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Graphic design is a great chance to show one’s creativity, The good thing about this is you can learn while expressing your ideas through art, At the same time, you can earn with your passion to create designs 3


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TABLE OF CONTENT .. 06 Lulwah Alhomud book 14 Million years ago 22 Mystery of the Diamond 30 Sanabel Alsalam Coffee Cup Design

32 Gelamor 34 McDonald’s

Descriptive Menu Booklet RUV Poster SOK Table Sign

42 AlOthaim Newsletter #5

46 Sabb Bank 2018 Calendar Taqadam Stage Design

50 Tadawul Investor Awareness Booklet

56 Almarai Concept

58 Emaar Housing Construction Co. 66 Arabic calligraphy 74 Photography 78 Soul of oud 5


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Lulwah Al-Homoud Book ABOUT THE PROJECT Design a Book for Lulwah Alhomoud she is a pioneer in Saudi Arabia’s contemporary art movement

WORK PROCESS To Present the artist’s Vision, personality and Artwork

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MILLION YEARS AGO ABOUT THE PROJECT For this project, we were assigned to create a poster out of a poem or song of our choice. This project challenged us to focus on different modes of communication

WORK PROCESS Using lyrics objectively to practice exercises in composition, weight, scale,balance, rhythm, order, repetition, direction, motion, proximity and grouping. Then using the lyrics meanings to explore literal, Metaphor, Expression, Juxtaposition and ironic connotations. From .all this resulted The final poster

TYPEFACES The Typefaces used in the project Bodoni, Avenir and Mirador

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Mystery of the Diamond ABOUT THE PROJECT by choosing the Diamond to be my object and searching about it. I came up with a concept and ideas to design different posters TYPEFACES The Typefaces used in the project Bodoni and Avenir

The Diamond has been a Gift to the world. Created by nature composed of carbon, natural diamond formation takes thousands even Millions of years

Always has been a certain Mystique about these Diamonds would be no way to compare one diamond to another Every diamond is unique and come in many sizes, shapes, colors, and with various internal characteristics

Every diamond is different

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Coffee Cup Branding ABOUT THE PROJECT : This design was created to showcase Sanabel branding for corporate catering events when serving hot drinks

WORK PROCESS : Cup with Pattern design makes it luxury and clean, and for the other option the design was inspired by the sanabel al salam products

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Hot Drinks

‫اﻟﻤﺸﺮوﺑﺎت اﻟﺴﺎﺧﻨﻪ‬

SR Espresso ......................... 6 .......................‫اﺳﺒﺮﻳﺴﻮ‬ Double Espresso ............. 9 ............... ‫دﺑﻞ اﺳﺒﺮﻳﺴﻮ‬ ‫ﻗﻬﻮة‬ . Italian Coffee ................... 7 ................ ‫اﻳﻄﺎﻟﻴﺔ‬ American coffee ............. 6 ................ ‫ﻗﻬﻮة اﻣﺮﻳﻜﻴﺔ‬ Macchiato ........................ 9 ........................... ‫ﻣﺎﻛﻴﺎﺗﻮ‬ Cappuccino .................... 8 ....................... ‫ﻛﺎﺑﺘﺸﻴﻨﻮ‬ Hot Chocolate ................. 9 ........... ‫ﺷﻮﻛﻮﻻه ﺳﺎﺧﻨﺔ‬ Tea .................................. 5 .................. ‫ﺷﺎي ﺑﺎﻧﻮاﻋﻪ‬

Crepes

‫اﻟـﻜـﺮﻳــﺐ‬ SR

Crepe Plain ..................... 15 .............................. ‫ﻛﺮﻳﺐ‬ Crepe Spaghetti .............. 29 ................ ‫ﻛﺮﻳﺐ ﺳﺒﺎﻏﺘﻲ‬ Crepe Nuts ...................... 29 ................... ‫ﻛﺮﻳﺐ اﻟﺒﻨﺪق‬ Crepe Chocolate ............. 29 ............. ‫ﻛﺮﻳﺐ اﻟﺸﻮﻛﻼه‬ Crepe Strawberry ........... 30 ................ ‫ﻛﺮﻳﺐ اﻟﻔﺮاوﻟﺔ‬

Ice Cream

‫اﻵﻳﺲ ﻛﺮﻳﻢ‬ SR

One Scoop ....................... 8 ..................... ‫ﻛﺮة واﺣﺪة‬ Two Scoop ....................... 15 ............................ ‫ﻛﺮﺗﻴﻦ‬ Three Scoop..................... 21 .................... ‫ﺛﻼث ﻛﺮات‬ Spaghetti Ice .................... 23 ................ ‫ﺳﺒﺎﻏﺘﻲ اﻳﺲ‬ Coppa Chocolate ............ 27 ............. ‫ﻛﺄس اﻟﺸﻜﻮﻻه‬ Coppa Yogurt Strawberry .. 30 .. ‫ﻛﺄس اﻟﻔﺮاوﻟﺔ ﺑﺎﻟﺰﺑﺎدي‬

Waffel

GELAMOR MENU ABOUT THE PROJECT Design a different menu for Gelamor Menu for the Hot drinks, Cold Drinks waffle, Crepes, and for Ice cream menu

‫اﻟﻮاﻓﻞ‬ SR

Waffle .............................. 15 .............................. ‫واﻓﻞ‬ Waffle Spaghetti ............. 29 ................ ‫واﻓﻞ ﺳﺒﺎﻏﺘﻲ‬ Waffle Nuts ...................... 29 ...................‫واﻓﻞ اﻟﺒﻨﺪق‬ Waffle Chocolate ............ 29 ........... ‫واﻓﻞ اﻟﺸﻮﻛﻮﻻه‬ Waffle Fruits ................... 30 ................ ‫واﻓﻞ اﻟﻔﻮاﻛﺔ‬

Cold Drinks

‫اﻟﻤﺸﺮوﺑﺎت اﻟﺒﺎردة‬ SR

First Drink ........................ 6 ............ ‫اﻟﻤﺸﺮوب اﻻول‬ Second Drink ................... 9 ............ ‫اﻟﻤﺸﺮوب اﻟﺜﺎﻧﻲ‬ Third Drink ...................... 7 .......... ‫اﻟﻤﺸﺮوب اﻟﺜﺎﻟﺚ‬ Fourth Drink .................... 6 .......... ‫اﻟﻤﺸﺮوب اﻟﺮاﺑﻊ‬ Fifth Drink ...................... 9 ...... ‫اﻟﻤﺸﺮوب اﻟﺨﺎﻣﺲ‬

Sixth Drink ...................... 5 ..... ‫اﻟﻤﺸﺮوب اﻟﺴﺎدس‬

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McDonald’s Descriptive Menu Booklet ABOUT THE PROJECT : McDonald’s are looking to create a breakfast menu that shows the breakdown of all their sandwiches

WORK PROCESS : By showcasing the ingredients that make up each sandwich in an attractive and easy to read way, it is about 12 pages each page has one meal and designed the ingredients with illustration style and for the meal just a real photography

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McDonald’s RUV Poster ABOUT THE PROJECT : McDonald’s have recently released an app called Rate your Visit (RUV), where customers can rate their instore visit experience and share the feedback directly with McDonald’s, This poster was created to raise awareness about the app and encourage people to download it by giving out free ice cream sundaes to anyone who downloads the app

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McDonald’s SOK Table Sign ABOUT THE PROJECT : McDonald’s have recently installed Self-Ordering Kiosks (SOK) where customers can order through the machine. Now, after ordering, you can go and sit at your table and the waiter will bring you your food, and it is for family sections only

WORK PROCESS : By designing a Sign that shows how the customers can use the machine, the Icon is a hand carrying food

OPTIONS :

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AlOthaim Newsletter 5# ABOUT THE PROJECT : Al-Othaim release a corporate newsletter every quarter, aimed at their clients and suppliers, where they showcase their latest achievements and news over the last quarter

WORK PROCESS : The design follows a template that was previously used, Now with the fifth issuu, I create a new style that shows the fun and the entertainment of Al-Othaim Leisure

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SABB Calendar 2018 ABOUT THE PROJECT : Sabb Bank every year Design a calendar for their employees, a large calendar where they place it on their desk. Now with a new design ,2018 they need to create a new one for

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TAQADAM Stage Branding ABOUT THE PROJECT : SABB TAQADAM is programme helps potential university-based entrepreneurs turn projects into prototypes and ideas into businesses, and Taqadam have a ceremony and they need to design a Stage for it

WORK PROCESS : The Stage design was inspierd by the SABB branded way

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Investor Awareness Booklet PROJECT Al Rajhi is the Kingdom’s leading investment firm, announced its official partnership with Tadawul (the Saudi Stock Exchange) for the “Invest Wisely Program”. This year-long campaign provides a unique opportunity for participants to become more capable and skillful investors by Learning, Engaging and Practicing. and They need a booklet designed to cater for the needs of those interested in investment, regardless of how experienced they are and allowing them to learn, engage and practice

WORK It is an awareness booklet that talks about “Investor Awareness”. In order to convey the subject, the design is inspired with the overall campaign. and with Tadawul brand guideline

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ALMARAI CONCEPT ABOUT THE PROJECT : Almarai have three concepts, each one writing for different product, and everyone will present at different time First concept, Laban Ayran shows in the Morning. Secound Concept Flavored Laban shows in Afternoon and Laban Baladi shows in Evening

WORK PROCESS : To present all these products with their concepts in good way, I do some Photo editing by bring background image and add the product on it with the text

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Emaar Housing Construction Co. ABOUT THE PROJECT : Emaar Housing Construction based in Saudi 2010 Arabia, Emaar is an construction company that has been in business since , and In acknowledgment of the broadening the company need to develop a new brand identity that would better communicate who they are today. This included new logo, stationary, signage and expanded across brochure, Car Design, Ad design and Brand guideline

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ARABIC CALLIGRAPHY POSTER ABOUT THE PROJECT The Arabic Letters are separated on this poster, and it written ”‫ “واسعه‬Means WIDE in Arabic

THE CONCEPT Calligraphy is the most highly regarded and most fundamental element of Islamic art, As time goes by, Arabic Calligraphy has been improvised from classical to the modern ones which is not only a successful representative of certain belief, but also a breakthrough of calligraphy art in the world. so the Arabic calligraphy become Wide fame, and more beautiful

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PHOTOGRAPY

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Soul of oud ABOUT THE PROJECT : Interactive Painting , and the idea of this painting is when you touch the strings of the oud, the painting will makes sounds and the idea is to shows art is not only a visual experience but an interactive one

Viedo : 113*160 CM Mixed media on canvas 2017

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AMERAH ALTUFAIL PORTFOLIO 2018 84

AmeeraAltufail@Gmail.com

Amerah altufail 2018  
Amerah altufail 2018  
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