is thank your customers for shopping with you. At the same time, this will reassure them in their decision to shop with you. This letter will be enough to send a large percentage of them into shock and disbelief.... When is the last time YOU received a thank you letter for spending your money with someone?
“Would you like to go on your Special Customer List?” They’ll love you for it!
I DID! About 5 years ago I had some shirts and trousers made in Hong Kong. I got a HUGE surprise when a Christmas Card arrived in my mailbox from the tailor. Guess where I went to buy more shirts when I visited Hong Kong some 2 years later? That’s right, the same tailor.
I saw this method used at a market. The name collection pad was just lying on the table and the people were lining up to put their name down.
I wonder how many tourist businesses in Australia send Thank You notes and Christmas Cards to their customers?
A health food store owner in Nowra, south of Sydney, said his customers thank him and feel honoured for the opportunity.
What else can you do with your customer list? Well, you can ask them what you can do for them in the future, and at the same time, how you can improve your service to them. Just by asking you show your customers that you care more about them than Jack does down the road.
Then you simply ask your customers....
Another way to collect names, is to make an offer on a sign in the store. Something like, “WIN $100 Worth of Products, A $50 Wardrobe Consultation, A Subscription to a magazine, or anything else that your customer is likely to find useful and attractive. Have a name collection slip on the counter for them to fill in. And always tell your customer why you are collecting their name. They probably know you are going to mail things to them. Tell
An accountant asked his clients what they wanted. He discovered his clients needed help in Managing and Marketing their business. He was able to get business which otherwise would have gone to someone else. Even if you haven’t got what your customers want,
For more FREE Millionaire Phenomena lessons, visit www.knowledgesource.com.au
page 204